“A STUDY ON FACTORS THAT ARE RESPONSIBLE FOR BRAND PREFERANCE IN FMCG PRODUCTS AMONG COLLEGE STUDENTS”

8/8/2019 A STUDY ON FACTORS THAT ARE RESPONSIBLE FOR BRAND PREFERANCE IN FMCG PRODUCTS AMONG COLLEGE S

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12/77

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Hxfin \x`g`xìm`



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mbi}pe`x} |x`g`x bi` hxfin bw`x fib~j`x

^j` |`xmì~fc` bg |`b|a` sjb mafoe ~jf~ f |fx~ompafx hxfin o} ~jòx gox}~ mjbom`)

Oi `w`xy |xbnpm~ mf~`cbxy! mbi}pe`x} jfw` ebx` mjbom`}! ebx` oigbxef~obi fin jocj`x`z|`m~f~obi} ~jfi `w`x h`gbx`) ^b ebw` mbi}pe`x} gxbe ~xofa ~b |x`g`xìm`! hxfin} i``n ~b

nàow`x bi ~jòx wfap` |xb|b}o~obi! f} sàa f} no}abnc` }be`bi` à}` gxbe ~j` mbi}pe`x#} `zo}~oic

|x`g`xìm` }`~)

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hxfin} |b~ì~ofa mfi biay h` gpagoaa`n hy mbi~oipfaay xòigbxmoic o~} |`xmòw`n vpfao~y! p|efxk`~

onì~o~y fin xà`wfim` ~b ~j` mbi}pe`x) ^j` }fe` hxfinoic fm~owo~o`} ~jf~ nxow` fsfxì`}} fa}b

nxow` |x`g`xìm`) Fin! sjoa` fsfxì`}} fabi` soaa ib~ }p}~foi |x`g`xìm`! o~ soaa oe|xbw` ~j`

hxfin} |b~ì~ofa gbx hpoanoic fin efoi~foioic |x`g`xìm`)

So~j f cx`f~ }~bxy fin f afxc` ìbpcj oiw`}~eì~! fsfxì`}} mfi h` f~~foi`n xf~j`x vpomkay) O~

~fk`} ~oe`! jbs`w`x! fin mbi}~fi~ x`wfapf~obi ~b hpoan hxfin |x`g`xìm`) Fxo}~b~a` |xbg`}}`n!

S` fx` sjf~ s` x`|`f~`nay nb) @zmàaìm` ~jì o} ib~ fi fm~! hp~ f jfho~) F~~foioic fin

}p}~foioic |x`g`xìm` o} fi oe|bx~fi~ }~`| bi ~j` xbfn ~b cfoioic hxfin abyfa~y) ^j` fhoao~y ~b

]F] OI]Ô^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` 8=


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cì`xf~` ebx` x`wìp`! cfoi cx`f~`x efxk`~ }jfx` fin h`f~ bgg ~j` mbe|`~o~obi o} ~j` x`sfxn

cowì hy mbi}pe`x ~bsfxn |fx~ompafx hxfin)

Hxfin |x`g`xìm` o} ~j` ]à`m~ow` nèfin gbx f mbe|fiy#} hxfin xf~j`x ~jfi f |xbnpm~; ~j`

n`cx`` ~b sjomj mbi}pe`x} |x`g`x bi` hxfin bw x fib~j`x) Oi fi f~~è|~ ~b hpoan hxfin

|x`g`xìm` fnw`x~o}oic! ~j` fnw`x~o}oic ep}~ |`x}pfn` f ~fxc`~ fpnoìm` ~b mbi}on`x ~j`

fnwfi~fc`} bg f hxfin!bg~ì hy hpoanoic o~} x`|p~f~obi f} f abic%`}~fhao}j`n fin ~xp}~`n ife` oi

~j` oinp}~xy) Og ~j` fnw`x~o}oic o} }pmm`}}gpa! ~j` ~fxc`~ mp}~be`x soaa mjbb}` ~j` |fx~ompafx hxfin

bw`x b~j`x hxfin} oi fiy mf~`cbxy)

Hf}om mbeepiomf~obi} ebnà gbx n`wàb|eì~ bg hxfin |x`g`xìm`

^b h`~~`x pin`x}~fin ~j` |xbm`}} bg hxfin |x`g`xìm`! a`~#} gox}~ abbk f~ f hf}om mbeepiomf~obi}

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f nfoay hf}o}! s` fx` `z|b}`n ~b e`}}fc`} *}ìn`x"e`nope/ wof bpx xfnob! ~à`wo}obi! hoaahbfxn}!

Oi~`xi`~! efoa! fin sbxn%bg%ebp~j) Fa~jbpcj ~j`}` e`}}fc`} fx` |`xwf}ow`! s` mbi~oipfaay}mx`ì bp~ *|`xm`|~pfa }mx`ì/ bx ocibx` mbi~ì~ ~jf~ jf} ao~~a` bx ib xà`wfim` ~b p}) Faa e`}}fc`}

fx` mbn`n |f~~`xi} fin }ì}f~obi} mbabpx}! }bpin}! bnbpx}! }jf|`}! `~m) ^jb}` e`}}fc`}

n`è`n x`mbciotfha`! bx f hf}o} gbx f xàf~obi}jo|! fx` n`mbn`n fin }~bx`n oi bpx eèbxy

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x`}|bi}` ~b f hxfin#} mbe|àaoic e`}}fc` *g``nhfmk/)

]~bx`n `z|`xoìm`} oi bpx abic%~`xe eèbxy fx` mbii`m~`n ~jxbpcj f }`xo`} bg ibn`} fin

i`~sbxk}) Fi `zfe|a` mbpan h` faa ~j` f}}bmof~obi} ybp eocj~ jfw` so~j ~j` sbxn ]~fxhpmk}

oimapnoic mbgg``! xomj fxbef! xàfzoic! }bgf! `fx~j ~bi`}! `~m) F} |x`}ì~`n hy ]jpa~t fin Hfxi`}!

