Advanced Social Media Marketing - Biz Level Social Media Usage

AdvancedSocialMediaMarke0ng:APrac'calApproachforBusinessOctober23,2015

@NaThomson NataschaThomson CEO,Marke'ngXLerator

9:00AM GuestSpeaker:SocialMedia&TheLaw10:15AM Break10:30AM What’sNewinSocialMediaMarke0ng?11:30PM GuestSpeaker:Analy0cs&Automa0on12:30PM LunchBreak1:30PM BusinessLevelUseofSocialMediaPlaNorms2:15PM FinalProjectPresenta0onsI3:15PM Break3:15PM FinalProjectPresenta0onsII5:00PM ClassEnds

Today’sAgenda

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GuestSpeaker:PaulCowie

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“Not So Fast! – Employment, Ownership & Privacy Concerns When Using Social Media For Business.”

What’sNewInSocialMediaMarke0ng?

GuestSpeaker:JasonRose

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“Using analytics, automation and insights to create real ROI with social media.”

Business Level Usage of Social Media Platforms

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Thefirststeps…

1.  Choosetherightpresence2.   Completeyourprofile3.  Engageyouraudience

9FacebookPage:PublicFigure

5KeyFacebookTac0cs1.  Connectviaauthen0cemo'onsandvisuals2.  Postforthe“NewsFeed”notyourPage3.  Knowwhenyouraudienceisonline4.  IncludeaCalltoAc'on(CTAs)5.  Postregularlyandrespondtoeverypost

11MyNewsFeed

Source:SocialMediaExaminer.

ShowaSenseofHumor

Example Success Metrics

1. Follower growth rate (%) 2. Likes / Shares / Comments 3. Conversion Rates

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For a good start… 1.  Pick a “good” name for your handle 2.  Complete your profile

–  Profile Description –  Quality picture(s) –  Location –  URL to company, blog or LinkedIn profile

3.  Follow relevant people

5 Key Twitter Tactics

1.  Share the content your target audience craves

2.  Be authentic and respectful 3.  Use relevant hashtags / join events 4.  Use visual content 5.  Be human = Think P2P not B2B

Example Success Metrics

1.  Follower growth rate (%) 2.  Retweets / Mentions / Quotes 3.  Conversion Rates (CTR/Leads)

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GeXngStarted

CopyrightbyMarke'ngXLerator.

1.  Complete your profile

ü  Quality picture(s) ü  Custom headline ü  Contact details ü  Summary ü  Work history ü  Add custom content

2.  Customize your URL 3.  Create a Company Page

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5KeyLinkedInTac0cs

1.  Invite relevant connections 2.  Giveandaskforrecommenda0ons3.  Post status updates, possibly blog 4.  Join relevant groups 5.  UsetheAdTooltosegment

CopyrightbyMarke'ngXLerator.

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IsyourTargetAudiencethere?

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5Free(mium)Tools1.   Bufferapp+Applet2.   Bitly3.   Twitonomy4.   eClincher5.   Twi[erAnaly0cs&TweetDeck

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5EnterpriseTools1.   SalesforceMarke0ngCloud2.   eClincher3.   DataSi]4.   Tracx5.   Sprinklr

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#2015ConnectCon @ConnectMembers

facebook.com/ConnectMembers 31

#2015ConnectCon @ConnectMembers

facebook.com/ConnectMembers 32

#2015ConnectCon @ConnectMembers

facebook.com/ConnectMembers 33

Recap:SocialStrategy1011.  Objec'ves2.  TargetAudience3.  FishingHoles4.  Content5.  Paidandorganic6.  Experimentandmeasure

CopyrightbyMarke'ngXLerator.

NataschaThomsonNaThomson@Marke'ngXLerator.com@NaThomson+1(925)519-8111

Marke0ngXLerator.com

Over15yearsofB2Bmarke0ngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,andLookingGlass.

Video:ExactTarget/Salesforce

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