A Project Report On

APROJECT REPORT

ON

Prepared & Presented By:- Dhaval barot

ROLL NO.-92F.Y.B.B.A.

DIV-‘B’

Submitted To:-

L.J. INSTITUTE OF

BUSINESS ADMINISTRATIONAHMEDABAD.(2006-2007)

PREFACE

“Experience is the best teacher”. This saying has played a guiding role including the industrial visit as a part of the curricular of B.B.A. program of Gujarat University. This visit and consequence report allows the student to practically visit the industry and study real business environment.

This practical training in B.B.A. program develops the feeling or awareness in the management students about the difficulty and challenges of the business world. Only theoretical knowledge does not import complete education is must be accompany with practical experience to add meaning to education. To fulfill this objective industrial visit and project report have become and integral part B.B.A. program. Thus, we have a practical outlook of the managerial experts and witness the function of management in real business. We were taken to Coca-Cola Beverages Hindustan Pvt. Ltd. And I have tried my level best to present report based on this visit.

ACKNOWLEDGMENT

The successful completion of this report has been possible without co-operation and supports of our institute director sir, teachers, friends and the personnel of the unit we visited. I forward my gratitude to respect Prof.__________________________ for importing valuable guidance and co-operation during the visit for making the report.

I am also thankful to the staff of “HINDUSTAN COCO—COLA BEVERAGES PVT. LTD.” for giving us their valuable time. I extand my acknowledgement to them for providing us with every detail of the organization.

Last but not the least I am greatful to Gujarat University for including industrial visit as the part of curriculum of B.B.A. programme without which we would not have no experience of Business Environment.

With thanks… your sincerely, Place : Ahmedabad CLASS: DIV: Date:- ROLL NO:

INDEX

PART – I

1) MACRO ASPECTS2) MICRO ASPECTS

1) Basic Information

2) Organisation Aspects

3) Personnel Aspects

4) Production Process

5) Financial Aspects

6) Conclusion

PART – II

1) MARKETING ASPECTS

MACRO ASPECTS

CHAPTER – 1 INTRODUTION WITH SOFT DRINK

CHAPTER – 2 HISTORY OF SOFT DRINK

CHAPTER – 3 RAW MATERIALS

CHAPTER – 4 DISTRIBUTION OF SOFT DRINKS

CHAPTER – 5 MARKET SHARE AND POSITION IN INDIA

INTRODUTION WITH SOFT DRINK

The main production of soft drink was stored in 1830 and since then from those experimental beginning there was an evolution until in 1781 when the world’s first cola flavored was introduced.

These drinks were called soft drink only to separate them from hard /alcohol beverage. These drinks don’t contain alcohol & broadly specifying this beverages includes a variety of regulated carbonated soft drinks, diet and caffeine free drinks, bottled water, juices, juice drinks, sport drinks, and even to drink tea and coffee packs. So we can say that soft drink means carbonated drinks.

Toady, soft drink is more favorite refreshment drink other than tea, coffee juice etc.

It is said that where there is consumer there is producer and this result into completion. Bigger is the player, the harder is the play. In such situation, broad identity is very strong. It takes long time to make broad famous.

Coca-Cola had its beginning in 1981. Since then, it has been one of the three most dominate players in this industry. In

1997, Coca-Cola, Pepsi and Cadbury Schweppes had combined 90% of the world market share in the soft drink industry.

HISTORY OF SOFT DRINK It was found that mineral water can be

very good for our health. In many countries, it was used for bathing and also for relaxation of many paining body parts. Around after 1000 years, it was found that this could be very helpful. Even if we drink them, it can be used as a refreshing drink.

In New York, spring water was use for the same thing. Even the old religious book has said that this water is very good for health. It was that time when scientists proclaimed that is simple carbon dioxide gas is mixed with pure drinking water, then it can be used & drinks as a refreshing drink.

After this, the taste of the water was developed as people like and then it was stored to manufacture in large amount and was sold in commercial market. Slowly the demand grew for soft drink even in the home. To sale this drink it was supposed to pack it with cork. Inventors work for many years to find some new way to pack them because carbon dioxide gas could be easily escaped from the carbon bottle, then in

1892, crown caps were invented. This brought revolution in the soft drink industry by a cop from which carbon dioxide is not able to escape.

RAW MATERIAL

WATER

The simple sweetened soft drink contains about 90% of water while, in diet drink, it contains more than 95%.

