Airport Advertising - Swedavia...Wifi sponsorship Product Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports) Share

Airport AdvertisingÅre Östersund Airport

Swedavia - a sustainable airport group The mid-Sweden regionAirport Advertising

Åre Östersund AirportThe airportStatistics and demographyPlan TerminalPlan OutdoorPricelist DepartingPricelist ArrivingPricelist Outdoor

DigitalDigital Out of HomePricelist Digital networksPricelist Large screenPricelist Wifi sponsorship

Contact

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Content

Valid from 2018 with reservation for printing errors and price changes.

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Swedavia – a sustainable airport group

Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.

We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.

2017

2016

41 655 012

39 513 482

Number of travelers at the ten Swedavia airports:

6

Sweden and the Mid Sweden region

Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.

The Mid Sweden region and Jämtland-Härjedalen county is known for its informal business climate and fast decision processes. Committed networks and authorities as well as low employment costs and staff turnover makes the region profitable. One of Sweden's leading univer-sities, the Mid Sweden University, is also located in the region. With specialist programs within the industrial, tourism, outdoor technology and vehicle tech trades the university offers competence and coopera-tion possibilities.

Tourism is the strongest trade in the region. In 2017 more than three million guest night stays was accounted for. The wide range of cultural and sport experiences makes the area a popular destination during both the summer and winter seasons. Most well-known in the region though is probably Åre, one of the largest and most popular skiing resorts in Sweden. Åre is also a popular destination for alpine championships and will host the FIS Alpine World Ski Championships in 2019.

Source: businesssweden.se, miun.se & jamtland.se

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Airport Advertising

Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.

With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotio-nal advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements.

Learn more at: swedavia.com/about-swedavia/advertising

Follow Swedavia Airport Advertising on LinkedIn

Åre Östersund Airport

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9

The airport

Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.

Åre Östersund Airport has been in operation since 1926 and was at the time the airforce's fourth flying corps. In 1958 the airport opened for regular and civil flights. During 2017 more than 530 000 people traveled to or from the airport and it is the seventh largest under Swedavia's control. The airport is located just fifteen minutes drive from Östersund and about an hours drive from some of Sweden's largest skiing and hiking resorts.

During 2017 and 2018 the Smart Airport concept has started to be implemented at the airport, including self-service facilities in the check-in hall, security check-point and departure hall. The modernizations of the airport is all to meet the demands of the present and future and to make the travelers stay at the airport more pleasant.

