Advertising at Hong Kong International Airport SkyPier Handbook Nov 2009.

Advertising at Hong Kong International Airport Advertising at Hong Kong International Airport

SkyPier SkyPier HandbookHandbook

Nov 2009

JCDecaux Transport

No.1 Hong Kong outdoor advertising

No.1 worldwide for airport advertising with concessions in 141 airports

1st in Asia airport advertising – 7 airports

Hong Kong

JCDecaux Airport

ForewordForeword

Asia’s international financial centre

Main hub in Asia and as major gateway to/from China

Within 5 hours to reach half of the world's population

World’s freest economy

The Best of The Best: The Best of The Best: Hong Kong International Airport Hong Kong International Airport

•Named the world’s best airport more than 25 times in 10 years***

•Named ‘World’s Best Airport” for 7 times in 8 years

•4th busiest international airport*

•1st busiest international airport in Asia*

•48.6 million passengers in 2008 Jan to Dec

•2008 Awards: World Best Airport**

Sources: *Airport Council International (Last Update on Mar 2009) **Skytrax 2008 ***AAHK 08/09 Annual Report

Provide ferry connections between HKIA and Macau and PRC ports

Target departing air passengers

4 state-of-the-art berths for ferries

Airline check-in counters on ferry arrivals level

Retail and F&B outlets on ferry departures level

Connect with Terminal 1 via Automotive People Mover (APM)

SkyPierSkyPier

Grand Opening in December 2009

SkyPierSkyPier

SkyPier LocationSkyPier Location

Ferry DestinationFerry Destination

Serve sea-to-air transfer passengers to 7 Pearl River Delta (PRD) ports

MacauMacau

Shenzhen FuyongShenzhen Fuyong

DongguanDongguan

Shenzhen ShekouShenzhen Shekou

ZhongshanZhongshan

ZhuhaiZhuhai

NanshaNanshaHKIA

SkyPier PassengersSkyPier Passengers

Up to June 2009, total air-to-sea passengers were over 600,000 annually*

Servicing transfer passengers from PRD area and local passengers who their living circle is around 2hrs within the PRD

More than 70 ferries daily, estimate total passengers over 20,000 per day

SkyPier = fantastic passenger growth

Source: *SkyPier Fact Sheet, Oct 2009

4-Sheet Double Sided Free Standing Lightbox x 4

12-Sheet Single Sided Free Standing Lightbox x 1

Passenger flow(Sea-to-Air)

Location MapLocation MapLevel 3, Sea-to-Air LevelLevel 3, Sea-to-Air Level

From Pier

Security Check

Escalator to APM Platform

Ch

eck-

in C

ou

nte

rs

Baggage Reclaim

APM Platform

Escalator from

Level 3

4-Sheet Single-sided Free Standing Lightbox x 4

12-Sheet Lightbox on Wall x 4

Passenger flow(Sea-to-Air)

Location MapLocation MapLevel 1, APM PlatformLevel 1, APM Platform

APM Train

Contact Us for More Details!Contact Us for More Details!

For inquiries, please contactJCDecaux Transport - Airport Advertising TeamTel : (852) 2111 0111 / (852) 2862 7240Fax: (852) 2110 1407 Email: [email protected]