AFTA SOCIAL MEDIA MARKETING & TRAVEL · 2017. 6. 23. · SOCIAL MEDIA MARKETING & TRAVEL AFTA AGENCY Circul8 Communicate The Trophy Room ... and New Zealand markets b) Outlining the
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11/03/2014
SOCIAL MEDIA MARKETING & TRAVEL
AFTA
AGENCY Circul8 Communicate The Trophy Room L1 545 South Dowling St Surry Hills 2010 Sydney, Australia
The Brief a) Create awareness for the brand b) Generate purchase intent c) Get people to organize trips over travel-booking season
The Idea “Get on the Bus!” Fans created a virtual bus tour experience with their friends from eight pre-selected destinations. Buses campaigned for votes on the Contiki Facebook page in order to win their trip (valued at $25k). The Results a) 1,500 virtual buses created b) 116,000 monthly Facebook app users c) 8,000 page likes, garnering 10 million online impressions d) 25% increase in total online brand mentions
The Brief Goal: 1,000 rooms booked over a month a) Create awareness for the hotel b) Drive people to the website c) Get people to book over the quiet Christmas period
The Idea “Stay the night. Steal the art.” If guests could steal an original piece of art by street artist, Banksy, (valued at $15k) without getting caught it was theirs to keep.
The Results Goal achieved! a) 3,000 mentions on Twitter reaching 6million people b) 105,000 visits to their website (112% increase) c) 1,500 rooms booked / 300% ROI