ADGi Experience design that works!

AnalyticDesignGroupinc.

2013

We use research and analysis to drive outstanding design results

Experience design that works

Qualificationswww.analyticdesigngroup.com


experience design that works

What is analytic design? It is an evidence-based design process driven by deep-dive user research. The result is an on-target strategy and beautiful design solutions that are useful, usable and compelling.

The Flack BlockSuite 507– 163 West HastingsVancouver BC V6B 1H5

604.669.7655www.analyticdesigngrouo.cominfo@analyticdesigngroup.com

mailto:info%40analyticdesigngroup.com?subject=Qualifications

analytic design group qualifications | 2013

game changing insight

Insight is not gained by asking users what they want, but by observing what they do.Our researchers are not only

experienced in the methods, but they

are also highly creative thinkers who can

design the right study to get at the right

data to see the game changing insights.

See www.analyticdesigngroup.com/insight formore detailed information on how we can help.

http://www.analyticdesigngroup.com/insight



we have a broad and deep research toolkit

Comparative Usability Card Sorting

Navigation (or tree) Testing

SurveysRemote Ethnography

Remote Usability

In-Lab Usability Testing

Ethnography

surveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing

Comparative usability

remote ethnography remote usability

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Diary Studiessurveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing



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Contextual Group Interviewssurveyscard sorting diary studies contextual group interviewsin-lab usability testing navagation or tree testing



ethnography




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ethnography

practicality, ingenuity, empathy,

imagination, commitment

See www.analyticdesigngroup.com/research for more detailed information on our toolkit.

http://www.analyticdesigngroup.com/research


on-target ideas

We’ll develop ideas that are based on

real customer insights, balance business

and technology needs, and will give

you not only the what but the underlying

reasons why they’ll work.

We also develop strategic roadmaps

supporting decision making both now

and into the future.

Each set of deliverables is customized to your business needs

See www.analyticdesigngroup.com/strategy/ideas for more detailed information on how we can help.

http://www.analyticdesigngroup.com/strategy/ideas



our strategy ideas are presented so that you can ‘see the math’.

Journey Maps Personas Design ConceptsConcept Models Strategic Roadmap




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See www.analyticdesigngroup.com/strategy for more detailed information on how we express our ideas.

Our deliverables are designed

for at-a-glance understanding

http://www.analyticdesigngroup.com/strategy

We deliver the right design for your customer’s needs.


fresh innovative design

Our designers are not only skilled in

producing great looking deliverables,

they are also highly analytical thinkers

who ensure that every element of a given

design has a reason to be there and is

doing the work it needs to do to deliver

an outstanding user experience that

delivers on both the business as well as

the user needs.

See www.analyticdesigngroup.com/design/innovative for more detailed information on discovering your competitive advantage.




ethnography

http://www.analyticdesigngroup.com/design/innovative



our highly detailed deliverables take the guess-work out of development

Interactive Prototypes Static Wireframes Visual Design MockupsInformation Architecture (site map)

Responsive Design Wireframes




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See www.analyticdesigngroup.com/design to learn more about our design process.

We can also build

high-fidelity prototypes for

testing

http://www.analyticdesigngroup.com/design


who do we help?solution providersThese are companies who provide multi-faceted technology

solutions to different groups.

A sample of our solution provider clients

Our aim is to:Make sure you and your stakeholders can quickly understand the core elements of the report

Pinpoint issues and opportunities so that you can focus resources where you need to

Explore the unexamined assumptions and ‘negative spaces’ for fresh perspectives

We help solution providers design effective

solutions and find innovation opportunities by

doing deep-dive user research to identify game

changing insights.

A typical outcome of this kind of project is a

highly visualized report with targeted key findings

and detailed recommendations.

Solution P

rovid

ers



case studysolution providers

Client QuestionWhat ecosystem barriers exist for customers to switch platforms?

What hidden opportunities exist in your

customers’ ecosystem?

