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Page 1: AdGibbon Deck  November 2014 - Retargeting

SALES DECK

Page 2: AdGibbon Deck  November 2014 - Retargeting

SERVICE

HTML5.Our creatives are built using a combination of HTML5, CSS and JQuery, so they can run across device. Mobile, Tablet and Desktop

Fast Friendly Support.We pride ourselves on fast support. Whatever you need, just e-mail call or whats-app us.

Analytics. We have a compressive analytics dashboard. We record much more than impressions and clicks.

Page 3: AdGibbon Deck  November 2014 - Retargeting

WHY SHOULD YOU CHOOSE RICH MEDIA?

Better conversion.Rich media units are proven to improve conversion, avoid accidental clicks and click fraud.

Good looking.Quite simply rich media units just look better. Devices have increasing resolution quality so make your ad look good!

Engaging. Using HTML5 we can help you make more engaging ad units.

Page 4: AdGibbon Deck  November 2014 - Retargeting

TECHNICAL KNOW-HOW

ORMMA.We can also build creatives to work with SDK’s that are based on ORMMA.

IAB Standards.Our creatives are built to work across all platforms adhering to international IAB standards.

MRAID. We build our ad units according to MRAID 1.0 and 2.0 Standards.

Page 5: AdGibbon Deck  November 2014 - Retargeting

APPROVED PUBLISHERSPREMIUM.

NETWORKS / RTB / AD SERVERS.

Page 6: AdGibbon Deck  November 2014 - Retargeting

REAL TIME BIDDING

DSP.

SSP.

Running using RTB.Choose your desired DSP and we will ensure the rich media creatives work within apps across a number of suppliers. !Need more info on mobile real time bidding? Just ask.

Page 7: AdGibbon Deck  November 2014 - Retargeting

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THE TOOL - MCC

adgibbon.com/signup!

BETA

Rich Media Builder.We have developed a BETA builder which is free to use. You wont be charged until your campaign goes live.

Drag and Drop.The MCC is designed to be easy to use so you can set up your campaigns quickly.

Scalable formats.In the tool you can choose from a range of formats that run across multiple devices and publishers.

Page 8: AdGibbon Deck  November 2014 - Retargeting

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FEATURES FROM MCC

click expand. !interstitial.!video.!gallery.!360.!location.!calendar.!e-mail.!sms.!call.!download. !! adgibbon.com/signup!

Page 9: AdGibbon Deck  November 2014 - Retargeting

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VIDEO ADS

Run great video ads!from the tool. Set them up in a matter of minutes.!!

Track video plays in!our dashboard from YouTube, Vimeo or MP4. !

Page 10: AdGibbon Deck  November 2014 - Retargeting

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CLICK TO CALENDAR iOS

Set up click to calendar campaigns on iOS so that users can set reminders of events or releases.!!

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Page 11: AdGibbon Deck  November 2014 - Retargeting

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SWIPE GALLERY

This simple but effective ad is one of the most popular formats we run.!!

Gallery formats are used in all kinds of campaigns mostly for product promotion. !!

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Page 12: AdGibbon Deck  November 2014 - Retargeting

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360 DEGREE VIEW

360 degree view is the perfect showcase a product on a mobile device.!!

Rich media units drive eCommerce sales on mobile and tablet.!!

Page 13: AdGibbon Deck  November 2014 - Retargeting

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DOWNLOAD APP

You can create high resolution app download banners in the tool. !!

High res banners look better and increase CTR%. !!

Page 14: AdGibbon Deck  November 2014 - Retargeting

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INTERSTITIAL

You can easily make high resolution interstitials in the tool. !!

Interstitials run on a number of publishers, especially through Real Time Bidding.!!

Page 15: AdGibbon Deck  November 2014 - Retargeting

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ANALYTICS

Track Multiple Interactions. Or analytics platform tracks all interactions within your creative we can measure things like device type and country of origin.

Pull Reports.You will be able to pull reports and send them on to your or your team. The reports display stats broken down by month, day and even hour.

