Accredited Supplier Communications Plan FY09-10 Q1 to Q4 May 2009, v2.0 Home Access Marketing & Stakeholder Engagement Team.

Accredited Supplier Communications PlanFY09-10 Q1 to Q4May 2009, v2.0 Home Access Marketing & Stakeholder Engagement Team

Explanatory Notes:

• Please populate the ‘Communications Plan’ with your marketing campaign activity with a minimum of a quarter’s notice in advance

• For ease please feel free to copy and past shapes from the ‘Example Plan’ provided on the next slide and simply edit/amend text detail and colour should you wish

• For information purposes we’ve detailed school term periods and holidays, you should be aware that these differ from one local authority to another, so please check dates specific to your areas of interest with the local authority. Alternatively, use the link provided below to check term times and dates:

Direct Gov - School Term Link (Accessible in slideshow presentation) • If you’d prefer please feel free to identify your advertising channel or medium on the far left ‘Y’/Vertical Axis

CHRISTMAS HOLIDAYS

Half Term Ad Campaign in the

Suffolk Free Press, Promo Leaflet Insert.

{Daily Circulation: 15k}

December ‘09 January ‘10 February ‘10Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13

W/C 29/11

W/C 06/12

W/C 13/12

W/C 20/12

W/C 27/12

W/C 03/01

W/C 10/01

W/C 17/01

W/C 24/01

W/C 31/01

W/C 07/02

W/C 14/02

W/C 21/02QTR 1

National Coverage

London Area

National Coverage

Suffolk County

Area

Sun Newspaper ¼ Page Advert

Tuesday & Friday Weekly {Daily

Circulation 3.1m)

Home Access Range featured in the ‘In Store Buying Guide’ {Issue 4, Christmas Edition, 22 Pages}, 4 Page spread. 6 Weeks in

circulation around UK Stores, 130k print run, Christmas & New Year Sales period targeted.

London / SE Area &

Further

BETT Show Stand

G90

Half Term Ad Campaign in the

Evening Standard, Full Page Ad. {Daily

Circulation: 293k}

Merseyside Supporting Home Access School & Parent Launch events at 10 Liverpool

Secondary Schools

Spring ½ Term

CHRISTMAS HOLIDAYS

December ‘09 January ‘10 February ‘10Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13

W/C 29/11

W/C 06/12

W/C 13/12

W/C 20/12

W/C 27/12

W/C 03/01

W/C 10/01

W/C 17/01

W/C 24/01

W/C 31/01

W/C 07/02

W/C 14/02

W/C 21/02QTR 1

Spring ½ Term

EASTER HOLIDAYS

March ‘10 April ‘10 May ‘10Wk 14 Wk 15 Wk 16 Wk 17 Wk 18 Wk 19 Wk 20 Wk 21 Wk 22 Wk 23 Wk 24 Wk 25 Wk 26

W/C 28/02

W/C 07/03

W/C 14/03

W/C 21/03

W/C 28/03

W/C 04/04

W/C 11/04

W/C 18/04

W/C 25/04

W/C 02/05

W/C 09/05

W/C 16/05

W/C 23/05QTR 2

Whit ½ Term

SUMMER HOLIDAYS

June ‘10 July ‘10 August ‘10

W/C 30/05

W/C 06/06

W/C 13/06

W/C 20/06

W/C 27/06

W/C 04/07

W/C 11/07

W/C 18/07

W/C 25/07

W/C 01/08

W/C 08/08

W/C 15/08

W/C 22/08QTR 3

Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36 Wk 37 Wk 38 Wk 39Whit ½

Term

AUTUMN ½ TERMSUMM H’DAYS

September ‘10 October ‘10 November ‘10

W/C 29/08

W/C 05/09

W/C 12/09

W/C 19/09

W/C 26/09

W/C 03/10

W/C 10/10

W/C 17/10

W/C 24/10

W/C 31/10

W/C 07/11

W/C 14/11

W/C 21/11QTR 4

Wk 40 Wk 41 Wk 42 Wk 43 Wk 44 Wk 45 Wk 46 Wk 47 Wk 48 Wk 49 Wk 50 Wk 51 Wk 52