FLAVOUR

Flavour is the important in soft drink. Even water from different places has different taste. The flavor for taste added can be natural, acidic, caffeine.

ARTIFICAL FLAVOUR

These are the flavors manufactured from natural extracts. This is used to give greater choice in taste to consumers.

ACIDS

Acids like citric acid & phosphoric acids are added to give refreshing or bite & help in preserving the quality of a drink.

NATURAL FLAVOUR

These are the flavours, which are extracted from fruits, vegetables, nuts, barks, leaves etc. in soft drink containing natural flavor and fruit juice. Preservatives may be added so that they don’t spoil.

CAFFEINE

Caffeine has special kind of taste that makes the taste of soft drink a royal one. Caffeine was added to soft drink from its introduction to a commercial market but now caffeine free soft drinks are also available. Its quality is ¼ than compared with the same amount of coffee.

CARBON DIOXIDE Carbon dioxide is a co lour less & smell

less gas, which is added to cold drink bubble and it also help in keeping drink fresh.

COLOUR

Along with taste co lour of soft drink is also of very important. The Co. tries to

maintain both taste and colour of the soft drink every were in the world.

SUGAR

Sugar syrup is added to the drink at 75-degree c to the pure drinking water this is to make soft drink taste sweet. Even artificial sweetness is also used.

DISTRIBUTION OF SOFT DRINKS

The soft drink can be distribution on the basis two concepts.

1. Distribution according to taste.2. Distribution according to the

consumption

1.DISTRIBUTION ACCORDING TO TASTE

The soft drink can be distributed in cola & non-cola taste.

Non-cola taste consists of drink of orange, lime, mango etc. and lime taste

can further divided in to cloudy lime & clear lime.

Orange taste market is occupied by brands like Orange, Crush, and Gold Spot etc.

Mango taste is occupied by brands like Slice, Mangola, and Mazza.

Cloudy Lime taste is occupied by brands like Limca, Mirinda lime etc.

Clear lime taste is occupied by 7-up, Sprite, Canada dry etc, this is basically produced in green bottle as sunlight spoils the taste of the drink, its colour is transparent.

2.DISTRIBUTION ACCORDING TO THE CONSUMPTION

80% of soft drink is consumed on the spot where it is sold at places like cinemas, railway station, restaurant, retail outlets and rest 20% of the market of soft drink is consumed at home.

Name of Countries

Consumption per head in gallons

America 219Mexico 151Ice Land 140Malta 134Norvey 126Canada 122Island 120Chile 111Ireland 110

Top 10 countries in consumption of soft drink:-

Soft Drink drunk by children:-

According to the USDA, the per capita soft drink consumption has increased by about 500% in last years. Teenage boy and girls are drinking twice as much cola as milk 56% of 8-years old consume soft drink daily

& a third of teenage boy drinks at least 3 of soda a day on an average boy drink at least 3 cans of soda a day on an average 11% or is traporn is get from soft drinks.

Average daily consumption of soft drink, juice, milk:-

CONSUMPTION OF SOFT DRINKS IN INDIA

India is one of the lowest soft drink consumption countries in the world. According to per capita in India is 5 bottles per years while highest consumption is in USA of 800 bottles per year. Delhi is the highest soft drink consuming state in India with 50 bottles per year per capita.

Lower, lower middle & middle class consume 91% of soft drink market.

BRANDS RS (CRORE)THUMS-UP 1740COCA-COLA 1350

LIMCA 1030FANTA 600KINELY 540SPRITE 400MAAZA 3507-UP 250MIRINDA 210PEPSI 127.7

BRANDS MALE FEMALETHUMS-UP 1238 516COCA 994 508MAAZA 468 318FANTA 391 290SPRITE 282 156LIMCA 462 303

MARKET SHARE IN INDIA

The two global majors Pepsi and Coca-Cola dominate the soft drink market.

Coca-Cola, which had winded up its India operation during the introduction if the IERA regime reentered in India after 16 years later in 1993.

Coca-Cola acquired a major xyz of soft drink market by buying out local brands like Thumps up, Limca and Gold Spot from Pearle Beverages.

Coca-Cola has also acquired Cadbury Schweppes soft drink brands like Crush, Canada Dry & Spot Cola in early 1999 & now recently in Oct 2000 it distribution rights of these brands from IFB Agro limited.

Pepsi although started a couple of years before Coca-Cola in 1991, right now it has lower market share. It has brought over Mumbai based Duke’s range of soft drink.

