A project report on analysis on customer of big bazaar

“A Analysis on Customer of Big-Bazaar”.

Executive summary

Retail Sector is the most booming sector in the Indian economy. Some of the

biggest players of the world are going to enter into the industry soon. It is on the

threshold of a big revolution after the IT sector. Although organized retail

market is not as strong as of now, but it is expected to grow manifolds by the

year 2010. The sector contributes 10% of the GDP, and is estimated to show

20% annual growth rate by the end of the decade. The current growth rate is

estimated to be 8.5%.

The retail market is most fragmented in the world and only 2% of the entire

retailing business is in the organized sector. There are about 300 new malls,

1500 supermarkets and 325 departmental stores being built in the cities very

soon.

I considered the Big-Bazaar Hubli for studying the consumer expectation, and

what are the factors that influence to customer to walk-in, in Big Bazaar Hubli.

Consumers now want the cheapest, biggest and the quickest products/services

from their retailers. They are moving towards the ‘eastern’ model, the changing

behaviour the Indian customers.

The project involves three main aspects namely industry profile, company

profile and analysis part. In industry profile about the retail sector, in company

profile history of the organization, achievements; a detailed study has been

made. In the analysis part, objectives and data collection method, sampling

design, sampling size, sampling method and mainly I have analyzed the

collected primary data using SPSS, the primary data have been collected through

questionnaires. Finally findings, recommendations, limitations and conclusion

are derived.

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http://www.naukrihub.com/india/retail/


Introduction to the topic

As we are now in the era of booming retailing lot of organization are entering

into the retail market. In India Future Group Pantaloon company is one of the

greatest retailing companies with its retail format called Big Bazaar. In my

summer Inplant project I’m doing live project, on a “A analysis on customer of

Big-Bazaar at Hubli”. ( to improve customer walk-in at big bazaar) And also to

know what are the factors which customers think before visiting Big Bazaar.

Need for the study

Big Bazaar has newly established its Hubli store on last 29 th July 2007. The Big

Bazaar has done analyzing of projects to know the consumer expectation,

consumer satisfaction level and now the Big Bazaar has gained good grip on the

Hubli market, but still want to increase the walk-in in Big Bazaar. So the main

need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study

“A Analysis on customer of Big-Bazaar,at Hubli”.

objectives

To under stand the factors which influence customers to visit Big-

Bazaar Hubli,

To study the present promotion activities of Big-Bazaar Hubli

To understand the customer opinion about product, services, and prices

To evaluate customer walk-in at Big-Bazaar

To know the customers expectation towards Big-Bazaar Hubli,

To ascertain the satisfaction level of customers of Big-Bazaar Hubli,



Research methodology

Type of research

The research was Descriptive Research.

Data collection methods

1) Primary data

The primary or the first hand data was collected with the help of handing out the

questionnaire to the customers, to know “Analysis on customer of Big-Bazaar

at Hubli”.

2) Secondary data

The major source of secondary or supporting data was internet, and company

profile of Big Bazaar as whole. And Big Bazaar library and the books and

journals, are the source of information.

Survey method

The related data or information was obtained by personal administration of

questionnaire,

Sample size

A sample size of 100

Sampling Frame

The customers of Hubli



Sampling unit

Individual customers of Big Bazaar Hubli

Sampling method

The method for survey was, non-probabilistic convenience sampling method

Benefits to me –

The project helped me to have an insight of the customer perception towards Big

Bazaar Hubli, the concept of consumer thinking process towards shopping. As a

consumer what are the expectations towards Big Bazaar Hubli. And what are the

different offers executed by Big Bazaar during my SIP project. And it was more

about live project and, I was able to understand different aspects with regards

Big Bazaar Hubli.

Benefits the company –

With the help of this report company could find out the challenges ahead,

because the study is based on the survey conducted with the help of

questionnaire which was consisted of the questions related to the consumer of

Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the

consumer expectation towards increase walk-in, in Big Bazaar Hubli.



Findings

The overall project is mainly of” Analysis on customer of big bazaar. at hubli In

this project the major findings are as follows

During the project period there are totally 3 different types of offers executed

(apart form weekends offers) by big bazaar. And the customer walk-in was very

good in these offers days.

The consumer walk-in, in big bazaar is very high during the offer periods.

81% of the customers prefer to visit Big Bazaar due to the availability of the

variety of products.

75% of customers of Hubli prefer to visit big bazaar.

63% of Hubli customer thinks that there is always any new offers before

visiting big bazaar.

63% of customers of big bazaar expect good offers from big bazaar.

74% consumers are satisfied with the offers from big bazaar Hubli.

68% of the customers are satisfied by the quality of the products at Big

Bazaar

66% customers visit Big Bazaar for purchasing rather than a visit.

65% of the customers are satisfied by the service provided at Big Bazaar

Most of the customers would definitely visit Big Bazaar again.



Recommendations

The overall project is mainly of Analysis on customer of big bazaar it nothing

but how to increase consumer walk-in in big bazaar. In this project the major

recommendations are as follows.

During offers period’s big bazaar has to provide transportation facilities

to increase customer walk-in .

Transportation facilities during offers.

Providing awareness about the new offers to the loyal customers

Ambience with proper ventilation and sitting arrangements and restaurant.

Separate ladies rest room..

Providing membership cards.

Since the Tv Advertisement is most attractive media as per the

respondents view, company can concentrate on TV ads by making them

more attractive and in a medium that’s understandable by people of in

and around Hubli city, to inform about any new deals like

ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,

Hoardings & Paintings are good source of advertisements so company

has to concentrate on this advertising aspect Hoardings & Paintings has

to be increased & placed in more crowded areas.



Big Bazaar has to concentrate on more offers & may provided discounts,

more exchange offers.

Now a days Radio & Internet are good source of medias company has to

give more advertisements on these medias, to reach maximum people.

Conclusion

I conclude the project stating that the customer of Hubli are satisfied with

offers, and they still needs good offers in future days. And the Big Bazaar has

been doing good in terms of understanding customer expectation and providing

them good offers and products in terms of fulfilling their expectation. During the

project I came to know about the different offers of big bazaar, what a normal

consumer thinks before walk-in at big bazaar. And the different factors which

influence customers to visit big bazaar. And the factors which we need focus to

improve customer walk-in at Big Bazaar hubli.

The consumers preferences are changing & they are moving from Traditional

Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail

outlets to attract the customers towards them from that of competitors. To attract more

customers companies have to carryout the promotional activities in unique way. BIG

BAZAAR has maintained that uniqueness & has succeeded in attracting customers.

The advertisement of the company like TV ads, print media & pamphlets are good

advertisements which made its place in minds of customer to find BIGBAZAAR

differently. As the competition is becoming stiff in the market the activities conducted

by the company are unique, that have brought fruitful result to the company. Among



them Advertisement is one of the leading activity or unique among all other activities

& has high influence on the customer walk-in.



Section A



INDUSTRY PROFILE

INTRODUCTION

Retail is India’s largest industry accounting for over 10 per cent of the country’s

GDP and eight per cent of the employment. The industry in India has emerged

as one of the most dynamic and fast paced ones with several players entering the

market. The Indian retail market is expected to grow from US$ 300+ billion to

US$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven by

changing lifestyle’s, strong income growth, western influence and favorable

change in demographic patterns, Indian retail is expanding at a rapid pace.

Retail market essentially comprises:

Shopping centers: there is an increase in the number of shopping

centers in both tier-I and tier-II cities. India can expect to have 600

new shopping malls by 2010.

Food retail

Kid’s retail

Agriculture and Floriculture

Electronics goods market.

“Retailing is a distinct, diverse and dynamic sector” . “It is an activity of

enormous economic significance to most developed nations”. It generates



revenue and wealth for nation, encourages investments and brings technological

advancements.

Stated that “it brings employment and creates wealth of the economy”. “It is a

vibrant part of our changing society and a major source of employment”

Retailing performs activities at larger level so it requires massive manpower to

handle and manage it’s operations. Retailing also helps society in general by

providing goods and services in reasonable price and increasing their standards

of living. “Retailing activity can be viewed as a significant contributor to the

economy in general”.

Retailing is the set of activities that markets products or services to final

consumers for their own personal or household use. It does this by organizing

their availability on a relatively large scale and supplying them to consumers on

a relatively small scale.” Retailing makes products and services available in

large quantities. Retailers produce or order the products/services in bulk so they

can take advantage of economy of scale and thus they can formulate competitive

pricing strategies. Products and services are generally sold through the store or

on the internet.

