ABCD's of Social Media

ABCD’s of Social Media

by Brian Hsi

Board of DirectorsAsian Pacific Islander Community Leadership Foundation

IS IT REALLY JUST A COOL LOGO?

Social Media is comprised of ARTIFACTS

• Everything created and left for the world to see– Blog posts– Forum messages– Wiki edits– Videos– Tags– Comments– Profiles– etc

http://www.flickr.com/photos/b2ix/1538183203/

Social media is not an end, but a BEGINNING…

• Of a conversation

• Of a relationship

• Of engagement

Photo by asphaltbuffet/Ben Lechlitnerhttp://www.flickr.com/photo_zoom.gne?id=120482533&size=o

http://www.flickr.com/photo_zoom.gne?id=120482533&size=o

COMMUNITY is central to Social Media

blogs

wikis

Social network sites

RSS forums

Social bookmarking

Photo/video sharingMobile devices

Community

Social Media is DISCOVERABLE

COMPETITIVE ADVANTAGEWhy bother?

Successful nonprofit players in the new media space will be those who figure out how to interface with the broad platforms like YouTube, Flickr, del.icio.us, Blogger,

Miro, SecondLife, Google Maps, or Facebook by implementing campaigns that have both

personal and organizational resonance.

Daniel Ben-Horin, founder and co-chief executive officer, TechSoup (formerly CompuMentor) in San Francisco

TREMENDOUS GROWTH AND OPPORTUNITY

Why bother?

DISTRIBUTED POWERWhy bother?

Traditional media You (audience)

Content creation

Before social media

Traditional media

Content creation

blogswikis

Social network sites

RSS

forums

You (audience)

Social bookmarking

Photo/video sharing

Mobile devices

After social media

GLOBAL IMPACT

Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm

HELPS COMMUNITIES ORGANIZE

BUT REALLY, IT’S REALLY ABOUT PEOPLE

Photo by Joe Slabotnikhttp://www.flickr.com/photo_zoom.gne?id=305410323&size=l

PEOPLE TRUSTING OTHER PEOPLE(AS OPPOSED TO BUSINESSES, GOVERNMENT, ORGANIZATIONS, ETC)

Photo by technicolorcavalry/Colin Ashehttp://www.flickr.com/photo_zoom.gne?id=255235933&size=l

(BESIDES, EVERYONE’S DOING IT)

Source – http://www.businessweek.com/magazine/content/07_24/b4038405.htm

HOW DO I USE IT?

Photo by sfllaw/Simon Lawhttp://www.flickr.com/photo_zoom.gne?id=222795669&size=l

• Essentially this boils down to:–Who is your audience?–What do you want to do?–What do they want to do?–How do you pair up these goals?–What tools do you use?

• Simple, right?

Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html

IT’S ALL IN THE DETAILSPhoto by xiaming/ Ming Xiahttp://www.flickr.com/photo_zoom.gne?id=144269428&size=l

Foster “flow”(adapted from Mihaly Csikszentmihalyi)

• Listen• Share• Feedback• Connect• Personalized• Call to action

Photo by Scuddrhttp://www.flickr.com/photo_zoom.gne?id=477563236&size=l