Both cola manufacturers Pepsi & Coca-Cola come up with their own market share and claim to have increased their share.

Recently in Aug 200 Pepsi claimed to have increased its market share for first five months of calendar year 2000 to 49% from

earlier levels of 47.3% while Coke claims to have increased its share in the market to 57% in the same period from 55% in the corresponding period last year.

Brand Name

Market Share (in %)

(ORG figure)

Market share(IMRB figure)

PEPSI 41 49COCA-COLA

57 48

Market share in %

Figures for the period of Jan-May 2003.

MICRO ASPECTS

CHAPTER – 1 BASIC INFORMATION

COMPANY PROFILE MANWHO MADE COCA COLA NO.1

SOFT DRINK NAME OF DIRECTORS OF COCA

COLA MISSION OF COMPANY QUALITY POLICY LOCATION AND PLANT LAYOUT OPPORTUNITIES

CHAPTER – 2 ORGANISATIONAL ASPECTS

ORGANISATIONAL STRUCTURE DEPARTMENTS OF ORGANISATION

CHAPTER – 3 PERSONNEL ASPECTS

MANPOWER HICRUITMENT WISE STRENGTH RECRUITMENT FACILITIES AND AMMUNTION

PROVIDED TO EMPLOYEES PROMOTION POLICY

CHAPTER – 4 PRODUCTION PROCESS

RAW MATERIALS POLLUTION AND WASTAGE AUTOMATIC AND MANUAL

PROCESSVARIOUS PRODUTS

CHAPTER – 5 FINACIAL ASPECTS

BALANCE SHEET

CHAPTER – 6 CONCLUSION

COMPANY PROFILE

Name of the origination : -

Hindustan Coco-Cola Beverages Pvt. Ltd.

Form of the organization : -

Private limited.

Unit address : -

National Highway no.8Village GoblejDist. KhedaGujarat 381440

Head office : -

Mumbai, Maharastra &Gudgaon, Himachal Pradesh

Name of president : -

Douglas Daft

Nature of business : -

Beverages Industry

Approximate area of production in Goblej: -

52 Acers, including 32Acers of building.

Founder of the Co. : -

John Pemberion in 1885

Telephone : -

02694—84386 / 87 / 77585

Contact Person : -

Maria Fernandez

E-mail : -

[email protected]

Website : -

www.coca-cola.com

Establishment: -

March 1998

Diversifications : -

Now they have started production of pure

drinking water under name of KINLEY.

HISTORY

Dr. JOHN.S.PEMBERTON, the father of Coca-Cola created Coca-Cola on the 8th may, 1885 along with his partner FRANK ROBIMSON. Frank Robinson named it the real name is Coca-Cola where Kola is an African Fruit used to make drinking syrup. Frank Robinson decided to change the name to make the letters of both the words rhyme and then after it was known as Coca-Cola instead of Coca-Cola.

One summer in 1886 a customer walked into a store complaining of a headache and requested a bottle of coke syrup, to get instant relief he asked the man to mix the soda in the syrup on the spot rather then walk to the other corner of the counter in order to mix it with cold tap water. After drinking that coke the man remarked that the syrup tasted great when it was mixed with soda, so after than coke was available in fizzy, carbonated form.

In 1988, Asa Griggs Candler the company from Dr. Pemberton, Later that year Dr. Pemberton died. By 1914, had acquired a fortune of $ 50 million by the sale of this product. In 1984, Joseph. A. Biedenharn, owner of the company in Vicksburg, Mississippi, first bottled Coca-Cola. In 1929, after the death of Candler his family sold the company to a group of businessman led by Ernest Woodruff for $ 25

million. Woodruff was as the president of the company on April 28, 1923 and stayed on the job until 1955.

The HINDUSTAN COCA-COLA BEVERAGES is a private limited company, which was commissioned in March 1997 with a motive to provide, the people of AHMEDABAD and its surrounding, quicker and best service of COCA-COLA products.

It is legally known as ‘HINDUSTAN COCA-

COLA BEVERAGES PVT. LTD. It is managed

and administrated from its main head office

which is located as GOBLEJ near

AHMEDABAD. THE HINDUSRAN COCA-COLA

BEVERAGES PVT. LTD. Had Rs. 20 million as

it estimated cost but was successfully

established with an actual cost of Rs. 19.20

million. The average margin is 7.5-10 million

(approx).