(^jo} ibn` fin mbii`m~obi |xbm`}}! mfaa`n }|x`fnoic fm~owf~obi! efk`} `w`xy |`x}bi



25/77

nogg`xì~ *]~xf~`com Hxfin Mbeepiomf~obi} Mfe|foci}! 6???/) ]oim` s` faa jfw` nogg`xì~

`z|`xoìm`}! mbii`m~obi}! fin xàf~obi}jo|}! ~jo} }p||bx~} f ~j`bxy ~jf~ ~j` mbi}pe`x! ib~ ~j`

bxcfiotf~obi! bsi} ~j` hxfin)

Mbi}pe`x |x`g`x |fx~ompafx hxfin h`mfp}` ~j`y goin o~ `f}o`x ~b oi~`x|x`~ sjf~ hì`go~} hxfin

bgg`x} g`à ebx` mbigonì~ bg o~ fin c`~ ebx` }f~o}gfm~obi gxbe p}oic o~ fin c`~ ebx` }f~o}gfm~obi

gxbe p}oic o~) H`mfp}` bg }pmj mbi}pe`x |x`g`xìm`! ~j` hxfin mfi mjfxc` f jocj`x |xom`!

mbeefin ebx` abyfa~y! fin xpi ebx` `ggomoì~ efxk`~oic |xbcxfee`} *`)c) o~ mfi }|ìn ebx`

x`~foa`x oimì~ow` fin o~ mb}~ a`}} ~b afpimj hxfin `z~ì}obi/ )^j` hxfin |x`g`xìm` ~j`x`gbx`

mbeefin f jocj`x f}}`~ wfap`)

Hxfin \x`g`xìm` mjbom` mxo~`xof

^j`x` fx` }oz mxo~`xof mjbb}` hxfin |x`g`xìm`) ^j` gox}~ ~jx`` àèì~ mf~`cbxo}`n f} Hxfin

hpoanoic oi ~`xe} bg jbs hxfin |x`g`xìm` mfi h` hpoa~ p|) Fin af}~ ~jx`` àèì~} fx` kibsi

f}

n`gì}ow` h`mfp}` o~ |x`}`xw`n oi ~j` gfm` bg nogg`xì~ b||bx~pio~y bx nogg`xì~ hxfin} fwfoafhaòi efxk`~)

Eèbxfha` 4 % Jbs `f}oay |fx~ompafx hxfin fx` x`mfaa`n2 Jbs `f}oay x`mbcio}`n2 O} ~jo}

~xp` f~ hb~j |pxmjf}`n fin mbi}pe|~obi)

E`fioicgpa 4%^b sjf~ `z~ì~ |fx~ompafx hxfin |x`g`x oi mbxx`}|binoic mf~`cbxy2 Nb`} o~

}pcc`}~ }be`~joic fhbp~ f |xbnpm~ oicx`noì~ bx ~j` ~y|` bg |`x}bi sjb eocj~ p}` ~j`

hxfin2

@)c) gfox fin abwày mx`fe! mab}`%p| ~bb~j|f}~`

Aok`fhoao~y 4%Jbs f`}~j`~omfaay f||`faoic nb mp}~be`x goin} ~j` hxfin àèì~2 O} o~

oij`xì~ay aok`fha` wo}pfaay! w`xhfaay fin oi b~j`x sfy}2 Mbimx`~` hxfin ife` }pmj f}

]mbx|ob! ]|aìn`x

^xfi}g`xfha` 4 Mfi ~j` hxfin àèì~ h` p}`n ~b oi~xbnpm` oi i`s |xbnpm~ oi ~j` }fe` bx

nogg`xì~ mf~`cbxo`}2 ^b sjf~ `z~ì~ nb`} ~j` hxfin fnn ~b hxfin `vpo~y fmxb}}

c`bcxf|jomfa hbpinfxo`} fin efxk`~ }`ceì~}2

Fnf|~fha` 4%Jbs fnf|~fha` fin p|nf~fha` o} ~j` hxfin àèì~2 @)c) Aog`hpby! ~jàfxc`}~ }àaoic }bf| hxfin faa bw`x sbxan)

\xb~`m~oha`4% Jbs a`cfaay |xb~`m~oha` o} ~j` hxfin àèì~2 Jbs mbe|fxf~owày

|xb~`m~fha`2 Mfi o~ `f}oay mb|y2 O~ o} oe|bx~fi~ ~jf~ ife`} ~jf~ h`mbe`} }yibiyebp}

so~j |xbnpm~ mf~`cbxo`}) ]pmj f} Z`xbz! Gohx`caf}})



26/77

]oz ebn`} gbx hpoanoic hxfin |x`g`xìm`

\`xjf|} ~j` gox}~ fin eb}~ oe|bx~fi~ vp`}~obi ~b f}k o} llJbs soaa ey |xb}|`m~ow` mbi}pe`x}

n`wàb| ~jòx |x`g`xìm`} gbx ey hxfin2## Og s` kibs ~j` fi}s`x ~b ~jf~ vp`}~obi! ~jì s` mfi

jà| ~jè hpoan ~j` koin bg |x`g`xìm` ~jf~ soaa ì}px` cx`f~`x |f~xbifc` fin abyfa~y) Mbi}pe`x}

nb ib~ n`wàb| f |x`g`xìm` gbx E'E} mfiny oi ~j` }fe` sfy f} ~j`y n`wàb| f |x`g`xìm` gbx

