The Atlantic Coast Conference Integrating Powerful Media with Innovative Marketing. 2011 ACC Football Road Trip Sponsorship
The Atlantic Coast ConferenceIntegrating Powerful Media with Innovative Marketing.
2011 ACC Football Road Trip Sponsorship
Sponsorship Program:September – December, 2011
When ACC ROAD TRIP comes to town for ACC Football, we take you on a weekend adventure to experience campus tradition from start to finish. And…we’re doing it bigger and better in 2011!
Every week during the 2011 college football season, Emmy Award Winning Tommy Kane and the crew hit a different ACC game to experience the nightlife, restaurants, tailgates, pageantry, and game day traditions of the home teams.
From rubbing Howard’s Rock and running down The Hill with the Clemson Tigers…exploring Caverns near Blacksburg, VA…to tailgating with ACC fans young and old, ROAD TRIP will truly experience ACC Football like no other.
ATLANTIC COAST CONFERENCE
ACC ROAD TRIP OVERVIEW
ACC Road Trip Sponsorship
2011 title sponsorship of ACC ROAD TRIP will include entitlement of all ACC ROAD TRIP Segments, in-game or in-show customized features, and an enhanced digital element across all of our online properties (including an interactive micro-site exclusively built for ACC ROAD TRIP and your brand).
This unique opportunity gives your brand exposure across several ACC platforms throughout the entire college football season!
• Build brand awareness • Connect, engage, and interact with potential
customers• Position your business as a supporter of the ACC • Position your brand with relevant and fun
promotions
ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
Raycom Sports Honored with 2011 Midsouth Regional Emmy Award
“ACC Football Road Trip” Garners Winfor Best Magazine Program
ACC Football Kick-Off Show
ACC Network Studio Show
ACC Network Football Games
2011 ACC Road Trip Recap Special
Consumer Promotions/Merchandising and Licensing: Rights to use ACC Seal, ACC Bar Logo and/or ACC Football Championship logo and tickets for use in a one-time ACC Properties approved consumer promotion or packaging.
Print: A full page client specific ad in the Football Championship program
ACC Football Championship FanFest: ACC approved On-site Activation Opportunity for sampling, giveaways or booth/signage exposure at the ACC Football Championship FanFest.
Tickets & Hospitality: ACC Football Championship game tickets & hospitality, ACC Football Legends event tickets, ACC Football kick-off/awards luncheon tickets
ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
Sponsor to have a presence in the following:
ACC Road Trip “MICRO SITE”www.theACC.com/RoadTrip Sponsor branding Video feature Pre-roll Video Banner ads Interactive map / guide Twitter feed Photo galley More…
ACC Road Trip Sweepstakes / Contest Sponsor branding Video feature Pre-roll Video Banner ads Facebook link Photo galley Database capture
Promotional BannersHome page and Sport main page on theACC.com
ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
EMAIL BLAST: This Week in ACC Football 32,000+ each week
ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
VIRAL:www.youtube.com/theACCsportACC Road Trip segments posted on the ACC You Tube channel for additional viral distribution and sharing
Social Networking• Facebook posts• Twitter posts• Over 35,000 Friends and
Followers for The ACC and Raycom Sports
ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
MOBILE
New for 2011!
ACC Road Trip segments available on Official ACC iPhone , iPad, and Droid, Apps.
ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS