“A STUDY ON FACTORS THAT ARE RESPONSIBLE FOR BRAND PREFERANCE IN FMCG PRODUCTS AMONG COLLEGE STUDENTS”

8/8/2019 A STUDY ON FACTORS THAT ARE RESPONSIBLE FOR BRAND PREFERANCE IN FMCG PRODUCTS AMONG COLLEGE S

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12/77

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Hxfin \x`g`xìm`



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mbi}pe`x} |x`g`x bi` hxfin bw`x fib~j`x

^j` |`xmì~fc` bg |`b|a` sjb mafoe ~jf~ f |fx~ompafx hxfin o} ~jòx gox}~ mjbom`)

Oi `w`xy |xbnpm~ mf~`cbxy! mbi}pe`x} jfw` ebx` mjbom`}! ebx` oigbxef~obi fin jocj`x`z|`m~f~obi} ~jfi `w`x h`gbx`) ^b ebw` mbi}pe`x} gxbe ~xofa ~b |x`g`xìm`! hxfin} i``n ~b

nàow`x bi ~jòx wfap` |xb|b}o~obi! f} sàa f} no}abnc` }be`bi` à}` gxbe ~j` mbi}pe`x#} `zo}~oic

|x`g`xìm` }`~)

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hxfin} |b~ì~ofa mfi biay h` gpagoaa`n hy mbi~oipfaay xòigbxmoic o~} |`xmòw`n vpfao~y! p|efxk`~

onì~o~y fin xà`wfim` ~b ~j` mbi}pe`x) ^j` }fe` hxfinoic fm~owo~o`} ~jf~ nxow` fsfxì`}} fa}b

nxow` |x`g`xìm`) Fin! sjoa` fsfxì`}} fabi` soaa ib~ }p}~foi |x`g`xìm`! o~ soaa oe|xbw` ~j`

hxfin} |b~ì~ofa gbx hpoanoic fin efoi~foioic |x`g`xìm`)

So~j f cx`f~ }~bxy fin f afxc` ìbpcj oiw`}~eì~! fsfxì`}} mfi h` f~~foi`n xf~j`x vpomkay) O~

~fk`} ~oe`! jbs`w`x! fin mbi}~fi~ x`wfapf~obi ~b hpoan hxfin |x`g`xìm`) Fxo}~b~a` |xbg`}}`n!

S` fx` sjf~ s` x`|`f~`nay nb) @zmàaìm` ~jì o} ib~ fi fm~! hp~ f jfho~) F~~foioic fin

}p}~foioic |x`g`xìm` o} fi oe|bx~fi~ }~`| bi ~j` xbfn ~b cfoioic hxfin abyfa~y) ^j` fhoao~y ~b

]F] OI]Ô^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` 8=


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cì`xf~` ebx` x`wìp`! cfoi cx`f~`x efxk`~ }jfx` fin h`f~ bgg ~j` mbe|`~o~obi o} ~j` x`sfxn

cowì hy mbi}pe`x ~bsfxn |fx~ompafx hxfin)

Hxfin |x`g`xìm` o} ~j` ]à`m~ow` nèfin gbx f mbe|fiy#} hxfin xf~j`x ~jfi f |xbnpm~; ~j`

n`cx`` ~b sjomj mbi}pe`x} |x`g`x bi` hxfin bw x fib~j`x) Oi fi f~~è|~ ~b hpoan hxfin

|x`g`xìm` fnw`x~o}oic! ~j` fnw`x~o}oic ep}~ |`x}pfn` f ~fxc`~ fpnoìm` ~b mbi}on`x ~j`

fnwfi~fc`} bg f hxfin!bg~ì hy hpoanoic o~} x`|p~f~obi f} f abic%`}~fhao}j`n fin ~xp}~`n ife` oi

~j` oinp}~xy) Og ~j` fnw`x~o}oic o} }pmm`}}gpa! ~j` ~fxc`~ mp}~be`x soaa mjbb}` ~j` |fx~ompafx hxfin

bw`x b~j`x hxfin} oi fiy mf~`cbxy)

Hf}om mbeepiomf~obi} ebnà gbx n`wàb|eì~ bg hxfin |x`g`xìm`

^b h`~~`x pin`x}~fin ~j` |xbm`}} bg hxfin |x`g`xìm`! a`~#} gox}~ abbk f~ f hf}om mbeepiomf~obi}

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f nfoay hf}o}! s` fx` `z|b}`n ~b e`}}fc`} *}ìn`x"e`nope/ wof bpx xfnob! ~à`wo}obi! hoaahbfxn}!

Oi~`xi`~! efoa! fin sbxn%bg%ebp~j) Fa~jbpcj ~j`}` e`}}fc`} fx` |`xwf}ow`! s` mbi~oipfaay}mx`ì bp~ *|`xm`|~pfa }mx`ì/ bx ocibx` mbi~ì~ ~jf~ jf} ao~~a` bx ib xà`wfim` ~b p}) Faa e`}}fc`}

fx` mbn`n |f~~`xi} fin }ì}f~obi} mbabpx}! }bpin}! bnbpx}! }jf|`}! `~m) ^jb}` e`}}fc`}

n`è`n x`mbciotfha`! bx f hf}o} gbx f xàf~obi}jo|! fx` n`mbn`n fin }~bx`n oi bpx eèbxy

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x`}|bi}` ~b f hxfin#} mbe|àaoic e`}}fc` *g``nhfmk/)

]~bx`n `z|`xoìm`} oi bpx abic%~`xe eèbxy fx` mbii`m~`n ~jxbpcj f }`xo`} bg ibn`} fin

i`~sbxk}) Fi `zfe|a` mbpan h` faa ~j` f}}bmof~obi} ybp eocj~ jfw` so~j ~j` sbxn ]~fxhpmk}

oimapnoic mbgg``! xomj fxbef! xàfzoic! }bgf! `fx~j ~bi`}! `~m) F} |x`}ì~`n hy ]jpa~t fin Hfxi`}!

