Ad Factor Plus

Success for agencies and media sellers requires swift assessment and course-correction of online media campaigns to improve response and eliminate wasteful media spend. Symphony Advanced Media’s AdFactor solutions provide fast, actionable insights into online advertising campaign effectiveness.

•Rapidlyevaluatein-flightonlinecampaigneffectiveness

•QuicklyadjustmediaallocationsandcampaigncreativetoincreaseresponseandROI

AdFactorisaflexibleadvertisingperformancesolutionthat measures the branding impact of online advertising. By interacting directly with site visitors via real-time surveys, AdFactor helps clients assess the effectiveness ofonlinecampaignsbymeasuringtheliftforkeybrandmetrics.

AdFactor leverages a robust sophisticated data collec-tion and analytics platform, superior to traditional forms of online ad effectiveness measurement. The result is more reliabledatatosupportyourdecision-makingwithouttheflawsofoldertraditionalsolutions.

SymphonyAM AdFactor is the proven, accurate and

actionable solution suite with more than 5,000,000

brand awareness surveys to date

Answers for Agencies and PublishersIdealforagencieswhomanagemultiplecross-channel campaignstodeterminein-flighteffectiveness,AdFactor also enables publishers to better value their inventory and demonstrate audience engagement for their advertising clients.

•Accurate:Providesexceptionallyaccurateadvertising performance analysis

•Timely:Insightsdeliveredquickly,enablingrapidcampaign optimization

•Proven: More than 5 million brand surveys conducted to date

•Fast: New studies require minimal lead time to implement

•Easy: Easy self-service setup with instant survey and automated tag generation

•Dashboard Reporting: Comprehensive brand metrics performance dashboard - updated daily

SymphonyAM AdFactor Pro and AdFactor Premium

www.symphonyam.com

Quickly and Accurately Measure the Effectiveness of

Online Ad Campaigns

AdFactor is based on best-practice control vs. exposed survey methodology to provide high-quality, actionable insights

SymphonyAM AdFactor Solutions

O n l I n e A d v e R t I s I n g e F F e c t I v e n e s s

Mosttraditionaladeffectivenesssolutionsmissthemarkin delivering fast, comprehensive insights that give agencies andpublisherstheinformationneededtoquicklyadjust campaign performance.

SymphonyAM AdFactor solutions address those shortcomings to provide rapid visibility into the performance of online ad campaigns–enablingyoutoquicklyuncoveropportunitiestoimprove creative and allocation to drive increased response andmaximizemediaROI.

Performance Metrics

•Campaign Impact Lift and Norm: Performance top line and comparisons

•Campaign Performance: control/exposedcampaignimpactonbrandmetrics

•Audience Exposure: Percent of audience reached by campaign who are in-marketfortheproduct

•Competitive Share: campaignimpactoncompetitors’sharesofOpinion andPurchaseIntent

•Creative Performance: Impactofcreativeonmessageassociationandbrand metrics, including awareness, opinion and purchase intent

Two AdFactor Solutions•AdFactor Pro: Self-service, measures focused campaigns

AdFactor Pror’s self-service setup and dashboard reporting isidealforpublishersseekingtobettervaluetheirinventoryandproviderapidfeedbackonclientcampaigneffectiveness

•AdFactor Premium: Custom reporting on larger-scale campaigns AdFactor’s Premium enables agencies and publishers to gauge the impact of larger-scale advertising campaigns and benefit from in-depth, custom reporting and insight consultation.

www.symphonyam.com

AdFactor Pro and AdFactor Premium Solutions

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O n l I n e A d v e R t I s I n g e F F e c t I v e n e s s

•compatiblewithvirtuallyeverybannerandWebbrowsertechnology, AdFactor can be deployed with precision to ensure the quality and integrity of your results.

• AdFactorisaprovensolutionssuitewithyearsofmarket exposure.clientsincludeFortune100organizationsinthecPg,automotive,pharmaceutical,media,technologyandfinancial services industries.

•clientprojectsareledbypracticeleaderswithdecadesofclientandagencyexperience.

Easy-to-use self-service setup of campaign analysis and ad tagging

Dashboard with summary of campaign and survey execution

Automated dynamic reporting of key campaign performance metrics

Comprehensive Reporting

About Symphony Advanced MediasymphonyAMprovidesend-to-endinsightsonmulti-channelmediaperformanceandconsumerpurchasebehavior.Wehelpclientsbetterunderstandtheirmediaoptionsandhowthoseoptionsimpactthemarketingandfinancialobjectivesfortheirbrands.learnmore: [email protected] or visit www.symphonyAM.com