By J.R. Atkins, MBA Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing A Social Media Review for Business Leaders Download this presentation at: www.LinkedIn.com/in/JRAt kins85
A social media review for biz leaders
Sep 06, 2014
Includes The Big 5 of Social Media
1. LinkedIn
2. Facebook
3. Twitter
4. Blogging
5. Video
And ones to watch
1. Instagram
2. Pinterest
3.SocialCam
4. DropBox
5. Yelp
6. MeetUp
1. LinkedIn
2. Facebook
3. Twitter
4. Blogging
5. Video
And ones to watch
1. Instagram
2. Pinterest
3.SocialCam
4. DropBox
5. Yelp
6. MeetUp
Welcome message from author
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Transcript
By J.R. Atkins, MBAAuthor, Speaker & Consultant onSocial Media, Mobile Apps, Sales & Marketing
A Social Media Review for Business Leaders
Download this presentation at:
www.LinkedIn.com/in/JRAtkins85
Agenda
What is Social Media? 3 Keys to Social Media A Website & Social Media Model The Big Ones: LI, FB, T, B & V The One to Watch How to Keep Up Getting Results Resources
What is Social Media?
Wikipedia definition: At its most basic, social media is a shift in
how people discover, read and share news, information and content (communication)
It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
3 Key Principles
1. Be Interesting2. Content is King3. Give to Get
The Big 5
LinkedIn Facebook Twitter Blogging Video
Ones to Watch
Instagram Pinterest Yelp MeetUp Social Cam Drop Box
A Social Media Model
Web Site
Blog
LinkedIn Facebook
You Tube
Copyright by J.R. Atkins
SEO
Social Media Types
LinkedIn Complete Your Profile Jazz Up Your Summary Insert Links – URL’s Invite Your Network Add a Photo (It’s About the Relationship) Join Groups Your Company Page
Social Media Types
Facebook Complete Your “About” (like a LinkedIn
Profile) Time Line Add Pictures & Video Company Page
Social Media Types
Twitter Research
▪ Single Search: http://search.twitter.com▪ Multiple Streams: www.tweetdeck.com
Publish▪ Post from Twitter Site or Phone ▪ Follow▪ Listen▪ Multiple Post: www.hootsuite.com
Social Media Types
Blogging Similar to Editorial, but with Comments www.WordPress.com www.blogger.com Link to LinkedIn & FB Mention in Twitter Add to email Signature
Social Media Types
Video www.YouTube.com Tagging Create Your Own Video “Favorite” Videos you Like Build Your Own YouTube Channel▪ Search You Tube to see how
How to Keep Up
www.TweetDeck.com www.HootSuite.com Look for the Share button on News
Sites, Blogs & Websites Link Social Media Sites Together
Getting Results
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King! Repurpose.5. Use Key Words.6. Link Resources.7. Build Your Community.
It’s all about relationships !
Resources
Groundswell by Charlene Li and Josh Bernoff, Forrester Research
Twitter Power by Joel Comm Sales 2.0 by Seley & Holloway Success Simplified: Stephen Covey, J.R.
Atkins & Others Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attending: A Social Media Review for Business Leaders
What do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social
Media, Mobile Apps, Sales & Marketing
Download this presentation at:
www.LinkedIn.com/in/JRAtkins85
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