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1THE 2022 MEDIA PLANNING GUIDE

PROMOTE YOUR BRAND IN THE AWARD-WINNING MEDIA THAT HAS PET PROS RAVING.

PLUSFACTOR

M E D I A P R O D U C T S | P R I N T • D I G I TA L • C O N T E N T • S A M P L E B O X • E V E N T S • P O D C A S T S • W E B I N A R S

The only peer-fueled magazine for the pet industry, PETS+ focuses on retailer and service provider success stories, practical solutions to universal business problems, and product showcases — all designed to give readers the inspiration, information and tools they need to thrive.

DEDICATED TO THE SUCCESS OF THE INDEPENDENT BUSINESS OWNER

MORE THAN 100 ADDITIONAL READER RAVES ONLINE AT:

smartworkmedia.com/pets-raves

“PETS+ IS A HUGE PART OF HOW MUCH OUR BUSINESS HAS GROWN AND HOW MUCH I’VE GROWN AS A BUSINESS OWNER.”

NANCY GUINN, DOG KRAZY, VA

PETS+ 2022 MEDIA PLANNING GUIDE | 2

“WE LOVE PETS+ AND READ IT COVER TO COVER!”READER RAVES

Jennifer Larsen, Firehouse Pet Shop in Wenatchee, WA, says:

Bright, sassy and designed to attract maximum attention, PETS+ — in print and online — has been recognized for excellence in journalism and design every year since its debut. SmartWork Media, the parent company of PETS+, has won a total of 142 international honors — more than any other comparably sized trade publishing company in the industry.

SEE OUR FULL LIST OF AWARDS AT:

smartworkmedia.com/awards

QUALITY DESIGN AND CONTENT THAT GRABS READER ATTENTION

AWARDS

2018TABPI AWARDS

Silver medal for Best Website

WEBSITE

20 FOLIO AWARDS

Gold medal, Best B2B Newsletter

NEWSLETTER

19TOP PUBLISHING AWARDS SINCE LAUNCH IN 2017

THE BRAND

2018-19FOLIO AWARDS

Two consecutive gold medals for Best Full Issue, B2B General

category

MAGAZINE

3 | PETS+ 2022 MEDIA PLANNING GUIDE

PRINT

“A MUST-READ MAGAZINE, UNIQUE FACEBOOK COMMUNITY, AND IN-PERSON AND VIR-TUAL EVENTS. WE APPRECIATE EVERYTHING PETS+ DOES TO HELP US GROW.”

READER RAVES

Jeff Jensen & Matt Brazelton of Four Muddy Paws in St. Louis, MO, says:

PETS+ takes an integrated approach to maximizing your marketing efforts and budget. Whether it’s an ad campaign for print or online, sponsored content, a webinar, sample box placement or e-mail campaign, the PETS+ Sales & Marketing Team will partner with you to design a program unique to your needs.

OFFERING A HIGH-IMPACT PRESENCE IN ALLMEDIA CHANNELS

BRAND STRENGTH

ONLINEVIDEO

SOCIAL MEDIA

SPONSOREDCONTENT

26,150+

93%PRINT COPIES DISTRIBUTED*

RETAILER CIRCULATION** Source: BPA Brand Report, June 2021

14,136

7,100+Facebookfollowers

2,200+Private Facebook

community

21,500+Instagramfollowers

800+Brain Squad

members

20,688

60,087

AVG USERS PER MONTH*

AVG SESSIONS PER MONTH*

AVG PAGEVIEWS PER MONTH** Source: Google Analytics,

January-June, 2021

PETS+ MAGAZINE

PETSPLUSMAG.COM

SOCIAL MEDIA

SEE MORE DETAILS AT:

smartworkmedia.com/pphome

INTEGRATEDMARKETINGWITH PETS+

KEY NUMBERS


“PETS+ IS MY FAVORITE TRADE MAGAZINE BECAUSE IT READS LIKE A CONSUMER MAGAZINE. IT’S FUNKY. IT’S REAL. IT’S FUN.”

READER RAVES

Wendy Megyese of Muttigans in Emerald Isle, NC, says:

See how the PETS+ circulation of 26,150+ hits qualified readers in the key categories you need to reach with your promotional message. With inspiring content and consumer magazine-quality design, PETS+ creates an environment where your brand will shine.

KEY DECISION-MAKERS? YOU’LL REACH THEM WITH PETS+

CIRCULATION STATS

2.7%Vice President/Director/Executive700 Copies

59.2%Owner / Principal / President15,485 Copies

33.8%Manager/Site Manager/Department Manager8,834 Copies

3.4% Sales/Marketing 883 Copies

0.9% Purchasing/Merchan-dising 248 Copies

BREAKDOWN BY TITLE

Source:BPA Brand Report, June 2021

60.6%Pet Supply Stores15,843 Copies

6.8%Department Store/ Retail Store 1,786 Copies

11.7%Veterinary / Pet Hospital Selling Pet Supplies 3,056 Copies

5.4%

5.5%

1.5%

8.5%Grooming Business Selling Pet Supplies 2,235 Copies

Kennel / Pet Sitter/ Trainer Selling Pet Supplies 1,417 Copies

Others Allied to the Field 379 Copies

Pet / Farm / Feed Supply / Wholesaler/ Distributor 1,434 Copies

TOTAL QUALIFIEDCIRCULATION

26,150TOTAL

READERSHIP

* BASED ON AVERAGE PASS-ON READERSHIP

OF 2.5 PEOPLE/COPY

65,375*


KEITH ZEILER, PAWS ON CHICON, AUSTIN, TX

“I AM GRATEFUL TO PETS+ BECAUSE AS AN INDIE, IT’S HARD TO FIND EVERYTHING IN ONE PLACE: NEW PRODUCTS AND INDUSTRY ARTICLES. A GREAT COMMUNITY AS WELL. I’M HAPPY TO BE A PART OF IT.”

