A TRANSFORMING DESTINATION 4TH STREET AND HEARST A VENUE Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson [IN]CITY 2015 URBAN ANALYTIQUE Sanborn Maps Delaware Street Virginia Street Hearst Ave University Ave Addison Street Eastshore Highway Second St Fourth St Seventh St San Pabl Historical Timeline 1853 Town of OceanView is established 1877 Southern Pacific Railroad relocates main line along Berkeley waterfront 1890 Spenger's Grotto opens 1906 San Francisco Earthquake devastes the city, but spurs industrial develop- ment in West Berkeley 1913 Mission Revival Train Station is built 1960s Berkeley Redevelopment Agency attempts Industrial Park Project but efforts co- incide with political activism 1976-81 AMK develop concept for a "Building Design Center; Destination Restaurants begin to appear 1993 West Berkeley Plan is finalized 2006 Amtrak Station is complete 2010s-2015 Commercial district continues to develop Hearst Avenue East Shore Hwy Hearst Avenue Bristol Street Strawberry Creek 1911 1929 1950 A B D C West Berkeley has seen significant transformation since it’s establishment as the city of Ocean View in 1853. It began as a place predominantly filled with light industrial factories. Though some of these factories still exist in the area today, the intersection at Hearst and Fourth draws the most attention from it’s booming commercial area. Now the question is, what will come next as a result of this commercial boom? N
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A TRANSFORMING DESTINATION4th Street And heArSt Avenue
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson [IN]CITY 2015 URBAN ANALYTIQUE
Sanborn Maps
Delaware Street
Virginia Street
Hearst Ave
University Ave
Addison Street
East
shor
e H
ighw
ay
Seco
nd S
t
Four
th S
t
Seve
nth
St
San
Pabl
o Av
e
Historical Timeline
Service Layer Credits: Sources: Esri, HERE,DeLorme, TomTom, Intermap, increment PCorp., GEBCO, USGS, FAO, NPS, NRCAN,GeoBase, IGN, Kadaster NL, OrdnanceSurvey, Esri Japan, METI, Esri China (HongKong), swisstopo, MapmyIndia, ©OpenStreetMap contributors, and the GISUser Community
1853
Town of OceanViewis established
1877
Southern Pacific Railroad relocates main line along Berkeley waterfront 18
90
Spenger's Grotto opens 19
06
San Francisco Earthquake devastes the city, but spurs industrial develop-ment in West Berkeley 19
13
Mission Revival Train Station is built 19
60s
Berkeley Redevelopment Agency attempts Industrial Park Project but efforts co-incide with political activism
1976
-81
AMK develop concept for a "Building Design Center; Destination Restaurants begin to appear 1993
West Berkeley Plan is finalized
2006
Amtrak Station is complete 20
10s-
2015
Commercial district continues to develop
Hearst Avenue
East
Sho
re H
wy
Hearst AvenueBristol Street
Strawberry Creek19
11
1929
1950
A
BD
C
West Berkeley has seen significant transformation since it’s establishment as the city of Ocean View in 1853. It began as a place predominantly filled with light industrial factories. Though some of these factories still exist in the area today, the intersection at Hearst and Fourth draws the most attention from it’s booming commercial area. Now the question is, what will come next as a result of this commercial boom?
N
4TH STREET AND HEARST AVENUEAn AreA of Developing Diversity
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan [IN]CITY 2015 URBAN ANALYTIQUE
Delaware Street
Virginia Street
Hearst Ave
University Ave
Addison Street
yawhgi
H er ohstsaE
t S dnoceS
t S htr uoF
t S ht neveS
Parking
Hearst Ave
Fourth St
Bus stops
Amtrak stops
Railroad
Highway
BuslineStreet Trees
Green Spaces
Hearst Ave
Fourth St
Hearst Ave
Fourth St
Rail Road
Highw
ay
Barriers
Virginia Street
Bus stops
Amtrak stops
Railroad
Highway
Busline
Hearst Ave
Fourth St
Parking Green Spaces
Barriers Transportation
Demographic Data: Diverse Ethnicities Street Life: Diverse Experiences
Modes of Transit
“The area is tasteful.”