It has four branches, and it is rated on the top among the other bottling plants. Coca-Cola has various products under it such as: Coke, Kinley Mineral water, Kinley Soda, Thums Up, Limca, Sprite, Crush, Schweppes, Fanta (Orange, Water Melon, Apple), Mazza (Mango, Orange) and last but not the least,

Rim Zim which is specially introduced for Gujarat.

Before 26 years the Parle Exporters found a sizzling drink, and it gained a great popularity in India. These drinks were none else but the Thums Up. After commission of this Coca-Cola entered into the India market but it could not enjoy suck marketing as it enjoyed overall at the international markets. So in order to capture the India market it purchased the Thums Up in 1992. In 1937 first time in India a factory was established which produced soft drinks and a Bruiser named Henry Rogers established it. When government allowed the Coca-Cola to sell its product in India. All other company began to close their factories. The starting price of the coke was 12.5 paisa.

When Coke was founded its secret formula was know by only 2 person; John Pemberton and Frank Robinson. After their death this formula was known to Dr.William Hith and Burt Valles, these two people never took a combined traveling; they never used to go out without their bodyguards and never used to write formula on the paper. In order to make the 7X syrup, once in a month Hint used to go the room that was made by a bulletproof walls and these company was established in Baltimore.

By the 1959 automobile service station used to sell more coke than they did motor oil. In July 1985, Coke becomes the first soft drink to be enjoyed in the outer space. After the development of Coke the first year’s gross sale of the company was 50 $ and its advertising cost was 73.96 $.

HISTIRY OF THE COMPANY John Styth Pemberton first introduced

the refreshing taste of Coca-Cola in Atlanta, Georgia. It was 1886 when the pharmacist concocted caramel-coloured syrup is a three-legged brass kettle in his back yard. The first “distributor” the new product by carrying Coca-Cola in jug downs the street to Jacob Pharmacy.

Consumers could enjoy the glass full of Coca-Cola at the soda formation only for 5 cents. Whether by design or accidents, carbonate water was teamed with the new syrup, producing a drink that was proclaimed’ Delicious and refreshing” Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson suggested the name and penned “Coca-Cola” in the unique flowing script that is famous world wide today. Mr. Robinson thought the two Cs would look well in advertising. In 1886 sales of Coca-Cola were averaged nine drinks per day.

That first, Dr. Robinson sold 25 gallons of syrup, shipped in bright red wooden keys. Red has been a distinctive color associated with the no. 1 soft drink brand ever since. For his efforts Dr. Robinson grossed $ 50 and spent $ 73.96 advertising, by 1891 Atlanta entrepreneur Asa G. Candler had required complete ownership of the Coca-Cola business.

With in four years his merchandising flair helped expand consumption of $ 25 million. Robert W. Woodruff becomes president of Coca-Cola Company in 1923. And his name six decades of leadership look the business to unrivalled height of commercial success making Coca-Cola is institution the world over.

THE MEN WHO MAKE COCA-COLA NO.1 SOFT DRINK

1885-John Pemberton created Coca-Cola.

1886-Frank Robinson arrived and instantly devoted all his time to manufacture and promote the drink.

1888-Asa Canchler buys the rights of the secret Coca-Cola formula and along with Charley Pemberton and Woolfolk Walker files for the incorporation of the Coca-Cola Company Benjamin Thomas and Joseph White hard Coca-Cola.

1899-Benjamin Thomas and Joseph Whitehead began to bottle the new famous drink. Which was the success

1909-Harold Hiresh assumes charge of the loyal affairs.

1910-Earl Dean Design a and produced the unique ‘Hobblashirt’ bottle.

1916-Howard Candler takes over as president.

1917-Archie Lee revolutionizes the cola advertising.

1923-Robert Woodruff becomes the charge a president.

1939-Arthur Acklin assumes charges a president.

1954-Frank Harold brings Coca-Cola in India.

1944-Bill Robinson is appointed president.

1962-Paul Austin is made president.

1972-Robert Goizaeta is appointed as president.

1994-Dough Evester is made president.

1999-Dough Duff is president.

NAME OF DIRECTORS

Douglas N. Daft Steven J. Hever Chairman, Board of Director Executive Vice president Chief Executive Officer Chief Operating Officer

Alexander R. C. Allen Harry l. Anderson Executive Vice President Director of Supply ChainChief Operating Officer

Carl Ware is Executive Vice President of public Affairs and Administration.

Brian G. Dyson is Vice Chairman and Chief Operating Officer.

Steven J. Jones is senior Vice President and Chief Marketing Officer.