PETS+ — in print, online and through the PETS+ Sample Box — has the power to influence buyers. We reach key decision-makers, engaging them with award-winning content designed to hold their attention. It’s the loyalty-driven environment you want for your brands.

90% of readers take action based on adver-tising or articles they read in PETS+.

98% of readers reported having direct purchase involve-ment.

77% of subscribers read PETS+ more regularly than any other magazine.

67% of readers visited an advertiser’s website after reading Pets+.

60% of readers spend an average of 42 minutes or more with PETS+ magazine.

66% bought products, requested additional information and visited an advertiser’s website.

INFLUENCE THE MOST PASSIONATE, COMMITTED PET PROS WITH PETS+

Signet Research, June 2019

READER SURVEY

WHAT ARE YOUR CLIENTS READING? HERE’S HOW TO FIND OUT:

smartworkmedia.com/pp-challenge


AMERICA’S COOLEST The country’s most innovative independent pet businesses.

BENCHMARKS Best practices by category.

NEW & NOTABLE The latest, greatest products.

CALENDARKey dates and how to make

the most of them.

COLUMNSActionable expert advice.

MANAGER’S TO-DO The ultimate guide

to the coming months.

REAL DEALReaders solve real-life

pet business situations.

SANITY FILES Pet pros share their secrets

for keeping their cool.

POPULAR DEPARTMENTS IN EACH ISSUE OF PETS+

SHOWISSUE!

SHOWISSUE!

FE ATURE STORY

BE WELLOur industry revolves around wellness for pets. So why not make physical and mental health a priority for yourself as well as employees and customers in 2022? Pet pros and wellness experts share how you can do exactly that.

PRODUCT S

Reptile: New Products

Cat: Dry Food

Dog & Cat: Flea & Tick

Dog: Treats with Retailer Category Wishlist

DE ADLINE S

Sales: 11/29/21Artwork: 12/06/21

FE ATURE STORY

AMERICA’S COOLESTIt’s our sixth annual contest for the country’s coolest independent pet businesses.

FACT SHEET PACKAGES PRINT + DIGITAL + SOCIAL MEDIA

ASK YOUR REP FOR DETAILS.

PRODUCT S

Small Animal: New Products

Dog: Toys

Cat: Wet Food

Dog & Cat: Toppers & Broths with Retailer Category Wishlist

DE ADLINE S

Sales: 06/10/22Artwork: 06/17/22

TR ADE SHOW DISTRIBUTION

SUPERZOO

FE ATURE STORY

FUNNY PEOPLE Infuse humor and fun into your pet business. Few things are as powerful to break the ice, build rapport, and engage staff and customers.

PRODUCT S

Bird: New Products

Dog & Cat: Raw, Freeze-Dried, Dehydrated & Air-Dried Foods

Cat: Toys & Scratchers

Dog: Chews, Bones & Body Parts with Retailer Category Wishlist

DE ADLINE S

Sales: 10/07/22Artwork: 10/14/22

FE ATURE STORY

HR DEPARTMENTLike other industries, pet has been hit hard by staffing shortages. From recruiting to retaining and everything in between, learn innovative and best practices for making the most out of this highly valued resource: your staff.

PRODUCT S

Aquatic: New Products

Pet: Cleaning & Odor Control

Pet: Beds, Enclosures, Carriers & More

Dog & Cat: Supplements with Retailer Category Wishlist

DE ADLINE S

Sales: 03/25/22Artwork: 04/01/22


PETS+ THRIVE!

FE ATURE STORY

THE BIG SURVEYPet retailers and service providers reflect on the past year in the industry’s biggest, most comprehensive survey.

COOLEST HOLIDAY PRODUCTS

A special seasonal product feature distributed via print, e-blast and social media.


PRODUCT S

Dog: Wet Food

Cat: Litter, Litter Boxes & Accessories

Dog & Cat: Collars, Leashes, Harnesses & Tags

Dog & Cat: Grooming with Retailer Category Wishlist

DE ADLINE S

Sales: 08/12/22Artwork: 08/19/22

FE ATURE STORY

WHAT’S NEW, PUSSYCAT?Just in time for Global Pet Expo, we take a look at newly established and emerging trends in pet products, tools and services.

FACT SHEET PACKAGES PRINT + DIGITAL + SOCIAL MEDIA


PRODUCT S

Dog: Dry Food

Cat: Treats

Dog & Cat: Dental

Pet: CBD & Other Hemp

DE ADLINE S

Sales: 02/07/22Artwork: 02/14/22


GLOBAL PET EXPO

JANUARY-FEBRUARY JULY-AUGUST NOVEMBER-DECEMBERMAY-JUNE SEPTEMBER-OCTOBERMARCH-APRIL

2022 EDITORIAL CALENDAR

+

THRIVE!ISSUE


RATES

2-PAGE SPREAD FULL PAGE 2/3 VERTICAL

1/2 VERTICAL 1/3 VERTICAL1/2 HORIZONTAL 1/3 HORIZONTAL 1/4 VERTICAL 1/4 HORIZONTAL

2/3 HORIZONTAL

FORM

ATS

$10,660

$11,230

$11,820

$12,440

$5,970

$6,290

$6,620

$6,970

$4,910

$5,160

$5,440

$5,720

$3,950

$4,150

$4,370

$4,600

$3,310

$3,480

$3,660

$3,860

$2,770

$2,920

$3,070

$3,230

2-PAGE SPREADGO FOR MAXIMUM

IMPACT

2/3 PAGEA NEARLY FULL

FEELING

1/2 PAGEGET

ATTENTION

1/3 PAGESTAND TALL!