(^jo} ibn` fin mbii`m~obi |xbm`}}! mfaa`n }|x`fnoic fm~owf~obi! efk`} `w`xy |`x}bi



25/77

nogg`xì~ *]~xf~`com Hxfin Mbeepiomf~obi} Mfe|foci}! 6???/) ]oim` s` faa jfw` nogg`xì~

`z|`xoìm`}! mbii`m~obi}! fin xàf~obi}jo|}! ~jo} }p||bx~} f ~j`bxy ~jf~ ~j` mbi}pe`x! ib~ ~j`

bxcfiotf~obi! bsi} ~j` hxfin)

Mbi}pe`x |x`g`x |fx~ompafx hxfin h`mfp}` ~j`y goin o~ `f}o`x ~b oi~`x|x`~ sjf~ hì`go~} hxfin

bgg`x} g`à ebx` mbigonì~ bg o~ fin c`~ ebx` }f~o}gfm~obi gxbe p}oic o~ fin c`~ ebx` }f~o}gfm~obi

gxbe p}oic o~) H`mfp}` bg }pmj mbi}pe`x |x`g`xìm`! ~j` hxfin mfi mjfxc` f jocj`x |xom`!

mbeefin ebx` abyfa~y! fin xpi ebx` `ggomoì~ efxk`~oic |xbcxfee`} *`)c) o~ mfi }|ìn ebx`

x`~foa`x oimì~ow` fin o~ mb}~ a`}} ~b afpimj hxfin `z~ì}obi/ )^j` hxfin |x`g`xìm` ~j`x`gbx`

mbeefin f jocj`x f}}`~ wfap`)

Hxfin \x`g`xìm` mjbom` mxo~`xof

^j`x` fx` }oz mxo~`xof mjbb}` hxfin |x`g`xìm`) ^j` gox}~ ~jx`` àèì~ mf~`cbxo}`n f} Hxfin

hpoanoic oi ~`xe} bg jbs hxfin |x`g`xìm` mfi h` hpoa~ p|) Fin af}~ ~jx`` àèì~} fx` kibsi

f}

n`gì}ow` h`mfp}` o~ |x`}`xw`n oi ~j` gfm` bg nogg`xì~ b||bx~pio~y bx nogg`xì~ hxfin} fwfoafhaòi efxk`~)

Eèbxfha` 4 % Jbs `f}oay |fx~ompafx hxfin fx` x`mfaa`n2 Jbs `f}oay x`mbcio}`n2 O} ~jo}

~xp` f~ hb~j |pxmjf}`n fin mbi}pe|~obi)

E`fioicgpa 4%^b sjf~ `z~ì~ |fx~ompafx hxfin |x`g`x oi mbxx`}|binoic mf~`cbxy2 Nb`} o~

}pcc`}~ }be`~joic fhbp~ f |xbnpm~ oicx`noì~ bx ~j` ~y|` bg |`x}bi sjb eocj~ p}` ~j`

hxfin2

@)c) gfox fin abwày mx`fe! mab}`%p| ~bb~j|f}~`

Aok`fhoao~y 4%Jbs f`}~j`~omfaay f||`faoic nb mp}~be`x goin} ~j` hxfin àèì~2 O} o~

oij`xì~ay aok`fha` wo}pfaay! w`xhfaay fin oi b~j`x sfy}2 Mbimx`~` hxfin ife` }pmj f}

]mbx|ob! ]|aìn`x

^xfi}g`xfha` 4 Mfi ~j` hxfin àèì~ h` p}`n ~b oi~xbnpm` oi i`s |xbnpm~ oi ~j` }fe` bx

nogg`xì~ mf~`cbxo`}2 ^b sjf~ `z~ì~ nb`} ~j` hxfin fnn ~b hxfin `vpo~y fmxb}}

c`bcxf|jomfa hbpinfxo`} fin efxk`~ }`ceì~}2

Fnf|~fha` 4%Jbs fnf|~fha` fin p|nf~fha` o} ~j` hxfin àèì~2 @)c) Aog`hpby! ~jàfxc`}~ }àaoic }bf| hxfin faa bw`x sbxan)

\xb~`m~oha`4% Jbs a`cfaay |xb~`m~oha` o} ~j` hxfin àèì~2 Jbs mbe|fxf~owày

|xb~`m~fha`2 Mfi o~ `f}oay mb|y2 O~ o} oe|bx~fi~ ~jf~ ife`} ~jf~ h`mbe`} }yibiyebp}

so~j |xbnpm~ mf~`cbxo`}) ]pmj f} Z`xbz! Gohx`caf}})



