FACULTY OF BUSINESS MANAGEMENT BBAP2103 MANAGEMENT ACCOUNTING ASSIGNMENT SEPTEMBER 2015 Trimester Date Assigned: 15 th September 2015 Due Date: 14 th October 2015 Lecturer: ALI SHAFEEU Weighting: 40%
FACULTY OF BUSINESS MANAGEMENT
BBAP2103
MANAGEMENT ACCOUNTING
ASSIGNMENT
SEPTEMBER 2015 Trimester
Date Assigned: 15th September 2015
Due Date: 14th October 2015
Lecturer: ALI SHAFEEU
Weighting: 40%
Aishath FarahanaazS12425427, BBA Batch 15
Table of ContentsPurpose.................................................................................................................................................3
Introduction...........................................................................................................................................3
Nestlé’s Products...............................................................................................................................3
Product Costing Systems in manufacturing...........................................................................................5
Absorption Costing............................................................................................................................5
Purpose of Absorption Costing/Advantages of Absorption Costing...............................................6
Limitations of Absorption Costing..................................................................................................6
Marginal Costing................................................................................................................................6
The principles of Marginal Costing................................................................................................7
Advantages of Marginal Costing....................................................................................................7
Difference between Marginal Costing and Absorption Costing.....................................................8
Discussion on the product costing system used by the selected company...........................................9
Absorption Costing Calculations of Nestlé Kit Kat.................................................................10
Evaluation on the impact on the product pricing in the selected company........................................22
Marginal Costing Calculations for Nestle Kit Kat....................................................................22
Impact on product pricing...............................................................................................................34
Conclusion...........................................................................................................................................35
Bibliography.........................................................................................................................................36
Appendix 1...........................................................................................................................................37
Page 2 of 37
Aishath FarahanaazS12425427, BBA Batch 15
PurposeThe purpose of this coursework is to analyse and evaluate different product costing systems
in a manufacturing company and its impact on product pricing.
IntroductionWith a mission, that is to be the world’s largest Nutrition, Health and Wellness Company,
Henri Nestlé along with Charles Page and George Page, incorporated Nestlé in 1905 in the
town of Vevey, Switzerland (Strategy, 2015).
Today, almost 110 years after, Nestle is the world’s leading food company measured by
revenue and is ranked 72nd on the Fortune Global 500 in 2014. Over the years, Nestle has
been recognised for its industry reference for financial performance and is trusted by the
stakeholders (Strategy, 2015). The company at present has its presence globally over 100
countries and has dominated almost every food market by enhancing people’s lives by
offering tastier and healthier food products for all the groups of consumer in the market
(Strategy, 2015).
With a vision of ‘Good Food, Good Life’ Nestle aims to meet today’s needs without
compromising the ability to meet future generations’ needs along with a high profitable
growth year by year (Strategy, 2015).
Nestlé’s ProductsNestle has almost everything in food and beverages category to offer for the enhancement of
every consumer. From baby products to pet care products, Nestle offers a greater variety of
choices to the market. Below is the sample of Nestlé’s products range (Our Brands, 2015).
Baby foods: Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum
Bottled water: Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino
Cereals: Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal
Chocolate confectionery:
Aero,Butterfinger, Cailler, Crunch, KitKat, Orion, Smarties, Wonka
Coffee: Nescafé, Nescafé 3 in 1, Nescafé Cappuccino, Nescafé Classic, Nescafé
Decaff, Nescafé Dolce Gusto, Nescafé Gold, Nespresso
Culinary, chilled and frozen food: Buitoni, Herta, Hot Pockets, Lean
Page 3 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Cuisine, Maggi, Stouffer's,Thomy
Dairy: Carnation, Coffee-Mate, La Laitière, Nido
Drinks: Milo, Nesquik, Nestea
Food service: Chef, Chef-Mate, Maggi, Milo, Minor’s, Nescafé, Nestea, Sjora,Lean
Cuisine, Stouffer's
Healthcare & nutrition: Boost, Nutren Junior, Peptamen, Resource
Ice cream : Dreyer’s, Extrême, Häagen-Dazs, Mövenpick, Nestlé Ice Cream
Petcare : Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michael’s Canine
Creations, Dog Chow, Fancy Feast, Felix, Friskies,Gourmet, Purina, Purina ONE, Pro Plan
Table Extracted from: http://www.nestle.com/aboutus/ourbrands
Nestlé stands out among all the other food processing companies because of its exuberant
strategic operational pillars or objectives; which include creating shared values, nestle
cultures, values and principles, and compliance-sustainability (Strategy, 2015).