1/4 PAGESMART VALUES

FULL PAGETHE CLASSIC

FORMAT

12x

6x

3x

1x

PICK YOUR SIZE

TRIM SIZE

BLEED

NON BLEED

-----------

-----------

SIZES LISTED IN INCHES

2 ¾ x 10 ⅞ (vertical)9 x 3 ¾ (horizontal)

3 x 11 ⅛ (vertical)9 ¼ x 4 (horizontal)

2 ½ x 9 ⅞ (vertical)8 x 3 ⅛ (horizontal)

9 x 10 ⅞

9 ¼ x 11 ⅛ 6 x 11 ⅛ (vertical)9 ¼ x 7 ¼ (horizontal)

5 ½ x 9 ⅞ vertical)8 x 6 ⅝ (horizontal)

8 x 9 ⅞

5 ¾ x 10 ⅞ (vertical)9 x 7 (horizontal)

4 ¼ x 10 ⅞ (vertical)9 x 5 ¼ (horizontal)

4 ½ x 11 ⅛ (vertical)9 ¼ x 5 ½ (horizontal)

3 ⅞ x 9 ⅞ (vertical)8 x 4 ¾ (horizontal)

3 ⅞ x 4 ¾ (vertical)8 x 2 ⅜ (horizontal)

18 x 10 ⅞

18 ¼ x 11 ⅛

17 x 9 ⅞

2022 PRINT RATES & SIZESPETS+ 2022 MEDIA PLANNING GUIDE | 8

With a state-of-the-art website that rivals top consumer sites for function and beauty, PETSPLUSMAG.COM continues its rapid growth with pet professionals. Extra-large banner sizes make it easier for advertisers to attract the attention of pet pros reading our engaging content.

PETS+ IS CAPTURING YOUR CUSTOMERS’ ATTENTION ONLINE

PETSPLUSMAG.COM TRAFFIC 2019 VS. 2021PETS+ users, sessions and pageviews* increased sharply since 2019.

DIGITAL OVERVIEW

CHECK OUT THE WEBSITE AT:

petsplusmag.com

KEY DIGITAL METRICS

ON SOCIAL MEDIA

“ PETS+ IS THE ONLY INDUSTRY EMAIL I MAKE SURE TO READ. ”READER RAVES

Janelle Pitula of Wags to Whiskers, Plainfield, IL says:

Award- Winning QualityPETS+ won a silver medal for Best Website from TABPI in 2018.

* Source: Google Analytics, Sept. 1, 2018-Aug. 31 2019 and Sept. 1, 2020-Aug. 31, 2021

UP 95

%

UP 13%

UP 74%

2019Sept. 1, 2018 - Aug 31, 2019

2021Sept. 1, 2020 - Aug 31, 2021

100,000

200,000

300,000

400,000

500,000

600,000

700,000

362,

870

226,

580

90,2

10

708,

372

255,

283

156,

968

15,000+

Average email reach PETS+ Daily Bulletin (Monday-Saturday)

16% / 10% Average open rate / click-through rate Beats publishing industry averages

Facebook 7,100+ followers

PLUS POPULAR PODCASTS AND WEBINARS ONLINE

Instagram 21,500+ followers

PAGEVIEWS

SESSIONS

USERS


WEBSITE BANNERSOur award-winning website provides your advertisements with best-in-class visibility and improved exposure on mobile devices.

A

B

C

D

F

E

A

C

B

B

E

F F F

D

D

PETS+

S P O N S O R E D H E A D L I N E S

BILLBOARDThis dominating, full-width position makes your brand the star of our website.

HEADLINE BANNERBoth in-story and end-of-story banner positions ensure your message will be seen by readers.

SKYSCRAPER SIDE BANNERA towering sidebar banner that gives you space to show off and makes a serious impression.

STANDARD SIDE BANNERSquare but not square. This classic value format is a banner advertising workhorse.

SPONSORED HEADLINE SLOTSPoint readers to key news about your business with a click-worthy headline and thumbnail below our content.

VIDEO THEATERThis end-of-story position ensures high visibility for your video feature or advertisement.

CPM RATES

CPM RATES

CPM RATES

CPM RATES

CPM RATES

CPM RATES

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

$215

$110

$90

$80

$60

$160

Desktop: 1800 x 460 pixels; Mobile: 400 x 300 pixels

Desktop: 740 x 190 pixels; Mobile: 300 x 250 pixels; Homepage: 1800 x 460 pixels

Desktop: 300 x 600 pixels; Mobile: 300 x 300 pixels

Desktop: 300 x 300 pixels

Send 400 x 240 thumbnail image and URL for content

Send 1080P video files in popular video formats via smartworkmedia.com/sendvideo

2022 PETSPLUSMAG.COM RATES

STANDARD PAGE LAYOUTThis wireframe represents what an average run-of-site page on PETSPLUSMAG.COM looks like.

Headline Banners (B) generally appear every six paragraphs in editorial content. A story can have as few as one, or as many as six Headline Banners.