26/77

]oz ebn`} gbx hpoanoic hxfin |x`g`xìm`

\`xjf|} ~j` gox}~ fin eb}~ oe|bx~fi~ vp`}~obi ~b f}k o} llJbs soaa ey |xb}|`m~ow` mbi}pe`x}

n`wàb| ~jòx |x`g`xìm`} gbx ey hxfin2## Og s` kibs ~j` fi}s`x ~b ~jf~ vp`}~obi! ~jì s` mfi

jà| ~jè hpoan ~j` koin bg |x`g`xìm` ~jf~ soaa ì}px` cx`f~`x |f~xbifc` fin abyfa~y) Mbi}pe`x}

nb ib~ n`wàb| f |x`g`xìm` gbx E'E} mfiny oi ~j` }fe` sfy f} ~j`y n`wàb| f |x`g`xìm` gbx

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x`f}bi ~jf~ ~j`y |x`g`x Hpnsò}`x bw`x b~j`x hxfin} bg h``x) Mbi}pe`x ~f}~`} fin |x`g`xìm`} gbx

f |xbnpm~ bx hxfin eocj~ h` hpoa~ ~jxbpcj bi` bx ebx` bg }oz no}~oim~ ebn`}4

*6/ I``n f}}bmof~obi % ^j` |xbnpm~ bx hxfin o} aoik`n ~b bi` i``n ~jxbpcj x`|`f~`n f}}bmof~obi)

*8/ Ebbn f}}bmof~obi % ^j` ebbn o} f~~fmj`n ~b ~j` |xbnpm~ bx hxfin ~jxbpcj x`|`f~`n

f}}bmof~obi)

*=/ ]phmbi}mobp} eb~owf~obi % ]pcc`}~ow` }yehba} fx` p}`n ~b `zmo~` mbi}pe`x}# }phmbi}mobp}

eb~ow`})

*>/ H`jfwobx ebnogomf~obi % Mbi}pe`x} fx` mbino~obi`n ~b hpy ~j` hxfin hy efio|paf~oic mp`}fin x`sfxn})

*0/ Mbcio~ow` |xbm`}}oic % \`xm`|~pfa fin mbcio~ow` hfxxo`x} fx` |ì`~xf~`n ~b mx`f~ gfwbxfha`

f~~o~pn`})

*7/ Ebnà èpaf~obi % On`faot`n }bmofa aog`}~ya` ebnà} fx` |x`}ì~`n gbx mbi}pe`x} ~b èpaf~`)

^j`}` }oz ebn`} fx` n`xow`n gxbe ~j` a`fnoic ~j`bxo`} fin |`x}|`m~ow`} bi jpefi a`fxioic ~jf~

jfw` `wbaw`n oi ~j` goàn} bg |}ymjbabcy fin }bmofa |}ymjbabcy) I``n f}}bmof~obi fin ebbn

f}}bmof~obi fx` eb}~ mab}ày aoik`n ~b sjf~ o} mbeebiay mfaa`n llmaf}}omfa mbino~obioic## fin ~j`

sbxk bg \fwabw fin b~j`x} bg jo} oak) ]phmbi}mobp} eb~owf~obi o} n`xow`n efoiay gxbe ~j` sbxk

bg Gx`pn fin jo} no}mo|a`} sjoa` h`jfwobx ebnogomf~obi jf} o~} xbb~} |xoefxoay oi ~j` h`jfwobxo}~

a`fxioic ~j`bxo`} bg ]koii`x fin jo} gbaabs`x}) ^j` mbcio~ow` |xbm`}}oic ebn` a`fi} j`fwoay bi

~j` oigbxef~obi |xbm`}}oic ebnà} }b ~jbxbpcjay |x`}ì~`n fin }~pno`n hy mbcio~ow`

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|afyoic fin e``~oic ~j` `z|`m~f~obi} bg b~j`x}) Fa~jbpcj nogg`xì~ mbi}pe`x} eocj~ hpoan ~j`

}fe` |x`g`xìm` gbx f |fx~ompafx hxfin ~jxbpcj nogg`xì~ ebn`}! m`x~foi ebn`} fx` wf}~ay ebx`

`gg`m~ow` gbx f cowì ~y|` bg |xbnpm~ bx }`xwom` ~jfi gbx b~j`x}) Oi ~jo} fx~oma` s` soaa `z|abx` ~j`



27/77

eb}~ `gg`m~ow` sfy} ~b hpoan mbi}pe`x hxfin |x`g`xìm` % ~j` oino}|ì}fha` fi~`m`nì~ ~b hxfin

hbinoic)

X@]@FXMJ

E@^JBNBABC_



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BHD@MÔW@ BG ^J@ ]^PN_

^b kibs ~j` |`xm`|~obi bg mbi}pe`x} x`cfxnoic hxfin `vpo~o`} oi GEMC

oinp}~xy)

^b kibs ~j` gfm~bx} ~jf~ oigapìm` mbi}pe`x bx goio}j p}`x} ~b |x`g`x hxfin

fmmbxnoic ~b mf~`cbxo`} oi GEMC oinp}~xy)

^b kibs ~j` oe|fm~ bg GEMC oinp}~xy bi ybpic}~`x} bx mbaa`c` }~pnì~})

]F] OI]Ô^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` 8:


29/77

X@]@FXMJ E@^JBNBABC_

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GEMC *Gf}~ Ebwoic Mbi}pe`x Cbbn}/ }`m~bx o} bi` bg ~j` }~xbicjban} fin ~j` gbpx~j afxc`}~

}`m~bx oi Oinofi `mbibey)

GEMC }`m~bx o} abic `}~fhao}j`n fin bw`x ~j` y`fx}! }p}~foioic p|} fin nbsi} bg ~j` Oinofi