“4th Street does seem to serve a
need.”
" They got rid of all the fun stuff "
– 4th Street Shoppers
The overall bicyclist traffic was the lowest used mode of transit, especially on weekdays. This makes sense, noticing the lack of bike infrastructure in the area.W
eekd
ay P
M:
Wee
kden
d PM
:
The number ofcars and peds thatpassed through 4th & Hearst within one hour prove that this destination is a place people:A) Drive through to get to the freewayB) Drive there to shop or eatC) Drive there to get to work
Two or More Races Census 2010 Asian Alone Census 2010
Black Alone Census 2010
American Indian/ Alaska Native Census 2010 White Alone Census 2010
Native Hawaiian/ Pacific Islander Census 2010Some Other Race Alone Census 2010 Demographic Percentage
774
870
196
514
808
61
12
64
16Sunday AM7:30-8:30 AM
Sunday PM12:30-1:30 PM
Monday 12:30-1:30 PM
19%residents below
FPL
24%median gross rentas a percentage of
household income level
A TRANSFORMING DESTINATION4th Street And heArSt Avenue
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson [IN]CITY 2015 URBAN ANALYTIQUE
10 feet
4th Street Cross Section 28' 13' 13' 8' 15'56'
113'
ParkingParkingSidewalk Sidewalk
8’8’ 15’ 15’ 6’9’ParkingParking Lane 1 Lane 2Sidewalk Sidewalk
AnthropologiePerricone MD
8’8’ 15’ 15’ 11’8’ParkingParkingSidewalk Sidewalk
Industrial BuildingIndustrial Building
Grocery Outlet
Spenger’s FreshFish Grotto
Anthropolgie
MAC
Apple
CB2
INDUSTRIAL RESIDENTIAL
CO
MM
ERC
IAL
MIX
ED U
SE
Truitt&White
Import Tile
Furniture Shop
Commercial Categories
Intersection and Corridor Analysis Building Typology
Commercial Building
Residential Building
Mixed-Use Building
Industrial Building
C
AB
A
B
C
Landuse
ResidentialCommercialMixed Use Light IndustrialMixed Use Residential
University Ave
Hearst Ave
4th
St
6th
St
ResidentialCommercialMixed Use Light IndustrialMixed Use Residential
University Ave
Hearst Ave
4th
St
6th
St
Music/Art/Books
Specialties
Fashion
Health & Body
Food & Drink
Home & Garden
Music/Art/Books
Specialties
Fashion
Health & Body
Food & Drink
Home & Garden
Each cross section represents a function of the neighborhood with markedly different typology and pedestrian interaction. Fourth Street dominates as the commercial centerpiece of the area, with stores like Apple, MAC Cosmetics, and Peets Coffee. The store faces are inviting to customers, often incorporating outdoor seating areas with an abundance of trees and other greenery.
N
100 feet
A TRANSFORMING DESTINATION4th Street And heArSt Avenue
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson [IN]CITY 2015 URBAN ANALYTIQUE
Future Developments1900 Fourth Street: Rhoades' Planning Group's proposal for new housing, shops, and parking garage
1901 & 1919 Fourth Street: AMK's proposal for a new beer garden, shops, office space, and parking
2001 Fourth Street: Trachtenberg Architect's proposal for a mixed-use housing complex and parking lot
1900 Fourth Street: Spenger's Parking Lot
1901 & 1919 Fourth Street: Spenger's Grotto
2001 Fourth Street: Bargain Market
Present Infrastructure
Fourth Street serves a need in the area
Losing what makes it unique
New apartments will increase local presenceNew stores catering to a high SES
More development means more jobs
Final Words
"Parking here is NOT easy."- M.A.C. employee
"It doesn't make sense to me that these luxury apartments are going for $1200 a studio when people can only afford $900 a place."- 4th Street Business Owner
Effects of Ecological Disasters on 4th and Hearst
Hearst Ave
Fourth St
University Ave
Addison St
Delaware St
Virginia St
Fifth St
Sixth St
Second St
A B
C
A
B
C
A
B
C
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