SPONSOR THE PETS+ DIGIMAG

Your advertisement will appear opposite the cover of the latest edition of the PETS+ digital flipbook, and is featured in two e-blasts to our full email list announcing the release of the latest issue.

PER MONTH$1,595


CUSTOM E-BLASTS

Control the message by sending your own sponsored email to the fast-growing PETS+ bulletin list. Exposure available in units of 1,000 or more. Creative services available for design and content of your email.

MORE EMAIL OPTIONS

Reach readers with your company’s customized message.

2022 NEWSLETTER RATES

EMAIL BANNERSLet PETS+ put your message in readers’ inboxes.

$350 CPMPRICES

START AT

A

B

C

E

F

DBILLBOARDMake an impact with this full-width, large-format banner at the top of our daily emails.

HEADLINE BANNER 1This banner puts your message atop the day’s top headlines.

SKYSCRAPERThis vertical banner is in a perfect position for high-impact brand recognition.

HEADLINE BANNER 3You’re the presenter of our daily tips, some of our fans’ favorite content.

BIG FOOT BANNERYes, it’s at the bottom, but it’s the biggest banner on the page — 2x deeper than our standard banners.

HEADLINE BANNER 2This banner catches reader attention as they move through our daily roundup.

RATES

RATES

RATES

RATES

RATES

RATES

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

$3,250

$2,880

$2,150

$1,580

$1,450

$1,720

$940

$800

$680

$480

$435

$520

Size: 600 x 155 pixels






PETS+

C

F

E

D

NEWS HEADLINES (PART 1)

NEWS HEADLINES (PART 2)

PRESS RELEASES

TIP OF THE DAY

A

B


THINK INSIDE THE BOX!The PETS+ Sample Box launched in 2021 and quickly became a must-have for both retailers and advertisers. More than 400 store owners signed up to receive one of 200 quarterly boxes filled with new — or new to them — products. Participating brands said they saw a surge in orders and gained valuable retailer feedback, all thanks to the box!

In 2022, we will offer four quarterly boxes again, PLUS a bonus box exclusive to Pet Sustainability Coalition accredited members.

The past two years have changed how retailers shop for products, and the PETS+ Sample Box filled the void created by fewer trade shows and brand/distributor rep visits. Recipients said being able to experience the products in-person and sample them with customers made all the difference in their 2021 buying. And advertisers were so impressed by the results they put products in two and even three boxes!

What are you waiting for?Get in the PETS+ Sample Box!

SAMPLE BOX


SAMPLE BOX

YOUR PARTICIPATION INCLUDES:5 Supplied product sample(s)5 Supplied one-page product promo sheet for each product sample5 Two supplied custom survey questions for each product sample5 Delivered to 200 PETS+ retailers — the PETS+ Product Squad5 Arrives in an eye-catching PETS+ box5 Supplied custom eblast to 14,000+ retailers to increase product(s) exposure for each product sample5 Survey results/feedback from retailers on your two custom survey questions5 A letter from Editor-in-Chief Pamela Mitchell with directions to complete the sur-vey, plus a listing of each sample with company name, product name, phone num-ber, email and web address. 5 Digital Packing List sent to 200 retailers/box recipients with product image, prod-uct description, contact information and link to website5 PLUS a Photo Gallery of products in the Sample Box posted to PETS+ website, includes product description, contact information and link to website

INVESTMENT PER BOX*3 $1,900 ONE product sample

3 $2,650 TWO product samples 3 $3,150 THREE product samples

*Rates subject to change

2022 BOXES5 FEBRUARY

5 APRIL: BONUS BOX FOR PSC-ACCREDITED MEMBERS

5 JUNE

5 AUGUST

5 OCTOBER


The PETS+ Spring box is a genius idea! Whether shows are in person

or virtual, it’s so nice to get to see, touch, smell and watch your own

pets try new things you are able to order for your store. I love going

to shows but I don’t love carrying around heavy products then having

to make room in my suitcase to get them home to try. We loved the

variety in our box and plan on bringing in several of the items we

tried!” - NANCY GUINN, DOG KRAZY STORES

“We got ours today, and I am so excited. It is so nice as a retailer to get

a package that has products that are not from a company that walks in

your door and talks about how their products are the best. This gives

us retailers a real chance to actually look and research the products

without any pressure. There are definitely several products I will be

ordering. There are some I have heard of but never seen. And now I get

to put my hands on them and see if we want to bring them in. I think

every company should try to get into this box. Thank you so much

for this. I can’t wait until the next one. Again a big thanks.” - KEITH

ZEILER, PAWS ON CHICON, AUSTIN, TX

“The PETS+ Sample box is phenomenal! I am definitely a “hands-on”

shopper! Being able to touch/smell/see the product is priceless. I am

definitely going to bring in quite a few of these items — and I can’t wait

for the next one! This makes shopping for new products E-A-S-Y!” -

JOHNNA DEVEREAUX, FETCH RI, RICHMOND, RI

“Absolutely loved. Not knowing what to expect, this very good-sized

box was brought in by UPS. Realizing what it was, I was excited to see

what samples were inside, a huge surprise was that it actually wasn’t

sample sizes but retail-sized packaging. Loved the information that

came with the product and the product samples themselves.” - CHRIS

MITCHELL, CROWN HILL PET SUPPLY, SEATTLE, WA

“Loved it! Was fun going through it with my staff. Will be ordering

several products that I had looked at but not seen in person, and

learned about a new product from a familiar manufacturer that I’ll

also be ordering. Lots of stuff to sample out to customers, too, which

is great!” - DIANA FARRAR, FIFI & FIDOS PET BOUTIQUE, SAN

ANTONIO, TX

“The PETS+ Sample Box is awesome... and, it’s huge! Couldn’t believe all of the full-sized products — so generous of the companies that participated! I’m excited to find out about these new (to me) products and will look forward to adding them to my shop!” - KAYE BUSSE-KLEBER, BARK ON MULFORD, ROCKFORD, IL