David L. Patrick is Executive Vice President of General Counsel.

Mary E. Minnick is Executive Vice President and Chief in Asia.

Gary P. Fayard is Senior Vice President and Chief Financial Officer.

MISSON OF COMPANYWe exist to create values for our

shareowners on a long-term basis by building a business that enhances the Coca-Cola Company’s trademark. Today more than 90% of the world’s population is able to recognize the trademark of the company. But Coca-Cola five-year mission is to make company so famous so that more than 95% of the world population can recognize.

According to the latest profit records Coca-Cola is at second place after Pepsi in India. So even in India Coca-Cola wants to become No-1 soft drink brand as in other places of the world.

QUALITY POLICY

Coca-Cola Company dose not even think compromise in its quality and taste.

It’s an ISO 2002 Company.

It quality is to provide best quality of drinks to its customer without any compromise so its taste is perfectly same all over the world. There Plant is a zero discharge plank so there is no question of pollution and by doing so they help in keeping their customer health well and good. They have imported water purification plant that reduce water pollution at very high level over than they fill this water is fishpond maintained in their unit premises. They want to sell the product at the complete satisfaction of consumers. They have always on the customer satisfaction other that profit. They don’t only want to sale their product with good salesmanship but also want to provide service even after sales & hence they give more important to it.

LOCATION AND PLANT LAYOUT

The plant of Coca-Cola Company is situated on National Highway No-8 Village Goblej Dist Kheda in Gujarat State. It is a plant that is spread out on a piece of land 52 Acers; it includes 32 Acers of building. The Company started its production in Goblej in March 1998 almost after 5 years when it reentered in India market. The plant situated in Goblej village is on of the digest soft drinks manufacturing plant in whole of Asia. This unit of Coca-Cola is situated at the peaceful environment of Goblej. The plant is just 30km away from Ahmedabad city.

Here company has two RGB lines to drinks like Thumps Up, Coca-Coal, Fanta etc. and one hot fill line to drinks like Mazza. This plant has capacity to produce 55000 cases per day and each case contains 24 bottles and it can fill 600 bottles per min.

OPPORTUINTIES

Worldwide economy development & population growth to sustain sales & profit. Strong brand name of the company.

Its logo is identifying by almost about 95% of the world population.

ORGANIZATIONAL STRUCTURE

Share Capital

Managing

Executive

Vice Precident

Senior General

General

Head of

Supervisor

Worker

DEPARTMENTS OF ORGANIZATIO N

PRODUCTION DEPARTMENT:

This is the department, which looks after the whole production process; there are also some sub divisions.

1. Water Treatment Department

In this department water is treated to make is pure and safe water. They use RO plant, UV rays, chlorine etc to make it pure.

2. Flavour Department

This is the department, which looks after the taste and proper amount of flavour added into it. This is the reason why the taste of Coca-Cola is same all over the world.

3. Bottling Department

In this department all the bottles are manually checked with that no damaged bottle is filled. Bottles are first cleaned with automatic machines & then filled with a machine that as capacity to fill 600 bottles per minutes.

SALES DEPARTMENT:

This department look after the sale of the production the Coca-Cola has an indirect distribution channel of supply, this department plays major role. There are more than 3, 00,000 retail outlet across the country and to keep watch in this outlet is duty of sales department so that this outlet never cheats the consumer.

FINANCIAL DEPARTMENT

This department looks after all financial needs of the company any of the department. To expand the business or to yet it divers the company should look that is this department has enough finance to do or not.

MARKETING DEPARTMENT

This department looks after how the production of the company in the market. This department thinks of scheme to be given along with the product. It can be in form of discount, or sample of new product is given free or anything else.

FINANCIAL DEPARTMENT

This department looks after all financial needs of the company any of the department. To expand the business or to yet it divers the company should look that is this department has enough finance to do or not.

MARKETING DEPARTMENT

This department looks after how the production of the company in the market. This department thinks of scheme to be given along with the product. It can be in form of discount, or sample of new product is given free or anything else.

RE SEARCH-DEVELOPMENT

This department do research it improve the quality of product along it is great. This department does research or how the drink should be packed and sold in the lowest cost. This department develops new and new taste soft drink.

PRESONNEL ASPECT

The top-level officers are only (30) thirty in members this person consist all the managers. In middle level officers are only 70 this person consist of supervisors and other persons. The bottom level consists of only 100 workers they includes operational workers and manual.