Introduction to Retail Industry

The first decade of modern retail in India has been characterized by a shift from

traditional kirana shops to new formats including department stores, specialty

stores hypermarkets, and supermarkets and across a range of categories. Modern

retail formats have mushroomed in metros and mini-metros. In the last few

years, modern retail has also established its presence in the small cities,

exposing residents to shopping options like never before.Some of these stores

are branded stores(exclusive showrooms either owned or franchised out by a



manufacturer) , specialty stores(greater choice to consumer, comparison

between brands is possible) , department stores/supermarkets (one stop shop

catering to varied consumer needs) , hyper-mart (low prices , vast choice

available including services such as cafeterias.) , shopping malls (variety of

shops available to each other ).

An overview on Retail Revolution in India

Retail in India is on a cusp of transformation. Organized retailing as a

professional service-oriented set-up, is a recent phenomenon in India but is

growing at a tremendous pace with a potential of creating over 2 million new

(direct) jobs within the next six years, assuming an 8 to 10 per cent share of

organized retailing in the total retail business.

The fast changing retail environment demands that professionals learn new

skills, improve their efficiency, learn to compete and think out of the box. As

retailers work directly with customers and there is need for good managerial

talent to interpret and satisfy the needs and desires of customers. All this

requires an education that is intensive, comprehensive and closely linked to the

retail business world. The need is to have a program which has all the inherent

features of a business management program and includes experiential learning

throughout the program.

Market Trends, Challenges & Opportunities

1. Across BRIC countries, the food and grocery (F&G) segment is clearly

driving retail growth. For eg, retail food sales dominate the total retail

market in Brazil, accounting for almost 54 percent of the total retail



sales, while Russia is the fastest growing retail food sales market in the

world, with the potential to again double in size by 2008.

2. The prevalence of English as a language of communication to a very

great extent facilitates material sourcing and business communication.

While India and Russia pose no problems in this regard, Brazil and

China present communication problems for foreign companies.

3. The importance of governments that are quick on decision-making and

passing liberal trade laws cannot be emphasized enough. In China, for

instance, being a non-democratic country makes it easier for foreign

investors to do business sans bureaucratic red-tapism (in comparison to a

democratic country like India), the obvious reason being that the political

establishment is not directly accountable to the people.

4. Growing urbanization and metropolitan saturation is leading to the

expansion of retail formats and investment opportunities towards tier-II

cities and rural hubs across all four countries.

5. Continued economic reforms together with the growth of organised retail

(especially in the F&G segment) have led to growing rural incomes,

triggering off far-reaching, social impacts. The upcoming ‘Golden

Quadrilateral' plan for roadways in India, which is to connect the four

cities of Delhi, Kolkata, Mumbai and Chennai, will have massive

economic and social repercussions on rural and semi-rural clusters along

the vast network. In China too, the government plans to create a rural

retail network covering 70 percent of all villages by 2008.



Retail and India

India's imminent urbanization process has implications for demand for

housing, urban infrastructure, location of retail, and demand for consumer

durables.

The on-stream infrastructure development will drive growth in the

transportation sector, spur demand for vehicles, increase real estate values

along the “Golden Quadrilateral” corridor, and potentially boost

construction of suburban homes as people escape congested cities. Plus, it

will open up thousands of villages en route to a global audience and

effectively integrate them with the growing Indian economy.

• Growth of the Retail market, to a great extent, is the dependent on the size of

the country's consuming class and the rate of growth of GDP, especially

disposable incomes.

• India is the world's second most populous country and its GDP growth is likely

to surpass that of China by 2015.

• It is estimated that India's GDP will surpass that of the US before 2050, to

make it the world's second largest economy.

• Reflecting on the robust growth in India's GDP, consumer expenditure (in

current prices) grew at a relatively high pace of nearly 10 percent per annum

over the past two years.



• India's advantage lies in the fact that it has the largest young population in the

world – over 890 million Indians are below 45 years of age. The median age for

India is 25 years as compared to 28 years for Brazil, 33 years for China and 38

years for Russia.

• There are more English speaking people in India than on the European

continent.

• The retailing industry in India, estimated at USD 270 Billion in 2006, is

expected to double to USD 440 Billion by 2010.

• The size of the organized retailing market in 2006 stood at USD 12.4 Billion in

2006, thereby making up a mere 4.7 percent of the total retailing market.

• Of the total retail market, food and grocery retail is by far the single largest

block estimated to be worth a whopping Rs.642, 200 crore, but more than 99

percent of this market is dominated by the neighborhood mom & pop stores.

• Clothing, textiles and fashion accessories constitute the second largest block.

• For the year 2007, the India Apparel Report 2007 expects growth of organized

retail to touch 40 percent. From 2008 onwards (until at least 2010), organized

retail is expected to register around 45 percent YoY growth in India.

• Total retail in India, which registered 5.7 percent YoY growth from 2004-

2006, to range between that and 6 percent YoY growth over the next 3-4 years.

• With these growth percentages and following from our estimates for 2006, the

future estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008 –

Rs.111, 500 crore; 2009 – Rs.162,000 crore; and 2010 – Rs.235,000 crore.

(*Estimates based on 2006 prices).



• In terms of formats, the energy in terms of new investments is expected to be

driven towards the supermarkets and hypermarket segments.

• All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla

Group – have shown interest towards developing these two formats, along with

wholesale, cash & carry outlets, while India's largest retailer – Retail India Ltd.

– has a continuous store rollout schedule for its Big Bazaar hypermarkets and

Food Bazaar supermarkets.

Company Profile

Why pantaloon

Pantaloon is not just an organization – it is an institution, a center of learning &

development. We believe that knowledge is the only weapon at our disposal and

our quest for it is focused, systematic and unwavering.



At Pantaloon, we take pride in challenging conventions and thinking out of the

box, in traveling on the road less traveled. Our corporate doctrine ‘Rewrite

Rules, Retain Values’ is derived from this spirit.

Over the years, the company has accelerated growth through its ability to lead

change. A number of its pioneering concepts have now emerged as industry

standards. For instance, the company integrated backwards into garment

manufacturing even as it expanded its retail presence at the front end, well

before any other Indian retail company attempted this. It was the first to

introduce the concept of the retail departmental store for the entire family

through Pantaloons in 1987. The company was the first to launch a hypermarket

in India with Big Bazaar, a large discount store that it commissioned in Kolkata

in October

2001. And the company introduced the country to the Food Bazaar, a unique

'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai.

Embracing our leadership value, the company launched all in July 2005 in

Mumbai, making us the first retailer in India to open a fashion store for plus size

men and women.

Today we are the fastest growing retail company in India. The number of stores

is going to increase many folds year on year along with the new formats coming

up.

The way we work is distinctly "Pantaloon". Our courage to dream and to turn

our dreams into reality – that change people’s lives, is our biggest advantage.

Pantaloon is an invitation to join a place where there are no boundaries to what

you can achieve. It means never having to stop asking questions; it means never

having to stop raising the bar. It is an opportunity to take risks, and it is this

passion that makes our dreams a reality.



Come enter a world where we promise you good days and bad days, but never a

dull moment!

Company profile

Pantaloon Retail (India) Limited, is India's leading retail company with

presence across multiple lines of businesses. The company owns and manages

multiple retail formats that cater to a wide cross-section of the Indian society

and is able to capture almost the entire consumption basket of the Indian

consumer. Headquartered in Mumbai (Bombay), the company operates through

7 million square feet of retail space, has over 1000 stores across 50 cities in

India and employs over 25,000 people. The company registered a turnover of Rs

2,019 crore for FY 2005-06.

Pantaloon Retail forayed into modern retail in 1987 with the launching of

fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a

hypermarket chain that combines the look and feel of Indian bazaars, with

aspects of modern retail, like choice, convenience and hygiene. This was

followed by Food Bazaar, food and grocery chain and launch Central, a first of

its kind seamless mall located in the heart of major Indian cities. Some of it's

other formats include, Collection i (home improvement products), E-Zone

(consumer electronics), Depot (books, music, gifts and stationary), all (fashion

apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky

(fashion accessories). It has recently launched its e-tailing venture,

futurebazaar.com.

The group's subsidiary companies include, Home Solutions Retail India Ltd,

Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The

group also has joint venture companies with a number of partners including

French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini


http://futurebazaar.com/


& Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee

of international brands like Marks & Spencer, Debenhams, Next and Guess in

India.

Future Group

Pantaloon Retail is the flagship enterprise of the Future Group, which is

positioned to cater to the entire Indian consumption space. The Future Group

operates through six verticals: Future Retail (encompassing all retail businesses),

Future Capital (financial products and services), Future Brands (management of

all brands owned or managed by group companies), Future Space (management

of retail real estate), Future Logistics (management of supply chain and

distribution) and Future Media (development and management of retail media).

Future Capital Holdings, the group's financial arm, focuses on asset management

and consumer finance. It manages two real estate investment funds (Horizon and

Kshitij) and consumer-related private equity fund, Indivision. It also plans to get

into insurance, consumer credit and other consumer-related financial products

and services in the near future.



Future Group's vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of the core values at Future Group is, 'Indianess' and its corporate credo is - Rewrite rules, Retain values.