As mentioned earlier, Nestle operates its business transnationally. Among all of those
nations, Nestle India is one of the most profitable companies throughout the southern region
of Asia. Nestlé foot stepped in India in 1961 at Moga, Punjab. Today with 8 manufacturing
factories and 4 branch offices, and its head office in Gurgaon, Haryana, and Nestlé has
dominated Indian food market vibrantly (Presence Across India, 2015).
However, for a rapid moving company like Nestlé, it would not be a straight forwarding task
to ascertain profitability in technologically developing world, without a proper product
costing system. Therefore, in this coursework, one of the rapidly famous product of Nestlé
India, the Kit Kat chocolate; is being selected and the costing system of the product is
analysed and evaluated through the impact it has on product pricing of Kit Kat chocolates.
Page 4 of 37
Production Cost
Direct Materials Direct labour
Fixed Manufacturing
Overheads
Variable Manufacturing
overheads
Aishath FarahanaazS12425427, BBA Batch 15
Product Costing Systems in manufacturingPredominantly, there are two types of costing system practiced by any manufacturing
company; absorption costing and marginal costing or in other words Total Costing and
Variable Costing.
Absorption CostingAbsorption costing, sometimes referred as traditional costing is the summation of all the cost
of manufacturing components which include direct material, direct labour, variable overheads
and fixed overheads, as product costs, accordingly with the generally accepted accounting
principles (Jamal, 2007).
The figure below illustrates the product costing through absorption technique.
Direct materials: direct materials are raw materials that are being used to
manufacture the product. For example, direct material for chocolate will be Cocoa,
Sugar and other ingredients that are used while preparing chocolates.
Direct Labour: direct labours are the core workers of a company. For example, in a
car manufacturing company, direct labours will be the people who are directly
involved in making the products.
Manufacturing Overheads: there are two types of manufacturing overheads: fixed
and variable. Fixed manufacturing overheads are the fixed expenses relating to
manufacturing activities; such as factory insurance, utilities and depreciation.
Variable manufacturing overheads are the variable expenses relating to manufacturing
activities.
Page 5 of 37
Marginal Costing
Direct Labour
Direct MaterialVariable Manufacturing Overheads
Aishath FarahanaazS12425427, BBA Batch 15
Purpose of Absorption Costing/Advantages of Absorption CostingThe main purpose of absorption costing is external reporting. This means that the report
of absorption costing provides financial knowledge of the company to its stake holders.
The main advantages of absorption costing are;
Since absorption costing consider all manufacturing costs, unlike variable costs in
marginal costing; therefore the company does gets a clearer scenario of cost per
unit for the manufacturing line of that particular product. Hence it is more
effective in accounting profitability and determining product price (Investopedia,
2015).
In absorption costing, when there is more inventory unsold (closing stock), the
company is on advantage. This means that each unit in inventory will have a value
which includes part of the fixed overheads, and when the product is unsold, there
is no need accumulate it on expenses; hence it increase profitability (Johnston,
2015).
Limitations of Absorption CostingAbsorption costing can misleadingly inflate company’s profit figures in the provided
accounting period. Since the company will not deduct their entire fixed overhead if they
haven't sold all of their manufactured products, their profit-and-loss statement does not
demonstrate the full cost they had for the period. This can delude the company when they are
accumulating the profitability (Johnston, 2015).
Marginal CostingMarginal Costing refers to “the accounting system in which variable costs are charged to cost
units and the fixed costs of the period are written-off in full against the aggregate
contribution. Its special value is in recognising cost behaviour and hence assisting in decision
making” (Lucey, 2002).
The figure below illustrates the components of marginal costing.
Page 6 of 37
Aishath FarahanaazS12425427, BBA Batch 15
The principles of Marginal Costing For any specific timeframe, fixed overheads remain unchanged for any volume of
sales and production; hence by selling an additional unit of product or service, the
accompanying will occur:
Revenue will increment by the business estimation of the product sold
Cost will increase by the variable overhead per unit
Profit will increase by the amount of contribution gained from the additional
item (Marginal and Absorption Cost).
Likewise, if the volume of sales falls by one unit, the profit will fall by the amount of
contribution earned from the unit (Marginal and Absorption Cost).
Profit estimation ought to accordingly be found on an analysis of aggregate
contribution. Since fixed costs relate to a timeframe, and do not change with increases
or decreases in sales volume, it is misleading to charge units of sale with a share of
fixed costs. Absorption costing in this way is deceptive, and it is more appropriate to
deduct fixed costs from total contribution for the period to derive a profit figure
(Marginal and Absorption Cost).