Methods used

› field study (12 participants)

› diary study + final interview

Things we looked for

› device ecosystem

› social ecosystem + device intersections

› set up pain-points

› stated reason for choosing current device

Key findings

› device ecosystem not all that relevant

› social ecosystem is very significant

› a failure to successfully transfer the social ecosystem at set up is not easily overcome over time

Value for client

› identified competitive opportunities

› highlighted how the experience changes when the device is now in the carrier’s environment

› mapped importance of device and social ecosystems

Solution P

rovid

ers

Ethnography, Diary and Lab Study


who do we help?product managers/developersThese are people working on the management or

development of a particular product within a larger company.

A sample of our product manager/developer clients

Our work will:Provide you with both tactical and strategic recommendations so that you can develop a clear plan of action

Identify additional insights about how your customers use and see the product so that you can plan the next version or release

Create a product design that will work for your users because its based on real evidence

We help product managers improve the design,

sales, usability, user experience of their product.

A typical outcome of this kind of project is

focused and actionable recommendations that

will help the product manager achieve his or

her goals.

Product

Managers/

Developers



product manager

Client QuestionWhy are returns for this product so high?

Ethnography

How can we help you meet your

product management goals?

Key Findings

HotSpot Setup Flow

Participants, who were all post-paid users, would follow the pre-paid instructions in the Start Guide because they were presented in a step-by-step manner. This re-sulted in significant time wasting, 20 minutes or more, and a long, confusing and frustrating process for many participants. The SSID and password, two critical pieces of information needed for set up, are very difficult to find, and once found, very difficult to read.

HotSpot Knowledge

Participants were often unclear on the capabilities of the HotSpot in terms of data and speed. Most understood that 4G is the fastest connection speed, but weren’t sure if they would get 4G speed everywhere or in only certainly locations. While most participants understood that their speed would be throttled after exceeding their data allotment, they were not at all clear on how quickly they would use the data or how the reduced speed might impact their overall internet experience.

In Store Experience

People had overwhelmingly positive reaction to their in-store experience. People felt the store employees took the time to understand their needs and provide the best and most cost-effective solution. A number of participants comment-ed that the in-store experience was what made them loyal customers.

It appeared that sales associates were not as well informed on HotSpots when compared to Phones, especially when it came to data usage and may not be giving entirely clear advice.

Customer Support & Trouble Shooting

Calling customer support for a HotSpot device is frustrating for users. The automated voice system does not recognize “hotspot” or “data device” making it difficult to get the right support person. Once connected to a support person, the participants we observed were either given incorrect instructions or simply passed on to a specialist The website was not an effective troubleshooting tool. When searching for information on setting up a Hotspot, the site only returned information regarding purchase and plans. When looking for ways to activate or register their HotSpot per the User Guide, the site only returned results for setting up their online account.

Environment and Demographics

Most households had several smart phones and laptops in the house and they were always connected to the internet. Wi-Fi enabled game consoles were also fairly common. Only a few participants had wi-fi enabled TV’s or DVD players, and those were recent acquisitions. In addition to the usual Facebook updates and web browsing, watch-ing internet videos and streaming Netflix were common scenarios. Several participants were hopeful that the HotSpot would serve as a replacement for their Comcast or Century Link internet service.

4G | 3G | mb/s

OverallAlthough some users were initially frustrated by the device setup experience due to difficulties with activation and registration, most were generally satisfied with the device once they got it working. Most wanted to see how it performed over the 2 week trial period before making a final decision.

There were several places in the setup process where participants were not confident that they’d done the right thing. This caused the participants to question whether the device was functioning correctly and whether they might have problems with the device in the future.

april // 2012

Product

Managers/

Developers

Methods used

› in-store intercept for recruiting

› field study (12 participants)

Things we looked for

› digital ecosystem

› setup pain-points

› stated reason for buying this device

Key findings

› often a disconnect between stated needs and device capabilities

› while set up was fairly easy, instructions from OEM made it more difficult

› access to help was next to impossible

Value for client

› pin pointed several issues that would not have been apparent in usability testing

› more than just tactical findings, we identified several strategic findings

› the findings were used to manage the product and the program and the client found value from them for over a year

case study


who do we help?