Learn more at www.swedavia.se/ostersund/

The traveler

Transport to the airport

Destinations Top 5

Travel purpose

Total

International

Domestic

Transfer

Car

Business Leisure

Bus

Other

Gender

Age

Home country

531 00024 000

507 000

63 700

Men 48%Women 52%

78% 1. Stockholm 2. Göteborg3. Malmö 4. Umeå 5. Luleå

36% 64%

20%

2%

16–19 3%20–34 32%35–49 28%50–64 27% 65+ 10%

Sweden 87%Other 13%

Number of passengers

Total traveler increase 2017 compared to 2016

+7%

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Statistics & demography

Security

För resenärer För alla

Custom

s

Customs

23 41

Digital

Promotion OSD-0161

Special OSD-0743OSD-0622OSD-0011 OSD-0824

Analogue 21 OSD-010 OSD-018 3 OSD-055 4

Digital Portrait2 faces

OSD-056 5 OSD-060 6 OSD-080 7

OSD-0252

OSD-11013 OSD-11114 OSD-T-01215

OSD-0303 OSD-0574

OSD-0835

OSD-0745

1

11

1

2

2

3

33

4

5

26

6

OSD-088 8 OSD-091 9 OSD-092 10 OSD-093 11 OSD-10812

44

OSD-0776 OSD-0957

57

8

9 10

6

OSD-0946

7 8

OSD-0968

7

OSD-0977

OSD-103

11

9

OSD-1058

12

8

OSD-1098

13

14

15

15

15

2

OSD-015 OSD-D-0101 2 Digital Landscape4 faces

5

International arrivals

15

Analogue

Special OSD-1071

OSD-06621 OSD-065 OSD-0673 OSD-06954 OSD-068 OSD-0706 OSD-0717 OSD-0728

OSD-09810 OSD-09911 OSD-10012 OSD-1061413 OSD-101OSD-0819

1

23

4

5

67

89

11

10

12

13

14

1

OSD-1121615 OSD-055

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Pricelist

Product

Magazine racks

Promotion area

Promotion area

Promotion area

Banner

Banner

Banner

Banner

Banner

Value boxes

Promotion area, glass cabinet

Promotion area, glass cabinet

Foil

Promotion area

Lightbox

Lightbox

Promotion area

Banners, package of three + floor decals

Price, weekly*

-

8 000 SEK

8 000 SEK

8 000 SEK

-

-

-

-

-

-

On request

On request

-

8 000 SEK

-

-

On request

-

Price, monthly*

5 000 SEK

-

-

-

On request

15 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

15 000 SEK

-

-

5 000 SEK

-

20 000 SEK

20 000 SEK

-

On request

Departing

Designation

OSD-001

OSD-016

OSD-025

OSD-030

OSD-080

OSD-088

OSD-091

OSD-092

OSD-093

OSD-094

OSD-095

OSD-096

OSD-097

OSD-105

OSD-110

OSD-111

OSD-T-010

OSD-T-012

* All prices excl. VAT. Promotion

Special

Analogue

13

OSD-110 & OSD-111

Pricelist

Product

Lightbox

Lightbox

Lightbox

Promotion area

Lightbox

Foil, revolving door

Promotion on baggage belt

Promotion area

Foil, luggange trolleys

Foil, baggage belt

Foil, baggage belt

Banner

Lightbox

Floor decals

Price, weekly*

-

-

-

8 000 SEK

-

-

-

8 000 SEK

-

-

-

-

-

-

Price, monthly*

40 000 SEK

25 000 SEK

4 200 SEK

-

10 000 SEK

15 000 SEK

25 000 SEK

-

25 000 SEK

25 000 SEK

25 000 SEK

5 000 SEK

25 000 SEK

20 000 SEK

Arriving

Designation

OSD-010

OSD-018

OSD-056

OSD-057

OSD-060

OSD-062

OSD-074

OSD-077

OSD-082

OSD-083

OSD-084

OSD-103

OSD-108

OSD-109

* All prices excl. VAT. Promotion

Special

Analogue

15

BMA-008OSD-057 OSD-010 & OSD-083

OSD-060OSD-055

Pricelist

Product

Branding

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Banner

Double-sided lightbox

Banner

Banner

Banner

Lightbox

Promotion area

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

8 000 SEK

Price, monthly*

25 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

25 000 SEK

25 000 SEK

25 000 SEK

25 000 SEK

25 000 SEK

25 000 SEK

20 000 SEK

20 000 SEK

5 000 SEK

-

Outdoor

Designation

OSD-055

OSD-065

OSD-066

OSD-067

OSD-068

OSD-069

OSD-070

OSD-071

OSD-072

OSD-081

OSD-098

OSD-099

OSD-100

OSD-101

OSD-106

OSD-107

* All prices excl. VAT. Promotion

Special

Analogue

17

BMA-023

OSD-070, OSD-071 & OSD-072OSD-068 & OSD-069

OSD-106OSD-081

Åre Östersund AirportDigital

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Digital Out of Home

Digital out of home advertising, commonly known as DOOH, is inte- grated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.

The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time.

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Pricelist

Placement

Entire airport Departing Arriving

National (all ten Swedavia airports)

Share of Voice

12.5 %

12.5 %

Digital network Portrait

* All prices excl. VAT.

Number of spaces

2

1 1

172

Price, weekly*

4 500 SEK

300 000 SEK

Placement

Entire airport Departing Arriving

National (all ten Swedavia airports)

Share of Voice

12.5 %

12.5 %

Digital network Landscape

Number of spaces

4

2 2

113

Price, weekly*

4 000 SEK

200 000 SEK

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* All prices excl. VAT.

Pricelist

Share of Voice

25 %

100 %

Digital specials

Number of spaces

4

1

Price*

20 000 SEK per month

5 000 SEK per month

Wifi sponsorship

Product

Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)

Share of Voice

100 %

Number of spaces

Two formats

Price, monthly*

150 000 SEK

Designation

D-RIKS-013

Product

Digital large screen in arrival hall

Digital screen in departure hall

Designation

OSD-D-010

OSD-015

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Digital large screen

swedavia.com/about-swedavia/advertising