When a unit of product is made, the additional costs incurred in its manufacture are
the variable production costs. Fixed costs are unaffected, and no additional fixed costs
are incurred when output is increased. It is hence contended that the valuation of
closing inventories ought to be at variable production cost (direct materials, direct
labour, direct expenses (if any) and variable production overhead) in light of the fact
that these are the main expenses appropriately inferable from the product (Marginal
and Absorption Cost).
Advantages of Marginal Costing Since marginal costing clearly distinguishes variable manufacturing overheads and
fixed manufacturing overheads, it provides the company with accurate information
regarding costs for the purpose of decision making.
Variable costing is done for the purpose of internal reporting.
Since fixed costs are not accounted to the cost of production, it is easier to trace the
incurred fixed expenses, because the fixed overheads are clearly shown in income
statement under expenses.
Marginal costing technique is far easier to understand than absorption costing, for the
managers.
Page 7 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Marginal costing helps in eliminating fixed costs carried forward by closing
inventories, since fixed overheads are treated in income statement.
Difference between Marginal Costing and Absorption Costing
One of the main differences between marginal costing and absorption costing is that
marginal costing is done for the purpose of internal reporting, whereas absorption
costing is done for external reporting
Marginal Costing accounts all the variable overheads, however absorption costing
accounts fixed overheads along with variable overheads, in product costing
Fixed overheads are treated in income statements under expenses in marginal costing
whereas in absorption costing, it is included in cost of production
Page 8 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Discussion on the product costing system used by the selected companyIn Nestlé India, for the purpose of product costing, the opted technique is Absorption costing
as per the Financial Department. They have highlighted some valid reasons for the chosen
technique,
Since Nestlé is a huge manufacturing company and produces in bulk, it is important to
accumulate all the production costs while pricing the products.
Nestlé has large number of fixed assets in the manufacturing unit, and for day by day
some of them depreciates and increases fixed overheads, thus to account the cost, they
regard it is best to opt the total costing technique.
Since absorption costing is done for the purpose of external reporting, when fixed cost
is treated in cost of production, it doesn’t affect the net profit, instead shows the
higher profit figure. Therefore it is effective to impress stakeholders that way.
Apart from those, Absorption Costing technique matches with the standards of
Generally Accepted Accounting Principles, and is widely used across the globe.
As per the request Nestlé India has provided the details of cost, inventory and revenue of
Nestlé Kit Kat, for the year 2014, monthly wise. Since Nestlé has the strategy of clearing
stocks at the end of the year, there was no closing stock for the year 2013. This means that
the opening inventory for January 2014 is nil.
Further in this coursework, the Absorption and Marginal Costs will be analysed and
evaluated with income statements for 12 months of 2014.
The costs details provided by Nestlé India for Kit Kat are attached in Appendix 1.
Page 9 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Absorption Costing Calculations of Nestlé Kit Kat
January 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 273,000,000 13,000,000 21Total Direct Labour (Rs.) 130,000,000 10Total Variable Overheads (Rs.) 52,000,000 4Total Fixed Overheads (Rs.) 208,000,000 16Absorption Cost per unit 51
Income Statement- January 2014INR
Sales 1,018,560,000Less cost of goods sold 641,560,000(Opening Inventory 0 Add Absorption Cost of production 663,000,000
663,000,000Less Closing Inventory) 21,440,000
641,560,000Gross Profit 377,000,000Less Expenses 248,598,400
Sales & Administration 104,000,000Insurance 2,000,000Tax 142,598,400
248,598,400Net Profit 128,401,600
With total production of 13 million Kit Kat and no opening inventory, Nestlé sold 12,732,000
Kit Kat @ Rs.80 and revenue totalled to Rs. 1,018,560,000. The absorption cost per unit was
Rs.51; hence the cost of production was 663,000,000. The fixed overheads are treated while
calculating absorption cost per unit; total fixed overheads per month were 208,000,000. There
was closing inventory of 21,440,000. The net profit for the month was 128,401,600, after
deduction of expenses. Profit per unit is Rs.9.9 (128,401,600/13,000,000) after deduction of
absorption cost per unit and other expenses per unit.
Likewise, for the rest of the months the calculations are done, and profit is accumulated
below.
