A Wrinkle In Time: An Analytic Journey...A Wrinkle In Time: An Analytic Journey ... To Teradata EDW To Oracle EDW, then to Teradata EDW To Oracle EDW To Oracle DW ... Parties ORP Informatica

A Wrinkle In Time: An Analytic Journey

Scott Friesen, Sr. Director of Analytics, Best Buy Consumer Insights UnitCIO Breakfast GalleryThe Ohio State University Fisher College of BusinessMarch 20 2012March 20, 2012

CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012

There is no shortcut.

CIUScott Friesen: CIO Breakfast Gallery at The Ohio State University Fisher College of Business, March 2012 1

Know your own game.


What is a “capability”?

• In our opinion, a capability consists of people, processes, and p , p y p p , p ,systems that are coordinated to produce a valuable output.


Roles (people)

Strategy Design

VisualizationsDecision Rules

Communication

Data SourceMapping

SelectKey Metrics

DataAnalysis

P & L Mapping

AutomateTrend Reporting

Data

General LedgerValidation

BuildData Infrastructure

DataIntegrity


Our Capability Will Link Data To Action (processes)

ActionsIncrease GSBTP Prices

InsightsCost To Serve By Provider

MetricsRepair Frequency

DataGSBTP SKU Increase GSBTP Prices

Negotiate GSBTP COGSInsource/OutsourceAdd/Remove CapacityManage Performance

Cost To Serve By ProviderCost Of Fulfillment RulesGSBTP SKU ProfitabilityProduct SKU ProfitabilityBATNA Clarity

Repair FrequencyRepair SeverityGSBTP Book Profit/LossRedo FrequencyTurn Time

GSBTP SKUGSBTP PriceGSBTP COGSProduct SKUProduct PriceProduct COGS

Change Fulfillment RulesCapacity UtilizationSliced By:GSBTP SKUProduct SKURepair Provider

Product DepartmentProduct ClassProduct SubclassProduct Serial NumberSale DateClaim Date epa o de

Repair LocationTime PeriodCoverage TypeEntitlement

Claim DateComplete DateNumber of PartsParts $Labor $Labor Hours AvailableLabor Hours AvailableLabor Hours UsedWritten Reserve $Earned Reserve $Repair ProviderRepair Location


Junkout $GSBTP Contract Number

So what’s the hold up? (systems)

Version 1 0Enterprise Business Intelligence Technology Architecture (Current State Diagram)

Microstrategy Web Portal

Key Reports:Campaign Management, Clicks Reporting, Daily Sales for BPM,

Financial Cost, Human Capital Scorecard, Magnolia Audio Video, Market Basket Analysis Marketing BPM

Business Objects Infoview PortalCapabilities:

Geek Squad, Demand Planning, Future Planogram Reports, Telxon Reporting, Vendor Management, Basket Performance, Special Order Direct, Customer Insights, CC P&L

Customer Care: Lancet

Vendor O ti l

AdhocExternal Vendor

Version 1.0BOBJ and Crystal Users

$

Java-based Custom Web Portal Web Intelligence

Microstrategy UsersCrystal Users Essbase users

FileExtracts

DirectConnect Users

VisualSciences

Market Basket Analysis, Marketing BPMVendor Operational Performance

Web Cluster Servers

Active Space, Centricity, CLP Adhoc, CLP Category, CLP Location, Customer Insight, Data Quality, Dimension, Facility, GeekSquad, HR, OTRQ, Inventory, Labor, Matrix Retail Workbench, MMM Daily Finance Supporting Operation,

Personal Network, PN Basket, Purchase Path, Rise OMS, Sales, Service Order, Service Order Direct, Supply Chain, Telxon

Lancet Application

Operational Performance

Essbase Cubes:Finance

SQL, MS Access

T

Y

Crystal Reports:ME NSCMATRIX

DBTRISE

Internal MSTR Web Servers

VIP (http:\\bizone

CMS Servers, Cache/Event Servers Job Servers, List of Values Job Servers, Program, Job

Server Webi Report/Job Servers

Matrix DBOq01mxdb

Intelligent ServersExternal MSTR

Web Servers

MSTR Desktops

CIRIS DB

P02UTDB01HP-UX Oracle

UNIVERSES

ODBC

Fast Export,Apptalk

TPT

SCH

EDU

LER

/MA

ESTR

O

Oracle EDW (OEDW)

Agreement, Geography, Logistics, Offerings, Orders, Promotions,

Parties, Inventory, Sales, Facilities, Finance

Teradata EDW (EDW)

