Snippets from a light automotive client Media Mix Model. Interestingly there was very limited opportunity for growth, except for through integrated media execution.
Presentation given at SXSW on March 12, 2010. Synced with the audio! Even though technology evolved at a crazy pace the last 100 years, the humble button has stayed at the…
An introduction Communication can be regarded as a two way process of exchanging or shaping ideas, feelings & information. The countless ways that humans have of keeping…
SILVER ATENA participates in various projects on Advance Traffic Management & Control (ATMC) Systems which aim to develop a new generation of signalling and control systems,…
Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their…
In our last presentation we continued our offline marketing series, with a look at how to advertise on television. In today’s article we are going to continue that series…
Learn about User Experience (UX) principles to enhance your visitors interest and delight on your site. User Experience is about empathy for your audience, because the usability…