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AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan Cruyff
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AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan Cruyff

Jan 01, 2016

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AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan Cruyff. A hat-trick of ideas. AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan Cruyff Madhu Paulo Mark Ronen Joram Tomasz Reio. MAKE IT WORK FOR SME’S… OUR TOUGHEST AUDIENCE. IDEA #1:. - PowerPoint PPT Presentation
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Page 1: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

AD POST MEDIA CENTRE / IDN CREATIVE BRIEF

Team Johan Cruyff

Page 2: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

A hat-trick of ideas

Page 3: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

AD POST MEDIA CENTRE / IDN CREATIVE BRIEF

Team Johan Cruyff

MadhuPauloMark

RonenJoram

TomaszReio

Page 4: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

MAKE IT WORK FOR SME’S…

OUR TOUGHEST AUDIENCE.

Page 5: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

IDEA #1:

Page 6: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

INSIGHT:

SME’s want more business, more sales. But they often find it difficult to focus

outside of the everyday issues. They’re in danger of being stuck in a ‘comfort-loop’.

Page 7: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

Pushtheenvelope.com

Page 8: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

MEANING:

To attempt to extend the current limits of performance.

To innovate, or go beyond commonly

accepted boundaries

Page 9: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff
Page 10: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

Download our DM desktop widget here…

Watch successful businesses talk about increased sales here…

Read our step-by-stepguide to DM here… See how easy it is to

implement DM campaigns here…

Read our step-by-stepguide to DM here

Read our step-by-stepguide to DM here

Read our step-by-stepguide to DM here

Read our step-by-stepguide to DM here

Read our step-by-stepguide to DM here

Read our step-by-stepguide to DM here

Page 11: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff
Page 12: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

IDEA #2:

Page 13: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

INSIGHT:

SME’s are busy people. They haven’t got the time, patience or understanding to focus

on Database-driven Direct Mail

“The last time I tried, it went pear-shaped. Isn’t mail a bit slow, a bit yester-year?”

Page 14: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

Introducing

Snail v2.0

Page 15: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

Let the Snail increase your sales with Direct Mail.

Page 16: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff
Page 17: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff
Page 18: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

IDEA #3:

Page 19: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

INSIGHT:

Businessmen want success. And they want it bad.

Let’s satisfy the male ego; the vanity, the sense of achievement, the accolade, by giving them

the tools and the power to succeed.

Page 20: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

Are you Ireland’s

Mail Model of the Year?

Page 21: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

Have what it takes to drive AB1 Women wild…

visit mailmodel.com

Page 22: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

THE PRIZE:

Over 50,000 women knocking at you door!

Interviews, exposure and accolade

Be our cover star

A business makeover by our team of experts

…and a whole load more

Fame. Fortune. Financial wealth.

Page 23: AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan  Cruyff

RESULT:

3-0!Thank you