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|x`}ì~ f ma`fx |om~px` bg mp}~be`x |`xm`|~obi fin |x`g`xìm` bg GEMC hxfin})

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30/77

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31/77

]fe|a` }ot`4

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^`mjiovp`} p}`n gbx Nf~f Fifay}o}

Mbnoic 4 ^j` nf~f mbaa`m~`n gxbe faa ~j` x`}|binì~} sf} mbe|oa`n fin ~xf}mxoh`n bi ~j`mbnoic }j``~)

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=) Oi f xf|onay mjficoic oinp}~xy! fifay}o} bi bi` nfy bx oi bi` }`ceì~ mfi mjfic` w`xy

vpomkay) ^j` ìwoxbieì~fa mjfic`} fx` wo~fa ~b h` mbi}on`x`n oi bxn`x ~b f}}oeoaf~` ~j`

goinoic})

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33/77

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34/77

V=) o fe ebx` aokày ~b |pxmjf}` sàa kibsi hxfin} !og fiy |``x} bx gfeoay jfw` |pxmjf}`n }pmj

hxfin}2

V>) ~j` hxfin ~jf~ ybp hpy x`ga`m~} ybpx |`x}bifao~y2

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35/77

V0)o ~joik! hpyoic sàa kibsi hxfin} fnn} wfap` ~b ey |pxmjf}`2

V7) |xbnpm~} bgg`x`n hy sàa kibsi hxfin} fx` f} mbi}o}~ì~ f} |xbeo}`n hy ~j` hxfin2



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V3) ~j` hxfin O p}pfaay |pxmjf}` fasfy} e``~} ey `z|`m~f~obi}2



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V:) hxfin`n |xbnpm~} fx` gf}jobifha` fin }~yao}j2

V?) O |pxmjf}` kibsi hxfin} f} f sfy bg }`ag%cog~oic ey}`ag2

V6


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\@XM@\^OBI E@FI CXF\J

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` =:


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GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX \@XM@\ÔBI

VP@]ÔBI]

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

Hxfin} so~j f jocj

|xom` e`fi} cbbn

vpfao~y mbe|fx`n ~b

b~j`x hxfin}

03 60 8)>3

]F] OI]Ô^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` =?


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\pxmjf}` bg f sàa

kibsi hxfin o} f

|a`f}fi~ `z|`xoìm`

gbx ybp)

:: 8 6):6

O fe ebx` aokày ~b

|pxmjf}` sàa kibsi

hxfin}! og ey |``x} bx

gfeoay jfw`

|pxmjf}`n }pmj

hxfin})

78 87 8)>?

^j` hxfin ~jf~ ybp hpy

x`ga`m~} ybpx |`x}bifao~y

30 68 8)


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6)6)Sjomj hxfin bg |`x}bifa mfx` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*JFOX/

6)8)Sjomj hxfin bg |`x}bifa mfx` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*BXFA/

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >6


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6)=)Sjomj hxfin bg |`x}bifa mfx` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*]KOI/

8) Sjomj hxfin bg N`~`xc`i~ |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2



43/77

=) Sjomj hxfin bg N`bnbxfi~ |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

>) Sjomj hxfin bg Hfk`xy |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >=


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0) Sjomj hxfin bg Eoak |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

7)6)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*^@F/

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >>


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7)8)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*MBGG@@/

7)=)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*DOPM@]/



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7)>)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*MJBMBAF^@/

7)0)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*]BG^NXOIK]/



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7)7)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*MJO\]/

3)6) Sjomj hxfin bg @a`m~xbiom |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*af|~b|}/



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3)8) Sjomj hxfin bg @a`m~xbiom |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*fpnob n`wom`}/

3)=) Sjomj hxfin bg @a`m~xbiom |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*ebhoa`}/

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >:


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GFM^BX FIFA_]O]

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >?


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6)Sjì ybp hpy f |`x}bifa mfx` |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x

o~2

8) Sjì ybp hpy f N`~`xcì~ |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2



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=) Sjì ybp hpy f N`bnbxfi~ |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

>) Sjì ybp hpy f Hfk`xy |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2



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0) Sjì ybp hpy f Eoak |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

7) Sjì ybp hpy f H`w`xfc` |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2



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3) Sjì ybp hpy f @a`m~xbiom |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b

|x`g`x o~2

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX \@X]BIFA

MFX@ MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 00 == 8)7:

Vpfao~y :: 7 6)>8

Fnw`x~o}èì~ == >0 =)8:

Fwfoafhoao~y =? == 8)?:

Hxfin oefc` 3= 68 8)

Gxoìn fin gfeoay

oigapìm`

63 0= =)0=

]~yao}j 8= 0= =)06

\fmkfcoic 60 7= =)3?

Wfap` gbx ebi`y 8: >: =)=3

}`xwom`} 8? 00 =)>8

]F] OI]Ô^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` 0=


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GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX N@^@XC@I^

MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 0: 83 8)7

Fnw`x~o}èì~ =7 >0 =)6:

Fwfoafhoao~y >7 8: 8)36

Hxfin oefc` 70 6: 8)80

Gxoìn fin gfeoay

oigapìm`

8< 0< =)>0

]~yao}j 67 78 =)30

\fmkfcoic 7 7: =)?7

Wfap` gbx ebi`y =< 0< =)>6

}`xwom`} =< >? =)=0

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX N@BNBXFI^

MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 07 == 8)73

Vpfao~y :: = 6)>=

Fnw`x~o}èì~ >< =7 8)?8

Fwfoafhoao~y >8 == =)

\fmkfcoic 60 7< =)3>

Wfap` gbx ebi`y 88 03 =)0=

}`xwom`} 8? 06 =)>7

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX HFK@X_

MF^@CBX_



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GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 0> 8: 8)70

Vpfao~y ?= 7 6)=8

Fnw`x~o}èì~ =6 >: =)8:Fwfoafhoao~y 0< =< 8)3=

Hxfin oefc` 70 67 8)8=

Gxoìn fin gfeoay

oigapìm`

63 70 =)0?