These are people working on the online experience for a

particular company/brand.

A sample of our digital communications/marketing manager clients

Our work will:Be based on a clear, evidence-based strategy; one that you and your stakeholders can agree on

Be transparent and inclusive

Deliver the results digital communication managers are looking for

We help digital communication managers improve

the design, integration, usability, user experience,

and conversion rate of the online experience.

The outcome of this kind of project is useful,

usable, and compelling online experiences.

Digital C

omm

unicatio

ns/

Marketin

g Managers

digital communications/marketing managers



b2b sales

Client QuestionHow can I impact sales and drive business through my website?

How can we help your digital presence

hit the mark?

case study

Before After

Process

While we tailor our approach for each project based on your needs there are some common elements to every digital communications project:

› we ensure that our strategy recommendations are based on evidence

› the interaction and visual design is delivered to you with context of that evidence so that you know why we are doing what we’re doing

› you maintain control of the timeline and scope at all times

Value for client

› a clear strategy based on your overall business strategy and your customer needs

› our interactions with you are clear and focused, freeing up your time to focus on your business

› effective digital design that delivers

RC Pets features

› responsive design

› simplified ordering

› 3 brand identities

› dealer login

› vastly improved findability

› effective product showcase

Digital C

omm

unicatio

ns/

Marketin

g Managers


you know what your customers do, we can help you learn why

Analytic Design Group inc. (ADGi) is a visionary user

experience strategy and design firm that specializes in

using in-depth primary research to drive strategy, product

development and user experience decisions.

Every element of our designs have a purpose, our work

activates the entire user experience in support of your

business strategy. We can do this because we know why your

customers do what they do.

This is the fuel to our in-depth analysis, the analytic part of

Analytic Design, and the driver behind what helps us craft

user experiences that ensure that every touch point of your

digital product both supports, delights, and enables people

as well as meets your business goals.

Innovation does not come from an epiphany, it is part of a design thinking process. Innovation starts at insight.

Who we are



the user’s experience is the keystone of great designWho works with us

“Thank you ADGi for your contribution to the advancement of the Healthy Schools Portal. Your process was thorough and efficient and helped us more effectively keep the user’s experience in mind through the development process.”DASH BC

“Karyn and her team at Analytic Design were a pleasure to work with and provided a useful, creative solution to a complex content problem on our corporate intranet. They were dedicated, professional and a great value.”Hilary Horlock, Provincial Health Services Authority

“When I saw the prototype, I almost cried. I couldn’t believe the difference. ADGi created a visceral experience of my impact. No design firm has ever understood my brand like they have nor brought that brand to life. The feedback has been incredible. Folks who haven’t met me yet are impressed enough to reach out. They are amazing!”Vickie Sullivan, Principal

When you are building one of the most innovative and high performance buildings in North America, you need a cutting edge online digital strategy to match.CIRS


The Flack BlockSuite 507– 163 West HastingsVancouver BC V6B 1H5604.669.7655www.analyticdesigngroup.com@analytic_design

Jonathan MatticeRelationship Manager

778.919.9063 (Canada)206.923.9639 (USA)[email protected]

Karyn ZuidingaCEO

604.669.7655 (Office)778.386.6982 (Mobile)[email protected]


Experience design that works

Founded in 2005 on the principle that evidence-based

design will always be more powerful than design driven by

best practices, we have grown from a single practitioner to

a vibrant, collaborative team.

http://www.analyticdesigngroup.com

http://twitter.com/analytic_design

mailto:jon%40analyticdesigngroup.com?subject=Qualifications

mailto:karyn%40analyticdesigngroup.com?subject=Qualifications