MAN POWER

Including all the designation there are 200 employees in Hindustan Beverages Pvt. Ltd. The employees are divided into skilled workers. The qualification of each employee depends on their designation and should have an experience for more than three years.

There are various kind of workshops help in the beginning of every year for which HBPL specially arranged for big seminar hall and also for the trainer from different parts of the with the help of the holding companies Coca-Cola in abroad. In many cases a group of employees are sent aboard every year for training various fields also for special knowledge in management and technology. The employees are given time and facilities for their practice after their training period. The workers are given full right to express themselves during any point of their working hours.

A worker in HBCL works minimum for six hours a day. The total worker is carried out for twelve hours in a day and there are two shifts of the workers of six hour each. The workers are given recess of haft and hour out of their working hour. The workers are provided with the canteen facilities during their recess hours the workers in the first shift are given lunch and the workers

working in the second shift are given snacks in the evening.

The salary for the unskilled workers are fixed at the same rate and the salary for the unskilled worker it depends on their respective designations and the made of employment opted by the company is cash after deducting the provident fund and other things as prescribed by the India law. The workers are also allowed to do overtime at times for which they are paid extra at the rate of the total hour worked.

Employees are provided with the hostel facilities in for the residential staff without the family members along with the canteen facilities. The workers have formed a union, which demands only a membership fees at the beginning. The union arranges for picnics very often for the transport facilities are provided the company.

On the occasions of the festivals the employees get holiday to celebrate and also bonus in their salary. The employees are given regular holiday for which the company has divided them all in a small groups and each group gets a holiday once in a month. It is knows as outing for the residential staff, the residential staff are also provided with special transport facility once a week to go the market.

The company also has a special section dealing with the temporary employees on the probation period employees are maximum kept for six months on probation period after which the company has to make a decision regarding their work. There are worker brought in no the contractual basis for a particular work and their salary depends on the works done by them. The total number of the permanent workers. The workers on the contractual basis are not legally allowed to join the union of the permanent.

The staffs are provided with the bus facilities in allover Ahmedabad at the selected stations the staff are picked up and dropped by the transport department everyday at the selected station, the facility includes both residential and non-residential staffs. All the workers are provided with uniform at the beginning of their term and the uniform caries from level if designation.

The Hindustan Coca-Cola Beverages Private Ltd. Has a series of outputs. If a product like Coca-Cola is manufactured it is for the whole year but when it comes to seasonal product they are produced only during on season. The basic product of the company is Coke. Its size, price, availability and other features are as below.

(a) Size: 200ml, 300ml, 500ml; 1 It, 1.5 It, 2 Itrs.

(b) Price:

200ml Rs.05/-300ml Rs.08/-500ml Rs.18/-1.0It Rs.25/-1.5It Rs.35/-2.0It Rs.48/-

HIERARCHY WISE STRENGTH

TOP LEVEL:

Board of DirectorsGeneral ManagerTechnical ManagerPersonnel Manager

MIDDLE LEVEL:

Assistants SupervisorsTechnical Person

LOWER LEVEL:

Worker ExaminerLabor

RECRUITMENT

Recruitment is a good and effective process.

Recruitment is a process by which company search for good effective employers and after searching them they are trained for their job in unit itself but under great supervision.

Company uses application received by giving an advertisement in newspaper.

This company mainly preferred an experienced employer.

FACILITIES AND AMMUNITION Reduced TO

EMPLOYEES

CANTEEN FACILITY

The workers of the company are provided food and lunch at very nominal rates during their break period.

TRANSPORT FACILITY

The worker are given transport facility from a particular areas of Ahmedabad to the manufacturing unit in the company bus at free of cost.

SAFETY FACILITY

The company looks after the safety and for the good health of the workers the company also arrange for free medical check up to all worker & employee. But the charges of medicine are charged on them. And if any accident takes place during working hours of the factory then the worker or employee is given a free medical treatment this includes cost medicine, hospital charges, tests etc. and along with this the Co. pays his 50% of salary extra.

HOLIDAY FACILITY

The workers are provided once in a week. Then they are provided holiday on every festival. The are also once in a year.

OTHER FACILITIES

They are provided with house according to the level of his work. Top-level officers also get facility car telephone. Traveling once a year etc and the three level people get contribution to P.F (Provident Fund)

PROMOTION POLICY

The company is very strict and sincere about the done by the employee. Thus the promotion policy of the company is very odd. It is not as it is in Government Job i.e. on the basis of seniority it is done on the basis and ability if the employee.