“A very well-curated box of “samples!” Like a mini trade show in a box, I got to see full-sized products and connect with new brands. I’ve definitely got my eye on a few for our stores!” - STEPHANIE WRIGHT, BEND PET EXPRESS IN BEND, OR

“Just got mine today! Massachusetts. Wowza! Can’t wait to check everything out! Already see a couple items that I’m interested in. - SHELLY NICASTRO, ESSEX BIRD & PET SUPPLY, MA

“The best sample pack I have ever received! I am going to buy multiple items as soon as I get time to sit down and connect.” - JENNIFER FLANAGAN, NATURE’S PET MARKET SHERWOOD & NATURE’S PET MARKET WILSONVILLE, OR

“Love, love this box! So many great products that I’ve never purchased for my store and plan to now. Already handed out samples to customers who were interested in purchasing the entire product!” - DANIELLE WILSON, BATH & BISCUITS GRANVILLE, OH

“Awesome box! It was fun going through our box and our dogs loved trying some of the products. We will be adding a few products to our store. Love the future discount at wholesalepet. Almost as good as going to Global.” - SUE HEPNER, COOL DOG GEAR, WARRINGTON, PA

“What fun this box was! Especially since we were all missing Global. We videoed the opening to send to one of our owners who wasn’t present and we couldn’t wait any longer! The products are great and I want to bring in several... oddly one we had just discussed about an hour before we opened the box. How do we make sure we can get a summer box? That was one of the first questions my staff asked. We all loved it!! Thank you so very much for putting this together.” - MICHELLE MCCONNELL, A NATURAL PET PANTRY, OSPREY FL

Catch more raves at smartworkmedia.com/samplebox

RECIPIENT RAVES ABOUT THE SAMPLE BOXPet pros were wildly enthusiastic about the latest “genius idea” from PETS+

MANUFACTURER RAVESGEORGE BARTON DIRECTOR OF MARKETING, 3TBRANDS

”We have found that the best way to sell our toys is to place our products into the hands of our independent pet retailer community. They can then touch, feel and test our line to see first-hand the quality and craftmanship. The PETS+ Sample Box program allows us to put our bestsellers and new releases into the hands of influential decision-makers at low costs and with minimal time from our team.”

MARJORIE MURRAY PET BRAND MANAGER, W.F. YOUNG

“The PETS+ Sample Box offers an incredibly efficient, convenient and effective way to get our products into the hands of passionate, successful independent pet retailers. It is a great way to introduce them to new products like Silver Honey Hot Spot and Wound care, so they can try it out immediately and gain key information about the benefits first-hand. In addition, the supporting email blasts are a great way to introduce our products and reinforce our message in a complementary way to this important audience of influential, connected indie pet retailers and the industry as a whole.

PETS+ readers were excited and enthusiastic to receive the samples, so the open rate to experience our products was much greater than if we had mailed out the product ourselves ‘cold.’

The Survey questions that accompanied the PETS+ Sample Boxes were tremendously beneficial! Comments and responses directly from the retailers we serve or want to serve are so valuable. After reviewing each answer to each question, our team is now better able to address questions, and more importantly get feedback on overall product impression, what it could mean for their business, and other ways WF Young can best support them. Also, having the list of retailers and feedback (for those who identify themselves) makes it easy for our sales team to follow up and build a more meaningful relationship with these retailers.


Learn. Connect. Buy.May 5-6, 2022 | Kansas City, MO

In partnership with

2022 PETS+ THRIVE!

SPONSORSHIP OPPORTUNITIES

CONNECT WITH INDEPENDENT PET RETAILERS IN PERSON THIS SUMMER

May 5-6, 2022 | Kansas City, MO | Kansas City Convention Center

Independent pet retailers will gather in person to experience what they love most about PETS+ magazine. At PETS+ Thrive!, they will spend two days learning how to better their business, networking with fellow indies and shopping from their favorite brands. Be one of those brands!

WHO WILL ATTEND:U.S. Independent Pet Retailers Who Are Ready to Learn and Shop in an Intimate Show Setting.

WHY SHOULD YOU SPONSOR:5 Spend quality time meeting new potential customers and re-connecting with existing ones.5 Learn from attendees what they want most from your product category and from your company. 5 Showcase your products in a more intimate setting.5 Access to the final attendee list with contact information. (Available to Silver & Gold Sponsors)5 Combine PETS+ Thrive! with your attendance at Pet Food Forum.

