Advertising Control for Property Owner WiFi

Advertising Control on Your Turf

A Platform Solution For Properties © 2013 MyTurf, Inc. All Rights Reserved

Worth a Conversation

What is motivating this conversation?

Incremental Revenue through Wireless Internet Advertising on your TURF

Topics covered in this deck What do we mean by Geo-Local? Challenges About MyTurf Introducing MyTurf’s Ad-Value solution How it Works

What isGeo-Local

Marketing? Online advertising to drive

Local and Relevant content, to a Specific, geographic location or demographic

ChallengeDemand for internet access withgreater bandwidth is only going toincrease.Guests expect to be connected at no

charge.

But…“Free Internet Access” Isn’t Free! How can

Internet providers continue to satisfy demand without eating into their margins?

Introducing MyTurf’s ad serving platform is the onlysolution that lets advertisers Geo-Locatetheir brand and message right to yourproperty.

– Wherever your guests go online– Without disturbing their normal

online experience.– Without privacy invasive or

network latency issues.

How Does It Work?

When websites can’t fill their Direct sold ad space, they turn to Ad Networks to fill it.

How Does It Work?

Because MyTurf works with property owners and Network Service providers, national & local advertisers fill these left over spaces with highly targeted Geo-Local ads.

Advertisers can Geo-Locate

their brand and message

Why is MyTurf

Different?

Unlike gateway services, MyTurf’s “Ad Control” technology is built to targets ads

to every web page not just activation pages

Use MyTurf’s Ad-Control to

“Block” or “Serve” ads, choose from

six different ad-modes

Ad Flow + Ad

Revenue Flow

Media Flow

$ Flow

Advertiser

Property orNSP

coverage

MyTurf AdStreamerTechnology

MyTurfAd Portal

Ad Channel Partner

MyTurfAdStreamerTechnology

AdStreamer has a number of easy to install solutions for Network Service Providers

• Turfem VM – VMware, Xen• Router Configurations - MikroTik Routers• DNS – MyTurf Cloud Control• AdEngines – Gw1, Gw2• OEM – Custom Solutions

What Does it

Mean for the

Property?

It Means…….• Advertisers can now access your specific

property brand or audience• Subsidizing WiFi costs & increased

demand for bandwidth at no cost to Internet guests through Ad Revenue

• Internet providers and property owners can use ads to up-sell ad-sponsored to ad-free paid premium Internet connections and advertise their goods and services

More Info?

Revenue Estimation

Sign-Up

Revenue share model – Win/WinMyTurf only makes money when you do!

Demonstration

Estimate your revenue potential here:http:/www.myturfads.com/talisker/revenue_estimator/

See how AdValue looks in your browser here:http:/www.myturfads.com/talisker/isp_demo.php

Get an account and install your first location here:http:/www.myturfads.com/talisker/isp_signup.php