AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE 1 MARKETING CLUSTER EXAM AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE.

AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE

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MARKETING CLUSTER EXAM

AAM, ASM, BSM, FMS, MMS, RMS, SEM,

BTDM, STDM, PSE


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1. One of the main functions of the legal procedure is to

A. Establish laws

B. Enact legislation

C. Resolve disputes

D. Regulate business


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2. Jason would like to start a small business from his home. It would not cost a great deal to start and he has experience and interest in that

type of business. What type of ownership should he consider?

A. monopolyB. partnershipC. sole proprietorshipD. corporation


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3. What marketing function is concerned with obtaining information about the preferences, opinions, habits, trends, and plans of current and potential customers?

A. SellingB. Product/Service Management

C. Marketing-Information Management

D. Promotion


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C. resolve disputes


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C. Sole proprietorship


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C. Marketing-Information

Management


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4. The systematic gathering, recording, and analyzing of data about problems related to

the marketing of goods and services is known as

A. Marketing research

B. Secondary data

C. Information flow

D. Situation analysis


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5. When Jeremy extended his hand toward Hank as they were introduced, Hank said, “Hello, Jeremy,” but he ignored Jeremy’s

hand and kept his own hands in his pockets. What kind of nonverbal message was Hank

sending?

A. We have a lot in commonB. I am glad to meet youC. I don’t want to know youD. We have met before


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6. Which of the following is a general guideline for answering the telephone in

a businesslike manner?A. Identify the firm or department and yourself

B. Address the caller by his/her first name

C. Take immediate action on the caller’s request

D. Record the correct spelling of each caller’s name


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A. Marketing research


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C. I don’t want to know you


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A.Identify the firm or

department and yourself


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7. A good example of a casually operated group is a

A. Football team selecting a strategy or play

B. Football team running laps around the field

C. Few players tossing a football during practice

D. Few friends talking about football


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8. Businesspeople need to use the correct words in written communication in order to make sure that the receiver

________ the message.A. understands

B. agrees with

C. accepts

D. approves of


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9. Which of the following is an example of a complimentary close:

A. Enclosure

B. To Whom it May Concern

C. Yours truly

D. Dear Occupant


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D. Few friends talking about

football


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A. understands


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C. Yours truly


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10. When encouraging the reader to take a specific course of action, persuasive messages are most effective when the message source

demonstrates a high level of

A. credibility

B. inconsistency

C. adaptability

D. objectivity


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11. When staff members wish to discuss problems related to their jobs, they should communicate with

A. their immediate supervisor

B. the personnel department

C. the company president

D. their coworkers


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12. What can you do to project to customers that they are important to the

business?A. Use customer names in

conversationB. Stare at customers so they know

you are listeningC. Request a supervisor’s assistance in

resolving problemsD. Speak loudly so that customers can

easily hear your responses


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A. credibility


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A. their immediate supervisor


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A. Use customer names in conversation


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13. Sharon is a customer service representative who spends most of her day on

the phone with customers. Her company prohibits her from eating at her work sation.

This is an example of a(n) _____ policy.

A. service

B. employee

C. product

D. customer


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14. Which of the following is not an action to take in helping the slow/methodical, or

analytical customer:

A. demonstrate merchandise carefully

B. seek agreement on key selling points

C. summarize benefits of buying now

D. show a large selection of products


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15. Determine the type of utility being created in the following situation: A business offers a

credit plan to allow customers to purchase items they want.

A. price

B. place

C. form

D. possession


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B. employee


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D. Show a large selection of

products


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D. possession


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16. A Vermont ski shop has not yet received its November shipment of ski supplies. Since the holiday rush is only days away, you would expect prices of

existing stock to:A. decrease

B. increase

C. remain the same

D. fluctuate


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17. The ultimate goal of a company that redirects its marketing effort to an

untapped market segment is to increase its

A. profit

B. prices

C. expenses

D. output


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18. What is an advantage of specialization of labor?