Future Group Manifesto

“Future” – the word which signifies optimism, growth, achievement, strength,

beauty, rewards and perfection. Future encourages us to explore areas yet

unexplored, write rules yet unwritten; create new opportunities and new

successes. To strive for a glorious future brings to us our strength, our ability to

learn, unlearn and re-learn our ability to evolve.

Future Group will not wait for the Future to unfold itself but create future

scenarios in the consumer space and facilitate consumption because

consumption is development. Thereby, we will effect socio-economic

development for our customers, employees, shareholders, associates and

partners.

Our customers will not just get what they need, but also get

them where, how and when they need.



We will not just post satisfactory results, we will write success

stories.

We will not just operate efficiently in the Indian economy, we

will evolve it.

We will not just spot trends, we will set trends by marrying our

understanding of the Indian consumer to their needs of tomorrow.

It is this understanding that has helped us succeed. And it is this that will help us

succeed in the Future. We shall keep relearning. And in this process, do just one

thing.

Business Description

Pantaloon Retail (India) Ltd. The Company's principal activity is to operate

chain retails stores in names of Big Bazaar, Food Bazaar, Central and

Pantaloons. The Big Bazaar is the discount store, which offers a wide range of

products under one roof. The products include apparels and non-apparels such as

utensils, sports goods and footwear. The Company also has its presence into

gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides

a range of food and grocery products ranging from fresh fruits and vegetables,

staples, FMCG products and ready-to-cook products. The Central offers a chain

of stores including books and music stores, global brands in fashion, sports and

lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores

focus largely apparels and accessories.



Group Vision

Future Group shall deliver Everything, Everywhere, Every time for Every Indian

Consumer in the most profitable manner.

Group mission

We share the vision and belief that our customers and stakeholders shall

be served only by creating and executing future scenarios in the

consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail

reality, making consumption affordable for all customer segments – for

classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in

whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united

determination shall be the driving force to make us successful.



Core Values

Indian ness: confidence in ourselves.

Leadership: to be a leader, both in thought and

business.

Respect & Humility: to respect every individual

and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new

ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long

term relationships.

Simplicity & Positively: Simplicity and positively in

our thought, business and action.

Big Bazaar

“Isse sasta aur accha kahin nahi”

Shop till you drop! Big Bazaar has democratized shopping in India and is so

much more than a hypermarket. Here, you will find over 170,000 products under

one roof that cater to every need of a family, making Big Bazaar India’s favorite

shopping destination.



At Big Bazaar, you will get the best products at the best prices -- this is our

guarantee. From apparel to general merchandise like plastics, home furnishings,

utensils, crockery, cutlery, sports goods, car accessories, books and music,

computer accessories and many, many more. Big Bazaar is the destination

where you get products available at prices lower than the MRP, setting a new

level of standard in price, convenience and quality.

If you are a fashion conscious buyer who wants great clothes at great prices, Big

Bazaar is the place to be. Leveraging on the company’s inherent strength of

fashion, Big Bazaar has created a strong value-for-money proposition for its

customers. This highlights the uniqueness of Big Bazaar as compared to

traditional hypermarkets, which principally revolve around food, groceries and

general merchandise.

Boasting of an impressive array of private labels, Big Bazaar is continually

striving to provide customers with a ‘complete’ look. So be it men’s wear,

women’s wear, kids wear, sportswear or party wear, Big Bazaar fashions has it

all!

Big Bazaar has clearly emerged as the favorite shopping destination for millions

of its consumers, across the country, it’s success is a true testament to the

emotional bonding it has established with the Indian consumer, on account of its

value offerings, asp rational appeal and service levels. We believe Big Bazaar is

a true pan-Indian model that can enter into most towns in India and democratize

shopping everywhere.

26th January, 2007..., 15th August, 2007… India’s

Sabse Sasta Din

The acceptance and loyalty that Big Bazaar has garnered over the years,

was well evident on 26th January 2006.



On the day India celebrates its Republic Day, the company honored the

consumer by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar and

Food Bazaar outlets across the country were offered products at prices never

heard before in the history of shopping.

The offers were spread across categories from electronics to utensils,

from apparel to furniture and food. This event received tremendous response

from the regular and an entirely new set of shoppers, which resulted in nearly 2

million people visiting the stores on that day. And most stores were able to post

record sales for a single day.

Pan India Model

Riding on the consumption boom that the country has been witnessing

over the past couple of years, the company further expanded its foray into the

value space by adding 10 stores during the year 2005-06, entering new cities like

Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot.

The excellent performance of these new stores, further fortified the mass appeal

of Big Bazaar as a true, family-shopping destination. The total number of Big

Bazaar outlets as on June 2006 stood at 30 stores and over 1.20 million square

feet of retail space.

FASHION FOCUS



Big Bazaar continues to be a fashion-led delivery format, with fashion

comprising about 40 per cent of its revenues. Fashion got a further fillip through

the standardization of the visual merchandise at all existing and new stores. The

communication focused on it being the fashion destination of the masses.

Big Bazaar Getting Bigger

An interesting development has been the increase in the categories and micro

merchandising at Big Bazaar. New categories like consumer electronics,

furniture, communication, food and beverage, pharmacies, beauty retail, salons,

books, stationery and music are being added and Big Bazaar is getting bigger in

space. A Big Bazaar store measuring more than 150,000 square feet opened in

Bangalore in October 2006. This takes Big Bazaar to the next level.

Private Label Initiatives

On the private label front, the company increased its share of private

brands as a percentage of the total fashion revenues from about 40 per cent in

2004-05 to over 50 per cent in 2005-06. For the year under review, the private

label fashion category also witnessed a significant growth over the past year by

nearly 120 per cent.

Big Bazaar Fashion-Private Label Brands



Big Bazaar has gradually introduced private labels in fashion over the

last few years. Every year, new private labels are introduced to increase their

share over other brands.

Some of the private labels launched include:

Ctee

A brand of T-shirts with smart lines and remarks, it is targetted at the young and

young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue

for men.

Knighthood

It is the men’s formalwear brand with a wide range that includes formal shirts,

trousers, suits, blazers and basic men’s accessories like ties and handkerchiefs.

DJ&C

India`s cool answer to international labels is positioned for the 20-35 year age

group. It targets both men and ladies and the range includes designer denims,

casuals, street-wear and campus-wear.

DJ&C Sports

This is a unisex sportswear range for the age group of 20-40 years.

Shatranj

The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy

sherwani sets.

Shyla



True to its tagline `what women want’, Shyla offers a complete range of

formal/semi-casual line of ladies tops, trousers, skirts, etc.

Srishti

The complete ethnic wear range offering a range of traditional designs for

ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear.

Pink n Blue

The kids’ brand range created to celebrate the spirit of childhood, has the blue

range for boys and pink for girls. There is an infant line available as well. Pink n

Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans,

trousers, shorts, dresses and ethnic-wear/occasion-wear.

FOOD BAZAAR

Across India, food habits vary according to community, customs and

geography. Food Bazaar, through its multiple outlets addresses this. At the same

time it offers best quality products at wholesale prices to a wide cross section of

the India population. Food Bazaar effectively blends the look, touch and feel of

the Indian bazaar with the choice, convenience and hygiene that modern retail

provides.

The food and grocery division of the company was launched in 2002-03

and has grown to 47 stores nationwide at the end of the current financial year.

Most stores are located within Big Bazaar, Central and Pantaloons and act as

strong footfall generators. There are separate stand-alone Food Bazaars as well.



The business contributed just under 50 per cent of value retailing, and about 20

per cent to the company’s turnover during 2005-06.

Food Bazaar offers a variety of daily consumption items, which include

staples, soaps and detergents, oils, cereals and biscuits. On the product category

side, the primary segregation is done on the basis of staples, fresh produce,

branded foods and home and personal care products.

Affiliated companies (Partner Companies)

Pantaloon Industries limited

Pantaloon Industries Limited was incorporated in 1987 and its shares are listed

on the Bombay Stock Exchange. The main activities of PIL are to set up textile

units and manufacturing and marketing of fabrics and readymade garments.

Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home

improvement and consumer electronics retailing segment. It caters to home

management requirements and products, including furnishings and textiles,

furniture, consumer electronics, home electronics and home services. It operates



retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone,

Electronics Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset

management (both private equity and real estate funds) with plans to get into

other financial services including insurance, credit and other consumer related

financial services. It’s associate companies are Kshitij Investment Advisory Co.

Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co.

Ltd.

Coverge M retail (India) Ltd

ConvergeM Retail (India) Ltd., leads the group’s foray into the communication

and IT products segment. It operates formats like M-Port, MBazaar and Gen M.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the

leading apparel manufacturers and marketers in India. Some of its leading

brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that

operates chains like Bowling Company, Sports Bar and Brew Bar.

