Approve annual marketing plan Business Unit Marketing Planning Marketing Communications (MarComm) Activity Initiation Activity Definition, Kick-Off & Planning BPMN 2.0 LEGEND End Event Start Event Task Gateway Intermediate Event Expanded Sub- Process Pool Group Sequence Flow Message Flow Develop annual marketing plan and plan is approved by business unit (BU) and marketing executive mgmt Planner reviews Marketing program calendar in the annual marketing plan Planner discusses program with BU to confirm tactics, calendar, & budget Planner works backward to establish timeline & schedule Planner begins to establish team members and condensed version of kick-off doc Planner confirms program details with BU and seeks approval. Planner confirms team members Planner finalizes kick-off doc, sends doc to team, schedules kick-off meeting Kick-off meeting held – Review questions/concerns of team members, Review tactic details Team builds project plan Project Plan is reviewed by all stakeholders (adjustments made as necessary) Activity Execution Data Request Form (DRF) is completed and submitted based on project plan Other Marketing Teams & Agencies List Management receives DRF from Planner with project plan data request List Management reviews DRF and segments data according to project plan cells and produces output file List Management notifies the Planner/ MarComm/Agency when the files are ready Marketing Communications (MarComm) prepares brief to engage the Agency and then briefs the Agency MarComm receives creative brief from Agency and provides feedback MarComm receives film proofs & creative brief from Agency. Confirms approval for film and creative brief MarComm receives final mechanicals from Agency and confirms approval of final creative brief MarComm proofs final creative brief and advises List Management that Agency is ready for data file MarCom receives final invoice from Agency and arranges for final payment Marketing Plan Approval The OpsDog Support Group Hierarchy www.OpsDog.com | [email protected] | Phone: 201.526.1200 | www.TheLabConsulting.com The planning, definition and creative brief approval for small-scale, repeatable marketing programs and campaigns. COPYRIGHT © OPSDOG, INC., 2014 | ALL RIGHTS RESERVED This content may not be copied, distributed, republished, uploaded, posted or transmitted in any way without the prior written consent of OpsDog, Inc. Small Campaigns: Workflow Workflow Description Legend Corporate Services Compliance Legal Information Technology Human Resources WORKFLOW MARKETING Small Campaigns Finance Marketing Programs & Campaigns Small Campaigns Marketing Communications Marketing Research & Analytics Product Management Advertising Public Relations Activity Initiation Activity Definition, Kick-Off & Planning Activity Execution Group Start Event Intermediate Event Gateway End Event Message Flow Task Expanded Sub-Process Sequence Flow Pool + Marketing: Small Campaigns Workflow [BPMN 2.0] pm.SGO3.SmallCampaignsBPMN.140515 Login to OpsDog to purchase the full workflow template (available in PDF, Visio, PPT) New users get $20 off their first purchase (registration is FREE!)