Advanced Blogging for Professionals Workshop by Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 ferndaleschools.org/fcc facebook.com/ferndalecareercenter twitter.com/ferndalecareer linkedin.com/in/ferndalecareercenter LinkedIn Groups: Ferndale Career Center • EmployNet
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Advanced Blogging for Professionals
Workshop by Ron MarshallFerndale Career Center713 East Nine Mile RoadFerndale, MI 48220248.545.0222
ferndaleschools.org/fccfacebook.com/ferndalecareercentertwitter.com/ferndalecareerlinkedin.com/in/ferndalecareercenterLinkedIn Groups: Ferndale Career Center • EmployNet
What Is Blogging?
Blogging explained from CommonCraft.com A blog is a section of a Web site – or
sometimes the entire site – created by a type of software that makes online publishing easy and facilitates discussions via comments.
Gone Live!
Clean + well-written + attractive = WIN!
Anatomy of a Blog: The Front End What your visitors see
The Back End Dashboards and tools you use to
administrate and publish!
Dashboard confessional
Validate your e-mail Log in to your dashboard
Sidebar navigation
Messages from WP (updates, etc.)
Write a post quickly
Drafts you’ve started
Stats
Comments
Linkbacks
Blog overview
You’ve got the look: Themes
Be pretty functional = pretty + functional
Plug and play: Widgets
Click and drag widgets from to the area you want them to appear.
Ready for your first post?
This is where you write your content.
Pick a strong title: keywords first, clever second
Always Save your work! Autosave will help, but … look!
Word processing buttons: Use this one to see more.
These tabs will toggle between visual (WSYWIG) and HTML code.
Categories and tags are important. They let people and software know what your content is about.
The Essentials: Know Your ABCS About Us
Who are you? What’s your and your company’s story?
Blog A running commentary on your sphere of influence. Includes
original content and insight into the output of others.
Contact Us Let your audience know where, when, and how they can
touch you.
Sitemap Users need it to get to any of your important pages in two
clicks. Robots need it to decide your site is important. You need it – period.