Joint Ventures Companies



Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which

operates sports, lifestyle and leisure retail chain. It also owns the franchisee and

distribution rights of brands like Marks & Spencer, Guess, Debenhams and

Puma in India.

Footmart retail

Footmart Retail is a joint venture with Liberty Shoes and is engaged in the

retailing of footwear products in India.

GJ Future Fashions

GJ Future Fashions is a joint venture with kid’s apparel manufacturer - Gini &

Jony.

Capita Land Retail India

The group is a joint venture partner in CapitaLand Retail India, along with

Singapore-based CapitaLand Limited. The company provides retail management

services to retail properties owned or managed by various group companies and

investment funds.

ETAM Future Fashions India Pvt. Ltd.

ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer,

ETAM and the group. The company is involved in manufacturing and

distribution of women’s fashion and lingerie products.



Big Bazaar store, Hubli

Store study

Different levels of the store :

Level 1:

DEPARTMENTS WITH THEIR PRODUCTS: -

a) Depot :

1) General books

2) Office stationary

3) Children stationary

4) Film VCD’s & DVD

b) NBD (New Business Development)

1) Watches

2) Fashion Jewelry

3) Sunglasses

4) Auto accessories

5) Car audio systems

c) Gold Bazaar:

Navaras Gold Jewelry



(This is the separate unit not related to Big Bazaar they share profits on

percentage basis)

d) Mobile Bazaar:

1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different

companies

2) Mobile accessories

3) Codeless phones & land line phones

e) Star Sitara:

1) Cosmetics

2) Fragrances

3) Herbals

4) Pharmaceuticals

f) Shringar :

1) Bangles

2) Jewelry sets

3) Bracelets

4) Hair Accessories

5) Bidies

6) Chins

Plastics, Utensils, Crockery (PUC)

g) Plastics:

1) Buckets

2) Casseroles

3) Containers

4) Boxes



5) Flasks

6) Bowls

7) Jugs & sippers

8) Bottles & Mugs

h) Utensils:

1) Plates, Bowls, Glasses

2) Non stick Cookware’s

3) Kitchen tools

4) Tiffin Boxes

i) Crockery

1) Crockery cutlery

2) Table Materials / Napkins

3) Casseroles

4) Dinner sets

5) Wine, Juice Glasses

j) Luggage:

1) Travel bags

2) Trolleys

3) Bags: Schools, Collage Ladies purse

4) Suitcase

Level 2



a) Ladies Department:(SKD)

1) Sarees

2) Dress materials

3) Under garments

4) Nightwear’s

5) Western wear’s

b) Men’s Department:

1) Formals (Shirts & Pants)

2) Casuals (Shirts & pants)

3) Party wears

4) Jeans T-Shirts

5) Others Accessories (Lungi Dhoti etc)

6) Fabrics (Cut pieces)

7) Suits & Blazers

8) Levi’s Signature garments

Level 3

a) Furniture Department:

1) Dining Table

2) Bedroom Accessories

3) Hall accessories (Sofa sets, Chairs, Computer table etc)

4) Mattresses



b) Footwear Bazaar :

1) Sports Shoes

2) Formal Shoes

3) Casual Shoes

4) Mens Sandals

5) ladies Sandals

6) Ladies Casuals

7) Ladies Chappel

8) Ladies fancy Sleepers

9) ladies Sports shoes

c) Home Décor:

1) Flower vase

2) Artificial Flowers

3) Religious gifts

4) Candle stand

5) Umbrellas

6) Photo Frames

7) Assorted color Stones

8) Frame Paintings

9) Water falls (artificial)

10) Birthday items

d) Home line:

1) bed sheets, Pillows , bed spreads

2) Towels, Yellow dust

3) Razai , Carpets, Cushion covers



4) Chair bags

e) Toys Dept:

1) Soft toys

2) Educational toys

3) Board games, Action figures

4) Dolls

Kids department

f) Boys section:

1) T-Shirts, Trousers, jeans

2) Cotton shirts, Cargo, Codraw

3) Ethic wears

4) Co ordinates

5) Rain cotes

g) Girls Section:

1) Ethic wears

2) Co- ordinates

3) Cotton frocks

4) Western wears

h) Infants:

1) Jhablas



2) Vests

3) Bibs feedings

4) Bed items

5) Baba suits

6) Frocks

Level 4

a) Beverages:

1) Soft drinks

2) Mineral water

3) Juices

4) Health drinks

5) Frozen items

b) Confectionaries:

All kinds of Chocolates & Confectionaries

c) Fruits & Vegetables:



d) Staples Dept:

1) Dal, Rice, Atta, Rava items

2) Oil’s, Masala items

3) Dry fruits

4) Spicy items

5) Ready meals

6) Breakfast cereals

e) Process Dept:

1) Health drinks

2) Ready to eat

3) Corn flaks, Chips

4) Instant mixes

5) Soups, Bread items, pickle

6) Spreads

Non-food Deptf) Home care:

1) Phenyl, Detergents

2) Dish wash, Tissue papers, Scratch

3) Shoe cases, Fresh wrap,

g) Personal care:

1) Soaps, tooth paste, Shampoo



2) Deodorants, Body spry

3) Baby food, Talcum powder

4) Men’s apparel

Level 5Electronic Bazaar:

1) Televisions

2) Sound System

3) Refrigerators

4) Washing machines

5) Microwave

6) Rice cookers

7) Juicers

8) Irons, Mixers & Grinders

Awards and recognition

National Retail Federation

International Retailer of the Year - Pantaloon Retail (India) Ltd. The

National Retail Federation is the largest retail trade association with over

1.4 million member organisations in the US and across the world. Some

of the past recipients of this award include Metro AG, Carrefour, Ito-

Yokado, Zara and Boticario.

Retail Asia, Retail Asia Pacific Top 500 Awards



International Retailer of the Year - Pantaloon Retail (India) Ltd. The

National Retail Federation is the largest retail trade association with over

1.4 million member organisations in the US and across the world. Some

of the participants of this award include Metro AG, Carrefour, Ito-

Yokado, Zara and Boticario.

Awards and Recognition 2008

The Reid & Taylor Awards For Retail Excellence 2008

Retail Leadership Award: Kishore Biyani

Retail Best Employer of the Year: Future Group

Retailer of The Year: Home Products and Office Improvements:

HomeTown

The Reid & Taylor Awards for Retail Excellence are an important feature of the

Asia Retail Congress - Asia’s single most important global platform to promote

world-class retail practices - and are aimed at honouring the best, in Asian Retail

scenario. India played host to Asia Retail Congress 2008.

2007 Images Retail Awards

Most Admired Retail Face of the Year: Kishore Biyani

Most admired retailer of the year: Large format, multi product store: Big

Bazaar

Most admired retailer of the year: Food and Grocery: Food Bazaar

Most admired retailer of the year: Home & office improvement:

HomeTown

Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.



Images Retail Forum followed strict international benchmarks in

deciding the top honours for Images Retail Awards ’07, with IRIS as

knowledge partner and global consulting firm AT Kearney as the Process

Approver.

National Retail Federation Awards

ssInternational Retailer for the Year 2007 – Pantaloon Retail (India) Ltd

The National Retail Federation is the world’s largest retail trade association

with over 1.4 million members in the US and across the world. Some of the past

winners of the award include Metro AG (Germany), Carrefour (France), Zara

(Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at

the Retail’s Big Show held in January 2007 in New York.

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd

The inaugural World Retail Congress held in Barcelona, Spain in March 2007

attracted over one thousand retail professionals from over sixty countries. The

awards were decided by a multinational Grand Jury. Winners in other

categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA.

Hewitt Best Employers 2007

Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd



Leading human resources consultancy, Hewitt Associates conducts an annual

survey of the best employers in India, as part of its global initiative. It is based

on CEO interview, People Practices Inventory and Employee Opinion Surveys.

Pantaloon Retail became the only retailer to feature among the twenty-five best

employers in India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.comPC World, a

leading consumer technology magazine selected the best Indian websites in

various categories based on use of technology for delivering solutions,

information being presented in an intuitive and concise manner and overall

experience aided by design.

Reader’s Digest Trusted Brands Platinum Awards

Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by

independent research agency, Nielsen Media Research. This is the second

consecutive time Big Bazaar has won this award.

2006 Retail Asia Pacific Top 500 Awards

Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd

Best Retailer in India – Pantaloon Retail (India) Ltd



The Retail Asia publication in association with EuroMonitor and KPMG

honours the best retailers in 14 countries across the Asia Pacific region. The

awards were presented in Singapore in October, 2006.

Asiamoney Awards

Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.

The Asiamoney publication conducts a poll among fund manages and investors

and does a quantitative analysis of financial performance to select best managed

companies in Asian countries.

