Adhesion Creative

We’re a strategic creative brand consultancy based in Cape Town.

We help companies connect with their audience. We have a fondness

for technology, but we also love a good old-fashioned story.

We act small and think big. The size of an agency is not what matters.

Rather it is the experience of the team working on the account that

makes the difference.

We’re in the business of ideas and believe that great ideas influence

behavior, create or manage perceptions, position your brand and

ultimately grow your business.

Great ideas stick.

WHO IS ADHESION?

• Identity Development, Positioning and Strategic Direction

• Strategic and Media Planning

• Digital marketing, SEO, SEM, Content, Social Media, WOM

• Interface/App Design and Development

• Print management, ABL and BTL production

• Data, Analytics, Research

• Exhibitions and in-store Design and Implementation

• Public Relations and Online Community Management

OUR SERVICES

We are currently rated as

a Level 4 Contributor to

B-BBEE – as provided for in

the Codes of Good Practice

gazetted by the DTI.

We are in the process of applying

for Level 3 accreditation.

BBBEE CREDENTIALS

As a full-service brand agency, it is our job to deliver results

that are real, measurable and memorable.

To us ‘BRAND simply means what your target audience and

customers think and feel about you.

Marketing is a battle of ideas and in some markets, brand is

the only differentiator. Brand equity is a balance sheet asset.

Getting our audience’s attention is easy; capturing their

imagination is hard. Influencing them to act is the holy grail.

OUR APPROACH

We are a collection of senior creatives and strategists who

understand complex route-to-market dynamics, customer

acquisition and retention strategies as well as reputation and

online relationship management.

Who have helped some of South Africa’s best known brands

break out of the clutter.

Brands who are desperate to find a difference, a unique

voice and position in the hearts and minds of their customers.

Our strength is our unique collaborative structure.

We work together as a single agency, mostly from the same

office, and on the same clients.

OUR STRUCTURE

We see ourselves as an extension of your Marketing Team.

Together we gather and synthesize customer and market insight

to inform our processes and conceptual thinking.

We consider the big picture. No product or service exists in a

vacuum and our work extends to all touch points and experiences

a customer might have with a brand to ensure that any interaction

both fits and builds upon the overall customer experience.

No matter what the ask, our dedication to the highest quality of

concept and craft remains constant, in both thinking and output.

OUR ROLE IN YOUR LIFE

Brian left TBWA Tequila

to become head of design

at Lowe Bull. He currently

designs communication

systems for clients in South

Africa, Europe, Mauritius and

Africa. His awards include:

1 Loerie Grand Prix,

1 Gold Loerie, Ads of the

Month, Ad of the Year,

4 One Show Bronzes,

1 One Show Merit, 2 Silver

Clio’s, 1 Bronze Clio,

1 Clio Shortlist, 1 Young

Guns Gold, 4 Cannes

Shortlist, 4 D&AD Shortlist

BRIAN BAINBRIDGEDESIGN

Marcia has a BComm PPE

[Politics, Philosophy &

Economics] and a Post

Graduate Diploma in

Marketing, both from UCT.

She has worked in media

at top companies including

Media 24, Men’s Health

and Top Billing.

She specialises in Brand

and Marketing Strategy as

well as implementation.

She led the re-positioning

of RCS in 2011.

She’s a strategic thinker

with a hands-on approach

to implementation, and

has experience in both

client service and media.

MARCIA OWEN STRATEGIST

Claire Harrison hardly needs

introducing – she’s created

some of SA’s most iconic

advertising over the last two

decades, as her awards show:

4 Ads of the Year,

22 Ads of the Month,

9 Gold and 16 Silver

Loeries, 3 Loerie Grand

Prix, 3 London International

Awards including 2 Best of

Show, 1 Silver and 1 Gold

Eagle, 2 D&AD’s, 1 One

Show Award, 1 Bronze and

1 Silver Cannes awards,

3 New York Art Directors’

Awards, 5 New York Festival

Awards and 1 Apex Gold

Award.

CLAIRE HARRISONCOPYWRITER

Sean started his

advertising career at FCB to

work on the

Vodacom/Vodac brand.

In 1996 he joined

TBWA Hunt Lascaris

He’s worked on both retail

and corporate brands such as

Nando’s, SAA, Steers, Edgars,

BMW, Land Rover and MTN,

Wimpy, Debonairs, VW, Old

Mutual, Woolworths, St

Elmo’s and Momentum.

