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technology adoption theoretical basis uses and gratifications media substitutio
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technology adoption

Jan 26, 2016

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technology adoption. theoretical basis uses and gratifications media substitution. technology adoption. three levels of adoption (Massy and Zemsky, 1995; Massy, 1997) adoption cluster (Rogers and Rogers, 2003). symbolic interactionism social interaction forms human conduct. - PowerPoint PPT Presentation
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Page 1: technology adoption

technology adoption

theoretical basisuses and gratifications

media substitution

Page 2: technology adoption

technology adoption

three levels of adoption (Massy and Zemsky, 1995; Massy, 1997)

adoption cluster (Rogers and Rogers, 2003)

Page 3: technology adoption

symbolic interactionism

social interaction forms human conduct

Page 4: technology adoption

familiarity

similarity

proximity

analyzing facebook ?

interpersonal attraction

Page 5: technology adoption
Page 6: technology adoption

A facebook application for higher education?

Business requirementsInstructional requirementsStudent requirements

Page 7: technology adoption