Page 10 of 37
Aishath FarahanaazS12425427, BBA Batch 15
February 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 242,250,000 12,750,000 19Total Direct Labour (Rs.) 140,250,000 11Total Variable Overheads (Rs.) 178,500,000 14Total Fixed Overheads (Rs.) 208,000,000 16.31372549Absorption Cost per unit 60.31372549
Income Statement- February 2014INR
Sales 1,041,400,000Less cost of goods sold 790,400,000(Opening Inventory 21,440,000 Add Absorption Cost of production 769,000,000
790,440,000Less Closing Inventory) 40,000
790,400,000Gross Profit 251,000,000Less Expenses 249,796,000
Sales & Administration 102,000,000Insurance 2,000,000Tax 145,796,000
249,796,000Net Profit 1,204,000
March 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 252,000,000 14,000,000 18Total Direct Labour (Rs.) 126,000,000 9Total Variable Overheads (Rs.) 294,000,000 21
Page 11 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Total Fixed Overheads (Rs.) 208,000,000 14.8571429Absorption Cost per unit 62.857
Income StatementINR
Sales 1,110,040,000Less cost of goods sold 870,040,000(Opening Inventory 40,000 Add Absorption Cost of production 880,000,000
880,040,000Less Closing Inventory) 10,000,000
870,040,000Gross Profit 240,000,000Less Expenses 213,405,600
Sales & Administration 56,000,000Insurance 2,000,000Tax 155,405,600
213,405,600Net Profit 26,594,400
April 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 306,000,000 17,000,000 18Total Direct Labour (Rs.) 187,000,000 11Total Variable Overheads (Rs.) 255,000,000 15Total Fixed Overheads (Rs.) 208,000,000 12.23529412
Page 12 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Absorption Cost 56.23529412
Income StatementINR
Sales 1,360,000,000Less cost of goods sold 956,000,000(Opening Inventory 10,000,000 Add Absorption Cost of production 956,000,000
966,000,000Less Closing Inventory) 10,000,000
956,000,000Gross Profit 404,000,000Less Expenses 328,400,000
Sales & Administration 136,000,000Insurance 2,000,000Tax 190,400,000
328,400,000Net Profit 75,600,000
May 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 171,000,000 9,000,000 19Total Direct Labour (Rs.) 63,000,000 7Total Variable Overheads (Rs.) 90,000,000 10Total Fixed Overheads (Rs.) 208,000,000 23.11111111Absorption Cost 59.11111111
Page 13 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Income StatementINR
Sales 725,200,000Less cost of goods sold 537,200,000(Opening Inventory 10,000,000 Add Absorption Cost of production 532,000,000
542,000,000Less Closing Inventory) 4,800,000
537,200,000Gross Profit 188,000,000Less Expenses 139,528,000
Sales & Administration 36,000,000Insurance 2,000,000Tax 101,528,000
139,528,000Net Profit 48,472,000
June 2014
Details Total Cost (Rs.)
No: of Units Cost Per Unit
Total Direct Material (Rs.) 246,620,000 11,800,000 20.9Total Direct Labour (Rs.) 147,500,000 12.5Total Variable Overheads (Rs.) 94,400,000 8Total Fixed Overheads (Rs.) 208,000,000 17.62711864
Page 14 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Absorption Cost 59.02711864
Income StatementINR
Sales 946,000,000Less cost of goods sold 698,520,000(Opening Inventory 4,800,000 Add Absorption Cost of production 696,520,000
701,320,000Less Closing Inventory) 2,800,000
698,520,000Gross Profit 247,480,000Less Expenses 217,040,000
Sales & Administration 82,600,000Insurance 2,000,000Tax 132,440,000
217,040,000Net Profit 30,440,000
July 2014
Details Total Cost (Rs.)
No: of Units Cost Per Unit
Total Direct Material (Rs.) 462,000,000 21,000,000 22Total Direct Labour (Rs.) 273,000,000 13Total Variable Overheads (Rs.) 294,000,000 14Total Fixed Overheads (Rs.) 208,000,000 9.904761905Absorption Cost 58.9047619
Page 15 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Income StatementINR
Sales 1,681,280,000
Less cost of goods sold 1,238,280,000
(Opening Inventory 2,800,000 Add Absorption Cost of production 1,237,000,00
01,239,800,000
Less Closing Inventory) 1,520,0001,238,280,000
Gross Profit 443,000,000Less Expenses 384,379,200
Sales & Administration 147,000,000
Insurance 2,000,000Tax 235,379,20
0384,379,200
Net Profit 58,620,800
August 2014
Page 16 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Details Total Cost (Rs.)
