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Guy Lundy
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Accelerate Cape Town

Jan 23, 2015

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Accelerate Cape Town presentation for 2010 Central City Partners Forum
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Page 1: Accelerate Cape Town

Guy Lundy

Page 2: Accelerate Cape Town

2

Vision

To create a Southern Tiger by 2030; the Cape as an iconic,

internationally competitive region Characterised by

inclusive, sustainable economic growth.

AccelerateCapeTown(ACT)

A private sector initiative aimed atbringing together stakeholders

in the Cape regionto develop and implement

a long-term vision forsustainable, inclusive economic growth.

Su

pp

orte

d b

y …

Page 3: Accelerate Cape Town

How the world sees us

“I`d imagine that being in Cape Town or Durban, you`d feel out of that

international loop. Cape Town and Durban are

basically villages.”

Keith BrebnorJohannesburg Chamber

of Commerce

Page 4: Accelerate Cape Town

What makes cities successful?

Distinctiveness

Connectivity

Ability to attract talent

Capacity for innovation

Source: CEOs for Cities

Page 5: Accelerate Cape Town

2010 related projects

1. International Business Club

2. 2010 business opportunities

3. Cape Town business brand

Page 6: Accelerate Cape Town

Cape Town International Business Club

• Leverage events that bring large numbers of business leaders to the Cape, in order to generate additional business and investment opportunities

• Connect local decision makers with decision makers who have arrived in Cape Town for one reason, and have them depart realising that Cape Town is the place to be for a host of business reasons

• Modelled largely on the Australian and UK examples

Page 7: Accelerate Cape Town

Business Club Activities

• Web-based business information portal• A marketing programme for the Business

Club and Cape Town as a business destination

• A physical location for networking and information

• Networking events• A targeted investment programme

Page 8: Accelerate Cape Town

• Brand strategy

• Brand application

• Website portal development

• Connecting with business in the UK and Canada to share lessons

Early stage development: Business Club

Page 9: Accelerate Cape Town

• In partnership with the Cape Regional Chamber• Significant research into real opportunities• A series of six (possibly more) workshops for

business leaders– Create enthusiasm– Legal issues– Lessons from events around the world– Creative opportunities for business– Handbook/resources

• Media partners to disseminate information

2010 Business Opportunities Workshops

Page 10: Accelerate Cape Town

• “Africa’s party capital”

• Cape Town needs a business brand too

Cape Town Business Brand

Page 11: Accelerate Cape Town

Contact details:

Guy Lundy

CEO

Accelerate Cape Town

021 4087255

083 4400208

[email protected]

www.acceleratecapetown.com