If the senior officer dose not do any work proper in time if then he is not promoted to the higher post, at the same time if junior officer is more serious and efficient then he promotion.

Thus we can say that promotion is done only on basis of the excellent work efficiency of the employee.

RAW MATERIALS

The basic raw materials that an individual observes while consuming coke is water, sugar and compressed gas. The bottle made of glass is a raw material included in packing goods.

The chief raw in this product are water and sugar.

Water being the main ingredient of coke is acquired and preserved with the help of wells. Which enables them to decrease them the cost of acquisition? Besides this they can drew water according to prevailing demand in the market.

The Hindustan Coca-Cola plant is equipped with highly integrated storage facility. When water is drawn from underground tube wells it has to go through the reverse osmosis process. After the R.O.P. the water is treated chemically to adjust with the allowed TDS. This chemically treated plant has capacity of 40000 hrs. These machines are neither made nor sold in India, they are only imported from Germany. Beyond this page capacity it also has an accuracy of 5microwe. This helps the preservation of water for a long time. Water inventory here is done on the basis of in takes and outtakes.

The second imported raw material required here is sugar. Sugar is ordered in bulk from Ganges plain. They are stored in an area, which is free from insect. Only highest quality refined sugar is used in the making of the coke. They are situated in the factory itself. So internal transport cost is significantly less. They carry in small vans and fortifiers.

In the indirect raw material we have bottles and caps. These bottles are ordered from recognized manufacturer. They can be refilled a minimum of seven times. After that they are broken or replaced with a fresh one. The second requirement is the caps. They are ordered for every bottle produced. When there was a shortage of these cap the had advertisement campaign and sponsors. These caps are also coated from the inside with the rubber coating to prevent the contents come in contact with the crown and preventing the rusting of the crowns. This is the last stage the raw material would involve.

TECHNOLOGY

All the technology used in the manufactories of the product is totally imported from various and different ports of the world. The technology is mainly imported from Germany.

Except in bottle filling department, there is almost new use of labor. They are just kept to see the working of the machine & remain them. Labors are only to inspect the empty & filled bottles for any kind of damage. Caused during the distribution & collection process.

Even the mentoring machines are cleaned automatically so that the taste of product doesn’t get mined with other.

Due to the result of using such advance technology their plant so zero discharge plant and all the water is retreated and fish the world most sensitive creator stays in it. This shows that the water, which is not used, is also healthy.

POLLUTION AND WASTAGE

As this plant of Coca-Cola is situated in a peaceful 30 km away from the city of Ahmedabad a NH-8 and it does not contribute in spoiling the area of the Goblej village.

This plant is zero discharge plant and so not a single drop of water is discharge in fact the water is treated & made pollution free and then this water is full in their fish pored which is situated in side the compute of their plant.

AUTOMATIC AND MANUAL PROCESS

All the process of water purification is fully automatic. There is only one worker in the whole water purification department.

But the checking of bottles washed and filled bottle done manually by the worker.

The pre filled bottles are checked for any damage of glass bottles and the filled bottle are checked perfect filling & capping bottles.

VARIOUS PRODUCTS

BALANCE SHEET

No

Assets (In million $) As of12/31/0

2

As of12/31/03

1 Cash & Short term Invest

1934 1892

2 Total Receivable-Net 1882 17573 Total Inventory 1055 10664 Prepaid Expenses 2300 19055 Total Current Assets 7171 66206 Property/Plant/

Equipment4453 4168

7 Good will-Net 2579 19178 Long Term Investments 5422 57659 Other Long Term

Assets2792 2364

10 Total Assets 29588 27454

No Liabilities(In million $)

As of 12/31/02

As of 12/31/03

1 Payable/Accrued 3679 39052 Accrued Expenses 851 6003 Note Payable/Short

term3743 4795

4 Current Port-LT Debt/Capital

156 21

5 Total Current Liabilities

8429 9321

6 Total Long term Debt 1219 835

7 Deferred Income Tax 442 3588 Other Liabilities,

Total961 1004

9 Total Liabilities 19480 20839

Conclusion

The industrial visit to Hindustan Coco-Cola

Beverages Pvt. Ltd. was really a fruitful trip.

We required much knowledge about

different aspects business manager as well

administration.

Hindustan Coco-Cola Beverages Pvt. Ltd. is a

large scale industry. It has its branch Ina

wider scale. It is among the top ranker a win

industries at India.