Ernst & Young Entrepreneur of the Year Award

Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani

Considered to be one of the most prestigious business awards in India, a jury

comprising leading names in Indian business selected the winners based on

courage, creativity, passion, endurance and vision.

CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year – Kishore Biyani

Organized by CNBC-TV18, the twelve awardees in various categories are

decided by a high profile jury, along with research partners - The University of

Chicago Graduate School of Business, Development Dimensions International

(DDI) and AC Neilson ORG MARG.

Lakshmipat Singhania – IIM Lucknow National Leadership Awards



Young Business Leader – Kishore Biyani

The award recognizes and honors individuals who have contributed consistently

to the betterment of our country through their pursuit of excellence. The awards

were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in

December, 2006.

Images Retail Awards

Best Value Retail Store – Big Bazaar

Best Retail Destination – Big Bazaar

Best Food & Grocery Store – Food Bazaar

Retail Face of the Year – Kishore Biyani

The Images Retail Awards are decided through a nationwide consumer &

industry poll and nominations followed by performance assessment by team of

analysts and jury. Readers’ Digest Awards

Platinum Trusted Brand Award - Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by

independent research agency, Nielsen Media Research.



CNBC Awaaz Consumer Awards

Most Preferred Large Food & Grocery Supermarket – Big Bazaar

Conducted in association with AC Nielsen-ORG Marg across 21 major cities,

nearly 10,000 consumers were asked to choose their most preferred brands.

Reid & Taylor Awards for Retail Excellence

Retail Entrepreneur of the Year – Kishore Biyani

Images Retail Awards 2006

Mr. Kishore Biyani – Retail Face of the year

Big Bazaar – Best Value Retail Store

Big Bazaar – Best Retail Destination

Food Bazaar – Best Food and Grocery Store

Readers Digest Platinum Trusted Brand Award

Big Bazaar - Earning a trusted Place in the everyday lives of consumers

CNBC Awaaz Consumer Awards

Big Bazaar: Most preferred store

Retail Asia Publishing

PRIL – Numero Uno Retail Organisation of India



2005

Readers Digest and Awaaz consumer Award

Big Bazaar - Most preferred, large, Food and Grocery store

Readers Digest Platinum Trusted Brand Award

Big Bazaar - Earning a trusted Place in the everyday lives of consumers


PRIL – Most admired retailer of the year

Food Bazaar - Retailer of the year (food and grocery)

Big Bazaar – Retailer of the year (value retailing)

Central – Retail launch of the year

Business Today selected PRIL among:

Top 20 companies in India to watch in 2005

India’s most investor-friendly companies in the top 75

India’s biggest wealth creators in the top 100

2004




PRIL – Most admired retailer of the year

Food Bazaar - Retailer of the year (food and grocery)

Big Bazaar – Retailer of the year (value retailing)

Central – Retail launch of the year

Reid & Taylor and DLF Awards

PRIL – Retailer of the year

2003

Indian Express Award

PRIL- Marketing excellence and excellence in brand building

Organizational Structure (Zonal)



President

Vice President

Marketing HR Head Category Head Finance Head Operation Head

HEAD

Marketing manager

Finance manager

HR manager service manager

Organization Structure of the store



ss

Departmental Managers:

There are 21 departments in this store like Electronic dept, Depot dept, NBD

dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept,

Furniture





There are 2 departments and 8 assistant department managers in this store like

Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept,

PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept, Home

Décor Dept. Each department will be assigned with targets which has to be

achieved within the assigned period that may be of Daily, Weekly, monthly and

yearly.

Each department has a department Manager & Assist DM. Their job is

concerned mainly with sales. They look after customer’s orders delivery post

sale service if any etc . All Dept managers ADM, Team members work under

coordination & cooperation.

Administration:

Store administration comes under Store Manager its functions are store

maintenance, House Keeping, Security etc.

Information Technology:

This department is responsible for the maintenance of the systems of the stores.

All billing machines their functioning networking with the master machine etc.

If there is any problem with the machine then this department comes into

function.



Cashing Dept:

This department is responsible for the collection of sales amount ie cash sales,

Credit sales, etc under this department all billing machines of the stores comes.

The sales amount collected throughout the day by the cashier’s has to be

submitted to this department.

Marketing Executive:

This dept is responsible for the marketing of the store in different different

media like Television, Newspaper, and Holdings etc. the authorized person has

to visit different companies and has to look after for tie-ups etc.

Visual Merchandise:

This department is responsible for the product arrangement at the store with

respect to their nature. The basic function of this dept is it divides the store into

some departments based on the nature of the product and within the department

it decides how the products should be arranged by keeping in mind the customer

should not suffer.

HR Executive :

Human Resource executive mainly look after employees mainly their problems.

This department performs the functions like Recruitment, Selection, Training

and development.



CSD (Customer Service Desk):

This is the separate unit, which is mainly focuses on customer service like if the

customer find difficulty in finding any product, Customer complaints any

replacement, Customer assistance etc.

Cities where stores are located

Agra ,Ahmedabad ,Allahabad ,Ambala,Asansol, Bangalore, Bhubaneswar,

Chennai, Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Ghaziabad,

Gurgaon, Hyderabad, Indore, Hubli, Lucknow, Kanpur, Mangalore, Mumbai,

Nagpur, Nasik, Panipat, Pune, Rajkot, Surat, Thane,

Thiruvananthapuram,Udupi, Vishakhapatnam


http://en.wikipedia.org/wiki/Vishakhapatnam

http://en.wikipedia.org/wiki/Thiruvananthapuram

http://en.wikipedia.org/wiki/Thane

http://en.wikipedia.org/wiki/Surat

http://en.wikipedia.org/wiki/Rajkot

http://en.wikipedia.org/wiki/Pune

http://en.wikipedia.org/wiki/Panipat

http://en.wikipedia.org/wiki/Nasik

http://en.wikipedia.org/wiki/Nagpur

http://en.wikipedia.org/wiki/Mumbai

http://en.wikipedia.org/wiki/Mangalore

http://en.wikipedia.org/wiki/Kanpur

http://en.wikipedia.org/wiki/Lucknow

http://en.wikipedia.org/wiki/Indore

http://en.wikipedia.org/wiki/Hyderabad_(India)

http://en.wikipedia.org/wiki/Gurgaon

http://en.wikipedia.org/wiki/Ghaziabad

http://en.wikipedia.org/wiki/Durgapur

http://en.wikipedia.org/wiki/Delhi

http://en.wikipedia.org/wiki/Kolkata

http://en.wikipedia.org/wiki/Palakkad

http://en.wikipedia.org/wiki/Coimbatore

http://en.wikipedia.org/wiki/Chennai

http://en.wikipedia.org/wiki/Bhubaneswar

http://en.wikipedia.org/wiki/Bangalore

http://en.wikipedia.org/wiki/Asansol

http://en.wikipedia.org/wiki/Ambala

http://en.wikipedia.org/wiki/Allahabad

http://en.wikipedia.org/wiki/Ahmedabad

http://en.wikipedia.org/wiki/Agra


PLANS OF KEY PLAYERS IN INDIA

• Pantaloon Retail: Expansion into all possible formats of retail across

categories and segments. Approximately 30 million sq.ft by FY10. Turnover

expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11.

• Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set up

multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plus

by 2009-10.

• RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus Spencer's

Hypers covering 4 million sq.ft area by 2010.

• Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand

on Max Hypermarkets and value retail stores, Home and Lifestyle Centres.

• K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home

Stop and Hypercity. To open 55 hypermarkets across India by 2015.

• Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated sales

by March 2007.

• Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five

years.

• Trent Ltd.: To open 27 more stores across its retail formats, adding one

million sq.ft of space in the next 12 DLF malls.

• Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two

formats – Trinethra and Fabmall) plans 220 stores with a projected turnover of

over Rs.300 crore ($667 million) this fiscal.



• Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore

($278 million) by 2010, targetting 220 outlets, taking its cumulative retail space

to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion).

• Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in

Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network,

including 100 hypermalls and several hundred small supermarkets

Board members

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Chief Executive Officer of Future Group and

Managing Director, Pantaloon Retail India Ltd. He started off his

entrepreneurial career with manufacturing and distribution of branded men’s

wear products.

In 1987, Kishore Biyani led the group’s foray into modern retail with the

opening up of the first department store Pantaloons in Kolkata. In 2001, he

created and evolved a pan-Indian, class-less model – Big Bazaar, a hypermarket

chain, followed by ‘Food Bazaar’, a supermarket chain, which blended the look,

touch and feel of Indian bazaars with western hygiene. This was followed by

Central, a first of its kind seamless mall located in the heart of major India

Mr. Gopikishan Biyani, Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of

experience in the textile business.



Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in

category management; retail stores operations, IT and exports. He has been

instrumental in the implementation of the various new retail formats.

Mr. Ved Prakash Arya, Director

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian

Institute of Management, Ahmedabad. Prior to joining Pantaloon Retail, he was

the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a

Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti &

Co., Chartered Accountants and past president of Indian merchant Chambers.