No: of Units Cost Per Unit
Total Direct Material (Rs.) 288,000,000 16,000,000 18Total Direct Labour (Rs.) 208,000,000 13Total Variable Overheads (Rs.) 176,000,000 11Total Fixed Overheads (Rs.) 208,000,000 13Absorption Cost 55
Income StatementINR
Sales 1,583,760,000Less cost of goods sold 869,520,000(Opening Inventory 1,520,000 Add Absorption Cost of production 880,000,00
0881,520,000
Less Closing Inventory) 12,000,000869,520,000
Gross Profit 714,240,000Less Expenses 307,732,800
Sales & Administration 128,000,000Insurance 2,000,000Tax 177,732,800
307,732,800
Net Profit 406,507,200
Page 17 of 37
Aishath FarahanaazS12425427, BBA Batch 15
September 2014
Details Total Cost (Rs.)
No: of Units Cost Per Unit
Total Direct Material (Rs.) 492,500,000 19,700,000 25Total Direct Labour (Rs.) 216,700,000 11Total Variable Overheads (Rs.) 256,100,000 13Total Fixed Overheads (Rs.) 208,000,000 10.55837563Absorption Cost 59.55837563
Income StatementINR
Sales 1,583,760,000
Less cost of goods sold 1,181,060,000
(Opening Inventory 12,000,000 Add Absorption Cost of production 1,173,300,00
01,185,300,000
Less Closing Inventory) 4,240,0001,181,060,000
Gross Profit 402,700,000Less Expenses 401,026,400
Sales & Administration 177,300,000
Insurance 2,000,000Tax 221,726,40
0401,026,400
Net Profit 1,673,600
Page 18 of 37
Aishath FarahanaazS12425427, BBA Batch 15
October 2014
Details Total Cost (Rs.)
No: of Units Cost Per Unit
Total Direct Material (Rs.) 229,500,000 15,300,000 15Total Direct Labour (Rs.) 206,550,000 13.5Total Variable Overheads (Rs.) 244,800,000 16Total Fixed Overheads (Rs.) 208,000,000 13.59477124Absorption Cost 58.09477124
Income StatementINR
Sales 1,225,440,000Less cost of goods sold 890,290,000(Opening Inventory 4,240,000 Add Absorption Cost of production 888,850,00
0893,090,000
Less Closing Inventory) 2,800,000890,290,000
Gross Profit 335,150,000Less Expenses 288,311,600
Sales & Administration 114,750,000Insurance 2,000,000Tax 171,561,600
288,311,600
Net Profit 46,838,400
Page 19 of 37
Aishath FarahanaazS12425427, BBA Batch 15
November 2014
Details Total Cost (Rs.)
No: of Units Cost Per Unit
Total Direct Material (Rs.) 98,780,000 8,980,000 11Total Direct Labour (Rs.) 80,820,000 9Total Variable Overheads (Rs.) 89,800,000 10Total Fixed Overheads (Rs.) 208,000,000 23.16258352Absorption Cost 53.16258352
Income StatementINR
Sales 719,760,000Less cost of goods sold 478,760,000(Opening Inventory 2,800,000 Add Absorption Cost of production 477,400,000
480,200,000Less Closing Inventory) 1,440,000
478,760,000Gross Profit 241,000,000Less Expenses 129,706,400
Sales & Administration 26,940,000Insurance 2,000,000Tax 100,766,400
129,706,400Net Profit 111,293,600
Page 20 of 37
Aishath FarahanaazS12425427, BBA Batch 15
December 2014
Details Total Cost (Rs.)
No: of Units Cost Per Unit
Total Direct Material (Rs.) 132,800,000 8,300,000 16Total Direct Labour (Rs.) 107,900,000 13Total Variable Overheads (Rs.) 74,700,000 9Total Fixed Overheads (Rs.) 208,000,000 25.06024096Absorption Cost 63.06024096
Income StatementINR
Sales 664,000,000Less cost of goods sold 523,400,000(Opening Inventory 1,440,000 Add Absorption Cost of production 523,400,000
524,840,000Less Closing Inventory) 1,440,000
523,400,000Gross Profit 140,600,000Less Expenses 98,410,000
Sales & Administration 3,450,000Insurance 2,000,000Tax 92,960,000
98,410,000Net Profit 42,190,000
Page 21 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Evaluation on the impact on the product pricing in the selected companySometimes, there arise situations where the companies might need to change the price
proposed, in order to increase revenues, or to minimise excess inventories kept at godown.
Therefore only one technique of costing is not effective, or the currently used technique of
costing is not reliable. Hence, in this part of coursework, the alternate costing system is being
proposed for the Kit Kat production and its impact on pricing is evaluated.
