Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Engagement Nicky Squair
Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Engagement
Nicky Squair
2Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Have you met these people?
Mr Engaged Mr Undecided Mr Uncommitted
3Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
SATISFACTIONHow much people like it here
COMMITMENTHow much people want to improve business results
ENGAGEMENTHow much people want to—and actually do—improve business results
What is Engagement?
Engagement raises the bar—more difficult to engage employees,but engaged employees behave in ways that improve business results.
Engagement: The state in which INDIVIDUALS are emotionally and intellectually committed to the organization or group.
4Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Consistently speak positively about the organization to coworkers, potential employees, and customers.
SAYSAYSAYSAY
11
STAYSTAYSTAYSTAY
22
Have an intense desire to be a member of the organization.
STRIVESTRIVESTRIVESTRIVE
33
Exert extra effort and engage in behaviors that contribute to business success.
Our Model Of Engagement
• Increasing employee engagement will help us develop high-performing teams
• It produces behavior that will help fulfill an organization’s promises to customers—and in so doing, improve business results.
*3 step Engagement Model developed by Hewitt Associates
5Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
For each employee, the numeric scores for the six engagement questions are averaged.
If the average score is 3.65 or higher, the employee is considered engaged. If the score is lower, they are categorized as unengaged.
The Engagement Index is then the percent of people that are considered engaged (e.g., a score of 52 means that 52 out of 100 people - or 52% - are engaged).
How Is Engagement Calculated?
Say Given the opportunity, I tell others great things about working here.
Say I would not hesitate to recommend my company to a friend seeking employment.
Stay It would take a lot to get me to leave my company.
Stay I rarely think about leaving my company to work elsewhere.
Strive My company motivates me to contribute more than is normally required to complete my work.
Strive My company inspires me to do my best work every day.
6Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Six Categories of Engagement
People• Senior Leadership• Manager• Coworkers• Customers
Engagement
These drivers have remained consistent over time
7Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
People
8Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Six Categories of Engagement
Competitive Rewards• Pay• Benefits• Recognition
People• Senior Leadership• Manager• Coworkers• Customers
Engagement
These drivers have remained consistent over time
9Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Competitive Rewards
10Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Six Categories of Engagement
Company Practices• Policies and Practices• Diversity / Inclusion• Performance Assessment• Company Reputation
Competitive Rewards• Pay• Benefits• Recognition
People• Senior Leadership• Manager• Coworkers• Customers
Engagement
These drivers have remained consistent over time
11Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Company Practices
12Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Six Categories of Engagement
Company Practices• Policies and Practices• Diversity / Inclusion• Performance Assessment• Company Reputation
Competitive Rewards• Pay• Benefits• Recognition
People• Senior Leadership• Manager• Coworkers• Customers
Work• Work Activities• Processes• Resources
Engagement
These drivers have remained consistent over time
13Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Work
14Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Six Categories of Engagement
Company Practices• Policies and Practices• Diversity / Inclusion• Performance Assessment• Company Reputation
Competitive Rewards• Pay• Benefits• Recognition
People• Senior Leadership• Manager• Coworkers• Customers
Opportunities• Career Development• Learning /
Development
Work• Work Activities• Processes• Resources
Engagement
These drivers have remained consistent over time
15Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Opportunities
16Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Six Categories of Engagement
Company Practices• Policies and Practices• Diversity / Inclusion• Performance Assessment• Company Reputation
Competitive Rewards• Pay• Benefits• Recognition
People• Senior Leadership• Manager• Coworkers• Customers
Opportunities• Career Development• Learning /
Development
Quality of Life• Work / Life Balance• Physical Work
Environment• Safety
Work• Work Activities• Processes• Resources
Engagement
These drivers have remained consistent over time
17Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Quality of Life
18Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Engagement Drives Total Shareholder Return
(30)
(20)
(10)
0
10
20
30
40
50
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Engagement (r = .54)
5-Y
ear
To
tal S
har
eh
old
er R
etu
rn (
%)
Engagement and Business impact
19Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Engagement and Retention
50.00
55.00
60.00
65.00
70.00
75.00
80.00
85.00
90.00
95.00
1 1.5 2 2.5 3 3.5 4 4.5 5 5.5
Pro
babi
lity
to R
emai
n w
ith
Com
pany
(%
)P
rob
abil
ity
to R
emai
n w
ith
Co
mp
any
(%
)
Engagement Drives Retention
Individual Engagement RangeIndividual EngagementAverage 1.0
Individual EngagementAverage 5.0
Year 1 Engagement & Year 2 Retention
Year 1 Engagement & Year 3 Retention
20Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Seven Focus Areas for Engagement
1. Career Management2. Performance Management3. Compensation – including total compensation
communications4. Increase praise and recognition of our people5. Provide more direction on how to meet their
development needs6. Increase influence our executives have on important
developments7. Continue to educate people on, and build, work/life
balance practices and policies
Employee engagement scores are impacted by these seven levers.
21Copyright © 2005 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Lasting thought . . .
“Be the change you want to see in the world.”
-Mahatma Gandhi-Mahatma Gandhi