He is on the Board of several Public Limited Companies, including Indian

Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the

Board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director



S. Doreswamy, is a former Chairman and Managing Director of Central Bank of

India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat

Limited among others.

Dr. D O Koshy, Independent Director

D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National

Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience

in the textiles and garment industry and was instrumental in the setting up of

NIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultant

specializing in international marketing and apparel retail management.

Ms. Anju Poddar, Independent Director

Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and

is a Director, NIFT, Hyderabad chapter. She also serves on the board of

Maharishi Commerce Ltd and Samay Books Ltd, among others.

Ms. Bala Deshpande, Additional Director

Bala Deshpande, is Non-Executive Director, ICICI Venture Funds and also

serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun

India and Shoppers’ Stop Ltd, among others.

Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja TMT, among others.



SECTION B



Introduction to the topic

As we are now in the era of booming retailing lot of organization are entering

into the retail market. In India Future Group Pantaloon company is one of the

greatest retailing companies with its retail format called Big Bazaar. In my

summer Inplant project I’m doing live project, on a “A analysis on customer of

Big-Bazaar at Hubli”. ( to improve customer walk-in at big bazaar) And also to

know what are the factors which customers think before visiting Big Bazaar.

Need for the study

Big Bazaar has newly established its Hubli store on last 29 th July 2007. The Big

Bazaar has done analyzing of projects to know the consumer expectation,

consumer satisfaction level and now the Big Bazaar has gained good grip on the

Hubli market, but still want to increase the walk-in in Big Bazaar. So the main

need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study

“A Analysis on customer of Big-Bazaar,at Hubli”.

objectives

To understand the factors which influence customers to visit Big- Bazaar

Hubli,

To study the present promotion activities of Big-Bazaar Hubli

To understand the customer opinion about product, services, and prices

To evaluate customer walk-in at Big-Bazaar

To know the customers expectation towards Big-Bazaar Hubli,

To ascertain the satisfaction level of customers of Big-Bazaar Hubli,



Research methodology

Type of research

The research will be Descriptive Research.

Data collection methods

1) Primary data

The primary or the first hand data was collected with the help of handing out the

questionnaire to the customers, to know “Analysis on customer of Big-Bazaar

at hubli”.

2) Secondary data

The major source of secondary or supporting data was internet, and company

profile of Big Bazaar as whole. And Big Bazaar library and the books and

journals, are the source of information.

Survey method

The related data or information was obtained by personal administration of

questionnaire,

Sample size

A sample size of 100

Sampling Frame

The customers of Hubli



Sampling unit

Individual customers of Big Bazaar Hubli

Sampling method

The method for survey will be, non-probabilistic convenience sampling method



Benefits to me –

The project helped me to have an insight of the customer perception towards Big

Bazaar Hubli, the concept of customer thinking process towards shopping.

What is the expectation of consumer towards Big Bazaar Hubli. And what are

the different offers executed by Big Bazaar during my SIP project. And it was

more about live project and, I was able to understand different aspects with

regards Big Bazaar Hubli.

Benefits the company –

With the help of this report company would be able to find the challenges

ahead, because the study is based on the survey conducted with the help of

questionnaire which was consisted of the questions related to the consumer of

Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the

customer expectation towards increase the walk-in, at Big Bazaar Hubli.



Analysis with the Secondary data

With the data collected from the secondary source we can clearly interoperate

that the costumer will prefer to visit Big Bazaar more during offer period. In a

time frame of two month there were totally three different offers were executed.

And the response was good. During the weekends, Sunday and Saturday and

also during Wednesday the customer walk-in, is normally high, when we

compare to normally day’s.

Analysis and Interpretation

1) Do you know big bazaar?


100 100.0 100.0 100.0YesValidFrequency Percent Valid Percent

CumulativePercent


Analysis

From the survey we can come to know that 100% respondents are known the Big Bazaar in Hubli City.

Interpretation

The study shows that the Big bazaar known by all the 100 respondents Where we have done survey in Hubli.

1. Where do you generally prefer to shop?

Big bazaar Vishal Birla more Kirana shops Other specify………………………



Shopping Preference

Frequency Percent Cumulative Percent

Big Bazaar 75 75.0 75.0Vishal Mega Mart 6 6.0 81.0

Birla More 9 9.0 90.0Kirana Shops 10 10.0 100.0

Total 100 100.0



Interpretation

75% of people generally like shopping at Big Bazar

6% of people generally like shopping at Vishal Mega Mart

9% of people generally like shopping at Birla More

10% of people generally like shopping at Kirana stores

From the above we can make it out that more than half that is 75% of customers prefer visiting Big Bazar for shopping than comparing to other outlets.

2. Why do you prefer to shop there?

(Tick the related options)



Big bazaar Vishal Pick & pay More Kirana shops

Others

1. Bulk purchase

2. Location

3. Offers

4. Quality

5. Service



Bulk PurchaseFrequency Percent Cumulative Percent

Big Bazaar 45 45.0 45.0

Vishal Mega Mart 13 13.0 58.0

Pick & Pay 10 10.0 68.0

Birla More 9 9.0 77.0

Kirana Shops 23 23.0 100.0

Total 100 100.0

Interpretation

45% visit Big bazaar for bulk puchase

13% visit Vishal for bulk purchase



10% visit Pick & Pay for bulk purchase

9% visit Birla More for bulk purchase

23% visit Kirana shops for bulk purchase.

From the above we can make it out that more than half that is 45%of customers prefer visiting Big Bazaar for bulk purchasing compared to other outlets.

LocationFrequency Percent Cumulative Percent

Big Bazaar 51 51.0 51.0Vishal Mega Mart 3 3.0 54.0

Pick & Pay 8 8.0 62.0Birla More 12 12.0 74.0

Kirana Shops 26 26.0 100.0Total 100 100.0

Interpretation

51% customers preferred Big bazaar as convenient location for shopping

3% customers preferred vishal as convenient location for shopping

8% customers preferred Pick & Pay convenient location for shopping



12% customers preferred Birla More as convenient location for shopping

26% customers preferred Kirana Shops as convenient location for shopping.

More than 50% of customers preferred Big Bazaar as a preferable location for shopping compared to other retail outlets.



Offers


Big Bazaar 63 63.0 63.0


Pick & Pay 5 5.0 75.0

Birla More 5 5.0 80.0

Kirana Shops 20 20.0 100.0

Total 100 100.0

Interpretation

63% of customers preferred the offers of BIG BAZAAR for shopping.

7% of customers preferred offers of vishal for shopping

5% of customers preferred offers of Pick & Pay for shopping



5% of customers preferred offers of Birla More for shopping

20% of customers preferred offers of kirana for shopping.

Most of the customers felt that the offers provided by BIG BAZAAR are good than compared to the other retail outlet.



Quality

Frequency Percent Cumulative PercentBig Bazaar 68 68.0 68.0

Vishal Mega Mart 16 16.0 84.0Birla More 6 6.0 90.0


Interpretation

68% of customers found good quality products in Big bazaar

16% of customers found good quality products in vishal

6% of customers found good quality products in Pick & Pay

20% of customers found good quality products in kirana .

Customers find good quality products at big bazaar than the other retail outlets.



ServiceFrequency Percent Cumulative Percent

Big Bazaar 65 65.0

65.0


Pick & Pay 3 3.0 84.0Birla More 6 6.0 90.0


Interpretation

65% of customers found good service provided by Big bazaar

16% of customers found good service provided by vishal

3% of customers found good service provided by Pick & Pay

6% of customers found good service provided by Birla more



.10% of customers found good service provided by Kirana shops.

Most of the customers found the service provided by Big Bazaar is good than compared to others.

4. Factors influence the customer to visit Big Bazaar.

Factors Frequency Percent Valid Percent

Cumulative

Percent

Attracted by adds 23 23 23 23

Word of mouth. 31 31 31 54

Because of family force 1 1 1 55

Shopping experience 7 7 7 62

All product in one roof 21 21 21 83

Offers 9 9 9 92

Low price 3 3 3 95

Bulk purchase 5 5 5 100

Total 100 100 100



Inference:

The chart shows factors influence the customer to visit Big Bazaar. Out 100

respondents 31% of customers visiting because of offers, 23% because of attracted by

ads, 21% are visiting because of all products are available in one roof. It means most

influencing factors are offers, advertisements, and all products available in one place.



5) which are the advertisement media you come across

Frequencies

which are the advertisement media you come across


Statistics

100

0

Valid

Missing

N


Analysis

Out of 100 respondents 26% people have come across the print media adds, 66% people have come across TV adds,4% people have come across by internet media,4% people by others media.

Interpretation

By our survey most of the people means 66% have come across television media which ads come from TV.


