ADV 420

BY SUNG HUN PARK

THE BRAND

• Luxury Brand• French fashion

house • Founded in

1854 by Louis Vuitton

• Over 3.2 billion dollars revenue

BIG IDEA

• Increase brand loyalty• Promote engagement with younger generation• Inform consumers the high quality of the

products

TARGET AUDIENCE

• Middle or high-income class

• Trendsetter• Early 20’s to late 60’s• Individuals who seek value

and quality

DIGITAL STRATEGY

• Social Media– Facebook, Instagram, Twitter, Pinterest

• LV’s official Website• Blog• Google Adwords

SEARCH ENGINE OPTIMIZATION

• Seasonal key words– February: gift for him/her, valentine’s day gift

ideas– May: Graduation gift, graduation shoes or belts,

mother’s day, spring look, getaway luggage– September: back to school, first day of school

look, college essential

KEY PERFORMANCE INDICATOR

• Product revenue• Number of pictures, twits and

hashtags• Track number of people visiting

websites

#IHEARTLV CONTEST• Post pictures of LV products on social media• #iheartlv • Select 5 most active followers• LV fashion show invitation

BUDGET

Social Media• $20,000

Management• $30,000

Google Adwords• $60,000

SUMMARY

• The digital marketing campaign provides the company to connect to people worldwide and it helps LV to engage with younger generation