Acquia Boston Digital Transformation 3/25/15

Digital TransformationAllison Nolan

Senior Manager, Product Marketing

March 25, 2015

43.0%

14.5%

-33.9%-40.0%

-20.0%

0.0%

20.0%

40.0%

60.0%

Stock Performance (2007-2012)

Source: Forrester Research and Wartermark Consulting

Customer

Experience Laggards

S&P 500 IndexCustomer

Experience Leaders

Transformation Is Not Optional

→ Organizations who focus

on customer experience

are thriving

→ Companies with poor

customer experience are

dying

Embrace all things digital to

drive a great customer

experience

“How can you keep up with

empowered customers? Be more

digital. Your customers, your

channels, and your competitors

are digital. The future of your

business is digital.”

—Forrester Research

What Will It Take To Succeed?

Turn big data into

business insights

Embrace the mobile

mind shift

Accelerate your

digital business

Transform the

customer experience

1

4

Four Market Imperatives

in the Age

of the

Customer

2

3

The Shift You Need To Be Ready For

Traditional Information Technology

Siloed teams with different solutions

delivering disjointed experiences

Disciplined (slow) processes for building

and deploying digital experiences

Proprietary solutions whose technology

evolves too slow

On-premise infrastructure with rigid &

costly capital expenses

New Business Technology

Integrated teams with a shared solution

delivering unified experiences

Agile (fast) process for building and

deploying digital experiences

Open source solutions that evolve at the

speed of the web

Cloud-based infrastructure with flexible

and lower cost operational expenses

Acquia: The Digital Experience Company

Partners

Customers

Awards

• 4000+ customers

• 600+ employees

• Privately held, backed by New

Enterprise Associates (NEA), North

Bridge Venture Partners, Sigma

Partners, Tenaya Capital, and AWS

• Global: Boston, Portland OR,

Washington DC, Toronto, UK,

France, Benelux, Germany, Australia,

India

How We Help Companies Transform

The Acquia Platform provides the resources

necessary to build and deliver extraordinary digital

experiences faster.

The Acquia Experience is the intersection of the

Acquia Platform and our commitment to Customer

Success.

Come for the

platform,

stay for the

experience.

The Acquia PlatformFreedom To Accelerate

→ For Marketers & Merchandisers

Acquia puts you in control of delivering

personalized experiences and driving

conversions.

→ For Brand & Content Managers

Acquia helps you deliver unified brand, social,

and commerce experiences across devices &

borders.

→ For Developers & Technical Leaders

Acquia helps you create high-quality

applications faster and gives you the security,

reliability, and scalability you need.

BUILD

Drupal: Integrated Digital Experiences

AGILE OPEN

CONNECTED

DELIVER

Acquia CloudBuild Smarter Faster

→ Cloud platform optimized to run Drupal sites

→ PaaS offering that provides everything companies need to create, maintain, and optimize high-quality Drupal sites

→ Combines:

Powerful site building and monitoring tools

Drupal-tuned platform stack

Resilient infrastructure

Acquia Cloud

→ Fully managed, highly available environment

for mission-critical sites that require the

highest levels of security and reliability

→ Elastic resources for scalability

→ 99.95% uptime SLA

→ Backed by the best Drupal operations

support team

→ Scalable multiple-site management platform

→ Allows users to quickly create, deploy, and

manage many content-rich websites

→ Offers a simple process for duplicating sites

→ Provides unprecedented control over

hundreds of sites from a single dashboard

→ Drastically reduces cost and time-to-market

Acquia Cloud Enterprise Acquia Cloud Site Factory

ENGAGE

Acquia LiftDeliver Contextualized Experiences

Acquia Lift

ContextDBBlend known and unknown data

sources to improve user insight

across channels and drive fine-

grained customer segments.

Acquia Lift

TargetBuild segments that matter,

automatically target content

using A/B/n testing, and

implement personalized

experiences.

Acquia Lift

RecommendMerchandise assortments of

content and products for

each individual visitor;

measure and optimize offers.

The Acquia Experience

The Acquia Experience is the intersection between the Acquia Platform

and our unyielding commitment to Customer Success.

Acquia Learning Services

Customized education programs

to build you team’s skillset.

Acquia Global Support

Ongoing support of your mission-

critical application as it evolves.

Acquia Professional Services

Expertise to ensure quality

application design and successful

launches.

Acquia Ready

A custom onboarding experience

to ensure your team’s success.

Reduced total cost

Faster time-to-market

Success With The Acquia Platform

Payback period

2.3 Months

60%

30%

Success With The Acquia Platform

50%Reduced time-to-publish

Faster

Time-To-Market

Social

Strength

Mobile

Dominance

500%Increase in number of shares

1 weekTime it took for mobile

traffic to overtake desktop

Success With The Acquia PlatformOne Platform; Hundreds Of Unique Experiences

300+Warner Music Group artist websites, 3 templates, total

creative freedom

118+Interscope Records managed artist sites,

one platform

Success With The Acquia Platform

5X INCREASE IN CUSTOMER

SATISFACTION FOR PINTEREST SUPPORT

THANK YOUAllison Nolan

[email protected]