Marginal Costing Calculations for Nestle Kit Kat
January 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 273,000,000 13,000,000 21Total Direct Labour (Rs.) 130,000,000 10Total Variable Overheads (Rs.)
52,000,000 4
Marginal Cost per unit 35
Income Statement- January 2014INR
Sales 1,018,560,000Less cost of goods sold 433,560,000(Opening Inventory 0 Add Marginal Cost ofproduction
455,000,000
455,000,000
Less Closing Inventory) 21,440,000433,560,00
0Gross Profit 585,000,000Less Expenses 456,598,400
Page 22 of 37
Aishath FarahanaazS12425427, BBA Batch 15
(Fixed Overheads208,000,00
0Sales & Administration 104,000,00
0Insurance 2,000,000Tax 142,598,40
0456,598,40
0Net Profit 128,401,600
February 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 242,250,000 12,750,000 19Total Direct Labour (Rs.) 140,250,000 11Total Variable Overheads (Rs.) 178,500,000 14Marginal Cost per unit 44
Income Statement- February 2014INR
Sales 1,041,400,000Less cost of goods sold 582,400,000(Opening Inventory 21,440,000 Add Marginal Cost of production
561,000,000
582,440,000
Less Closing Inventory) 40,000582,400,00
0Gross Profit 459,000,000Less Expenses 457,796,000
(Fixed Overheads208,000,00
0
Sales & Administration102,000,00
0Insurance 2,000,000
Tax145,796,00
0457,796,00
0
Page 23 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Net Profit 1,204,000
March 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 252,000,000 14,000,000 18Total Direct Labour (Rs.) 126,000,000 9Total Variable Overheads (Rs.) 294,000,000 21Marginal Cost per unit 48
Income Statement- March 2014INR
Sales 1,110,040,000Less cost of goods sold 662,040,000(Opening Inventory 40,000 Add Marginal Cost of production 672,000,000
672,040,000Less Closing Inventory) 10,000,000
662,040,000Gross Profit 448,000,000Less Expenses 421,405,600(Fixed Overheads 208,000,000Sales & Administration 56,000,000Insurance 2,000,000Tax 155,405,600
421,405,600Net Profit 26,594,400
Page 24 of 37
Aishath FarahanaazS12425427, BBA Batch 15
April 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 306,000,000 17,000,000 18Total Direct Labour (Rs.) 187,000,000 11Total Variable Overheads (Rs.) 255,000,000 15Marginal Cost per unit 44
Income StatementINR
Sales 1,360,000,000Less cost of goods sold 748,000,000(Opening Inventory 10,000,000 Add Marginal Cost of production
748,000,000
758,000,000
Less Closing Inventory) 10,000,000748,000,00
0Gross Profit 612,000,000Less Expenses 536,400,000
(Fixed Overheads208,000,00
0
Sales & Administration136,000,00
0
Page 25 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Insurance 2,000,000
Tax190,400,00
0536,400,00
0Net Profit 75,600,000
May 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 171,000,000 9,000,000 19Total Direct Labour (Rs.) 63,000,000 7Total Variable Overheads (Rs.) 90,000,000 10Marginal Cost per unit 36
Income StatementINR
Sales 725,200,000Less cost of goods sold 329,200,000(Opening Inventory 10,000,000 Add Marginal Cost of production
324,000,000
334,000,000
Less Closing Inventory) 4,800,000329,200,00
0Gross Profit 396,000,000Less Expenses 347,528,000
Page 26 of 37
Aishath FarahanaazS12425427, BBA Batch 15
(Fixed Overheads208,000,00
0Sales & Administration 36,000,000Insurance 2,000,000Tax 101,528,00
0347,528,00
0Net Profit 48,472,000
June 2014
Details Total Cost (Rs.) No: of Units Cost Per Unit
Total Direct Material (Rs.) 246,620,000 11,800,000 20.9Total Direct Labour (Rs.) 147,500,000 12.5Total Variable Overheads (Rs.)
94,400,000 8
Marginal Cost per unit 41.4
Income StatementINR
Sales 946,000,000Less cost of goods sold 490,520,000(Opening Inventory 4,800,000 Add Marginal Cost of production
488,520,000
493,320,000
Page 27 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Less Closing Inventory) 2,800,000490,520,000
Gross Profit 455,480,000Less Expenses 425,040,000(Fixed Overheads 208,000,000Sales & Administration 82,600,000Insurance 2,000,000Tax 132,440,000
425,040,000Net Profit 30,440,000
July 2014
Details Total Cost (Rs.) No: of Units Cost Per UnitTotal Direct Material (Rs.) 462,000,000 21,000,000 22Total Direct Labour (Rs.) 273,000,000 13Total Variable Overheads (Rs.)
