Empowering Ad Networks with Gloo Gloo (gloo) n., & v.t.: 1. n. innovative and interactive rich media ad technology that enables Publishers to earn more revenue and keep users on their site. 2. v.t. to stick to or deeply engage your audience, consumers or users.
Ag Networks 2010
Dec 01, 2014
A short presentation of our Company and solutions offered to Ad Networks, Publishers and Advertisers.
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Empowering Ad Networks with Gloo
Gloo (gloo) n., & v.t.: 1. n. innovative and interactive rich media ad technology that enables Publishers to earn more revenue and keep users on their site. 2. v.t. to stick to or deeply engage your audience, consumers or users.
A click means nothing, earns no revenue and creates no brand equity. Your online advertising has some goal - and it’s certainly not to generate clicks. - John Lowell, Starcom USA SVP
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
Click-throughs simply fail to deliverClick-throughs simply fail to deliver
The future of display advertising will heavily rely on rich media and online video. - Forrester’s US Interactive Marketing Forecast 2009 to 2014, July 30, 2009
Forecast: US Display Advertising Spend, 2009 to 2014 (US $millions)
Source: Forrester’s Online Advertising and Classifieds Model, 4/09 (US only)
Marketers love rich ad formats that respond to consumer behavior, help lead customers toward purchase without needing them to click or create an interactive brand experience. Currently about one-third of display spend, rich media will grow to 45% by 2014 as marketers use more and pay a premium for rich media. - Forrester’s US Interactive Marketing Forecast 2009 to 2014, July 30, 2009
Rich media performs
+1,433% INCREASE IN
BRAND FAVORABILITY
+346% INCREASE IN PURCHASE
INTENT
Source: Dynamic Logic MarketNorms®, 2008. Fixed frequency level of 1. Campaigns using Rich Media with Video N=37-47, Campaigns using Rich Media without Video N=193-275, Campaigns using Simple Flash N=262-344. *Denotes data points that are statistically significant at a 90% confidence level or higher.
Av
era
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Marketers love rich mediaMarketers love rich media
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
In-Banner Conversions RuleIn-Banner Conversions Rule
“Unique data reveals users are nearly 8x more likely to convert in a banner than click on itand about 34% of unique users who interact willfill in form details withina banner.”
“Rich media ad formats increase the tendency of users to convert by 2.5x.”
“By lowering the number of phases the user needs to go through within the banner, you are 5x more likely to convert in a banner than you are ona site.” Source: Eyeblaster Analytics Bulletin Issue 3 March 2009
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
Why Utilize Gloo for Your Network?Why Utilize Gloo for Your Network?
Because our self contained interactive Gloo offers both your Advertisers and Publishers key advantages over ineffective traditional online ads:
1. Self contained ad units: Users complete all actions within our rich media adsand are not forced to leave your publishers or affiliates website for another landing page.
2. More engaging ads: Our ads are permissive, not disruptive, and create a superioruser experience allowing for users to participate in such promotional activities ascontests, complete a full product purchase, as well as deliver product feedbackand earn rewards.
3. Higher conversions: Users interact more with rich media ads that are engaging and don’t require them to be taken off site.
4. Greater revenue: Our interactive “Gloo” are unique rich media ads that command a higherCPM/CPA/Commission % from advertisers over other display ads because they better engage and convert users (see slide 4 above).
5. A powerful self serve platform: allows your creative team and advertisers to quickly and easily create feature rich interactive ad units that address specific advertiser objectives (lead gen, sales and promotions).
6. Seamless integration : We provide hosting, storage, scalability, security, IAB standard compliance, reporting, programming and testing.
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
Key AttributesKey Attributes
Though Gloo is an innovative new ad technology, it offers Publishers and Advertisers familiarity, flexibility and affordability:
1. Gloo is available in multiples ad formats including 300 x 250 medium rectangle, peel backs and 728 x 90 leader board, but we can readily develop for other formats as well.
2. Our ads are lightweight, falling within IAB standard requirements for both initialload file size and additional file weight (polite download) size.
3. Our servers use embedded iframes to ensure that your page load time is never affected.
4. Compatible with industry standard ad technologies such as Dart for Publishers (DFP) and Google Ad Manager.
5. Unlike pricey custom rich media offerings from other leading providers, deploying Gloo does not require hefty upfront development, license fees, or lengthy development cycles (further detail available upon request).
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
Imagine allowing your brand advertisers to run a full video or photo contest from within a 728 X 90 leader board ad. Users may enter contest, view, vote, share and comment on entries + participate in other advertiser offers.
Promotional ContestPromotional Contest
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
eCommerceeCommerce
Facilitate a full product purchase transaction inside a 300 X 250 ad Secure https connection + transaction details sent in real-time to advertiser for processing.
STEP 1
STEP 2
STEP 3
STEP 4
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
Allow your advertisers to collect targeted leads inside an ad in exchange for a compelling consumer offer via downloadThis Gloo enables advertisers to collect personal user info in exchange for a digital download. Advertisers may alternatively choose to offer consumers ebooks, newsletters and subscriptions within this Gloo.
View Live Example Here.
STEP 1 STEP 2 STEP 3
Lead Gen Special OfferLead Gen Special Offer
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
Advertisers collect key feedback and leads inside this Gloo.
Offer your advertisers the ability to collect consumer feedback along with personal info and reward them with a coupon download, all from within a 300 x 250 ad placed on your site.
STEP 1 STEP 2 STEP 3
Lead Gen Product FeedbackLead Gen Product Feedback
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
Imagine your publishers and affiliates being able to keep 100% of their traffic “On Site” while interacting with your advertisers offers. Say hello to an increase in engagement, interaction and most of all “CONVERSIONS”
Lead Gen Product FeedbackLead Gen Product Feedback
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
To see a demo of our Gloo in action or to find out how addGloo can help your network leverage innovative technology to get better results for your advertisers and publishers please give us a call or send us an email.
You WILL be impressed!
Phone: 563.287.4187
or
Email: [email protected]
Contact InfoContact Info
© 2010 BREAKOUT SOLUTIONS, INC. CONFIDENTIAL AND PROPRIETARY INFORMATION.
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