How are cultural tourism service providers surviving in the post-earthquake context? Abanti Antara
Dec 17, 2015
How are cultural tourism service providers surviving in the post-earthquake context?
Abanti Antara
OverviewBackgroundDefinitionObjectives of ResearchResearch MethodologyResearch InsightsSummary
Background
BackgroundCultural Heritage TourismCultural heritage tourism includes historic and contemporary Culture
(Pitchford, 2008)
Heritage produces something new in the present that has recourse to the past.
Heritage tourism strategy encourages visitors to:• stay longer • spend more• make return visits• broaden the tourism base.
Some businesses establish their own history, e.g.: • Atlanta’s World of Coca Cola• Toronto’s Bata Shoe Museum
Background
Background
Tourism Heritage CultureSustainable Economics
Benefits of Cultural Heritage Tourism
Facts about Christchurch
Christchurch: A tourist city, a quake cityPre-earthquake position:
Canterbury Earnings on Tourism $2.3 billion (MED, 2009)
Post earthquakes effects on tourism:killed 185 people (80 visitors)economic loss about $ 48million (2006-2010) $ 173million(2006-2011)(Simmons & Sleeman,2012)
Background
BackgroundDevelopment and Trend National vs Canterbury
Post quake Impact Christchurch attractions
Attraction % VisitorEngagement(pre-quake)
Current Situation
Future Situation
Cathedral Square 80% Closed Major demolitions to take place
Shopping 71% Retail severely reduced
Dependent on central city rebuild
Botanic Gardens 67% Operating New visitor centre
Arts Centre 66% Closed Unlikely to repaired or rebuilt for many years
Christchurch Cathedral 47% Closed Uncertain future on current site
Canterbury Museum 39% Re-opened
Christchurch Tram 30% Closed scheduled to re-open late 2013
Antarctic Centre 28% Open open
Christchurch Gondola 24% Closed Open, April 2013
Punting on Avon 17% Operating Restarted late 2012
Orana Park Operating Operating
Air Force Museum Operating Operating
Willowbank Operating Operating
Christchurch Art Gallery Closed Dependent on completion of repairs (2013)
Sources: Simmons& Sleeman (2012) & CCT updates
Background
BackgroundPost Quake Christchurch attractions(Google Map)
Objectives of ResearchHow does heritage tourism survive after a disaster?How have substitute heritage measures been used
to enable survival of tourism after a disaster?
Substitute Heritage Site Original Heritage Site
Christchurch Cathedral (www.christchurchcathedral.c
o.nz)
Cardboard Cathedral (http://www.cardboardcathedral.or
g.nz/)
Research MethodologyMethodology
Qualitative study investigating service providers in Christchurch
Data collection via interviews and document analysis
Data collection (in progress)
Heritage buildings
Cultural heritage
Heritage Experien
ce
Research Methodology
e.g., Christchurch Cathedral (www.christchurchcathedral.co.nz)
e.g., Isaac Theatre Royal (http://www.isaactheatreroyal.co.nz/)
e.g., Historic Christchurch Tram (http://www.tram.co.nz/)
Research Insights to be GainedDuring disaster
Post- disaster
short term
emergency
Post-disaster
long term recovery
Resolution
Pre-disaster preparati
on
Source: Faulkner & Vikulov (2001)
1
2
3
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Tourism Disaster Management Framework
SummaryRecommendations will assist local service
providers to overcome the current “heritage tourism gap”.
Other New Zealand destinations may benefit from recommendations in case of similar incidents occurring.
Recommendations may help to develop new strategies for post disaster heritage tourism.
Knowledge and learning for service providers, policy makers, related agencies, community and tourism researchers.
Thank you!!