294,000,000 14
Marginal Cost per unit 49
Income StatementINR
Sales 1,681,280,000Less cost of goods sold 1,030,280,000(Opening Inventory 2,800,000 Add Marginal Cost of production
1,029,000,0001,031,800,000
Page 28 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Less Closing Inventory) 1,520,0001,030,280,000
Gross Profit 651,000,000Less Expenses 592,379,200(Fixed Overheads 208,000,00
0Sales & Administration 147,000,00
0Insurance 2,000,000Tax 235,379,20
0592,379,200
Net Profit 58,620,800
August 2014
Details Total Cost (Rs.) No: of Units Cost Per Unit
Total Direct Material (Rs.) 288,000,000 16,000,000 18Total Direct Labour (Rs.) 208,000,000 13Total Variable Overheads (Rs.)
176,000,000 11
Marginal Cost per unit 42
Income StatementINR
Sales 1,583,760,000
Page 29 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Less cost of goods sold 661,520,000(Opening Inventory 1,520,000 Add Marginal Cost of production
672,000,000
673,520,000Less Closing Inventory) 12,000,000
661,520,000
Gross Profit 922,240,000Less Expenses 515,732,800(Fixed Overheads 208,000,000Sales & Administration 128,000,000Insurance 2,000,000Tax 177,732,800
515,732,800Net Profit 406,507,200
September 2014
Details Total Cost (Rs.) No: of Units Cost Per Unit
Total Direct Material (Rs.) 492,500,000 19,700,000 25Total Direct Labour (Rs.) 216,700,000 11Total Variable Overheads (Rs.)
256,100,000 13
Marginal Cost per unit 49
Income StatementINR
Page 30 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Sales 1,583,760,000Less cost of goods sold 973,060,000(Opening Inventory 12,000,000 Add Marginal Cost of production
965,300,000
977,300,000Less Closing Inventory) 4,240,000
973,060,000
Gross Profit 610,700,000Less Expenses 609,026,400(Fixed Overheads 208,000,000Sales & Administration 177,300,000Insurance 2,000,000Tax 221,726,400
609,026,400Net Profit 1,673,600
October 2014
Details Total Cost (Rs.) No: of Units Cost Per Unit
Total Direct Material (Rs.) 229,500,000 15,300,000 15Total Direct Labour (Rs.) 206,550,000 13.5Total Variable Overheads (Rs.)
244,800,000 16
Marginal Cost per unit 44.5
Income Statement
Page 31 of 37
Aishath FarahanaazS12425427, BBA Batch 15
INRSales 1,225,440,000Less cost of goods sold 682,290,000(Opening Inventory 4,240,000 Add Marginal Cost of production
680,850,000
685,090,000Less Closing Inventory) 2,800,000
682,290,000Gross Profit 543,150,000Less Expenses 496,311,600(Fixed Overheads 208,000,000Sales & Administration 114,750,000Insurance 2,000,000Tax 171,561,600
496,311,600Net Profit 46,838,400
November 2014
Details Total Cost (Rs.) No: of Units Cost Per Unit
Total Direct Material (Rs.) 98,780,000 8,980,000 11Total Direct Labour (Rs.) 80,820,000 9Total Variable Overheads (Rs.)
89,800,000 10
Marginal Cost per unit 30
Page 32 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Income StatementINR
Sales 719,760,000Less cost of goods sold 270,760,000(Opening Inventory 2,800,000 Add Marginal Cost of production
269,400,000272,200,000
Less Closing Inventory) 1,440,000270,760,000
Gross Profit 449,000,000Less Expenses 337,706,400(Fixed Overheads 208,000,00
0Sales & Administration 26,940,000Insurance 2,000,000Tax 100,766,40
0337,706,400
Net Profit 111,293,600
December 2014
Details Total Cost (Rs.) No: of Units Cost Per Unit
Total Direct Material (Rs.) 132,800,000 8,300,000 16Total Direct Labour (Rs.) 107,900,000 13
Page 33 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Total Variable Overheads (Rs.)
74,700,000 9
Marginal Cost per unit 38
Income StatementINR
Sales 664,000,000Less cost of goods sold 315,400,000(Opening Inventory 1,440,000 Add Marginal Cost of production
315,400,000
316,840,000Less Closing Inventory) 1,440,000
315,400,000Gross Profit 348,600,000Less Expenses 306,410,000(Fixed Overheads 208,000,000Sales & Administration 3,450,000Insurance 2,000,000Tax 92,960,000
306,410,000Net Profit 42,190,000
The income statements and cost per unit is constructed using marginal costing technique for
12 months of 2014. Since there was no opening inventory at the beginning of the year, profit
for the months were same in two methods of costing.