26 26.0 26.0 26.0

66 66.0 66.0 92.0

4 4.0 4.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

print media

telivision

internet

others

Total

ValidFrequency Percent Valid Percent

CumulativePercent


6) which are the advertisment you come across

Frequencies

which are the advertisment you come across



Analysis

Out of 100 respondents 72% people have come across the TV ads,4% people have come across hordings, bordings & paintings,6% people have come across standees & drop downs, 12% people have come across leaflets & pamplets, 6% people have come across other advertisement.

Interpretation


Statistics

100

0

Valid

Missing

N

72 72.0 72.0 72.0

4 4.0 4.0 76.0

6 6.0 6.0 82.0

12 12.0 12.0 94.0

6 6.0 6.0 100.0

100 100.0 100.0

telivision ads

hordings,bordings&paintings

standees & drop downs

leaflets&pamplets

others

Total


CumulativePercent

others

leaflets&pamplets

standees & drop down

hordings,bordings&pa

telivision ads


From the survey it is completely clear that television ads are more important than other advertisements.

8) what is your opinion about bb?

Frequencies

what is your opinion about bb?


Statistics

100

0

Valid

Missing

N

80 80.0 80.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

good

average

Total


CumulativePercent

averagegood

100

80

60

40

20

0


Analysis

Out of 100 respondents 80% people has given opinion as good about the Big bazaar.other 20% people has given their opinion as average.

Interpretation

From the survey it is clear that 80% people are having good opinion about big bazaar,



10) what do you feel by watching bb advertisment

Frequencies

what do you feel by watching bb advertisment


Statistics

100

0

Valid

Missing

N

8 8.0 8.0 8.0

16 16.0 16.0 24.0

20 20.0 20.0 44.0

48 48.0 48.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

Very info

Gives grtr prdt info

Helps in indenti bb as diff

Hg influe to visit bb andpur

Gvs grtr awr abt of bb &pur

Total


CumulativePercent


Analysis

Out of 100 respondents 8% people felt that ads are very informative, 16% people felt that it gives greater product information,20% people said that in identification of big bazaar as differently,48% people said that it is highly influenced to visit big bazaar and purchasing, 8% people said that it gives greater awareness about big bazaar.

Interpretation

By the survey it is clear that maximum people felt that advertisements are helpful to know about big baza12) According to you which media will be help full for getting information about bb?

Frequencies

According to you which media will be help full for getting information about bb?


8.0%

48.0%20.0%

16.0%

8.0%

gvs grtr awr abt of

hg influe to visit bhelps in indenti bb

gives grtr prdt info

very info


Analysis

Out of 100 respondents 66% people are getting information about big bazaar by TV ads,12% are getting by hoardings,6% people are getting by road shows, 14% are getting by pamphlets,2% are getting by wall paints

Interpretation


Statistics

100

0

Valid

Missing

N

66 66.0 66.0 66.0

12 12.0 12.0 78.0

6 6.0 6.0 84.0

14 14.0 14.0 98.0

2 2.0 2.0 100.0

100 100.0 100.0

tv advertisment

hoardings

road shows

pamplets

wallpaints

Total


CumulativePercent


From the survey we can come to know that TV ads are more effective than other

medias, people are getting more information about big bazaar by it only ar and it is

highly influenced to purchasing products there



11. Customer satisfaction.

Frequency Percent

Valid

Percent

Cumulative

Percent

Excellent 19 19 19 19

Good 77 77 77 96

Very poor 4 4 4 100

Total 100 100 100

Inference:

The chart shows that 77% of customer satisfaction is good, 19% of customer

satisfaction is excellent, 4% is satisfaction is very poor. The average customer

satisfaction to words Big Bazaar Belgaum is good.



3. Plans made by the customer before visiting big Bazaar.

Plans Frequency Percent

Valid

Percent

Cumulative

Percent

To purchase 40 40 40 40

Just to visit 29 29 29 69

To know about the new offer. 5 5 5 74

To know the new product 4 4 4 78

If good offers found then to

purchase 22 22 22 100

Total 100 100 100



Inference:

From the above graph it is clear that plans made by the customer before coming big

bazaar. Out of 100 respondents 22% of them come to purchase, 29% just to visit, 40%

to know about the new offers, 4% is to know the new products, 22% is to if good offers

found then to purchase. It means that most the customer will visit to know the new

offers.

9. Customer normally purchasing sections.

a. FMCG

FMCG Frequency Percent

Valid

Percent

Cumulative

Percent

Yes 29 29 29 29

No 71 71 71 100



Total 100 100 100

Inference:

Out of 100 respondents 29% of customer normally purchase Fast moving consumer

goods.

b. Food items.



Food items Frequency Percent Valid Percent

Cumulative

Percent

Yes 48 48 48 48

No 52 52 52 100

Total 100 100 100

Inference:



Out of 100 respondents 48% of customer normally purchases food items.

c. Apparels

.

Apparels Frequency Percent Valid Percent Cumulative Percent

Yes 52 52 52 52

No 48 48 48 100

Total 100 100 100



Inference:

Out of 100 respondent 52% of customer normally purchase from apparels.

d. Electronics.

Electronics Frequency Percent Valid Percent Cumulative Percent

Yes 14 14 14 14

No 86 86 86 100

Total 100 100 100



Inference:Out of 100 respondent 14% of customer purchase electronics items.

Table 6 Frequency of the Respondents visiting “Big Bazaar” store.

Frequency of Visit Number of Respondents Percentage

Once in a week 51 51%

Twice in a week 10 10%

Once in fortnight 27 27%

Once in a month 10 10%

OCCASIONALLY 2 2%



TOTAL 100 100%

Analysis and Interpretation: About 51% of the respondents would like to visit the

store once in a week; this day will be mostly weekend’s .i.e. Saturdays and Sundays.

Very 10% respondents would like to visit twice in a week and once in a month. About

27% of the respondents would find it ideal to visit once in a fortnight, which is second

highest frequency of visiting the stores. And at last only 2% of the respondents would

like to visit occasionally as most of them do not want to miss the experience of

shopping or due to need that arise for the products.

Chart showing the Frequency of Respondents visiting Big Bazaar stores

ANALYSIS AND INTERPRETATION


Table 6

51%

10%

27%

10% 2%

Once in a Week

Twice in a week

Once in fortnight

Once in a month

Occasionally


Table 1 Respondents interviewed

GENDER Number of

Respondents

Percentage (%)

MALE 57 57%

FEMALE 43 43%

TOTAL 100 100%

Analysis: The survey consists of 57% of male respondents and 43% of female

respondents. Given the gender distribution for the study the male respondents are more

than the female respondents.

Chart showing the distribution of gender:



0

10

20

30

40

50

60

No.of respondents

MALE FEMALE

Gender

Table no.1

MALE

FEMALE

Table 3 Age wise distribution of the respondents.

Age Number of Respondents

Percentage (%)

15-25 Years 24 24%

26-35 Years 25 25%

36-45 Years 23 23%

46-55 Years 23 23%

56 and above 5 5%

TOTAL 100 100%



Analysis and Interpretation: The above table shows that people of all the ages visit

the store except in the age category of 56 and above. So from the above table you can

say that the store has a very good mix of respondents when it comes to age wise

distribution. The middle aged customers also customers also would like to come as

much as the young customers. The age distribution of the respondents visiting the store

is spread equally. So from the above table we can infer that customers across all the

ages visit the store and the store has a good age mix of the customers visiting the store.

Chart showing the age wise distribution of the Respondents visiting the store.

Table No.3

24% 25%23% 23%

5%

0%

5%

10%

15%

20%

25%

30%

15-25 Years 26-35 Years 36-45 Years 46-55 Years 56 and above

Age

No o

f res

pond

ents

15-25 Years

26-35 Years

36-45 Years

46-55 Years

56 and above

Table 4 Occupation distribution of the respondents.

Occupation Number of

Respondents

Percentage (%)



Student 22 22%

Business man 9 9%

Government employee 23 23%

Private employee 23 23%

House wife 23 23%

TOTAL 100 100%

Analysis and Interpretation: From the above table we can say that almost all the

occupations have equal number of respondents except for the business man option

which constitutes about 9% of the respondents. Other all the occupation are distributed

almost equally.