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x`f}bi ~jf~ ~j`y |x`g`x Hpnsò}`x bw`x b~j`x hxfin} bg h``x) Mbi}pe`x ~f}~`} fin |x`g`xìm`} gbx

f |xbnpm~ bx hxfin eocj~ h` hpoa~ ~jxbpcj bi` bx ebx` bg }oz no}~oim~ ebn`}4

*6/ I``n f}}bmof~obi % ^j` |xbnpm~ bx hxfin o} aoik`n ~b bi` i``n ~jxbpcj x`|`f~`n f}}bmof~obi)

*8/ Ebbn f}}bmof~obi % ^j` ebbn o} f~~fmj`n ~b ~j` |xbnpm~ bx hxfin ~jxbpcj x`|`f~`n

f}}bmof~obi)

*=/ ]phmbi}mobp} eb~owf~obi % ]pcc`}~ow` }yehba} fx` p}`n ~b `zmo~` mbi}pe`x}# }phmbi}mobp}

eb~ow`})

*>/ H`jfwobx ebnogomf~obi % Mbi}pe`x} fx` mbino~obi`n ~b hpy ~j` hxfin hy efio|paf~oic mp`}fin x`sfxn})

*0/ Mbcio~ow` |xbm`}}oic % \`xm`|~pfa fin mbcio~ow` hfxxo`x} fx` |ì`~xf~`n ~b mx`f~ gfwbxfha`

f~~o~pn`})

*7/ Ebnà èpaf~obi % On`faot`n }bmofa aog`}~ya` ebnà} fx` |x`}ì~`n gbx mbi}pe`x} ~b èpaf~`)

^j`}` }oz ebn`} fx` n`xow`n gxbe ~j` a`fnoic ~j`bxo`} fin |`x}|`m~ow`} bi jpefi a`fxioic ~jf~

jfw` `wbaw`n oi ~j` goàn} bg |}ymjbabcy fin }bmofa |}ymjbabcy) I``n f}}bmof~obi fin ebbn

f}}bmof~obi fx` eb}~ mab}ày aoik`n ~b sjf~ o} mbeebiay mfaa`n llmaf}}omfa mbino~obioic## fin ~j`

sbxk bg \fwabw fin b~j`x} bg jo} oak) ]phmbi}mobp} eb~owf~obi o} n`xow`n efoiay gxbe ~j` sbxk

bg Gx`pn fin jo} no}mo|a`} sjoa` h`jfwobx ebnogomf~obi jf} o~} xbb~} |xoefxoay oi ~j` h`jfwobxo}~

a`fxioic ~j`bxo`} bg ]koii`x fin jo} gbaabs`x}) ^j` mbcio~ow` |xbm`}}oic ebn` a`fi} j`fwoay bi

~j` oigbxef~obi |xbm`}}oic ebnà} }b ~jbxbpcjay |x`}ì~`n fin }~pno`n hy mbcio~ow`

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|afyoic fin e``~oic ~j` `z|`m~f~obi} bg b~j`x}) Fa~jbpcj nogg`xì~ mbi}pe`x} eocj~ hpoan ~j`

}fe` |x`g`xìm` gbx f |fx~ompafx hxfin ~jxbpcj nogg`xì~ ebn`}! m`x~foi ebn`} fx` wf}~ay ebx`

`gg`m~ow` gbx f cowì ~y|` bg |xbnpm~ bx }`xwom` ~jfi gbx b~j`x}) Oi ~jo} fx~oma` s` soaa `z|abx` ~j`



27/77

eb}~ `gg`m~ow` sfy} ~b hpoan mbi}pe`x hxfin |x`g`xìm` % ~j` oino}|ì}fha` fi~`m`nì~ ~b hxfin

hbinoic)

X@]@FXMJ

E@^JBNBABC_



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BHD@MÔW@ BG ^J@ ]^PN_

^b kibs ~j` |`xm`|~obi bg mbi}pe`x} x`cfxnoic hxfin `vpo~o`} oi GEMC

oinp}~xy)

^b kibs ~j` gfm~bx} ~jf~ oigapìm` mbi}pe`x bx goio}j p}`x} ~b |x`g`x hxfin

fmmbxnoic ~b mf~`cbxo`} oi GEMC oinp}~xy)

^b kibs ~j` oe|fm~ bg GEMC oinp}~xy bi ybpic}~`x} bx mbaa`c` }~pnì~})

]F] OI]Ô^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` 8:


29/77

X@]@FXMJ E@^JBNBABC_

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GEMC *Gf}~ Ebwoic Mbi}pe`x Cbbn}/ }`m~bx o} bi` bg ~j` }~xbicjban} fin ~j` gbpx~j afxc`}~

}`m~bx oi Oinofi `mbibey)

GEMC }`m~bx o} abic `}~fhao}j`n fin bw`x ~j` y`fx}! }p}~foioic p|} fin nbsi} bg ~j` Oinofi

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|x`}ì~ f ma`fx |om~px` bg mp}~be`x |`xm`|~obi fin |x`g`xìm` bg GEMC hxfin})

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30/77

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31/77

]fe|a` }ot`4

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^`mjiovp`} p}`n gbx Nf~f Fifay}o}

Mbnoic 4 ^j` nf~f mbaa`m~`n gxbe faa ~j` x`}|binì~} sf} mbe|oa`n fin ~xf}mxoh`n bi ~j`mbnoic }j``~)