SIGN UP TO PARTICIPATE NOW TO SECURE A PRIME TABLETOP

LOCATION


2022 SPONSORSHIP PACKAGES EXHIBIT ONLY SILVER LEVEL GOLD LEVEL (2 Max)

Tabletop Exhibit Space* Tabletop Exhibit Space* DOUBLE Tabletop Exhibit Space*

Interactive Lead-Generation Activity Interactive Lead-Generation Activity Interactive Lead-Generation Activity

Product Sample Bag - 1 item Product Sample Bag - 1 item Product Sample Bag - 1 item

Logo on all promotions & on-site material,

including:

5 Print Ads

5 Website Ads

5 eBlasts

5 Social Media Posts


including:

5 Print Ads

5 Website Ads

5 eBlasts



including:

5 Print Ads

5 Website Ads

5 eBlasts


2 Exhibitor Passes 3 Exhibitor Passes 4 Exhibitor Passes

Attendee List Attendee List

Mobile App: 1 Push Notification Mobile App: 2 Push Notifications

1/2-Page Ad in PETS+ May/June Issue Full-page Ad in PETS+ May/June Issue

Mobile App: Banner Ad

10 Minutes of Podium Time

Happy Hour Sponsor**

$2,500.00 $5,000.00 $7,500.00

ADD-ON SPONSORSHIP OPTIONS:

5 Logo on Product Bag (6 max) - $1,000

* TABLETOP EXHIBIT INCLUDES:5 Against the Wall Perimeter5 6' Skirted Table5 2 Chairs5 Outlet Access5 Option to Bring Pop-up/Free Standing Banner (Background Not to Exceed 8’H x 3’W)5 Double the above for Gold Level Sponsors

** HAPPY HOUR SPONSORSHIP INCLUDES:5 Happy Hour Announcement from the Sponsor(s)

5 Sponsor Logo(s) Included on Signage at the Bar

5 Sponsor Logo(s) Displayed on Main Stage During Happy Hour

5 Supplied Branded Materials Distributed (Optional)

5 Lanyard Sponsor Exclusive (1 Color Logo) - $1,500


STEP 1: LET’S CREATE VIDEO MAGICPresent your products in your own inimitable way in a 15- to 20-minute zoom-style interview with a PETS+ interviewer.

STEP 2: PROMOTE IN PRINTAttract pet pros to your interview with a 1/3-page advertorial or display ad in PETS+ magazine.

STEP 3: DRIVE VIEWERS ONLINEWe’ll send viewers to your interview and advertorial with a gorgeous feature layout on PETSPLUSMAG.COM, PLUS your own custom e-blast to our audience of more than 14,000-plus pet business professionals.

MEDIA SPOTLIGHTA TRIPLE-THREAT MULTIMEDIA PACKAGE DESIGNED T0 SEND YOUR COMPANY MESSAGE, LOUD AND CLEAR.3 COMPONENTS: VIDEO, PRINT, ONLINE

The Media Spotlight package starts with a 15- to 20-minute video interview with your company representative and an PETS+ interviewer. This is your big chance to show off your products or services and share your company’s sales pitch.

Connect with our readers through a 1/3-page advertisement or client-supplied advertorial in PETS+ Magazine. Your ad can include a prominent call-to-action (CTA) directing readers to your video interview online.

We’ll host your video interview and product profile on a dedicated page on PETSPLUSMAG.COM, and send one custom e-blast to our full email list of 14,000+ pet pros to promote your interview, plus additional exposure in our daily bulletin and social media channels.

PRINT

ONLINE

VIDEO

$2,700PACKAGES START AT

OUR TOPMULTIMEDIA

PACKAGE!

MULTIMEDIA OPPORTUNITIES


JUANITA HARRIS, GROOMING BY JUANITA, WYOMING, PA

“BEING FEATURED IN PETS+ SHOWCASED DIVERSITY AND REPRESENTATION WITHIN THE PET INDUSTRY, BOTH TO MY COLLEAGUES AS WELL AS CURRENT AND PROSPECTIVE CLIENTS.”


BILLING AND TERMS

BILLING, COMMISSION AND TERMS New advertisers will be asked to prepay the amount due for the first ad. A 1.5 percent finance charge will be added each month to all outstanding invoices not paid within 30 days.

Agency commission is 15 percent on space and position to recognized agencies. Verbal agreements or quotes in conflict with the publisher’s stated policies must be in writing and signed by the publisher.

No conditions appearing on an insertion order, purchase order or any other forms presented to the publisher will be binding if in conflict with the publisher’s stated policies.

The publisher reserves the right to reject any advertisement. The publication is not liable for any delivery failure beyond its control. Advertisers and agencies assume full liability for all the contents of advertisements printed, and the responsibility for any and all claims arising therefrom.

The advertiser (and any agencies and/or affiliates) warrants that publication by the publisher of any advertising materials submitted by or on behalf of the advertiser will not (1) include any statements that are false, misleading or defamatory; (2) infringe upon the rights of any third party, including without limitation rights of privacy or any copyrights; (3) violate any applicable laws.

The advertiser (and any agencies and/or affiliates) further agrees that the publisher cannot be held liable for any costs, damages, liabilities or fees arising from (1) the content and publication of advertisements (including the failure to publish an advertisement); and (2) the failure of any contest related to the advertisements to comply and conform to all applicable laws, ordinances, statutes and rules.

FREQUENCY DISCOUNTS Frequency discounts are based on the number of insertions scheduled within a 12-month period regardless of the ad size. Canceled contracts are subject to a short rate, with the rate applicable for the amount of ad-vertising space used applied retroactively from the first ad inserted onwards. Advertisers will be rebated if, within a 12-month period from the first insertion, they have used sufficient additional insertions to warrant a lower rate.

CANCELLATION POLICY Cancellation of ad space must be received in writing before the published closing date.

ESSENTIAL INFORMATION BEFOREBEGINNING YOUR PETS+ AD CAMPAIGN

“LOVE THE MAGAZINE. INFORMATIVE, THOUGHT-PROVOKING AND EASY TO READ.”READER RAVES

Frank Frattini of The Hungry Puppy in Farmingdale, NJ, tells us:


QUESTIONS ABOUT YOUR AD? CONTACT THE AD PRODUCTION MANAGERemail: [email protected] / phone: (212) 981-9625

ADVERTISING SPECS

FILE SUBMISSIONFiles that are 10MB or smaller should be emailed directly to [email protected]. This email address reaches several people in the production department. Larger files can be emailed to the same address using a file-sharing site like Dropbox, High-tail.com or WeTransfer.com.