9. What are the expectations from Big Bazaar?

(Rank the following by placing 1 beside the one, which you expect the most, and 2nd accordingly)

_______ Offer _______ Quality

_______ Variety _______ Low price

_______ Shopping Experience _______ New products



Offers of Big BazaarFrequency Percent Cumulative Percent

1 28 28.0 28.0

2 41 41.0 69.0

3 11 11.0 80.0

4 11 11.0 91.0

5 4 4.0 95.0

6 5 5.0 100.0

Total 100 100.0



Variety of ProductsFrequency Percent Cumulative Percent

1 21 21.0 21.0

2 6 6.0 27.0

3 38 38.0 65.0

4 18 18.0 83.0



5 9 9.0 92.0

6 8 8.0 100.0

Total 100 100.0



Shopping Experience in Big BazaarFrequency Percent Cumulative Percent

1 20 20.0 20.0

2 10 10.0 30.0

3 20 20.0 50.0

4 15 15.0 65.0

5 12 12.0 77.0

6 23 23.0 100.0

Total 100 100.0





Quality of ProductsFrequency Percent Cumulative Percent

1 5 5.0 5.0

2 27 27.0 32.0

3 20 20.0 52.0

4 13 13.0 65.0

5 17 17.0 82.0

6 18 18.0 100.0

Total 100 100.0



Low Price Offered


1 22 22.0 22.0

2 21 21.0 43.0

3 2 2.0 45.0

4 18 18.0 63.0

5 35 35.0 98.0

6 2 2.0 100.0

Total 100 100.0





New ProductsFrequency Percent Cumulative Percent

1 2 2.0 2.0

3 11 11.0 13.0

4 22 22.0 35.0

5 22 22.0 57.0

6 43 43.0 100.0

Total 100 100.0





18) Would you like to visit bb again?

Frequencies

Would you like to visit bb again?


Statistics

100

0

Valid

Missing

N

80 80.0 80.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

defenetly

not sure

Total


CumulativePercent


Analysis

Out of 100 respondents 80% people said that they definitely visit again,20% people said as not sure.

Interpretation

From the study more people want to visit again to big bazaar.


not suredefenetly

100

80

60

40

20

0




Findings

The overall project is mainly of how to increase consumer walk-in in big bazaar.

In this project the major findings are as follows

During the project period there are totally nine different types of offers executed

(apart form weekends offers) by big bazaar. And the customer walk-in was very

good in these offers days

The consumer walk-in, in big bazaar is very high during the offer periods.

81% of the customers prefer to visit BIG BAZAAR due to the availability

of the variety of products.

75% of customers of Hubli prefer to visit big bazaar.

63% of Hubli customer thinks that there is always any new offers before

visiting big bazaar.

63% of customers of big bazaar expect good offers from big bazaar.

74% consumers are satisfied with the offers from big bazaar Hubli.

68% of the customers are satisfied by the quality of the products at BIG

BAZAAR

66% customers visit BIG BAZAAR for purchasing rather than a visit.

65% of the customers are satisfied by the service provided at BIG BAZAAR

Most of the customers would definitely visit BIG BAZAAR again.



Recommendations

The overall project is mainly of how to increase consumer walk-in in big bazaar.

In this project the major recommendations are as follows.

During offers period’s big bazaar has to provide transportation facilities

to increase customer walk-in.

Transportation facilities during offers.

Providing awareness about the new offers to the loyal customers

Ambience with proper ventilation and sitting arrangements and restaurant.

Separate ladies rest room.

Providing membership cards.

Since the Tv Advertisement is most attractive media as per the

respondents view, company can concentrate on TV ads by making them

more attractive and in a medium that’s understandable by people of in

and around Hubli city, to inform about any new deals like

ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,

Hoardings & Paintings are good source of advertisements so company

has to concentrate on this advertising aspect Hoardings & Paintings has

to be increased & placed in more crowded areas.

Big Bazaar has to concentrate on more offers & may provided discounts,

more exchange offers.



Now a days Radio & Internet are good source of medias company has to

give more advertisements on these medias, to reach maximum people.

.



LIMITATIONS

The research was conducted in Hubli city only, so analysis and

recommendations may not be applicable to other cities.

Sample size was 100; I feel this small size cannot represent the whole

company.

The study was conducted in Hubli city only, so all the information

sought is restricted to this city only.

Some respondent refused to participate in the survey and that in turn may

have affected the result of the study.



Conclusion

I would conclude the project stating that the customer of Hubli are satisfied

with offers, and they still needs good offers in future days. And the big bazaar

has doing good in terms of understanding customer expectation and providing

them good offers and products in terms of fulfilling their expectation. During the

project I would come to know about differs offers of big bazaar, what a normal

consumer will think before entering into big bazaar. And the different types of

factors which influence customers to visit big bazaar. And what are the factors

which we need focus for increase consumer walk-in big bazaar hubli.

The consumers preferences are changing & they are moving from Traditional

Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail

outlets to attract the customers towards them from that of competitors. To attract more

customers companies have to carryout the promotional activities in unique way. BIG

BAZAAR has maintained that uniqueness & has succeeded in attracting customers.

The advertisement of the company like TV ads, print media & pamphlets are good

advertisements which made its place in minds of customer to find BIGBAZAAR

differently. As the competition is becoming stiff in the market the activities conducted

by the company are unique, that have brought fruitful result to the company. Among

them Advertisement is one of the leading activity or unique among all other activities

& has high influence on the customer walk-in.



SECTION C



BIBILIOGRAPHY

Book referred,

Marketing research

by

A Parasurama ,Dhruv Grewal,R Krishna.

Websites referred,

www.pantaloon.com

www.wikipedia.com

www.marketingprofs.com

QUESTIONARIE


http://www.marketingprofs.com/

http://www.wikipedia.com/

http://www.pantaloon.com/


Dear Sir/Madam,

I request you to please co-operate & fill the questionnaire to facilitate our study.

Your information will be kept confidential & will be used only for study purpose.

Name: ____________________

Address (location): _________________________

Sex: Male Female

Please let me know a little more about yourself.

Please specify your Age group (years);

(a) 18-25 (b) 26-40 (c) 41-50 (d) Over 50

Please specify your monthly household income (Rs.);

(a) Less than 10,000 rupees/month (b) 1,0000 to 20,000 rupees/month

(c) 20,000 to 30,000 rupees/month (d) Over 30000 rupees/month

. Occupation:

Business Employee Professional House wife Student

1) Are u aware about BIGBAZAAR?

Yes No

2) Where do you generally prefer to shop?(skip to Q 12)

Big bazaar Vishal mart Birla more Grosaary(kirana) shops Other……



3) Rate the following factors in accordance with the retail shops where you would like to buy? (On the scale of 1 – 5 where 1 being the highest and 5 is least)

Big Bazaar Vishal More Kirana shops

others

1. Bulk purchase

2. Location

3. Offers

4. Credit Facility

5. Goodwill

6. Quality

7. Service

4) What are the factors that influence you to visit Big-Bazaar?

a) Attracted by ads b) Word of mouth c) Because of family force

d) Shopping experience e) All products in one roof f) Offers g) Low Prices

5) Which media you come across related to BIGBAZAAR ads?

Print media Television Internet Radio Others

6) Which are the advertisements of BIGBAZAAR you come across?

Television Ads Hoardings, Boardings & Paintings

Leaflets & Pamphlets Others ……………

7) What is your opinion about advertisements?



Very good Good Average Bad Worst

8) do you think advertisements of BIGBAZAAR were usefull?

a) Very informative

b) Helps in identifying BIGBAZAAR as differently

c) Highly influences to visit BIGBAZAAR & purchase

9) According to you, which media will be helpful to you for getting information about

BIG BAZAAR?

a) TV ads b) Hoardings c) Road shows d) Pamphlets e)

Wallpaints

10) To what extent are you happy with Big Bazaar’s products/prices/ services

Parameters Highly Satisfied Satisfied Neithr satisfied nor dissatisfied

dissatisfied

Highly dissatisfied

1. Products

2. Prices

3. Services

11) Rate satisfaction level regarding shopping at BIGBAZAAR



Highly Satisfied Neither satisfied dissatisfied Highly dissatisfd

Satisfied Nor dissatisfied

12) . If not big Bazaar where do you go for shopping? .

Reasons ……………………………………………………………… …………..

13) What is special about Big bazaar? (Rate the parameters from 1-5)

Parameters 1[Extreme poor] 2[poor] 3[Fair] 4[Good] 5[Very Good

1. Service

2. Offers

3. New Products

4.Variety

5. Quality

6.Advertisement

7. Shopping Experience

14) . What is your purchase plan before coming to Big-bazaar?

a) To purchase b) Just for visit c) To know about the new offer

d) To know the new products e) If good offer found than to purchase.

15) Which are the sections you normally purchase the product?



FMCG Food items Apparels Electronic e) others……………

16) . How often do you visit BIG BAZAAR ?

First time Once a week Twice a week

Weekends Once a month Anytime During festival

17) . What are the expectations from Big bazaar?

(1which you expect the most, and 2nd accordingly and 6 is least )

Offer Quality Variety Low price Shopping Experienc * New products

18) Would you like to visit BIG BAZAAR again ?

(a) Definitely (b) Not sure (c) No

If No, (Please specify the reasons)

____________________________________________________

19) Suggestions or comment for further improvement of

BIG BAZAAR ___________________________________________________

________________________________________________________________

******************* THANK YOU ********************