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=) Oi f xf|onay mjficoic oinp}~xy! fifay}o} bi bi` nfy bx oi bi` }`ceì~ mfi mjfic` w`xy

vpomkay) ^j` ìwoxbieì~fa mjfic`} fx` wo~fa ~b h` mbi}on`x`n oi bxn`x ~b f}}oeoaf~` ~j`

goinoic})

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33/77

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34/77

V=) o fe ebx` aokày ~b |pxmjf}` sàa kibsi hxfin} !og fiy |``x} bx gfeoay jfw` |pxmjf}`n }pmj

hxfin}2

V>) ~j` hxfin ~jf~ ybp hpy x`ga`m~} ybpx |`x}bifao~y2

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35/77

V0)o ~joik! hpyoic sàa kibsi hxfin} fnn} wfap` ~b ey |pxmjf}`2

V7) |xbnpm~} bgg`x`n hy sàa kibsi hxfin} fx` f} mbi}o}~ì~ f} |xbeo}`n hy ~j` hxfin2



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V3) ~j` hxfin O p}pfaay |pxmjf}` fasfy} e``~} ey `z|`m~f~obi}2



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V:) hxfin`n |xbnpm~} fx` gf}jobifha` fin }~yao}j2

V?) O |pxmjf}` kibsi hxfin} f} f sfy bg }`ag%cog~oic ey}`ag2

V6


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\@XM@\^OBI E@FI CXF\J

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` =:


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GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX \@XM@\ÔBI

VP@]ÔBI]

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

Hxfin} so~j f jocj

|xom` e`fi} cbbn

vpfao~y mbe|fx`n ~b

b~j`x hxfin}

03 60 8)>3

]F] OI]Ô^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` =?


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\pxmjf}` bg f sàa

kibsi hxfin o} f

|a`f}fi~ `z|`xoìm`

gbx ybp)

:: 8 6):6

O fe ebx` aokày ~b

|pxmjf}` sàa kibsi

hxfin}! og ey |``x} bx

gfeoay jfw`

|pxmjf}`n }pmj

hxfin})

78 87 8)>?

^j` hxfin ~jf~ ybp hpy

x`ga`m~} ybpx |`x}bifao~y

30 68 8)


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6)6)Sjomj hxfin bg |`x}bifa mfx` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*JFOX/

6)8)Sjomj hxfin bg |`x}bifa mfx` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*BXFA/

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >6


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6)=)Sjomj hxfin bg |`x}bifa mfx` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*]KOI/

8) Sjomj hxfin bg N`~`xc`i~ |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2



43/77

=) Sjomj hxfin bg N`bnbxfi~ |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

>) Sjomj hxfin bg Hfk`xy |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >=


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0) Sjomj hxfin bg Eoak |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

7)6)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*^@F/

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >>


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7)8)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*MBGG@@/

7)=)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*DOPM@]/



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7)>)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*MJBMBAF^@/

7)0)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*]BG^NXOIK]/



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7)7)Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*MJO\]/

3)6) Sjomj hxfin bg @a`m~xbiom |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*af|~b|}/



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3)8) Sjomj hxfin bg @a`m~xbiom |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*fpnob n`wom`}/

3)=) Sjomj hxfin bg @a`m~xbiom |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2*ebhoa`}/

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >:


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GFM^BX FIFA_]O]

]F] OI]^O^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` >?


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6)Sjì ybp hpy f |`x}bifa mfx` |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x

o~2

8) Sjì ybp hpy f N`~`xcì~ |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2



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=) Sjì ybp hpy f N`bnbxfi~ |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

>) Sjì ybp hpy f Hfk`xy |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2



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0) Sjì ybp hpy f Eoak |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

7) Sjì ybp hpy f H`w`xfc` |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2



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3) Sjì ybp hpy f @a`m~xbiom |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b

|x`g`x o~2

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX \@X]BIFA

MFX@ MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 00 == 8)7:

Vpfao~y :: 7 6)>8

Fnw`x~o}èì~ == >0 =)8:

Fwfoafhoao~y =? == 8)?:

Hxfin oefc` 3= 68 8)

Gxoìn fin gfeoay

oigapìm`

63 0= =)0=

]~yao}j 8= 0= =)06

\fmkfcoic 60 7= =)3?

Wfap` gbx ebi`y 8: >: =)=3

}`xwom`} 8? 00 =)>8

]F] OI]Ô^P^@ BG O^ ' X@]@FXMJ EBJFAO \fc` 0=


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GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX N@^@XC@I^

MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 0: 83 8)7

Fnw`x~o}èì~ =7 >0 =)6:

Fwfoafhoao~y >7 8: 8)36

Hxfin oefc` 70 6: 8)80

Gxoìn fin gfeoay

oigapìm`

8< 0< =)>0

]~yao}j 67 78 =)30

\fmkfcoic 7 7: =)?7

Wfap` gbx ebi`y =< 0< =)>6

}`xwom`} =< >? =)=0

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX N@BNBXFI^

MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 07 == 8)73

Vpfao~y :: = 6)>=

Fnw`x~o}èì~ >< =7 8)?8

Fwfoafhoao~y >8 == =)

\fmkfcoic 60 7< =)3>

Wfap` gbx ebi`y 88 03 =)0=

}`xwom`} 8? 06 =)>7

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX HFK@X_

MF^@CBX_



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GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 0> 8: 8)70

Vpfao~y ?= 7 6)=8

Fnw`x~o}èì~ =6 >: =)8:Fwfoafhoao~y 0< =< 8)3=

Hxfin oefc` 70 67 8)8=

Gxoìn fin gfeoay

oigapìm`

63 70 =)0?

