Social media Lancaster University
A Student's Guide to Social Media
May 20, 2015
Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.
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Transcript
Social media Lancaster University
What do you want to
achieve?
What can you do with social media?
• Promotion
• News channel
• Emotional investment
Twitter…
• Great for promotion and raising awareness
• Quickly spread news and events
• Easy to interact with a massive audience
Facebook…
• Great for creating a ‘hub’
• Additional content like video
• ‘Permanent’ discussion features
Chorlton Arts Festival
insight
Blog
• Great for promotion and raising awareness
• Links from social media sites
• Easy to interact with a massive audience
• Tie in other material like YouTube/ Flickr
• Posterous and Tumblr
insight
Emotional investment
• Audioboo – Recording software
• Images – Flickr/ Instagram/Hipstamatic
• Gives people additional content
Some general pointers
• There are no set rules
• Don’t feel like you have to do all at once
• Don’t be overwhelmed
• Stick with it
Finding interesting people
Finding interesting people
What to do once you’ve found them…
• @ mention
• RT
• Get involved (events/projects)
Facebook…
• @ mention
• Discuss
• Events
• Do something creative…
Interesting stuff
Vee Uye (@vee_uye)
14 Days of ManchesterStranger on the 11th Floor11 Candles
http://vee-uye.com
Larkin’ About (@larkinmcr)
http://larkin-about.co.uk
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