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What if your Breath Mint
DID MORE
than mask your bad breath?
Mineral Water - Sold for 4.2 Billion
Consumer Products ! ! ! Are ! Multifunctional
Mineral Water - Sold for 4.2 Billion
Functional Beverage 9.7 Billion in Sales
People are Demanding More from products.
So, why hasn’t the Mint Advanced?
Imagine
Imagine
We Merge
Imagine
We Merge
Supplement Market 61 Billion-2013
Imagine
We Merge
Supplement Market 61 Billion-2013
Functional Beverage 9.7 Billion-2013
Imagine
We Merge
Supplement Market 61 Billion-2013
Functional Beverage 9.7 Billion-2013
Breathe Freshener Market 5 Billion-2013
Into 1 Delivery Method
Into 1 Delivery Method
A Breath Mint
Into 1 Delivery Method
A Breath Mint
That Solves
Into 1 Delivery Method
A Breath Mint
That Solves
Supplement Problem
Into 1 Delivery Method
A Breath Mint
That Solves
Supplement Problem
Easy to Forget
Difficult to Swallow
Into 1 Delivery Method
A Breath Mint
That Solves
Supplement Problem
Easy to Forget
Difficult to Swallow
Functional BeverageProblem
Into 1 Delivery Method
A Breath Mint
That SolvesSupplement Problem
Easy to Forget
Difficult to Swallow
Functional BeverageProblem
Tastes Like Crap
Difficult to
Carry
Into 1 Delivery Method
A Breath Mint
That SolvesSupplement Problem
Easy to Forget
Difficult to Swallow
Functional BeverageProblem
Tastes Like Crap
Difficult to
CarryBreathFreshenerProblem
Into 1 Delivery Method
A Breath Mint
That Solves
Supplement Problem
Easy to Forget
Difficult to Swallow
Functional BeverageProblem
Tastes Like Crap
Difficult to
Carry
BreathFreshenerProblem
FilledWith
Sugar
andNasty
Chemicals
IT IS time WE
Advance the Mint.
We are pleased to present:
A Functional Mint company that refreshes your
Breath, Mind and Body.
Who WE Are: Why we are STOKED
Christopher Manuel Cassidy: CEO, Co-FounderAs the company’s co-founder, Chris will be in charge of day to day operations, strategic business growth, conceptualizing and implementing the marketing plan. Creation and growth of outside sales reps. Development of distribution networks. Forging strategic alliances. Handling the overall finances. Media appearances and
Qualifications: Chris has run successful service companies with a proven track record. He posses a creative concept and execution of marketing that is at an expert level. He is a sales person who believes in ‘helping people buy’ and has studied the art and science of sales for the last 15 years.Chris has also had a company that did not succeed, and he has taken this experience and squeezed every lesson from it. A confident presenter and an out of the box thinker, Chris has the determination and skills to take this company from startup to sale in 5 years.
Joseph Murphy: COO, Co-FounderAs the company’s co-founder, Joe will be in charge of the overall legal structure, and designing a path to offset legal liabilities. Creating a management system to ensure on time delivery of product. Creating a competitive analysis to provide a map of comparison and a timeline based on an execution of sales goals.
Qualifications: Joe has a law degree from Temple and an MBA from Uconn. Joe posses a highly qualified analytical mind that enables him to be very focused on the details of running a business. A successful entrepreneur, he has built a company with
to sale in 5 years.
300% growth in the first year, and implemented key strategies to foster the continued growth of the company. Joe has learned
the importance of defining roles and exits with a company and its co-founder from his last company. Joe has the drive, analytical
mind, and network to take this company from startup
Our First Product
Is for People who enjoy Drinking Alcohol, but also want to be Healthy.
Its taken Every Time you Drink alcohol
!
The Anti-Hangover Market is trending Upward:
With No Market Leaders:0
10
20
30
40
2010 2011 2012 2013
Bottles and Capsules Mints
!
Happy Hour
by
Will be that Leader
!Competitive Landscape
2. DrinkWel
3. NOHO
4. Blowfish
5. Liver Guard
1. Happy Hour
Online Price
$1.991 serving
$9.95 4 servings
$6.50 2 servings
$11.99 6 servings
$22.60 15 servings
Delivery Method
2 Breath Mints
6 Capsules
2 5oz Bottles
2 Effervescenttablets in water
6 Capsules
Target Market
Healthy Social Drinkers within 25-55 age rangeResponsible Alcohol consumers that will take 6 capsules per night
Serious Drinkers and Club Go-ers21-34 age rangeDrinkers who do not plan ahead, but do plan ahead enough to have these at home.
Serious Drinkers and Club Go-ers21-34 age range
Our Advantages
Freshens Breath with 100% Natural Peppermint
Strengthens the enamel of the teeth with Xylitol
Affordable $1.99 p/serving
Tastes Great
Easy to Carry
Part of Daily Routine
Who Do we Target
People Who Drink Alcohol,But Want to be Healthy
Baby BoomersYoung
Professionals
Wealthy IndividualsMothers Wine Lovers
College Students Athletes
Please see complete marketing POA for details
Projected Growth
Months 1-4: We Sell out of our initial order; 100,000 units
Month 5: We gain 3 Distributers
Months 6-12: Increase Sales 50% each month
Hire and Train 25 Sales People
1st Year Gross Sales: $6,130,000
67% Gross Margin
Initiate Sales Matrix and Secure International Distribution
Future Line
AFT
ER
NO
ON
P
UM
P
RIS
E &
SH
INE
SW
EE
T D
RE
AM
S
CH
ILL
PIL
L
ADVANCEMINTMINTS WITH A PURPOSE
HA
PP
Y H
OU
R
ADVANCEMINTMINTS WITH A PURPOSE
ADVANCEMINTMINTS WITH A PURPOSE
ADVANCEMINTMINTS WITH A PURPOSE
ADVANCEMINTMINTS WITH A PURPOSE
Investor InquiriesThank You for your interest in AdvanceMint.
At This time we are seeking strategic partnerships with investors who have
experience in the functional beverages or similar consumer product category.
We are happy to share more information with you. Upon Request.
Christopher [email protected]
Joseph [email protected]
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