About Swddpl

8/6/2019 About Swddpl

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265-H, Hebbal Industr ial Area,Mysore 571186

Phone: 00-91-821-4282198 Email: [email protected]

Contact Person : Mr.Manjunath.K – 99024 44750Mr. Ponnappa. K.C. - 98866 43140

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SW D D PL – W here Qualit y is a Passion Page 2 of 10

PROFILE OF THE COMPANY AND ITS PRODUCTS

M/s. SHREE WIREDRAWINGS DIES PVT LTD.,[SWDDPL] is a private

limited company established in 1998 and are in the line of

manufacturing quality wire drawing dies. We have state of the art

production facilities for both Natural Diamond Dies as well as Poly

Crystalline Diamond(PCD) dies. The facility is housed in company’s own

land and building at the Hebbal Industrial Area, Mysore. Around 35

skilled and well trained, dedicated workforce supports the company in its

delivery commitments of quality wiredrawing dies. SWDDPL is

renowned for quality and timely delivery of wiredrawing dies right fromthe size of 10 microns onwards upto 2mm and catering to the needs of

well known wire drawing industries both in India and in abroad.

The company has all infrastructural facilities and manufacturing process

is done using state of the art machines for utmost quality. The company

can produce upto 1500 dies per month at present, with the installed

capacity and can be easily jacked up further with small investments in

capacity enhancements of bottleneck processes like LT and lathe

operations.







Die making is a highly precision work with cent per cent accuracy to

ensure consistency of end product and wire drawing dies are still ticklish

in as much as you need to bore a hole as small as 10 microns [normal

hair size is around 50 microns] in one of the hardest materials with

absolute consistency, which makes the job a real challenge.

WHY A WIRE DRAWI NG DIE AND WHERE IT IS USED?

Imagine a world without wires? Impossible right from the beds of the

deep sea to the space shuttle or satellite, from simple filament in house

lighting to suspension bridges, from ornaments to automobile and other

mechanical controls, the wires or cables are omnipresent. Literally,

there are no fields, where the application of wire or cable is not there

and wires of both ferrous and non ferrous metals as well as their alloys

are used extensively in almost all fields of life and science. The

technology cry is to minimize the size and maximize the use of gadgets,

necessitating fine and super fine cables and wires of lowest microns.Then, how these wires are drawn? Let us take a look:-







The metals and its alloys are malleable and can be stretched and

extended to take the shape of a wire. To draw a wire, the metal needs

to be drawn through a die to enable the metal to take the exact shape

and the size of the die. Obviously, the material of the die should beharder than the material to be drawn or else the die will loose its shape

resulting in product inconsistency. While higher size cables or wires can

have a small tolerance owing to their size, the fine wires [less than 2.00

mm] requires ultra fineness with zero tolerance. Thus the Wires of

higher gages are drawn using tungsten carbide dies while those of small

sizes in ND/PCD dies. The fact that the wire drawing process involves

lot of friction resulting in high heat generation and metals have higher

coefficient of expansion ratio when heated, the metal dies, if used for

small sizes may lead to product inconsistency. Hence, for fine and

quality wires of small sizes, world over the preference is for ND/PCD

dies. They being non metal are not affected by heat owing to friction.

Besides, they being the hardest of the material can withstand wear and

tear better than any other material. These qualities of the diamond

makes it the choicest material for die making.

The dies are extensively used for drawing wires from :-

Gold & Silver,Copper ornaments, Zari, Electrical,Electronics and Indl & Enginerring applications

Steel, Nickel,Chromium & their

Alloys

Control cables, automobiles, industrial andengineering applications.

Molybdenum Industrial and Engineering applications

Tungston Electrical, Electronics, Engineering and Industrialapplications.







HOW DIES ARE PR OCESSED:-

Die manufacturing is a very intricate process involving various stages of

processes calling for utmost care and precision.

Diamond Selection: Quality industrial diamonds for die making are

carefully selected on piece by piece basis. They are individually checked

for any flaws or inclusions under microscope and selected carefully.

Flaws and inclusions may render the diamond to crack during any of the

further processes rendering the entire processing done thereto useless.

Lapping: The selected diamond are subject to lapping on two sides togive it flat surface with a window cutting to study the further processes.

The surfaces are grinded using diamond powder on a grinding plate.

Coning: The lapped stone is centre marked and subject to the first

drilling process, i.e. coning using ultrasonic wave drilling machines. The

entry of die will be drilled.







Low Tension Process[LT]:- The coned stones are subject to low

tension electricity using Platinum Irridium wire whereby continuously

and consistently the diamond is drilled for an entry, approach and

bearing part of the processing. This is very critical process deciding thesize of the die required. It is usual that the dies of required sizes cannot

be produced consistently and over 30% of the production will be in over

sizes and need to stock as semi finished and processed when the orders

are received for such size dies. Orders for multi size dies will enhance

production and better marketing than orders for single size [which

results in more stocks of semi finished stones]

Counter Bore:- The stone post to LT process are drilled on the exit

end which is provided to minimize the impact of the stress of the wire

drawing on the die.