]~yao}j 6: 7< =)73

\fmkfcoic 88 >? =)>8

Wfap` gbx ebi`y 86 0? =)7=

}`xwom`} 8? >? =)>:

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX EOAK

\XBNPM^] MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 07 =< 8)70

Vpfao~y ?0 = 6)8?

Fnw`x~o}èì~ >< >> =)66Fwfoafhoao~y 08 80 8)7

Hxfin oefc` 00 8= 8)>:

Gxoìn fin gfeoay

oigapìm`

6: 0> =)0

]~yao}j 6: 03 =)73

\fmkfcoic 67 0> =)77

Wfap` gbx ebi`y 8> 0? =)70

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX H@W@XFC@]

MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@



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\xom` 06 == 8)3:

Vpfao~y ?0 8 6)87

Fnw`x~o}èì~ =3 >3 =)80

Fwfoafhoao~y >: 87 8)77

Hxfin oefc` 7? 60 8)6:

Gxoìn fin gfeoayoigapìm`

66 07 =)73

]~yao}j 6? 0> =)03

\fmkfcoic 6> 0> =)76

Wfap` gbx ebi`y 88 76 =)76

}`xwom`} == 0= =)>0

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX @A@M^XBIOM

MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 00 =< 8)0?

Vpfao~y ?> 6 6)=8

Fnw`x~o}èì~ =7 >7 =)=6

Fwfoafhoao~y =3 =: =)

}`xwom`} =0 >? =)8?

NBPHA@ E@FI WFAP@] GBX GFM^BX] OIGAP@IM@ ^J@ HXFIN] MF^FCBXO@]

MF^FCBXO@] NBPHA@ E@FI

\@X]BIFA MFX@ =)


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EOAK \XBNPM^] =)


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GOINOIC]

GOINOIC]

\FX^%6

6) Oi ~j` |`xm`|~obi }f~o}gfm~obi }peefxy ~fha` o~ }jbs} ~jf~ Hxfin} so~j f jocj |xom` e`fi}

cbbn vpfao~y mbe|fx`n ~b b~j`x hxfin}2 Cb~ 03 x`}|bi}` gbx jocjay}f~o}go`n+}f~o}go`n fin 60

x`}|bi}` gbx jocjayno}}f~o}go`n+no}}f~o}go`n fin o~} e`fi wfap` o} 8)>3)

8) Oi ~j` |`xm`|~obi }f~o}gfm~obi }peefxy ~fha` o~ }jbs} ~jf~ \pxmjf}` bg f s`aa kibsi hxfin o} f

|a`f}fi~ `z|`xo`im` gbx ybp2 Cb~ :: x`}|bi}` gbx jocjay}f~o}go`n+}f~o}go`n fin 8 x`}|bi}` gbx

jocjayno}}f~o}go`n+no}}f~o}go`n fin o~} e`fi wfap` o} 6):6)



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=) Oi ~j` |`xm`|~obi }f~o}gfm~obi }peefxy ~fha` o~ }jbs} ~jf~ O fe ebx` aok`ay ~b |pxmjf}` s`aa

kibsi hxfin}! og ey |``x} bx gfeoay jfw` |pxmjf}`n }pmj hxfin}2 Cb~ 78 x`}|bi}` gbx

jocjay}f~o}go`n+}f~o}go`n fin 87 x`}|bi}` gbx jocjayno}}f~o}go`n+no}}f~o}go`n fin o~} e`fi

wfap` o} 8)>?)

>) Oi ~j` |`xm`|~obi }f~o}gfm~obi }peefxy ~fha` o~ }jbs} ~jf~ ^j` hxfin ~jf~ ybp hpy x`ga`m~} ybpx|`x}bifao~y2 Cb~ 30 x`}|bi}` gbx jocjay}f~o}go`n+}f~o}go`n fin 68 x`}|bi}` gbxjocjayno}}f~o}go`n+no}}f~o}go`n fin o~} e`fi wfap` o} 8)


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6) Oi |`x}bifa mfx` mf~`cbxy gbx jfox x`}|binì~ mjbb}` cfxio`x >7! jfox'mfx` 66! |fxfmjp~` 67!

b~j`x == fin gbx bxfa! mab}`p| 6?! |`|}bnì~ >=! mbacf~` >8! b~j`x : fin gbx }koi! nbw` >7! apz 80!

gfox'abwày 68! b~j`x 80)

8) Gbx gfm~bx} oigapìm` oi |`x}bifa mfx` mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 00 == 8)7:

Vpfao~y :: 7 6)>8

Fnw`x~o}èì~ == >0 =)8:

Fwfoafhoao~y =? == 8)?:

Hxfin oefc` 3= 68 8)

Gxoìn fin gfeoay

oigapìm`

63 0= =)0=

]~yao}j 8= 0= =)06

\fmkfcoic 60 7= =)3?

