“a Study on Consumer Buying Behaviour Towards Residential Properties in Pune City”

OBJECTIVES OF THE STUDY:

1.1BACKGROUND OF THE TOPIC

It was more a live project than the usual research kind of project. It aimed at giving firsthand experience of market situation and true picture of market to company

Assessment of satisfaction level and getting the feedback is of prime important for project to start. Keeping this aspect in the view this project was undertaken. The highlighting points were which factors the consumers consider to buy a particular vehicle such as Price, Brand Name, Quality, Comfort, Maintenance, Performance, and Average. What additional services and operational feature consumers would require?

The survey aims at analyzing the consumer buying behavior towards residential properties i in Pune city.

THEORETICAL BACKGROUND OF THE TOPIC CONSUMER BEHAVIORThe aim of the marketing is to meet and satisfy consumers need and wants the field of consumer behavior studies how individual groups and organization select, buy, use and dispose of service ideas or experience to satisfy their needs and wants.

Understand consumer behavior and knowing consumer may say one thing but do another they may not be in touch with their deeper motivations. They may respond to influence that change their minds at last minutes studying consumer provides clues for new product features prices, channels, messages and other marketing mix elements.

Consumer is the pivot which their entire system of marketing revolves. A consumer may refers to anyone engage in evaluating acquiring using or disposing of goods and services which he expects will satisfy his wants. If any producer makes out the marketing programming ignoring the consumer preference he can possibly achieve his ultimate objective. A manufacturer must plan his production and distribution on suit the consumer convenience rather than his own. Therefore a marketer or a manufacturer must know more and more about6 the consumer so that the product can be produce in such a fashion so that can give satisfaction to them.

DEFINITION OF THE CONSUMER BUYING BEHAVIOR:Consumer behavior is of psychological, physical and social behavior of the prospect as they become aware of purchase, consume and tell other about the goods and services.

The process whereby individual decide whether, what, when, where, how and from when to purchase goods and services.

Consumer behavior is the process by which individual decide whether, what, when, where, how and from whom to purchase goods and services. It is the consumer who determines what a business is. In consumer behavior it is act of consuming a product.Competition is the essence todays business world. The companys existing market have to face extensive competition, the degree of competition is going higher and higher. To become successful in todays market companies have to analyze consumer behavior depends on factors like:-

MARKETING CONCEPT OF CONSUMER BEHAVIORThe marketing concept of the consumer behavior reveals set actual and potential consumer. Basically there are two types of consumers existing and potential consumers. Depending buying behavior of consumer it is used for analyzing both the opportunities and challenges which the companies face.

5 Steps Of Consumer Buying Behavior1. Need recognition problem awareness2. Information search3. Evaluation of alternatives

4. Post purchase evaluation5. Purchases

SATISFACTIONE=Performance =SatisfyE>P-Expectation=DissatisfyE