If sending DVDs or flash drives, include a label with the adverti ser’s name, issue of insertion, contact name and phone numbers.

PREFERRED FILE FORMATOur preferred file format is Press Ready PDF Files (PDF/X-1a). Here are additional guidelines on submitting PDF files for best results.

IMAGES

Use high resolution images. 350 DPI is recommended.

TIFF or EPS format preferred. If using JPEG, use only at the maximum-quality setting.

RGB and LAB color are not allowed.

Do not save TIFF or EPS files with embedded color manage-ment profiles.

Avoid scaling images, if possible. If you must scale images, do not scale below 50% or above 110%.

Total Area Coverage should not exceed 300%.

FONTS

Always embed all fonts.

Do not allow font substitutions.

Do not use TrueType fonts.

Do not “menu-style” your fonts. These styles may not have matching printer fonts available and may not print correctly. For effects such as bold or italic, select a bold or italic font.

COLORS

Only use CMYK colors; convert spot colors to process.

LAYOUT

Create documents in Portrait mode without scaling or rotation. If you require scaling or rotation, do so in the original graphics program.

When bleed is required, provide 1/8-inch beyond the trim area.

All marks (trim, bleed) should be included in all colors and must be located 1/4-inch (4.25 mm) from trim and not invade the live or bleed areas.

TRANSPARENCY

All transparent objects must be flattened at a high resolution.

Avoid placing transparent objects on top of text or other critical vector objects.

OVERPRINT

Overprinting objects may not reproduce correctly when printed and will sometimes disappear completely. We recommend creat-ing objects exactly as you want them to appear without relying on an overprint setting.

OTHER ACCEPTED AD FILE FORMATSWe also accept Macintosh Adobe InDesign files, up to the latest version of Creative Cloud. Contact our ad production manager for other accepted ad file formats.

PROOFSFor four-color ads, provide a color proof with standard AAA/PMS process colors. Note any special instructions directly on the proofs. SmartWork Media cannot guarantee reproduction quality of ads supplied without a proof or those in non-preferred file formats. Ads submitted in non-preferred formats may be subject to additional production fees.

CONTACT YOUR AD REP

DESIREE LYNCH

PETER SIENKIEWICZ

SMARTWORK MEDIA

PUBLISHER EAST & WEST SALES REPRESENTATIVE

CENTRAL SALES REPRESENTATIVE

[email protected]

[email protected]

[email protected]

(212) 981-0273

(415) 385-6684

28 Valley Road, Suite 1

Montclair, NJ 07042

(212) 981-9625

smartworkmedia.com

“IF YOU READ FROM COVER TO COVER AND DON’T GET AT LEAST 5 IDEAS FOR YOUR BUSINESS, YOU SHOULD RE-READ IT!”

READER RAVES

Johnna Devereaux of Fetch RI in Richmond, RI, states:

TECHNICAL GUIDELINES FOR PRINT ADVERTISEMENTS


As if you didn’t know, content is king. That’s why SmartWork Media’s Content Studio is ready and willing to help you to tell your story in the strongest, most impactful way possible.

From print to videos, webinars to podcasts, the SmartWork Media Content Studio works with you to create content that focuses your brand’s strengths and delivers your story to our network of over 26,000+ independent pet business professionals.

The SWM Content Studio takes a tailored approach to each client’s needs and will work with you to identify the best strategy for your brand.

MARKETING SERVICES

LET US TELL THE STORYOF YOUR BRAND

OUR SERVICES

CONTENT MARKETING(PRINT AND

ONLINE)

FOCUSGROUPS

SOCIAL MEDIA MARKETING WEBINARS PODCASTS

VIDEOS BLOGS EMAILMARKETING

COLLATERAL& POP

MATERIALS

PRINT &DIGITAL

AD CAMPAIGNS

EVENTMANAGEMENT


BRING YOUR BRAND TO THE MOST POPULAR PETS+FEATURE OF THE YEAR!Affiliate your brand with excellence by sponsoring the country’s coolest competiton for pet businesses.

SPONSORSHIP OPPORTUNITIES

$5,0004 SPONSORSHIPSAVAILABLE

PACKAGE COST

AMERICA’S COOLEST 2022 BRAND SPONSORSHIP INCLUDES:LOGO PLACEMENT* Entry solicitation advertisements in January-February issue of PETS+

* All email promos (2X in January, February and March)

* Digital display units across run of site on petsplusmag.com from January through March

* Sponsored/boosted social media posts January through March

* 6x America’s Coolest profile stories in PETS+ magazine (Jan-Feb 2022 to Nov-Dec 2022)

PLUS* Display ad (300x300) on America’s Coolest landing page

* Display ad in editorial eBulletin “teaser” (pre-issue release of winners online in July 2022)

* Logo on intro spread of PETS+’s America’s Coolest winners feature in July-August 2022


Want a high-profile online placement that puts your business in the starring role opposite the cover of PETS+ magazine? It’s easy with a sponsorship of our bi-monthly digital flipbook. With a can’t-miss full-page ad adjacent to our cover (plus online and email banners), it’s a powerful and cost-effective way to associate your brand with pet pros’ favorite business publication.