]~yao}j 6: 7< =)73

\fmkfcoic 88 >? =)>8

Wfap` gbx ebi`y 86 0? =)7=

}`xwom`} 8? >? =)>:

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX EOAK

\XBNPM^] MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 07 =< 8)70

Vpfao~y ?0 = 6)8?

Fnw`x~o}èì~ >< >> =)66Fwfoafhoao~y 08 80 8)7

Hxfin oefc` 00 8= 8)>:

Gxoìn fin gfeoay

oigapìm`

6: 0> =)0

]~yao}j 6: 03 =)73

\fmkfcoic 67 0> =)77

Wfap` gbx ebi`y 8> 0? =)70

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX H@W@XFC@]

MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@



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\xom` 06 == 8)3:

Vpfao~y ?0 8 6)87

Fnw`x~o}èì~ =3 >3 =)80

Fwfoafhoao~y >: 87 8)77

Hxfin oefc` 7? 60 8)6:

Gxoìn fin gfeoayoigapìm`

66 07 =)73

]~yao}j 6? 0> =)03

\fmkfcoic 6> 0> =)76

Wfap` gbx ebi`y 88 76 =)76

}`xwom`} == 0= =)>0

GFM^BX] ]FÔ]GFMÔBI ]PEEFX_ SO^J E@FI WFAP@] GBX @A@M^XBIOM

MF^@CBX_

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 00 =< 8)0?

Vpfao~y ?> 6 6)=8

Fnw`x~o}èì~ =7 >7 =)=6

Fwfoafhoao~y =3 =: =)

}`xwom`} =0 >? =)8?

NBPHA@ E@FI WFAP@] GBX GFM^BX] OIGAP@IM@ ^J@ HXFIN] MF^FCBXO@]

MF^FCBXO@] NBPHA@ E@FI

\@X]BIFA MFX@ =)


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EOAK \XBNPM^] =)


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GOINOIC]

GOINOIC]

\FX^%6

6) Oi ~j` |`xm`|~obi }f~o}gfm~obi }peefxy ~fha` o~ }jbs} ~jf~ Hxfin} so~j f jocj |xom` e`fi}

cbbn vpfao~y mbe|fx`n ~b b~j`x hxfin}2 Cb~ 03 x`}|bi}` gbx jocjay}f~o}go`n+}f~o}go`n fin 60

x`}|bi}` gbx jocjayno}}f~o}go`n+no}}f~o}go`n fin o~} e`fi wfap` o} 8)>3)

8) Oi ~j` |`xm`|~obi }f~o}gfm~obi }peefxy ~fha` o~ }jbs} ~jf~ \pxmjf}` bg f s`aa kibsi hxfin o} f

|a`f}fi~ `z|`xo`im` gbx ybp2 Cb~ :: x`}|bi}` gbx jocjay}f~o}go`n+}f~o}go`n fin 8 x`}|bi}` gbx

jocjayno}}f~o}go`n+no}}f~o}go`n fin o~} e`fi wfap` o} 6):6)



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=) Oi ~j` |`xm`|~obi }f~o}gfm~obi }peefxy ~fha` o~ }jbs} ~jf~ O fe ebx` aok`ay ~b |pxmjf}` s`aa

kibsi hxfin}! og ey |``x} bx gfeoay jfw` |pxmjf}`n }pmj hxfin}2 Cb~ 78 x`}|bi}` gbx

jocjay}f~o}go`n+}f~o}go`n fin 87 x`}|bi}` gbx jocjayno}}f~o}go`n+no}}f~o}go`n fin o~} e`fi

wfap` o} 8)>?)

>) Oi ~j` |`xm`|~obi }f~o}gfm~obi }peefxy ~fha` o~ }jbs} ~jf~ ^j` hxfin ~jf~ ybp hpy x`ga`m~} ybpx|`x}bifao~y2 Cb~ 30 x`}|bi}` gbx jocjay}f~o}go`n+}f~o}go`n fin 68 x`}|bi}` gbxjocjayno}}f~o}go`n+no}}f~o}go`n fin o~} e`fi wfap` o} 8)


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6) Oi |`x}bifa mfx` mf~`cbxy gbx jfox x`}|binì~ mjbb}` cfxio`x >7! jfox'mfx` 66! |fxfmjp~` 67!

b~j`x == fin gbx bxfa! mab}`p| 6?! |`|}bnì~ >=! mbacf~` >8! b~j`x : fin gbx }koi! nbw` >7! apz 80!

gfox'abwày 68! b~j`x 80)

8) Gbx gfm~bx} oigapìm` oi |`x}bifa mfx` mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 00 == 8)7:

Vpfao~y :: 7 6)>8

Fnw`x~o}èì~ == >0 =)8:

Fwfoafhoao~y =? == 8)?:

Hxfin oefc` 3= 68 8)

Gxoìn fin gfeoay

oigapìm`

63 0= =)0=

]~yao}j 8= 0= =)06

\fmkfcoic 60 7= =)3?