Real Time.You can even see how your ad is performing in real time, which a great way to keep track of campaign performance.

Page 16: AdGibbon Deck  November 2014 - Retargeting

MANAGED SERVICE

Bespoke Builds. We offer a hands on approach to more complicated builds. We have a team of developers and designers on hand to make high impact formats that look great.

Page 17: AdGibbon Deck  November 2014 - Retargeting

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DYNAMIC ADS

We can change data in an ad unit real time using live feeds.!!

These formats are ideal for running cross device and retargeting campaigns….. !!

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Page 18: AdGibbon Deck  November 2014 - Retargeting

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DYNAMIC RE-TARGETING BANNERS

Dynamic Banners.Dynamic creatives are set up using a feed of information into set positions. The data can change according to a live fee or specific information passed back in the ad call.

Re-targeting users.When users make searches on their mobile it is possible to retarget your message by obtaining the IDFA (iOS) Ad ID (Android) so you can increase conversion.

Page 19: AdGibbon Deck  November 2014 - Retargeting

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DYNAMIC BANNERS - APP RETENTION / DOWNLOADS

App or No App.Information feeds from select partners enable us to detect weather a user has an app downloaded or not If the user does not have your app we can display a generic creative.

Deep-linking.If the user does have your app installed it is possible to change the creative automatically with a feed so you can boost user retention to your app.

Page 20: AdGibbon Deck  November 2014 - Retargeting

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DYNAMIC BANNERS - LOCATION BASED

Latitude / Longitude. If a network is able to pass back the Longitude and Latitude from an app we are able change the creative accordingly and show a relevant creative .

Open Maps / Direction. Your target customer could be in a location where you will want to show specific information about a product or event. We can in-bed maps functionality into you ad…

Page 21: AdGibbon Deck  November 2014 - Retargeting

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DYNAMIC BANNERS - HOW DOES IT WORK?

Background Image. The background image of the banner can be changed automatically according to the feed or information sent back in the ad call.

Json Feeds.Feeds can be added in to the ad including Weather, Time, Countdown timers and Social Media.

Text.The text within an ad unit can be changed automatically according to your required feed.

Buttons / Product. If you have various logos, products and buttons they can also change according to the feed. Ideally in total there are 3 to 4 assets changes.

Page 22: AdGibbon Deck  November 2014 - Retargeting

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FEATURES FROM SERVICE

camera. !data collect.!shake iOS.!auto-slide.!swipe.!drag drop.!animation.!games.!carousel. !puzzle.!teaser video.!!

Page 23: AdGibbon Deck  November 2014 - Retargeting

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SOUND MIXING DESK iOS

Use sound to create engaging content that can be shared on social media.!!

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Page 24: AdGibbon Deck  November 2014 - Retargeting

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CLEAN THE SCREEN

Mobile technology mixed with HTML5 can make ad units fun and improve performance of campaigns.!!

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Page 25: AdGibbon Deck  November 2014 - Retargeting

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GAMES

Catch users that are ‘dwelling’ and provide them with games to play.!!

Mobile is synonymous with gaming and ads that integrate games perform well. !!

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Page 26: AdGibbon Deck  November 2014 - Retargeting

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3D SWIPE CUBE

The cube ad is ideal for promoting products or an app.!!

Each side of the cube can contain different media like video. !!

Page 27: AdGibbon Deck  November 2014 - Retargeting

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CAMERA ADS

You can access the camera within a device in the browser. !!

Photos can be uploaded to a feed or shared on Facebook. !!

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Page 28: AdGibbon Deck  November 2014 - Retargeting

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RICH TABLET ADS

Tablet ads are ideal for entertainment or mCommerce. !!

We can build multiple media points within a creative. !!

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Page 29: AdGibbon Deck  November 2014 - Retargeting

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RESPONSIVE DESIGN

Our framework is scaling so you ad will look good across all devices. !!

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Page 30: AdGibbon Deck  November 2014 - Retargeting

CONTACT US

[email protected] @AdGibbon adgibbon.com/signup

AdGibbon - Easy. Digital. Ads.