About Dstrict 2008

It’s design area encompasses web sites, mobile UIs and digital devices. However, designing digital experience does not care whether it is digital

device or media because it is all about providing users with holistic experiences.

d’strict designs digital experience.

The ‘MSCUI Future Vision’ shows the health care we will be experiencing in the future regardless of digital media or device.

Designing user experiences that are optimized for the digital domain: that is what we do.

2003, Nike Jumpman 23.com

S/W PlatformH/W Platform ContentsUser

ApplicationFlash Interface

S/W PlatformH/W Platform ContentsUser

Service / ApplicationFlash Interface /

Widget

2008, Nike Plus

Input InterfaceNike Plus Gadget

Let’s take online marketing for example. If you compare Nike’s online marketing in 2003 and 2008, you will find that today’s online marketing is

providing the holistic experience which includes digital contents, devices and applications, let alone web sites.

ContentsUserMonitor

Output Dispay

Keyboard

Input DeviceMS Word

Application / Service

Windows Vista

O/S

We create UX platform. From the perspective of UX Platform, we understand how digital contents are created, distributed and experienced, build optimized strategies and present excellent designs.

O/SApplication /

Service

Input interface

Output Display

UX Platform

ContentsUser

H/W Platform

S/W Platform

We create UX platform.

An UX Platform consists of software design (operation system, applications, etc.) and hardware design (input interfaces, output displays, etc.)

Digital Video Experience Platform

Input interface

Output Display

Video Contents

H/W Platform

youtube.com

S/W Platform

Application / Service

O/S

Digital Music Experience Platform

Music ContentsiTunes

S/W Platform

Application / Service

O/SInput interface

Output Display

H/W Platform

iPod

Successful examples of digital media and devices prove how the holistic experience design is important to platform where contents are distributed to

users.

application & service

S/W PlatformH/W Platform ContentsUser

Application / Service

d‘strict boasts unrivaled creative muscles in designing user interfaces for ‘Application & Service’ which are used for web sites, mobile phones, IPTV, etc.

It is becoming increasingly important to encourage users to more intently engage to a service. That is why we focus resources on ‘Immersed Interface.’

The Veracruz Online Catalogue of Hyundai Motors, allowed users to effectively navigate the entire site with numbers of eye-catching rich media without having to move through pages

maximizing user’s attention.

d’strict reference : hyundai veracruz online catalog

(Golden Award, 2006 Korea Design Award, Digital Media Section)

d’strict reference : mobile widget solution ‘Uplex’

Uplex is a 3D navigational widget solution for mobile devices provided by d’strict. By using Flash Lite 1.1 technology, it naturally zooms in/out and pans with minimum resources

increasing accessibility to contents and maximizing users’ attention.

input interface

UIs of software platform and input interfaces of hardware platform are combined. A new concept of digital experience environment with the new format of

input interfaces are becoming more important.

S/W PlatformH/W Platform ContentsUser

Input interface

d‘strict strive to achieve better ‘Physicality’ which will enable users to activate and use complicated functions with a simple physical activity through smarter UX

intelligence.

∙ File type : MP3, WMA, OGG Vorbis

∙ Max. Playtime : more than 5~7Hr (only play the music)

∙ Dimension (mm) : 46 X 46 X 11.3 (player, memory)

∙ Headphone output : (L)18mW + (R)18mW max. volume

∙ Operational temperature (°C) : -10~60

∙ File bit rate : MP3 - 8Kbps~320Kbps, VBR,

: WMA - 32Kbps~192Kbps,

: OGG Vorbis – Q0~Q10

∙ Capacity : 128M(for music disk), 256M, 512M, 1G, 2G, 4G

Next Generation Disk with Communication CapabilityScalable from 128M to 4G

Communicate with devices through USB interface128M (for Digital Disc) / 256M ~ 4G (for Blank

Disc)

d’strict reference : U disc

U Disk, a part of Music Experience Platform of d’strict, is a next generation disk with ultra-slim USB memories inside.

It can play music stored in the memory chip or can be connected to PC or mobile phones to play music.

∙ Battery : Li-pol 300mAh

∙ Display : 0.3” SLIM SEG’ ASS’Y

∙ S/N Ratio : 90dB

∙ Charge time : 1Hr 30Min~2Hr

∙ Frequency range : 20Hz~20KHz

∙ FM transmitter

∙ Stereo sound

∙ Firmware upgrade

Ultra Light, Small MP3 PlayerCompatible with U Disk.

