Adelaide Convention Centre Expansion Project Presentation #icca11 #iccaworld #icca SUNDAY 23/10/11

ADELAIDE CONVENTION CENTREEXPANSION PROJECT

Alec Gilbert, Chief Executive

South AustraliaSize: 1,000,000 sq.km (380,000 sq.m)Population: 1.5 million peopleSame size as Egypt – 70 million people2 x size of France – 50 million people3 x size of Germany – 83 million people4 x size of UK – 60 million people

GSP: Lowest of Australian mainland StatesLowest GSP per capita

7% of Australian populationBut: Over 50% of Australian wine production

Population of 1.2 million peopleRegional capitalFew major corporatesTop 10 of world’s most liveable cities20 minute cityThinking cityFestival city

Adelaide . . .

Adelaide Convention Centre

First purpose built convention centre in Australia (1987)Just reached $ billion mark in economic impactExtended twice2001 extension exceed 5 year forecast by 37%Consistently self funded – dividends to GovernmentLatest Centre a city icon

The Dilemma:

• Revenues continue to rise and costs reduced consistently• However, core business under threat:

• new competition• the smallest and oldest• dated design and operational limitations• loss of larger events• precluded from bidding for some events• reluctance to use original building• unable to host more than one mid sized event simultaneously

A Call to Action:

• Business Plan – SWOT analysis• Consistent key message:

Under Threat:• the success story• the ability to operate on a viable basis• the ability to be a key economic driver

A call to action

Build the case

Prepare the proposal

Develop the vision, business

case, budget, ROI –

triple bottom line

Select your moment

Refine your argument

Influence the

“influencers”

Try again!

Prepare the Proposal

Develop theVision

Gold Sponsor of the 2020 Study

• Meetings are here to stay – virtual environment willcompliment rather than detract from industry

• Networking and the facilitation of face to face contacts will bea primary reason for attending conferences for time poordelegates

• Ability to cater for technological change – pressure ontechnological infrastructure and we need to design for that

• Flexibility in design and operation is critical

The BriefA Centre that:• Is Iconic. . . But South Australian• Respects the architecture and scale of Adelaide• Can operate as three distinct entities but can also operate seamlessly as one venue• Reflects operator requirements for accessibility, functionality and commerciality• Is, above all, flexible• Will cater for technological change and the future needs of the delegate

The Delegate of the Future

Technical Change is Already Happening

Larry Oltmanns

Design Director & CEOVx3 Architects

2

1

3

4

5

PLACE & PUBLIC REALMPUBLIC SPACES AND CONNECTIONS

MASTERPLAN & CONCEPTLOCAL IDENTITY & AUTHENTICITY

THE FOLDING & LAYERED FLINDERS RANGERS.

FORMMONTEFIORE ROAD GATEWAY

FORMEAST EXPANSION

FORMEAST EXPANSION – KING WILLIAM STREET VIEW

FUNCTIONEXHIBITION LEVEL

FUNCTIONUPPER LEVEL

ACC REDEVELOPMENTTHE PROMENADE

FORM & FUNCTIONPOSTCARD VIEWS

The New Adelaide Convention Centre