Ad Infuse Overview Brief 2008

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Ad Infuse Overview2008

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Complete SolutionFor Reach and Impact

On MobileRich Multi-MediaMobile Ad Units

Effectiveness ThroughPersonalization

Robust Targeting Capabilities

Introduction To Ad Infuse

Delivering CampaignsThat Fulfill

Key Objectives

End-to-EndMobile Campaigns

Deliver a PositiveBrand Image

And Association

Premium MobileAdvertising Network

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Categories Aggregate the Best of the Mobile Web

Sports91% Male34% 35-4451% Income $100k+

Entertainment30% 13-1743% 18-3465% Income $50k+

Communities59% 18-3472% Income $50k+

News & Info55% 35+37% Income $100k+

The Ad Infuse network represents a wide range of audiences separated into categories to simplify your mobile media buying

Lifestyle54% Female33% 25-3468% Income $50k+

Guides24% 25-3427% 35-4476% Income $50k+

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Video WAP DisplayFull-screen Interstitials

Advertiser Benefit Reach your target audience across their entire mobile experienceRich creative formats to best impact your audienceOne-stop shop

Rich Multi-Media Mobile Ads

Text

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Robust Targeting Capabilities

Country & DMA

Carrier Device

Personalization

Advertiser Benefit Reach your exact consumerMore efficient media buyingMinimize waste, maximize effectiveness

Exact targeting on age and gender

Using actual user data

Anonymous Personalization maintains user privacy

Optimal image delivered to each device

Target users of specific devices

Include or exclude specific carriers

Choose your target market

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Ad Infuse will deliver campaign reports on impressions, clicks, and spending

By CreativeBy SiteBy Ad Size

Ad Infuse can provide detailed statistics on landing pages that we build and host

Hits per sectionComparative stats for iPhone vs. non-iPhone visitors

Ad Infuse has partnered with trusted companies to provide deeper campaign reporting forour clients:

Campaign Conversion Tracking

Mobile Ad Effectiveness Studies

Reporting

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John Van WagnerAd Sales Director

415.315.3434 (office)415.307.5189 (mobile)

[email protected]://www.adinfuse.com