Adobe 2015 paul taylor v1.3 (20 mins)

© 2013 SAPIENT CORPORATION | CONFIDENTIAL

WANT TO CREATEVALUE AND LOYALTY FOR YOUR

BRAND?

STORY AND EXPERIENCECOMBIN

E

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ETHNOGRAPHYWIREFRAMINGDESIGN THINKINGFIELD RESEARCHCUSTOMER JOURNEYSCOMPETITOR ANALYSISHEURISTIC EVALUATIONCREATE PERSONASPRODUCT DESIGNREQUIREMENTS GATHERINGINTERACTION DESIGNINFORMATION ARCHITECTUREUSABILITY TESTINGSCOPE MANAGEMENTPROTOTYPINGEXPERIENCE MAPSSTORY MAPPINGCOPY WRITINGCLIENT PRESENTATIONSFEATURE PRIORITISATIONDESIGN THINKING EVANGELISMBRAND (+ STORY)

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AS UX PROFESSIONALS WE NEED TO GO A BIT FURTHER INTOBRAND STORYTELLING

AND DISCOVER HOWSTORY + EXPERIENCE

LEADS TOVALUE + LOYALTY

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Virtual space

Emotional space

Physical space

WE CALL IT STORYSCAPING

A landscape of emotional engagement and

experiences where consumers connect with

stories at any point and in any channel, allowing the

brand to become part of the consumer’s story.

Invite and create action among your target

audience. Get rid of the full stop and replace it with a

comma, to make it intuitive for consumers

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PLAYWITH

POSSIBILITIES

ORGANISING IDEA

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ORGANISING IDEA

ACTIVATE

AWESOME

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ORGANISING IDEA

LET KIDS BE

KIDS

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ORGANISING IDEA

LET KIDS BE

KIDS

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FUTURE:TOUCHLESS INTERFACES

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FUTURE:THOUGHT ACTIVATED TECHNOLOGY

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FUTURE:IMPLANTED TECHNOLOGY

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CREATE WORLDSNOT JUST

WEBSITES

Paul Taylor, Creative Director – Experience Design, SapientNitro @taylor19