He’s won the following

industry accolades:

1 Loerie Grand Prix,

2 Gold Loerie, 8 Silvers D&AD

in book, Cannes Bronze, 2 Ads

of the Month, 1 Ad of the Year

SEAN VAN RENSBURGMANAGING DIRECTOR

WENDY MOORCROFT COPYWRITER

Rated the country’s top

copywriter by AdFocus,

Wendy spent eight years at

TBWA Hunt Lascaris, working

on all their major accounts,

including Standard Bank,

BMW, MTN, Nando’s, Nashua,

Woolworths, Nampak, Reach

For A Dream, UCB, Tiger

Brands and National Brands.

She has won more awards than

she can remember including:

2 Cannes Gold Lions and

one Silver, about 25 Loeries,

Loerie Grand Prix, Eagles,

Ad of the Month and Ad of

the Year, One Show, D&AD,

Art Directors Club and Clios.

ANDREW WHEELER DIGITAL STRATEGY

Andrew has a 4 year

Bachelor of Fine Arts degree

from UCT’s Michaelis School.

He started his digital career

in London as far back as 1994

– where he designed the

first ever Wimbledon website

for IBM. A regular recipient

of Yahoo and Netscape

Site of the Month, Andrew

has designed digital

experiences for clients

including MNet, Duro,

Adidas, 24.com, Deutsche

Bank and Standard

Chartered.

LEADERSHIP TEAM

Our creative team has won 6 Loerie Grand Prix,

32 Gold Loeries, 10 Creative Circle Ads of the Year,

30 Ads of the Month and an impressive list of statues

from all the major international award festivals.

CREATIVE EXCELLENCE

CURRENT CLIENTS

THE CHALLENGE

Swartland wanted us to position them as the first choice for

architects in the wooden fenestration market.

Our challenge was to convince architects and specifiers in a

price-driven, commodity mindset that Swartland was a premium

brand and therefor justified a premium price.

They needed a positioning statement that resonated both

internally and externally.

BRAND POSITIONING

• The company is family-owned, leadership has passed

from father to son for three generations

• Their raw material takes about 50 years to grow.

• It speaks of their commitment to the environment.

• It describes their attitude to relationships with their staff,

their suppliers and clients (builders merchants).

• It reflects their manufacturing capabilities, making

products that are durable.

• Leadership promise – leaders think long term.

Brand positioning statement: Think Long Term

Most brands in this cluttered, robust category use loud colours

and bold claims to get their customers’ attention.

So we re-positioned the brand to reflect a time when values

like craftsmanship and integrity were important.

This not only helped us stand out, it also communicates their

heritage and values.

Without having to say it.

BRAND POSITIONING

Duro approached us to re-brand the business.

Again, this meant evolving the logo, re-designing all their

collateral and re-looking their communication strategy.

The company is Duro Pressings, named after their core

production process of pressed steel.

Yet in the market they were commonly known as Duro.

Our solution was to drop the word ‘Pressings’, but kept the

ethos of the company by pressing the ‘P’ out of the ‘D’.

THE CHALLENGE

NeoBroadband powered by LTE

Lack of consistency in the past resulted in a fragmented brand.

It needed a golden thread.

Our solution was to create the Neotel light beam.

Light offers a number of positive associations and attributes

to the brand, making their offering tangible.

1. Speed of connection – there’s nothing faster than the speed of light.

2. New technology – shows an innovative alternative to old copper technology.

3. Increased brand recognition and awareness over time.

4. Consolidates the brand across all visual mediums.

THE CHALLENGE

RADIO

ARCHIVE WORK

BRAND POSITIONING STATEMENT AND PAY-OFF LINE

BRAND POSITIONING STATEMENT AND PAY-OFF LINE

CONSUMER CAMPAIGN

TRADE CAMPAIGN – we used their staff as models – resulting in high awareness amongst their customers

Sachet of sunblock inserted into targeted publications inviting our audience to test drive the new 330 Cabriolet.

RETAIL CAMPAIGN

TRADE AD

TACTICAL OUTDOOR

SOCIAL RESPONSIBILITY CAMPAIGN FOR COCA-COLA

POSTERS PLACED IN VET’S SURGERIES

THANK YOU