PRICE STRATEGYPrice in Rs.

200 ml

300 ml

500 ml

1liter

1.5liter

2liter

Tins(300)

Coca-Cola 05 08 18 25 35 48 15Thums Up 05 08 18 25 35 48 15Sprite 05 08 18 25 35 48 15Fanta 05 08 18 25 35 48 15Mazza - - 08 - - - - - - - - - -Canada dry

- - 08 15 - - - - - - 15

Soda - - 05 10 - - 30 42 - -Kinely water

- - 05 - - 12 - - - - - -

Crush - - 08 - - 25 - - - - - -Shock 05 08 18 25 35 48 15Limca - - 08 - - 25 - - - - - -Diet Coke - - - - - - - - - - - - 18

DISTRIBUTION CHANNEL

Manufacture

Wholesaler

Semi wholesaler

Retailer

Consumer

Here they have their 50 plants in India. So they from the plant directly supply wholesaler. Wholesalers supply it to semi wholesaler. Semi wholesaler distributes to retailers. And from the retailers consumes it.

DISTRIBUTION NETWORK

The actual sale and distribution of that magic elixir is handled largely by a number of independent bottlers. These bottlers but syrup mix it with carbonated water and distribute it to retailer in their area. The number of retailers who sell coke to the public almost exceeds counting.

In India, the bottling subsidiary currently owns and operates 26 bottling plants and 60 distribution centers. In addition, it uses 20 contract packers to augment its production capacity and later to

the increasing demand for its wide portfolio of beverages. To reach India’s 300 million soft drink consumers, the company distributes its product in over 7, 00, 000 retail outlets serviced via trucks converted three wheelers, tricycle and pushcarts.

DISTRIBUTION NETWORK

The actual sale and distribution of that magic elixir is handled largely by a number of independent bottlers. These bottlers but syrup mix it with carbonated water and distribute it to retailer in their area. The number of retailers who sell coke to the public almost exceeds counting.

In India, the bottling subsidiary currently owns and operates 26 bottling plants and 60 distribution centers. In addition, it uses 20 contract packers to augment its production capacity and later to the increasing demand for its wide portfolio of beverages. To reach India’s 300 million soft drink consumers, the company distributes its product in over 7, 00, 000 retail outlets serviced via trucks converted three wheelers, tricycle and pushcarts.

TARGET

They want to get more and more market so keep that each and every person can effort the drink. They want to make the drink so popular that the band symbol (Trade Mark) should be recognized by most of the people. Right now it is recognized by almost 95% of the world’s population.

ADVERTISING

Advertising Objectives of the Company:

1.To stimulate demand.2.To strengthen offer promotion mix

elements i.e. preselling product.3.To develop brand preference.4.To cut cost as sales increase.5.To lower prices as it increases.6.To be a competitive weapon.

PRICING PHILOSOPHY

Supply and demand can tie into how these companies are performing. Pricing strategies and advertisements mostly affects this outcome. Coke overseas in having a hard time because due to economic factors economic is down. So supply is large and they are forced to drum up business by dropping prices to get rid of the excess supply. Soft drinks are especially sensitive to supplies they are produced with harvested crops. Orange juice for example needs oranges to be made. If the product is hit by bad harvest of oranges, then they supply of juice drop dramatically. This creates a demand and allows a producer to charge a lot more it. This industry also takes place in price wans to win market, share lowering the is price creates and increase in demand and increase in supply needed. This is because the lower price, more beverages are sold and that means more demand is put on producers. This is odd because producers would prefer to sell their products at a high price and produce less when the retail price is lower.

Research and development is done at the head Lab situated in Atlant, however for testing and recruiting local brands a lab is opened in Hindustan Beverages. These labs maintain quality control for marketing of Coke all over India.

In order to enhance the sale of product it advertises on a national scale. The company spends 60% of its revenue for ads. In India this is done through bollywood stars also Coke Advertisements are known for their punch lines and slogans.

1948- ‘Where there is thirst there is Coke’1952- ‘What U want is Coke?’1956- ‘Coca-Cola makes good things taste

better’1958- ‘The cold crisp taste of Coke’1963- ‘Things go better with Coke’1970- ‘It’s a real thing’1982- ‘Coke is it’1993- ‘Always Coca-Cola’1998- ‘Jo chaho ho jaye Coca-Cola Enjoy’2000- ‘Coca-Cola life ho to aise’2002- ‘Thunda Matlab Coca-Cola