Wfap` gbx ebi`y 8: >: =)=3

}`xwom`} 8? 00 =)>8

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)! }pxg >! b~j`x 7)

8) Gbx gfm~bx} oigapìm` oi n`~`xcì~ mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FIWFAP@

\xom` 0: 83 8)7



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Fnw`x~o}`e`i~ =7 >0 =)6:

Fwfoafhoao~y >7 8: 8)36

Hxfin oefc` 70 6: 8)80


8< 0< =)>0

]~yao}j 67 78 =)30

\fmkfcoic 7 7: =)?7

Wfap` gbx ebi`y =< 0< =)>6

}`xwom`} =< >? =)=0

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)< =7 8)?8

Fwfoafhoao~y >8 == =)

\fmkfcoic 60 7< =)3>



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Wfap` gbx ebi`y 88 03 =)0=

}`xwom`} 8? 06 =)>7

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)8) Gbx gfm~bx} oigapìm` oi hfk`xy mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 0> 8: 8)70

Vpfao~y ?= 7 6)=8

Fnw`x~o}èì~ =6 >: =)8:

Fwfoafhoao~y 0< =< 8)3=

Hxfin oefc` 70 67 8)8=


63 70 =)0?

]~yao}j 6: 7< =)73

\fmkfcoic 88 >? =)>8

Wfap` gbx ebi`y 86 0? =)7=

}`xwom`} 8? >? =)>:

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)


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8 )Gbx gfm~bx} oigapìm` oi eoak |xbnpm~} mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 07 =< 8)70

Vpfao~y ?0 = 6)8?

Fnw`x~o}èì~ >< >> =)66

Fwfoafhoao~y 08 80 8)7

Hxfin oefc` 00 8= 8)>:

Gxoìn fin gfeoay

oigapìm`

6: 0> =)0

]~yao}j 6: 03 =)73

\fmkfcoic 67 0> =)77

Wfap` gbx ebi`y 8> 0? =)70

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =) fin oi mbgg``! hxp 6>! i`}mfgg` :7 fin oi dpom`}! x`fa =3! gxpo~y 8:! ^xb|omfif =>! b~j`x} 0 fin

oi mjbmbaf~`}! nfoxyeoak 3>! |`xk 66! epimj ?! b~j`x} ? fin oi }bg~nxoik}! |`|}o ?! mbk` 8>!

e)n`s >6!b~j`x} 83 fin oi mjo|}! afy} 77! kpxkpx` 80! pima`mjo|} 67! b~j`x}


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Fnw`x~o}èì~ =3 >3 =)80

Fwfoafhoao~y >: 87 8)77

Hxfin oefc` 7? 60 8)6:

Gxoìn fin gfeoay

oigapìm`

66 07 =)73

]~yao}j 6? 0> =)03

\fmkfcoic 6> 0> =)76

Wfap` gbx ebi`y 88 76 =)76

}`xwom`} == 0= =)>0

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =) fin oi fpnob n`wom`}! }biy 06!\joaao|} 60! f||a` 88! \fif}biom 68! Mjoi`}`

3 fin oi ebhoa`}! ibkof :=! ac 7! }biy :! Eb~bxbaf 0! ]fe}pic 3! b~j`x} =)

8) Gbx gfm~bx} oigapìm` oi à`m~xbiom mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 00 =< 8)0?

Vpfao~y ?> 6 6)=8

Fnw`x~o}èì~ =7 >7 =)=6

Fwfoafhoao~y =3 =: =)


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]~yao}j 8= 08 =)0

\fmkfcoic 6< 77 =)?8

Wfap` gbx ebi`y 83 06 =)>

}`xwom`} =0 >? =)8?

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)


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MBIMAP]OBI

MBIMAP]OBI

6) Gxbe ~j` gox}~ |fx~ bg ~j` vp`}~obiifox` O mbimapn` ~j` |`xm`|~obi bg ~j` x`}|binì~} gbx m`x~foi

mjfxfm~`xo}~om} gbx ~j` GEMC hxfin}) O~ }jbs} ~jf~ ~j`y eb}~ay |x`g`x ~j`}` hxfin} h`mfp}`

|pxmjf}` bg sàa kibsi hxfin o} f |a`f}fi~ `z|`xoìm` gbx ~jè) Fin ~jì ~j`y |x`g`x h`mfp}`

~j` hxfin ~jf~ ~j`y hpy x`ga`m~} ~jòx |`x}bifao~y) Fin f~ ~joxn |b}o~obi ~j`y |x`g`x h`mfp}`

hxfin`n |xbnpm~} fx` gf}jobifha` fin }~yao}j)

8) Oi ~j` }`mbin |fx~ bg ey vp`}~obiifox` O mbimapn` ~jf~

Gbx \`x}bifa mfx` mf~`cbxy Cfxio`x*gbx jfox/! \`|}bnì~*gbx bxfa/! Nbw`*}koi/ fx` eb}~ay

|x`g`xx`n hxfin})



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Gox}~ay Vpfao~y! }`mbinay Hxfin oefc` fin ~joxnay \xom` fx` ~j` gfm~bx} ~jb}` fx` jocjay

oigapìm`n ~j` hxfin |x`g`xìm` bg |`x}bifa mfx` |xbnpm~})

Gbx N`~`xcì~ mf~`cbxy ]pxg`zmà o} eb}~ |x`g`xx`n hxfin)