Wfap` gbx ebi`y 8: >: =)=3

}`xwom`} 8? 00 =)>8

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)! }pxg >! b~j`x 7)

8) Gbx gfm~bx} oigapìm` oi n`~`xcì~ mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FIWFAP@

\xom` 0: 83 8)7



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Fnw`x~o}`e`i~ =7 >0 =)6:

Fwfoafhoao~y >7 8: 8)36

Hxfin oefc` 70 6: 8)80


8< 0< =)>0

]~yao}j 67 78 =)30

\fmkfcoic 7 7: =)?7

Wfap` gbx ebi`y =< 0< =)>6

}`xwom`} =< >? =)=0

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)< =7 8)?8

Fwfoafhoao~y >8 == =)

\fmkfcoic 60 7< =)3>



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Wfap` gbx ebi`y 88 03 =)0=

}`xwom`} 8? 06 =)>7

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)8) Gbx gfm~bx} oigapìm` oi hfk`xy mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 0> 8: 8)70

Vpfao~y ?= 7 6)=8

Fnw`x~o}èì~ =6 >: =)8:

Fwfoafhoao~y 0< =< 8)3=

Hxfin oefc` 70 67 8)8=


63 70 =)0?

]~yao}j 6: 7< =)73

\fmkfcoic 88 >? =)>8

Wfap` gbx ebi`y 86 0? =)7=

}`xwom`} 8? >? =)>:

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)


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8 )Gbx gfm~bx} oigapìm` oi eoak |xbnpm~} mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 07 =< 8)70

Vpfao~y ?0 = 6)8?

Fnw`x~o}èì~ >< >> =)66

Fwfoafhoao~y 08 80 8)7

Hxfin oefc` 00 8= 8)>:

Gxoìn fin gfeoay

oigapìm`

6: 0> =)0

]~yao}j 6: 03 =)73

\fmkfcoic 67 0> =)77

Wfap` gbx ebi`y 8> 0? =)70

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =) fin oi mbgg``! hxp 6>! i`}mfgg` :7 fin oi dpom`}! x`fa =3! gxpo~y 8:! ^xb|omfif =>! b~j`x} 0 fin

oi mjbmbaf~`}! nfoxyeoak 3>! |`xk 66! epimj ?! b~j`x} ? fin oi }bg~nxoik}! |`|}o ?! mbk` 8>!

e)n`s >6!b~j`x} 83 fin oi mjo|}! afy} 77! kpxkpx` 80! pima`mjo|} 67! b~j`x}


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Fnw`x~o}èì~ =3 >3 =)80

Fwfoafhoao~y >: 87 8)77

Hxfin oefc` 7? 60 8)6:

Gxoìn fin gfeoay

oigapìm`

66 07 =)73

]~yao}j 6? 0> =)03

\fmkfcoic 6> 0> =)76

Wfap` gbx ebi`y 88 76 =)76

}`xwom`} == 0= =)>0

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =) fin oi fpnob n`wom`}! }biy 06!\joaao|} 60! f||a` 88! \fif}biom 68! Mjoi`}`

3 fin oi ebhoa`}! ibkof :=! ac 7! }biy :! Eb~bxbaf 0! ]fe}pic 3! b~j`x} =)

8) Gbx gfm~bx} oigapìm` oi à`m~xbiom mf~`cbxy} hxfin |x`g`xìm` o}

GFM^BX JOCJA_

]FÔ]GO@N+]FÔ]GO@

N

JOCJA_ NO]%

]FÔ]GO@N+NO]%

]FÔ]GO@N

E@FI

WFAP@

\xom` 00 =< 8)0?

Vpfao~y ?> 6 6)=8

Fnw`x~o}èì~ =7 >7 =)=6

Fwfoafhoao~y =3 =: =)


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]~yao}j 8= 08 =)0

\fmkfcoic 6< 77 =)?8

Wfap` gbx ebi`y 83 06 =)>

}`xwom`} =0 >? =)8?

=) Nbpha` e`fi wfap` gbx faa e`fi} bg gfm~bx} o} =)


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MBIMAP]OBI

MBIMAP]OBI

6) Gxbe ~j` gox}~ |fx~ bg ~j` vp`}~obiifox` O mbimapn` ~j` |`xm`|~obi bg ~j` x`}|binì~} gbx m`x~foi

mjfxfm~`xo}~om} gbx ~j` GEMC hxfin}) O~ }jbs} ~jf~ ~j`y eb}~ay |x`g`x ~j`}` hxfin} h`mfp}`

|pxmjf}` bg sàa kibsi hxfin o} f |a`f}fi~ `z|`xoìm` gbx ~jè) Fin ~jì ~j`y |x`g`x h`mfp}`

~j` hxfin ~jf~ ~j`y hpy x`ga`m~} ~jòx |`x}bifao~y) Fin f~ ~joxn |b}o~obi ~j`y |x`g`x h`mfp}`

hxfin`n |xbnpm~} fx` gf}jobifha` fin }~yao}j)

8) Oi ~j` }`mbin |fx~ bg ey vp`}~obiifox` O mbimapn` ~jf~

Gbx \`x}bifa mfx` mf~`cbxy Cfxio`x*gbx jfox/! \`|}bnì~*gbx bxfa/! Nbw`*}koi/ fx` eb}~ay

|x`g`xx`n hxfin})



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Gox}~ay Vpfao~y! }`mbinay Hxfin oefc` fin ~joxnay \xom` fx` ~j` gfm~bx} ~jb}` fx` jocjay

oigapìm`n ~j` hxfin |x`g`xìm` bg |`x}bifa mfx` |xbnpm~})

Gbx N`~`xcì~ mf~`cbxy ]pxg`zmà o} eb}~ |x`g`xx`n hxfin)

Gox}~ay Vpfao~y! }`mbinay Hxfin oefc` fin ~joxnay \xom` fx` ~j` gfm~bx} ~jb}` fx` jocjayoigapìm`n ~j` hxfin |x`g`xìm` bg n`~`xcì~ |xbnpm~})