A. Management can rotate jobs

B. It’s easier to train workers

C. Worker dependency increases

D. Jobs may become obsolete


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B. increase


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A. profit


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B. It’s easier to train workers

19. During which phase of a business cycle does the demand for goods and

services begin to exceed the production capacity of the business community?

A. trough

B. expansion

C. peak

D. contraction


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20. The way that businesspeople in different countries behave is based on

what is acceptable in their business

A. activities

B. subcultures

C. contracts

D. policies


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21. Ultimately, employees with initiative try to further their education to

prepare themselves for

A. Job advancement

B. Lateral job changes

C. Membership in professional organizations

D. certification


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C. peak


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B. subcultures


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A. Job advancement


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22. Accepting blame for failure and credit for success is an indication of a person’s

A. initiative

B. responsibility

C. consideration

D. interpersonal skills


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23. An employee who consistently displays a positive attitude is likely

to have

A. Decreased chances of promotion

B. Difficulty with relationships

C. Increased self-consciousness

D. Increased chances of success


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24. What should you develop to persuade others to believe what you say?

A. Personal credibility

B. Nonverbal language

C. creativity

D. Speaking skills


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B. responsibility


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D. Increased chances of success


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A. Personal credibility


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25. Which of the following is an example of using posture to express assertiveness:

A. Explaining why you must refuse a request for helpB. Raising your eyebrows when you have questionsC. Standing up straight when talking to other peopleD. Frowning when you disagree or disapprove


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26. Which of the following is an example of a conflict response

mode:

A. frustration

B. avoidance

C. mediation

D. exclusion


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27. Because the United States is made up of people from all parts of

the world, it has many different

A. governments

B. cultures

C. courts

D. sanctions


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C.Standing up straight when

talking to other people


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B. Avoidance


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B. Cultures


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28. Which of the following statements about understanding your spending habits is true:

A. A key aspect is opening a bank accountB. A key aspect is exceeding financial goalsC. The first step is creating a financial planD. The last step is creating a financial

planAAM, ASM, BSM, FMS, MMS, RMS,

SEM, BTDM, STDM, PSE56

29. The Chrysler Theater is hosting the road show of “Annie”. In which of the following

cases would the theater be liable for damages:

A. A guest trips on loose carpet in the hallway and sprains an ankle

B. During intermission, one attendee accidentally spills a drink on someone

C. An attendee’s car parked in a city lot gets broken into during the performance

D. People complain that the theater-goers in front of them blocked their view of the show


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30. Business managers use accounting information to help them to

A. Reduce insurance premiums

B. Allocate their funds

C. Calculate excise taxes

D. Pay labor union dues


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C.The first step in creating a financial plan


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A. A guest trips on loose

carpet in the hallway

and sprains an ankleAAM, ASM, BSM, FMS, MMS, RMS,

SEM, BTDM, STDM, PSE60

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B. Allocate their funds


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31. A business’s buying of buildings, vehicles and equipment is an example of

money flowing out in order to acquire

A. Products

B. Assets

C. Staples

D. Supplies


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32. Benny’s Bike Shop manufactures bicycles. They purchase sprockets from Spike’s Sprockets, tires from Tiny’s Tires, and frames from Freddie’s

Frames. The expense from purchasing these items is known as

A. Gross profit

B. Operating expenses

C. revenue

D. Cost of goods sold


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33. In what way might a human resources manager be involved in employee benefits?

A. Selecting an employee's personal plan options

B. Determining eligibility and costs of benefits

C. Collecting insurance payments from employees

D. Choosing an employee’s vacation days


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B. Assets


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D. Cost of goods sold


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B.Determining eligibility and costs of benefits


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AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE 1 MARKETING CLUSTER EXAM AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE.

Documents

pse slide

football slide

business slide

corporation slide

marketing research slide

sole proprietorship

marketing cluster exam

situation analysis slide