Extremely light weight Attractive price.

d’strict reference : U player

U Player, a part of Music Experience Platform of d’strict,adopted Multi-Touch Input Interface and compatible with U Disk.

The future design strategy for creating innovative digital experience

In a conventional design development process, planning, designing and activities are separated and efforts were put just to produce deliverables. Today, this model no longer valid to meet the needs of digital

environment which is never static.

The future design strategy for creating innovative digital experience

What we need is a new approach that puts ‘the best user experience’ in the core surrounded by strategy, design and

implementation continuously validating each other.

user centered modeling

rapid prototyping

iterative development

d’strict retains various methodologies including multi-dimensional user research, rapid prototyping and iterative development process for verification in each process

steps.

d’strict method : FITI (from idea to implementation)

d’strict team organization

d‘strict consists of highly professional functional teams specialized for each elements of successful UX Platform, which are: Contents, S/W Platform and H/W

Platform.

SKT MOBILE WIDGET

UI/GUI DevelopmentUsers put information and service they wanton the background of cell phones

UI / GUI modelingUI / GUI prototypingGUI guideline

SKT T-BLOG

UI/GUI DevelopmentSocial network serviceaccessible via cell phone and Internet

UI / GUI modelingUI/ GUI prototyping

UCO DIGITAL MUSIC SERVICE & DEVICE An experimental project on the possibility of holistic UX integrating Service Interaction and Product

Patented

UX modelingUX prototypingUX management

UPLEX FLASH MOBILE WIDGET SOLUTIONAn experimental project on the possibility of holistic UX developing new concept of UX for mobiles

Patented

UX modelingUX prototyping

SKY MOBILE PROMOTIONUI / GUINew generation UI/GUI developmentOptimized design for Flash Lite applicationbased on SKY GUI Identity

UI / GUI modelingUI/ GUI prototyping

HANABANKE-BANKING

Developed various user experiencesto help users perform tasks they need through the Intelligent Banking.

Strategy Management

www.hanabank.com

SAMSUNGANYCALL.COMOnline promotion for new Samsung mobiles(local market)

Strategy Management

SAMSUNG.COM ONLINE OVERHAULRenovation project for samsung.com.d‘strict successfully implemented excellent Product Presentation and Web 2.0 service and plans to roll out this site to 50 countries by the first half of 2008.Plan-to-Implementation:New PPS (Product Presentation Style) Supervised development of UIs and UIDs

SAMSUNG.COM ONLINE BRAND COMMUNITY‘EXPERIENCE’ Brand Communication Platform optimized to provide brand and product experience.

UX Research & StrategySite developmentContents creation & Providing

SAMSUNG GLOBAL EXHIBITION ONLINE PROMOTION

The site provided information of products and overseas exhibitions of Samsung Electronics.By producing visitors’ opinion written by hired bloggers, we have built a contents distribution platform closer to users.UX Research & StrategicContents CreationUI Design

www.samsungexhibition.com

SAMSUNG MOBILEDIGITAL PROMOTION‘ARMANI PHONE’

Two key feature of the brand (Signature Elegance & Simplicity) and Touch croix UI were effectively conveyed through emotional movies and flash techniques, respectively maximizing the synergy effect.Mobile online brand promotion site

movie, online

SAMSUNG MOBILEDIGITAL PROMOTION‘LIFE DIARY’

movie

UX Research & StrategicContents CreationUI Design

SAMSUNG MOBILEONLINE PROMOTION‘MUSIC PHONE’

Integrated promotion site for Samsung Mobile Music Phone Family

Online promotion strategicUX / UI designUI prototyping

SAMSUNGMOBILE U900DIGITAL BTL

TSRmicrositePosterVideo TutorialFont Development

Marketing strategicUX / UI designUI prototyping

Product microsite and teaser campaignpromotion

YAHOOANNUAL-PARTNERSHIP

New design for yahoo blog, image box and news

UI StrategicGuideline

SAMSUNG HOME NETWORK SERVICEONLINE PROMOTIONThe home network brand, operated by Samsung DSC, is an advanced form of HA (Home Automation) whichprovides users with integrated digital experiences.Site developmentPersona Character Modeling