MAKE YOURSELF A COVER STAR WITH A PETS+ DIGIMAG SPONSORSHIP

YOUR AD GOES

HERE

AD OPPOSITE FRONT COVERPACKAGE INCLUDES• Full page ad opposite front cover of digital edition • Skyscraper ad (250 x 500 pixels) on 2x monthly bulletin • Your company logo on all PETS+ digital edition promotions for that issue (including banners, rotators)

$1,595 P E R E D I T I O N

BOTTOM BANNERPACKAGE INCLUDES• Bottom banner visible on every page of digital edition • Headline banner (560 x 145 pixels) at bottom of 2x monthly ebulletin

$925 P E R E D I T I O N

FULL PAGE DIGITAL ADYour ad is placed in a special expanded advertising section inside our digital edition.

$350 P E R E D I T I O N

AVAILABLE ADENHANCEMENTS

Video or audio integration $500 per ad

Ad animation $500 per ad

DIGIMAG

SEE LATEST EDITION AT:

petsplusmag.com/digimag


THE PETS+ COOLESTHOLIDAY PRODUCTS

SEPTEMBER/OCTOBER 2022 ISSUE

Desiree LynchPublisherWest & East Sales RepE [email protected] (212) 981-0273

Peter SienkiewiczCentral Sales RepE [email protected] (415) 385-6684

Contact your PETS+ sales representative today to reserve your space!

PRICING3 $550 NET per listing

DEADLINE FOR MATERIALS3 8/19/22

GIVE YOUR PRODUCTS THE

EXPOSURE THEY DESERVE – IN PRINT

& ONLINE – JUST IN TIME FOR THE HOLIDAY BUYING

SEASON!

5 Headline5 Product image (logo or descriptive image for a service listing)5 35-45 word description and product/service information including MSRP5 Contact info including email, phone and website

DIGITAL:In addition to the dedicated section in the PETS+ September/October issue, The PETS+ Coolest Holiday Products will include: 5 2 eBlasts to PETS+ 14,000+ digital subscribers 5 Online exposure at petsplusmag.com5 Product post on PETS+ social media

YOU’VE GOT the perfect product(s), now it’s time to share it with retailers before the holiday buying rush begins! PETS+ Coolest Holiday Products puts your products front and center of pet retailers who are sourcing the latest pet must-haves in time for the holiday season. This budget-friendly, multimedia opportunity includes print and digital exposure, boosting your brand reach!

PRINT:The Coolest Holiday Products will feature six products or services per page in the September/October print issue. Each listing will include:

HAVE A NEW PRODUCT OR SERVICE? OUR INFORMATION-PACKED FACT SHEETS GIVE STORE OWNERS ALL THE INFO THEY NEED TO BUY!

PETS+ is offering Fact Sheet Advertising Packages in the TWO SHOW ISSUES; March/April & July/ August with print, digital and social media exposure! PETS+ will write and design a Fact Sheet about your new product launch, line extension, new packaging, service or company news using your supplied info and images.

TWO ISSUESMARCH/APRIL ISSUE: Global Pet Expo distribution MATERIALS DUE DATE: 2/14/22 JULY/AUGUST ISSUE: SuperZoo distribution MATERIALS DUE DATE: 6/17/22

Desireé LynchPublisherWest & East Sales RepE [email protected] (212) 981-0273

Peter SienkiewiczCentral Sales RepresentativeE [email protected] (415) 385-6684

JUST THE FACTS

CONTACT YOUR PETS+ SALES REP TODAY!

FACT SHEET PRICING

5 Full-page ad with full-page “Fact Sheet” sheet: $3,995

5 Half-page ad with half-page “Fact Sheet” sheet: $2,650

petsplusmag.com

SPECIAL “FACT SHEETS” OFFERED

IN ADDITION TO OUR STANDARD

ADVERTISING OPTIONS!

TWO FORMATS:SPREAD: Full-page ad with adjacent full-page Fact Sheet FULL-PAGE: Half-page ad with adjacent half-page Fact Sheet

HIGH EXPOSURE:PRINT: Ad with Fact Sheet DIGITAL: Downloadable Fact Sheet available on PETS+ Website (PETS+ will drive traffic via the eBulletin newsfeed) SOCIAL MEDIA: Fact Sheet will be posted to PETS+ Facebook PLUS: A Product Spotlight will be featured in the issue

GIVE YOUR CUSTOMERS THE INFORMATION THEY NEED TO KNOW YOU, YOUR COMPANY AND PRODUCTS!

petsplusmag.com

FULL PAGE SAMPLE

HALF PAGE SAMPLE

Each Fact Sheet will be labeled “A Special Advertorial Feature”

Each Fact Sheet will be labeled “A Special Advertorial Feature”

Representative photo or company Logo

75 words provided by the advertiser

150 words provided by the advertiser

20 words or less based on writer’s interview




50 words or less review provided by a retailer of company’s choice, interviewed by writer or provided

by company, including store owner, store name, city and state.

NEW PRODUCTThree products, with one larger than the rest, that show your company’s best-selling products

Each piece must have:5 15 words or less description5 MSRP5 4" x 6" or larger photo5 350 DPI photo resolution

NEW PRODUCTThree products, with one larger

than the rest, that show your company’s best-selling products

Each piece must have:5 15 words or less description

5 MSRP5 4" x 6" or larger photo

5 350 DPI photo resolution

50 words or less review provided by a retailer of company’s choice, interviewed by writer or provided by company, including store owner, store name, city and state.

Representative photo or company logo

PLUS FACTOR

Documents