ESTABLISHED 1919 Achieving Strategic Plan Success via Chapter Action Plans (CAP) References: 1.) MOWW Strategic Plan; 2.) Northern Virginia Chapter CAP
ESTABLISHED 1919
Achieving Strategic Plan Successvia Chapter Action Plans (CAP)References: 1.) MOWW Strategic Plan; 2.) Northern Virginia Chapter CAP
ESTABLISHED 1919CINC Intent
To achieve our vision to be a preeminent United States veteran service organization, we will achieve our Strategic Goals to realize outcomes vital to the Military Order and its chapters.
All commanders and Companions must be aware that tactical (chapter) and operational (region and department/state) execution are designed to support strategic, Order-wide end states.
We must be guided by conviction that it is nobler to serve than to be served, and we must unite in selfless personal service to the United States of America. In pursuing our Order-wide end states, we will become stronger, reinforce our relevance, and enhance our brand recognition.
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ESTABLISHED 1919Achieve MOWW’s Strategic Goals
If we achieve Strategic Goals, everything improves
• Strategic Goal (SG) 1. The cardinal enabler.• Annually grow chapter membership by an increase of
four percent, and annually increase Companion participation in chapter activities.
• Strategic Goal (SG) 2. • Strengthen chapter outreach programs
• Strategic Goal (SG) 3. • Raise MOWW’s local and national visibility
• Strategic Goal (SG) 4. • Enhance leadership training and development.
• Strategic Goal (SG) 5. • Promote Companion, chapter and community
recognition.
MOWW Strategic Plan
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ESTABLISHED 1919SG-1: Recruit, Involve & Retain
Chapter Action Plan (CAP)
• Strategic Goal (SG) 1: • Annually grow chapter
membership by a net increase of five percent, and
• Annually increase Companion participation in chapter activities
• Retention is facilitated byCompanion involvement andfulfillment, and chapter leader follow-up with each Companion
Program Engagement Plan (PEP)
• Desired Outcomes:• Establish Membership
Coordinators in every chapter.• Develop and conduct an annual
membership campaign• Give Companions jobs in the
chapter, with mentoring and training
• Brief updated recruiting and involvement outcomes in Chapter Meetings and in Staff Meetings
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ESTABLISHED 1919SG-2: Strengthen Outreach
Chapter Action Plan (CAP)
• Strategic Goal (SG) 2: • Strengthen chapter outreach programs
Program Engagement Plan (PEP)
• Desired Outcomes:• Increase YLC attendance annually• Host/participate in Massing of Colors,
Veterans Day, Memorial Day, etc.• Support JROTC/ROTC Detachments by
presenting MOWW’s ROTC Awards of Merit• Support BSA Troops by presenting MOWW’s
Eagle Scout certificates• Support GS-USA Councils by presenting
MOWW’s Gold Award certificates • Annually recognize local law enforcement
officials and first responders• Establish and/or expand the National and
Homeland Security Programs
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ESTABLISHED 1919SG-3: Increase Visibility
Chapter Action Plan (CAP)
• Strategic Goal (SG) 3: • Raise MOWW’s local and national
visibility
Program Engagement Plan (PEP)
• Desired Outcomes:• Create a publicity plan to increase
awareness of MOWW and its outreach programs
• Use MOWW’s “News Release Guide” to publicize chapter programs and events (see the MOWW website)
• Distribute chapter newsletters to Companions and others to publicize chapter activities
• Use social media to publicize the Order, e.g., Facebook, LinkedIn, YouTube, etc.
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ESTABLISHED 1919SG-4: Enhance Leadership
Chapter Action Plan (CAP)
• Strategic Goal (SG) 4: • Enhance leadership training and
development
Program Engagement Plan (PEP)
• Desired Outcomes:• Develop trained chapter leaders,
e.g., commander, adjutant, treasurer, program coordinators, etc.
• Identify, mentor and develop future leaders
• Increase Companion attendance at national, region and department conventions and conferences
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ESTABLISHED 1919SG-5: Increase Recognition
Chapter Action Plan (CAP)
• Strategic Goal (SG) 5: • Promote Companion, chapter and
community recognition
Program Engagement Plan (PEP)
• Desired Outcomes:• Award full chapter authorization of
National Citations to deserving Companions
• Annually present the full chapter authorization of Silver Patrick Henry Medallions
• Submit the chapter for all MOWW Chapter Program Awards for which the chapter is eligible
• Increase the number of Bronze Patrick Henry Awards presented by chapters to eligible individual and organizations in local communities
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ESTABLISHED 1919Alignment of Purpose | Unity of Command
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Aligning Goals & Achieving Desired OutcomesFOR THE GOOD OF THE ORDER
MOWW Strategic
Goals(SG)
Chapter ActionPlan(CAP)
ProgramEngagement
Plan(PEP)
The Order & Regions Chapter Level Program Coordinator
ESTABLISHED 1919Chapter Action Plan | Sample
• Membership: Our lifeline to perpetuity:• Increase our living chapter membership to 370
members, a net 5% increase• Each member to bring one qualified guest to a meeting
at least once a year• Theme: “Two minutes a day”• Increase Companion involvement at presentations by
50%
• Information and Communication:• Update ALL email addresses and other pertinent
information on each Companion.• Use electronic means for financial management• Coordinate with other nearby chapters for speakers
and chapter functions
• Leadership Training:• Increase attendance at Regional and National
Conferences to six or more Companions• Honor our Chapter Companions with appropriate
recognition for their service
• Community Outreach:• Fundraising: Both within our membership and from
external contributors• Prepare a supporting brochure • YLC: Fundraise both within our resources and within
the communities to support 100 student interviews and selections
• School Targets: Increase selections from 45 to 50 schools
• Add emphasis for Home Schoolers
• ROTC & JROTC: Present MOWW Awards of Merit at university and high school levels
• SROTC Medal Awards plus service specific awards to the Gold-level senior ROTC cadet at our defined universities
• Law and Order: Recognize 10 first responders with Certificates of Commendation
• Scouting: Recognize Boys (Eagle Scout) and Girls (Gold Award) at appropriate ceremonies
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ESTABLISHED 1919Chapter ROTC PEP | Sample, continued
• PEP 1: Present ROTC/JROTC Award of Merit Certificates to 10 JROTC and 2 ROTC Units• Identify ROTC & JROTC Points of Contact
(POC) for each ROTC & JROTC unit by 15 Sep• Use 50 mile radius for responsibility area• Use chapter membership roster to identify
Companion closest to presentation location
• Develop list of Companions to be presenters by 15 Jan
• Assign to ROTC/JROTC award events• Communicate awards presentation schedule
and assignments to all Companions and ROTC/JROTC detachments involved
• Order award sets by 28 Feb (after PM Dividend received)
• Deliver award sets to Companions as determined above
• PEP 2: Track and report on presentations of ROTC and JROTC Awards of Merit• Provide objective and results (by type
award) to:• The Chair, MOWW ROTC Committee (national)
• Region ROTC Coordinator• Chapter Commander
• Use data for:• Briefing at General Membership Meetings• Chapter submissions for national program
awards, e.g., MOWW’s ROTC Program Award
• Awards for individual excellence• MOWW Form 27, “Chapter Activity Report”• Chapter commander’s report to region
commander
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ESTABLISHED 1919Make a Difference
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