DEFINITION, PLANNING, PROCESS & CONSUMER BEHAVIOR ACES 2009 Ain Shams Univ M ARKETING PRINCIPALS
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8/8/2019 ACES - Marketing Principals Training
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DEFINITION, PLANNING, PROCESS
& CONSUMER BEHAVIOR
ACES 2009 Ain Shams Univ
M ARKETING
PRINCIPALS
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1760
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Product Vs Production Concepts
CRM
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Decision Making
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BCG Growth-Share Matrix
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Internal Data
Electronic Collections of Informationfrom Data Sources (i.e. Accounting)
Within the Company
MarketingResearch
Design, Collection, Analysis, andReporting of Data about a Specific
Marketing Situation
MarketingIntelligence
Publicly Available Informationabout Competitors and the
Marketing Environment (i.e.
Technological)
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5-19
ObservationalResearch
Gathering databy observingpeople,
actions andsituations
(Exploratory)
Survey Research
Asking individualsabout attitudes,preferences or
buying behaviors
(Descriptive)
ExperimentalResearch
Using groups of
people todeterminecause-and-effect
relationships(Causal)
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Colors
Size, Intensity
Position
Sound (Jingle)
Taste, Smell
Ads !!
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Audi - iRobot
Lamborghini – Dark Knight
Apple - Many
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Subliminal Stimuli
Sound
Ads
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ACES Ads ???
Marketing Concepts’ Awareness
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