New Economy Handbook: Hall and Khan November 2002 1 Adoption of New Technology Bronwyn H. Hall University of California at Berkeley Beethika Khan University of California at Berkeley Outline I. Introduction II. Modeling diffusion III. Demand determinants IV. Supply behavior V. Environmental and institutional factors VI. Concluding thoughts Keywords technology adoption. The choice to acquire and use a new invention or innovation. diffusion. The process by which something new spreads throughout a population. network goods. Products for which demand depends partly on the number of other users.