Sep 06, 2014
DEPART OF MASS COMMUNICATION
BMC-7Resource Person: Ahmad
Sheikh
Presented By
Iqra Butt 10129 Momina Ghani 10124 Iqra Tariq 10126 Varda Butt 10128
JOURNALISM Journalism is the investigation and
reporting of events, issues and trends to a broad audience.
The activity or profession of writing for Newspapers or Magazines or of Broadcasting News on Radio or Television.
ACRONYMS
Acronyms are abbreviations formed from the initial components in a phrase or a word.
CROSS FADE
Cross fade is editing that makes a smooth transition between two files.
To show something exiting from the scene or other is inserting is cross fade.
This method creates a smooth transition, for a short period of time the listener hears both files playing simultaneously.
TALK BACK
Is a means of instantaneous communication between the MCR (Master Control Room) and Studio is Talk Back.
A system of communications links in a radio studio that enables directions to be given while a program is being produced.
DTH
Direct-to-Home broadcast
A digital signal transmitted directly from satellite, received through small dish at home or subscriber’s end.
FIX SPOT
1.The continuity of one
portion in every episode of some program is fix spot.
2. Commercial spot broadcast at fixed time
Example: HBL advertisement broadcast
before 8 O clock News
VOICER
Report which is based on reporter’s own voice
STAND UP
To give report at the actual location.
CROSS SCRIPT
When the voice over is different from the video is cross script.
It means reporter that reporting the news is
entirely different from the video displaying on your television ,there is no connection between them.
ACTUALITY
Recoded segment of any event or subject is called
actuality.
ADLIB
Spontaneous act of speaking
Unscripted material to be spoken
To improvise and deliver without preparation
FEED
Broadcasts sent by radio and TV
networks to local stations or by a local station or medium to the
headquarters office or other media. The origination
point is called the feed point.
SCHEDULE
A list of consecutive programs.
SPILL OVER
When frequency of one country crosses the border of other country then disturbance occur in transmition is spill over.
FILLER
.
DIARY
A list of broadcasted programmes in a record is Diary.
DATELINE
A dateline is a brief piece of text included in news articles that describes where and when the story occurred.
Example Women Entrepreneurship Development
Lahore
20-10-2011
By Muhammad Ahmad sheikh (International Broadcaster/ Journalist. Bureau chief Mediacom
EMBARGO:
To hold a story for specific time period is called embargo
TIMELINE:
Chronological order of a story is called timeline.
Deep Focus
: A technique in which objects very near the camera as well as those far away are in focus at the same time.
To focus the two persons and also focus their background deeply.
ab
Beat
A special area of journalism that a reporter always cover.
E.g. health, entertainment.