Gbx N`bnbxfi~ mf~`cbxy Fz` o} eb}~ |x`g`xx`n hxfin)


oigapìm`n ~j` hxfin |x`g`xìm` bg n`bnbxfi~ |xbnpm~})

Gbx Hfk`xy mf~`cbxy Cbbn nfy o} eb}~ |x`g`xx`n hxfin)


oigapìm`n ~j` hxfin |x`g`xìm` bg hfk`xy |xbnpm~})

Gbx Eoak |xbnpm~} mf~`cbxy W`xkf o} eb}~ |x`g`xx`n hxfin)

Gox}~ay Vpfao~y! }`mbinay Hxfin oefc` fin ~joxnay Fwfoafhoao~y fx` ~j` gfm~bx} ~jb}` fx`

jocjay oigapìm`n ~j` hxfin |x`g`xìm` bg eoak |xbnpm~})

Gbx H`w`xfc`} mf~`cbxy ^fdefjfa*gbx ~`f/! I`}mfg`*gbx mbgg``/! X`fa*gbx dpom`}/!

Nfoxyeoak*gbx mjbmbaf~`}/! Ebpi~foi n`s*gbx }bg~nxoik}/! Afy}*gbx mjo|}/ fx` eb}~ay

|x`g`xx`n hxfin})

Gox}~ay Vpfao~y! }`mbinay Hxfin oefc` fin ~joxnay Fwfoafhoao~y fx` ~j` gfm~bx} ~jb}` fx`

jocjay oigapìm`n ~j` hxfin |x`g`xìm` bg h`w`xfc`} |xbnpm~})

Gbx @a`m~xbiom mf~`cbxy Nàa*gbx af|~b|}/! ]biy*gbx fpnob n`wom`}/! Ibkof*gbx ebhoa`}/

fx` eb}~ay |x`g`xx`n hxfin})


oigapìm`n ~j` hxfin |x`g`xìm` bg à`m~xbiom |xbnpm~})

=) f~ af}~ O mbimapn` ~jf~ oi gox}~ |fx~ bg ey vp`}~obiifox` eb}~ay x`}|binì~} |`xm`|~obi o} gbx faa

f}|`m~} fx` h`~s`ì }f~o}go`n fin iò~j`x }f~o}go`n ibx no}}f~o}go`n) Fin oi }`mbin |fx~ bgvp`}~obiifox` eb}~ay x`}|binì~} }jbsi ~jòx x`}|bi}`} oi iò~j`x }f~o}go`n ibx no}}f~o}go`n gbx

gfm~bx} ~jb}` oigapìm` hxfin |x`g`xìm` gbx hxfin} oi mf~`cbxo`} bg GEMC oinp}~xy)



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FII@ZPX@

Vp`}~obiifox` p}`n oi ~j` }~pny4

O fe mbinpm~oic f }pxw`y bi ~j` ~b|om!F ]^PN_ BI GFM^BX] ^JF^ FX@ X@]\BI]OHA@GBX HXFIN \X@G@XFIM@ OI GEMC \XBNPM^] FEBIC MBAA@C@ ]^PN@I^] oi



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bxn`x ~b goin bp~ b|oiobi} fhbp~ m`x~foi f}|`m~} bg hxfin |x`g`xìm` bg GEMC |xbnpm~}) \a`f}` }|fx` f

g`s eoip~`} ~b fi}s`x ~j` gbaabsoic vp`}~obi}4

GEMC \XBNPM^]

S` x`cpafxay ~fak fhbp~ ~joic} aok` hp~~`x! |b~f~b mjo|}! ~bb~j|f}~`}! xftbx}! jbp}`jban mfx` |xbnpm~}!

|fmkfc`n gbbn fin h`w`xfc`}! `~m) Hp~ nb s` kibs pin`x sjomj mf~`cbxy ~j`}` ~joic} mbe`2 ^j`y fx`

mfaa`n GEMC}) GEMC o} fi fmxbiye gbxGf}~ Ebwoic Mbi}pe`x Cbbn}! sjomj x`g`x ~b ~joic} ~jf~ s` hpy

gxbe abmfa }p|`xefxk`~} bi nfoay hf}o}! ~j` ~joic} ~jf~ jfw` jocj ~pxibw`x fin fx` xàf~owày mj`f|`x)

^b| GEMC MBE\FIO@]

])

IB)

Mbe|fio`}

6) Joinp}~fi Pioa`w`x A~n)

8) O^M *Oinofi ^bhfmmb Mbe|fiy/

=) I`}~a Oinof

>) CMEEG *FEPA/

0) Nfhpx Oinof

7) F}ofi \foi~} *Oinof/

3) Mfnhpxy Oinof

: Hxo~fiiof Oinp}~xo`}

?) \xbm~`x ' Cfeha` Jycoì` fin J`fa~j Mfx`

6


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^j` a`g~ mbapei mbi~foi} hf}om vp`}~obi} ~jf~ soaa fifay}` ~j` |`xm`|~obi} ~jf~ ybp jban f} f mbi}pe`x

~bsfxn} sàa kibsi hxfin ife`}) \a`f}` |p~ f Z efxk oi ~j` f||xb|xof~` mbapei ~jf~ oinomf~`} ybpx

dpncèì~) ^j` no}~oicpo}joic mjfxfm~`x} fx` }jbsi bi ~b| bg ~j` }mfa`)

Vp`}~obi} ]~xbicay

fcx``

Fcx`` Iò~j`x

Fcx`` bx

No}fcx``

No}fcx`` ]~xbicay

No}fcx``

Hxfin} so~j f jocj |xomè`fi} cbbn vpfao~ymbe|fx`n ~b b~j`x hxfin}

\pxmjf}` bg f sàa kibsihxfin o} f |a`f}fi~`z|`xoìm` gbx ybp)