Gox}~ay Vpfao~y! }`mbinay Hxfin oefc` fin ~joxnay \xom` fx` ~j` gfm~bx} ~jb}` fx` jocjayoigapìm`n ~j` hxfin |x`g`xìm` bg n`~`xcì~ |xbnpm~})

Gbx N`bnbxfi~ mf~`cbxy Fz` o} eb}~ |x`g`xx`n hxfin)


oigapìm`n ~j` hxfin |x`g`xìm` bg n`bnbxfi~ |xbnpm~})

Gbx Hfk`xy mf~`cbxy Cbbn nfy o} eb}~ |x`g`xx`n hxfin)


oigapìm`n ~j` hxfin |x`g`xìm` bg hfk`xy |xbnpm~})

Gbx Eoak |xbnpm~} mf~`cbxy W`xkf o} eb}~ |x`g`xx`n hxfin)

Gox}~ay Vpfao~y! }`mbinay Hxfin oefc` fin ~joxnay Fwfoafhoao~y fx` ~j` gfm~bx} ~jb}` fx`

jocjay oigapìm`n ~j` hxfin |x`g`xìm` bg eoak |xbnpm~})

Gbx H`w`xfc`} mf~`cbxy ^fdefjfa*gbx ~`f/! I`}mfg`*gbx mbgg``/! X`fa*gbx dpom`}/!

Nfoxyeoak*gbx mjbmbaf~`}/! Ebpi~foi n`s*gbx }bg~nxoik}/! Afy}*gbx mjo|}/ fx` eb}~ay

|x`g`xx`n hxfin})

Gox}~ay Vpfao~y! }`mbinay Hxfin oefc` fin ~joxnay Fwfoafhoao~y fx` ~j` gfm~bx} ~jb}` fx`

jocjay oigapìm`n ~j` hxfin |x`g`xìm` bg h`w`xfc`} |xbnpm~})

Gbx @a`m~xbiom mf~`cbxy Nàa*gbx af|~b|}/! ]biy*gbx fpnob n`wom`}/! Ibkof*gbx ebhoa`}/

fx` eb}~ay |x`g`xx`n hxfin})


oigapìm`n ~j` hxfin |x`g`xìm` bg à`m~xbiom |xbnpm~})

=) f~ af}~ O mbimapn` ~jf~ oi gox}~ |fx~ bg ey vp`}~obiifox` eb}~ay x`}|binì~} |`xm`|~obi o} gbx faa

f}|`m~} fx` h`~s`ì }f~o}go`n fin iò~j`x }f~o}go`n ibx no}}f~o}go`n) Fin oi }`mbin |fx~ bgvp`}~obiifox` eb}~ay x`}|binì~} }jbsi ~jòx x`}|bi}`} oi iò~j`x }f~o}go`n ibx no}}f~o}go`n gbx

gfm~bx} ~jb}` oigapìm` hxfin |x`g`xìm` gbx hxfin} oi mf~`cbxo`} bg GEMC oinp}~xy)



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FII@ZPX@

Vp`}~obiifox` p}`n oi ~j` }~pny4

O fe mbinpm~oic f }pxw`y bi ~j` ~b|om!F ]^PN_ BI GFM^BX] ^JF^ FX@ X@]\BI]OHA@GBX HXFIN \X@G@XFIM@ OI GEMC \XBNPM^] FEBIC MBAA@C@ ]^PN@I^] oi



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bxn`x ~b goin bp~ b|oiobi} fhbp~ m`x~foi f}|`m~} bg hxfin |x`g`xìm` bg GEMC |xbnpm~}) \a`f}` }|fx` f

g`s eoip~`} ~b fi}s`x ~j` gbaabsoic vp`}~obi}4

GEMC \XBNPM^]

S` x`cpafxay ~fak fhbp~ ~joic} aok` hp~~`x! |b~f~b mjo|}! ~bb~j|f}~`}! xftbx}! jbp}`jban mfx` |xbnpm~}!

|fmkfc`n gbbn fin h`w`xfc`}! `~m) Hp~ nb s` kibs pin`x sjomj mf~`cbxy ~j`}` ~joic} mbe`2 ^j`y fx`

mfaa`n GEMC}) GEMC o} fi fmxbiye gbxGf}~ Ebwoic Mbi}pe`x Cbbn}! sjomj x`g`x ~b ~joic} ~jf~ s` hpy

gxbe abmfa }p|`xefxk`~} bi nfoay hf}o}! ~j` ~joic} ~jf~ jfw` jocj ~pxibw`x fin fx` xàf~owày mj`f|`x)

^b| GEMC MBE\FIO@]

])

IB)

Mbe|fio`}

6) Joinp}~fi Pioa`w`x A~n)

8) O^M *Oinofi ^bhfmmb Mbe|fiy/

=) I`}~a Oinof

>) CMEEG *FEPA/

0) Nfhpx Oinof

7) F}ofi \foi~} *Oinof/

3) Mfnhpxy Oinof

: Hxo~fiiof Oinp}~xo`}

?) \xbm~`x ' Cfeha` Jycoì` fin J`fa~j Mfx`

6


70/77

^j` a`g~ mbapei mbi~foi} hf}om vp`}~obi} ~jf~ soaa fifay}` ~j` |`xm`|~obi} ~jf~ ybp jban f} f mbi}pe`x

~bsfxn} sàa kibsi hxfin ife`}) \a`f}` |p~ f Z efxk oi ~j` f||xb|xof~` mbapei ~jf~ oinomf~`} ybpx

dpncèì~) ^j` no}~oicpo}joic mjfxfm~`x} fx` }jbsi bi ~b| bg ~j` }mfa`)