However, fixed overheads are separately treated in income statement and doesn’t account
while calculating cost per unit, the cost of production is different from the cost of production
of absorption costing, thus gross profit and total expense figure too.
Impact on product pricingThe below table illustrates the cost per unit per month by two costing techniques; marginal and absorption.
Months Absorption Cost Per Unit Marginal Cost Per unitJanuary 51 35
Page 34 of 37
Aishath FarahanaazS12425427, BBA Batch 15
February 60.31372549 44March 62.857 48April 56.23529412 44May 59.11111111 36June 59.02711864 41.4July 58.9047619 49August 55 42September 59.55837563 49October 58.09477124 44.5November 53.16258352 30December 63.06024096 38
Currently proposed price of the Kit Kat by Nestlé India is Rs.80 per unit.
Suppose if the company wants to reduce the price to Rs.55 per unit, the impact that the
absorption costing will have on this decision is a must to evaluate by using marginal costing
of the product.
Since there was no opening inventory at the beginning as mentioned earlier, the profit
accumulated was same in two methods of costing. However, the cost per unit is different in
both of the methods. Therefore, the decision of reducing price to Rs.55 is not applicable when
the cost per unit is more than that in almost all the months in absorption costing technique.
The table above indicates that except for January, August and November, all the other months
exceeds the cost over price of Rs.55 proposed.
However, when marginal costing is done for the product, it shows that Nestlé can reduce the
price to Rs.55, and is profitable.
Example:
In February, absorption cost per unit is Rs.60.314 and marginal cost per unit is 44. With the
proposed price of Rs.55, marginal costing indicates that the company will have Rs.11 for
profit with the same amount of costs and expenses incurred, while absorption cost shows that
they will have a loss of Rs.5.314.
Likewise, in August, absorption cost per unit is Rs.55 and marginal cost per unit is Rs.42. It
clearly indicates that the absorption costing doesn’t generate any profit and is in breakeven
point but marginal costing generated profit of Rs.13.
Page 35 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Therefore, in marginal costing, with added other expenses per unit (selling and
administration, tax, insurance), the profit will still be there and in absorption costing it will
show the loss incurred is increased.
ConclusionNestlé is a globally recognised manufacturing company which produces food, beverages, and
nutritional products. The company is a multi-nationally operated one, and is leading in food
and beverages industry. In this coursework, the costing technique used by the company in
product pricing is analysed. Absorption costing and marginal costing are two main techniques
of product costing. While absorption costing accumulates total costs incurred by the
company; marginal costing only accounts variable costs. Like any other large organisation,
Nestlé practices absorption costing technique for product pricing.
However, the calculated results indicated that absorption costing is not always applicable for
product pricing. In the given scenario before, if Nestlé is to reduce price in order to improve
units sold, Nestlé cannot only rely on absorption costing. Therefore, it is wise and effective
for Nestlé to accumulate both of the costing technique for the better results and knowledge.
BibliographyOur Brands. (2015). Retrieved from Nestle: http://www.nestle.com/aboutus/ourbrands
Page 36 of 37
Aishath FarahanaazS12425427, BBA Batch 15
Presence Across India. (2015). Retrieved from Nestle: https://www.nestle.in/aboutus/presenceacrossindia
Strategy. (2015). Retrieved from Nestle: http://www.nestle.com/aboutus/strategy
Investopedia. (2015). What are some of the advantages and disadvantages of absorption costing? Retrieved from Investopedia: http://www.investopedia.com/ask/answers/052715/what-are-some-advantages-and-disadvantages-absorption-costing.asp
Jamal, N. m. (2007). Cost management accounting : an introduction. Skudai, Johor : Penerbit Universiti Teknologi Malaysia.
Johnston, K. (2015). Advantages & Disadvantages of Using Absorption Vs. Variable Costing. Retrieved from Chron: http://smallbusiness.chron.com/advantages-disadvantages-using-absorption-vs-variable-costing-34282.html
Lucey, T. (2002). Marginal and Absorption Costing. In T. Lucey, Costing (p. 296). Cengage Learning EMEA.
Marginal and Absorption Cost. (n.d.). Retrieved October 16, 2015, from http://www.iccpreuni.org/: http://www.iccpreuni.org/attachments/179_Marginal%20and%20absorption.pdf
Appendix 1
Page 37 of 37