Views, Join Indexes, Aggregates

(Matrix Master Model,CC EVAAT Risk

Customer Availability)

Dxp12hxd

BaseStaging Views, Aggregates

Oracle DW (ODW)

Dxp13hxd

BaseStaging Views, Aggregates

IMS

DVP06DB01 A

Q

U

A

L

I

SANDBOX & HBOX

Teradata Active Systems Management

STAGING SEMANTIC LAYER Subject Areas

ODBC

ODBC

TIVO

LI W

OR

KLO

AD

S

NCR 5500h, 64 BIT Linux NOVELL SUSE, 30 Nodes, 5 Hot Standby Nodes,6 Nodes per Clique, DB V2R6

Key Databases: PRODetlLStage, ProdBBYDB, ProdBByVWS, ProdBBYRptVWS Dxp12hxd HP-UX Oracle 10.2.0.2

Dxp13hxd HP-Unix Oracle 10.2.0.2

SQL Server 2005

D

A

T

EBI ETL Framework

DLP05UTIL DLP06UTILDLP11UTIL DLP12UTILDXP10HXA

Designer

DLP01DB, DLP02DB, DLP03DB, DLP04DB, DLP05DB

OP01G2DB01, OP01G2DB02 , OP01G2DB03, OP01G2DB04, OP01G2DB05

Virtual DB:P01INF01Repository

ManagerWorkflowManager

WorkflowMonitor

Multiload, FastLoad, Bteq, Fast Export, TPumpPro-C SQL

LoaderOracle

StreamsAppTalk MS SSISMQ

RMSAgreement, Geography,

Logistics, OfferingsOrders, PromotionsParties, Inventory

BEFREEAgreement

INTACTIXFacilities

GEEK SQUADOfferings

GeographyPromotions

Parties

** TRAFFIC **Parties

Geography

CIRISParties, Offerings

Geography

CSPFinance, Offerings

Parties

LABORFacilitiesParties

STARFinance

BUDGETSFinance

CUSTOMER FILE

Finance

DIRECT FEEDFinance

ESS BUDGETSFinance

G/LFinance

OTRQGeographyLogistics

** ECB **Logistics

** MAINFRAME **Logistics

SCEMLogisticsOrders

E3Logistics

IMSLogisticsOfferings

** C3 **Promotions

DEMANDTECHOfferings

OMSParties, Offerings

Orders

DIGITERRAOfferings

TRAN EVAFinance

CLEAR COMMERCE

Offerings, Orders

TELXONLogistics

PCMPromotions

C3Promotions

REWARD ZONE

Promotions

NETFLIXPromotions

CAMPBELL CTA

Parties

RESASales

To Oracle EDW, then to Teradata EDWTo Teradata EDW To Oracle DWTo Oracle EDW

CAMPBELLParties

PARTNER MGMTAgreement

**ECB**Logistics

** ECB **Logistics

FREIGHT PMNTLogistics

DATABIZSales

COMMERGENTSales

CIRISSales

** TRAFFIC **Parties

VPMParties

DXP10HXA Manager Manager Monitor

** MAINFRAME

**Orders

LogisticsSales

Geography

Essbase/ORPFinanceCampbell/

WorkbrainParties

ORP

Informatica Repository ServersInformatica Engine ServersInformatica Client Tools Teradata Utilities Other Data Integration


PMDBAgreement

MAGNOLIAParties

Geography

CUSTOMER FULFILLMENT

Logistics

PCMSParties

Promotions

HRMSPromotionsLoyalty - CSI

PromotionsREBATESPromotions

PromotionsPartiesTRAFFIC

PartiesGeography

INTACTIXFacilities

IMSLogistics

TMSLogistics

ESCAPESales

ECPartiesSales

CLEAR COMMERCE

Finance

ORACLE HRParties

Finance

A d th t th tAnd that was the warm up act.


Matt Smith – who is this guy?


What it takes to provide quality analytics.

Translation/

Communication

Analytic Talent

Analytic Tools

Data Accessibility

D tData Architecture

Hardware


Hardware

Translation is everything.


Wrinkles – human and metaphysical.


Thank you.

Questions now and in the future:QScott Friesen, CIU Analytics and CRM Capability Development

[email protected]

612 291 6330612‐291‐6330


A Wrinkle In Time: An Analytic Journey...A Wrinkle In Time: An Analytic Journey ... To Teradata EDW To Oracle EDW, then to Teradata EDW To Oracle EDW To Oracle DW ... Parties ORP Informatica

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