O fe ebx` aokày ~b |pxmjf}`sàa kibsi hxfin}! og ey|``x} bx gfeoay jfw`|pxmjf}`n }pmj hxfin})

^j` hxfin ~jf~ ybp hpyx`ga`m~} ybpx |`x}bifao~y

O ~joik! hpyoic sàa kibsihxfin} fnn} wfap` ~b ey|pxmjf}`)

|xbnpm~} bgg`x`n hy sàakibsi hxfin} fx` f}mbi}o}~ì~ f} |xbeo}`n hy ~j`hxfin

^j` hxfin O p}pfaay |pxmjf}`fasfy} e``~} ey`z|`m~f~obi})

Hxfin`n |xbnpm~} fx`gf}jobifha` fin }~yao}j

O |pxmjf}` kibsi hxfin} f} fsfy bg }àg%cog~oic ey}àg)

O |pxmjf}` ~j` |xbnpm~h`mfp}` bg ey gfwbpxo~`mà`hxo~y inbx}oic o~

\fx~ OO4%



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^jo} |fx~ mbi~foi} f ipeh`x bg vp`}~obi} ~jf~ soaa fifay}` wfxobp} hxfin `vpo~o`} oi GEMC oinp}~xy

mf~`cbxy so}` gbx ~jòx hxfin |x`g`xìm`) \a`f}` fi}s`x ~j` gbaabsoic vp`}~obi} f||xb|xof~ày ~b oinomf~`

ybpx dpncèì~) *^j`}` fx` epa~o|a` mjbom` vp`}~obi} ybp mfi mjbb}` ebx` ~jfi bi`/

\`x}bifa mfx` mf~`cbxy

6) Sjomj hxfin bg | x}bifa mfx` |xbnpm~} nb ybp |x g`x ~b hpy fin p}`2

Jfox Bxfa ]koi

Cfxio`x* / mab}`p|* / nbw`* /

Jfox'mfx`* / |`|}bnì~* / apz* /

\fxfmjp~`* / mbacf~`* / gfox'abwày* /

B~j`x * / b~j`x * / b~j`x * /

8) Sjì ybp hpy f |`x}bifa mfx` |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


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8) Sjì ybp hpy f N`~`xcì~ |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


73/77

Hfk`xy mf~`cbxy

6) Sjomj hxfin bg Hfk`xy |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

ôc`x * / cbbnnfy * /

Hxo~fiiof * / |fxa` * /

B~j`x * /

8) Sjì ybp hpy f Hfk`xy |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


74/77

\xom` [ U gxoìn} fin

gfeoay oigapìm` [ U

Vpfao~y [ U }~yao}j"|x`}~oc`

[ U

Fnw`x~o}èì~ *mà`hxo~y ìnbx}èì~/ [ U |fmkfcoic

[ U

Fwfoafhoao~y [ U wfap` gbx ebi`y

[ U

Hxfin oefc` [ U }`xwom`

[ U

H`w`xfc`} mf~`cbxy

6) Sjomj hxfin bg H`w`xfc` |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

^`f mbgg`` dpom`} mjbmbaf~`} }bg~nxoik} mjo|}

^ftf * / hxp * / x`fa * / nfoxyeoak * / |`|}o * / afy} * /

^fdefjfa * / I`}mfg` * / gxpo~y * / |`xk * / mbk` * / kpxkpx`

* /

Hxbk`hbin * / ^xb|omfif * / epimj * / ebpi~foin`s * / pima`mjo|}

* /

B~j`x * / b~j`x * / b~j`x * / b~j`x * / b~j`x * /

8) Sjì ybp hpy f H`w`xfc` |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


75/77

Vpfao~y [ U }~yao}j"|x`}~oc`

[ U

Fnw`x~o}èì~ *mà`hxo~y ìnbx}èì~/ [ U |fmkfcoic

[ U

Fwfoafhoao~y [ U wfap` gbx ebi`y

[ U

Hxfin oefc` [ U }`xwom`

[ U

@a`m~xbiom} mf~`cbxy

6) Sjomj hxfin bg @a`m~xbiom |xbnpm~} nb ybp |x`g`x ~b hpy fin p}`2

Af|~b|} fpnob `vpo|eì~ ebhoa`}

Mbe|fv * / ]biy * / ibkof * /

Fm`x * / \joao|} * / AC * /

]biy * / f||a` * / ]biy * /

J| * / \fif}biom * / Eb~bxbaf * /

Nàa * / Mjoi`}` * / ]fe}pic * /

B~j`x * / b~j`x * / b~j`x * /

8) Sjì ybp hpy f @a`m~xbiom |xbnpm~ sjf~ fx` ~j` efoi gfm~bx} ~jf~ oigapìm` ybp ~b |x`g`x o~2

*\a`f}` xfik ~jè 6 ~b 6


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Fc`4%Mbaa`c` ife`4%]~x`fe4%

^JFIK _BP

HOHAOBCXF\J_



77/77

HOHAOBCXF\J_

KB^JFXO M)X) x`}`fxmj e`~jbnbabcy! `no~obi 8

“A STUDY ON FACTORS THAT ARE RESPONSIBLE FOR BRAND PREFERANCE IN FMCG PRODUCTS AMONG COLLEGE STUDENTS”

Documents

“A STUDY ON FACTORS THAT ARE RESPONSIBLE FOR BRAND PREFERANCE IN FMCG PRODUCTS AMONG COLLEGE STUDENTS”