Vp`}~obi} ]~xbicay

fcx``

Fcx`` Iò~j`x

Fcx`` bx

No}fcx``

No}fcx`` ]~xbicay

No}fcx``

Hxfin} so~j f jocj |xomè`fi} cbbn vpfao~ymbe|fx`n ~b b~j`x hxfin}

\pxmjf}` bg f sàa kibsihxfin o} f |a`f}fi~`z|`xoìm` gbx ybp)

O fe ebx` aokày ~b |pxmjf}`sàa kibsi hxfin}! og ey|``x} bx gfeoay jfw`|pxmjf}`n }pmj hxfin})

^j` hxfin ~jf~ ybp hpyx`ga`m~} ybpx |`x}bifao~y

O ~joik! hpyoic sàa kibsihxfin} fnn} wfap` ~b ey|pxmjf}`)

|xbnpm~} bgg`x`n hy sàakibsi hxfin} fx` f}mbi}o}~ì~ f} |xbeo}`n hy ~j`hxfin

^j` hxfin O p}pfaay |pxmjf}`fasfy} e``~} ey`z|`m~f~obi})

Hxfin`n |xbnpm~} fx`gf}jobifha` fin }~yao}j

O |pxmjf}` kibsi hxfin} f} fsfy bg }àg%cog~oic ey}àg)

O |pxmjf}` ~j` |xbnpm~h`mfp}` bg ey gfwbpxo~`mà`hxo~y inbx}oic o~

\fx~ OO4%



71/77

^jo} |fx~ mbi~foi} f ipeh`x bg vp`}~obi} ~jf~ soaa fifay}` wfxobp} hxfin `vpo~o`} oi GEMC oinp}~xy

mf~`cbxy so}` gbx ~jòx hxfin |x`g`xìm`) \a`f}` fi}s`x ~j` gbaabsoic vp`}~obi} f||xb|xof~ày ~b oinomf~`

ybpx dpncèì~) *^j`}` fx` epa~o|a` mjbom` vp`}~obi} ybp mfi mjbb}` ebx` ~jfi bi`/

\`x}bifa mfx` mf~`cbxy

6) Sjomj hxfin bg | x}bifa mfx` |xbnpm~} nb ybp |x g`x ~b hpy fin p}`2

Jfox Bxfa ]koi

Cfxio`x* / mab}`p|* / nbw`* /

Jfox'mfx`* / |`|}bnì~* / apz* /

\fxfmjp~`* / mbacf~`* / gfox'abwày* /

B~j`x * / b~j`x * / b~j`x * /

8) Sjì ybp hpy f |`x}bifa mfx` |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


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8) Sjì ybp hpy f N`~`xcì~ |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


73/77

Hfk`xy mf~`cbxy

6) Sjomj hxfin bg Hfk`xy |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

ôc`x * / cbbnnfy * /

Hxo~fiiof * / |fxa` * /

B~j`x * /

8) Sjì ybp hpy f Hfk`xy |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


74/77

\xom` [ U gxoìn} fin

gfeoay oigapìm` [ U

Vpfao~y [ U }~yao}j"|x`}~oc`

[ U

Fnw`x~o}èì~ *mà`hxo~y ìnbx}èì~/ [ U |fmkfcoic

[ U

Fwfoafhoao~y [ U wfap` gbx ebi`y

[ U

Hxfin oefc` [ U }`xwom`

[ U

H`w`xfc`} mf~`cbxy

6) Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

^`f mbgg`` dpom`} mjbmbaf~`} }bg~nxoik} mjo|}

^ftf * / hxp * / x`fa * / nfoxyeoak * / |`|}o * / afy} * /

^fdefjfa * / I`}mfg` * / gxpo~y * / |`xk * / mbk` * / kpxkpx`

* /

Hxbk`hbin * / ^xb|omfif * / epimj * / ebpi~foin`s * / pima`mjo|}

* /

B~j`x * / b~j`x * / b~j`x * / b~j`x * / b~j`x * /

8) Sjì ybp hpy f H`w`xfc` |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


75/77

Vpfao~y [ U }~yao}j"|x`}~oc`

[ U

Fnw`x~o}èì~ *mà`hxo~y ìnbx}èì~/ [ U |fmkfcoic

[ U

Fwfoafhoao~y [ U wfap` gbx ebi`y

[ U

Hxfin oefc` [ U }`xwom`

[ U

@a`m~xbiom} mf~`cbxy

6) Sjomj hxfin bg @a`m~xbiom |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

Af|~b|} fpnob `vpo|eì~ ebhoa`}

Mbe|fv * / ]biy * / ibkof * /

Fm`x * / \joao|} * / AC * /

]biy * / f||a` * / ]biy * /

J| * / \fif}biom * / Eb~bxbaf * /

Nàa * / Mjoi`}` * / ]fe}pic * /

B~j`x * / b~j`x * / b~j`x * /

8) Sjì ybp hpy f @a`m~xbiom |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


76/77

Fc`4%Mbaa`c` ife`4%]~x`fe4%

^JFIK _BP

HOHAOBCXF\J_



77/77

HOHAOBCXF\J_

KB^JFXO M)X) x`}`fxmj e`~jbnbabcy! `no~obi 8

“A STUDY ON FACTORS THAT ARE RESPONSIBLE FOR BRAND PREFERANCE IN FMCG PRODUCTS AMONG COLLEGE STUDENTS”

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