Shaping & Polishing: All the process residues like carbon particles are

removed in shaping process and the stone is further subject to mirror

polishing of the walls to ensure fine drawing of the wire.

Casing and Sintering:- The polished stone is mounted on a required

size of the steel casing and sintered with matrix powder using electro

sintering technology to ensure firm positioning of the diamond to

withstand the stress and strains associated with high speed wire drawing

process.

Lathe Opening:- The steel casing is carefully opened using lathe to

give entry and exit openings to the die.







QUALITY CONTROL:- Post to all the above processes, the final output

is subject to quality control to ensure the exact size, fineness and

flawlessness of the die using high tech measuring instruments. Then the

die is marked with size and number and ready for shipment.

COSTING OF A DIE :

The minimum realizable price for dies of 20 microns to 60 microns is

about Rs.850/- in Indian Market. The export prices will be still better

than this. The prices of sub 20 microns are higher as they involve

longer processing and above 60 Microns are also priced higher because

of increased stone cost. The average costing of a standard die of

20micron to 60 micron at present day prices reckoning around 600 dies

production a month is furnished hereunder:







Particulars. Cost per die[inRs] As % of Sale Price

1 Cost of Diamond 300.00 35.29

2 Platinum-Irridium Wire 125.00 14.71

3 Matrix Powder 35.00 4.124 Steel Casing 12.00 1.41

5 Labour 100.00 11.76

6 Electricity 20.00 2.35

7 Oth.misc exp incl officeexpenses

25.00 2.94

8 Depreciation 30.00 3.53

9 Interest 28.00 3.29

10 Profit Margin 175.00 20.60

TOTAL 850 .00 100 .00

[P.S: The profit margin will go high with volume production whereby

labour,depreciation and other fixed expenses are shared and cost of production gets lowered]

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PROFITABILITY ESTIMATESRs.in lacs

Year Year Year Year Year Year Year

INCOME I II III IV V VI VII

Dies/month 750 850 975 1125 1300 1500 1500Per annum 9000 10200 11700 13500 15600 18000 18000

Sales 76.50 86.70 99.45 114.75 132.60 153.00 153.00

EXPENSES

Raw Materials 42.08 47.69 54.70 63.11 72.93 84.15 84.15

Labour 9.18 10.40 11.93 13.77 15.91 18.36 18.36

Power & Elect. 1.91 2.17 2.49 2.87 3.32 3.83 3.83

Oth.admn exp 2.30 2.60 2.98 3.44 3.98 4.59 4.59

Interest 7.04 6.31 5.47 4.48 3.34 2.02 0.52

Depreciation 3.04 2.74 2.47 2.22 2.00 1.80 1.62

Total 65.54 71.91 80.04 89.89 101.48 114.75 113.07Gross Profit 10.96 14.79 19.41 24.86 31.13 38.26 39.94

Less:Tax 20% 2.19 2.96 3.88 4.97 6.23 7.65 7.99

Net Profit. 8.77 11.83 15.53 19.89 24.90 30.60 31.95

Ø Sale price at Rs.850/-die. Higher size and small dies fetch higher

prices and scope for higher profitability exists

Ø The sales projected with effortless marketing. The sales can be

increased to match full production capacity with good marketing.

Ø All sale and input costs assumed uniformly for better clarity. Any

price escalation in input will increase sale price and hence are

mutually cushioned.

Ø Interest assumed for approximate borrowings of Rs.50.00 lacs at

about 14% p.a. Ø Depreciation reckoned based on existing machinery and current

depreciation rates. Ø Taxation assumed at net 20% rate post to adjustments. Ø Net profit is clear profit post to all expenses available for servicing

debts/fresh investments/dividend payment .







PRICING & MARKETING POLICY

Size in MMs Price[Rs] Size in MM s Price[Rs]

1 0.010 – 0.025 900 12 1.001 – 1.100 2850

2 0.025 – 0.100 850 13 1.101 – 1.200 34003 0.101 – 0.200 1000 14 1.201 – 1.300 3850

4 0.201 – 0.300 1150 15 1.301 – 1.400 4350

5 0.301 – 0.400 1250 16 1.401 – 1.500 4900

6 0.401 – 0.500 1400 17 1.501 – 1.600 5600

7 0.501 – 0.600 1600 18 1.601 – 1.700 6600

8 0.601 – 0.700 1750 19 1.701 – 1.800 7500

9 0.701 – 0.800 1900 20 1.801 – 1.900 8900

10 0.801 - 0.900 2100 21 1.901 – 2.000 10000

11 0.901 – 1.000 2300 22 2.000 > Negotiable

1. For regular buyers and bulk buyers 10% discounts allowed.

2. Export pricing in USD or Euro with rupee equivalent approx.20%

higher than the above indicative rate.

3. Company agreeable to give commission on sales on good orders,

as savings in fixed costs is passed on as commission without

affecting profitability.

4. Keen on expanding marketing to cater to all segments of wire

manufacturers which help in moving out dies of all sizes and

reduce stocks of semi finished dies.

About Swddpl

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