By: Mary Schremser
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By: Mary Schremser
About• Created in 2009
• Location-based social networking
• Designed for mobile devices
• “Check-in” at venues
• As of June 2011
• 10 million registered users
• 750 million check-ins
Challenges/Goals
GOALS:
•Increase amount of users
•Increase current users involvement
•Attract new businesses
•Make it easier for people to check-in
CHALLENGES:
•Mobility is a must
• Application is purely mobile
•Not all venues are found by GPS
Overall ThemeCheck-in.
Find your Friends.Unlock your city.
Marketing PlanTWO MARKETS: new users, new businesses
New Users
Target Market:
•New to internet marketing
•Want increased store traffic/visibility
New Businesses
Target Market:
•15-30 years old
• Active in social media
•Travel/explore often
• Increase consistency with posting
• Interact with followers and fans
• Provide incentive to attract more followers
Social Media
Improvements:
Foursquare is very active in a variety of social media
Mobile Marketing• Utilize QR codes
• Easier check-in
• Unlock special promotions/badges
• Launch GPS mapping effort
• Map every possible location
• Check-in virtually anywhere
Internet Marketing
Direct Customers to Store OnlinePeople are searching for your services. Let them know where to go.Over 15 million users - connect with them today.www.foursquare.com
• Launch Google AdWords campaign• Keywords different for each market
Businesses: New Users:Keywords revolve around desire to attract more business to their store
Keywords revolve around desire to locate businesses or activities near them
Locate Businesses and Activities Near YouLearn about fun activities happening near you. Free to sign-up on your mobile phone.www.foursquare.com
Metrics of Success
• Increased user-ship
• Increased involvement by users
• Participation by new businesses
• Increased check-ins at new locations
Budget$2 million dollars
What it covers:• Hire staffer(s) to monitor and respond to social media
• Launch GPS mapping effort• Google AdWords campaign
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