ADIDAS Dana Al- Nasrallah
ADIDAS
Dana Al- Nasrallah
Strengths
•Largest producer of sports apparel and athletic footwear in Europe.
•Its is world renowned brand.•Consistent introductions of new
products.
Weakness• Adidas performance is over dependent on the European and
American markets. • Adidas generated about 48.2% and 28.6% of sales in that order in
2005.
Opportunity• Should focus more towards Asian markets• The women's sports segment.
Threat•Adidas faces intense competition
in the sports goods industry and is compelled to stay ahead of changeable consumer tastes. The company will face challenges due to the need to differentiate itself from other players and to satisfy diverse consumer needs.
S.W.O.T.
Target
Breaking
Walls
ADIDAS
Who?
•Ages 18-30 years•Soccer, basketball, tennis, track and field.•Asian market: Japan, China, Latin America, Korea and Middle East.
Impossible is Nothing
Top 5 winners
BudgetExpenses Days Hours a
dayTotal amount of hours worked
Cost per hour
Total
Twitter 90 3 270 $150 $40,500
YouTube 90 5 450 $150 $67,500
Blogs 90 5 450 $150 $67,500
Apps 90 5 4509 $150 $67,500
Facebook 90 3 270 $150 $40,500
Billboards 90 24 2,160 $700 $63,000
Coaches expense
90 3 270 $20 hour $5,400
Total Amount
90 48 4,320 $1620 $351,900