`` A Project Report On “Study of Promotional activity of the course SPIC (Software Professional Incubation Centre) for Seed InfoTech among graduates in Pune” Master of Business Administration (Marketing) Submitted in partial fulfillment of the requirements for award of Master of Business Administration of Tilak Maharashtra University, Pune Submitted by Rohan Tripathi PRN: i
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A
Project Report
On
“Study of Promotional activity of the course SPIC (Software Professional Incubation Centre) for Seed InfoTech among graduates in
Pune”
Master of Business Administration (Marketing)
Submitted in partial fulfillment of the requirements for award of Master of Business Administration of Tilak Maharashtra
University, Pune
Submitted by
Rohan Tripathi
PRN:
of
Institute of Business Studies & Research, Pune
Tilak Maharastra University
Gultekdi, Pune 411037
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CERTIFICATE
CERTIFICATE OF INTERNAL GUIDE
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COMPANY CERTIFICATE
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Acknowledgement
I would like thank Seed InfoTech. For giving me an opportunity to work on this project, which
has immensely helped in gaining and developing my knowledge and experience. I would like to
thank my institute, I.B.S.A.R to provide me such a wonderful opportunity.
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I especially thank my project guide Ms Rashmi Mahajan for his valuable guidance, co-
operation and encouragement throughout the project.
I am grateful to Mr Shirish Page (Marketing Manager), for providing their valuable
thoughts and inputs throughout the project and kindly accepting our suggestion and
Recommendations.
I will always remain indebted to My Family for their constant moral support and advice, which
has helped me in every way of life. Lastly I would like to specially thank the subordinates and
my all friends for their valuable support.
Rohan Tripathi
IBSAR, Pune
Table of content
SERIAL No. TITLE PAGE No.
CHAPTER-1
1.1 RATIONAL STUDY 2
CHAPTER-2
2.1 PROJECT TITLE 4
2.2 OBJECTIVE OF STUDY 4
2.3 SCOPE OF THE STUDY 4
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CHAPTER-3
3 PROFILE OF THE COMPANY
6-14
CHAPTER-4
4. REVIEW OF LITERATURE 16-18
CHAPTER-5
5. RESEARCH METHODOLOGY
20-26
CHAPTER-6
6. DATA ANALYSIS & INTERPRETATION
28-35
CHAPTER-7
7. FINDINGS 37
CHAPTER-8
8. LIMITATIONS 39
CHAPTER-9
9. CONCLUSION& RECOMMENDATIONS
41
APPENDIX 43-44
BIBLIOGRAPHY 45
List of Table
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TABLE 6.1 DO YOU KNOW THEFULL FORM OF SPIC 28
TABLE 6.2 WHICH COURSE WOULD YOU LIKE 29
TABLE 6.3 DO YOU HAVE KNOWLEDGE OFPROGRAMMING LANGUAGES
30
TABLE6.4 ARE THIS COURSES JOB ORINTED 31
TABLE 6.5 WHAT IS YOUR EDUCATIONAL BACKGROUND 32
TABLE 6.6 WHO DID YOU NOW ABOUT SPIC COURSE 33
TABLE 6.7 ARE YOU SATISFIED WITH INDUSTRIAL PROJECT 34
TABLE6.8 THE SATISFACTION LEVEL OF JOINING SPIC 35
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List of Figures
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FIGURE 6.1 DO YOU KNOW THEFULL FORM OF SPIC 28
FIGURE 6.2 WHICH COURSE WOULD YOU LIKE 29
FIGURE6.3 DO YOU HAVE KNOWLEDGE OFPROGRAMMING LANGUAGES
30
FIGURE 6.4 ARE THIS COURSES JOB ORINTED 31
FIGURE 6.5 WHAT IS YOUR EDUCATIONAL BACKGROUND 32
FIGURE 6.6 WHO DID YOU NOW ABOUT SPIC COURSE 33
FIGURE 6.7 ARE YOU SATISFIED WITH INDUSTRIAL PROJECT 34
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CHAPTER -1
RATIONALE FOR THE
STUDY
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FIGURE 6.8 THE SATISFACTION LEVEL OF JOINING SPIC 35
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Rationale of Study
The work which was assigned to study the promotional activities of Spic course. The activities play
a greater and important role in the entire marketing effort being carried out “to generate more sales
as well as to create and maintain an image of its course”.
Thus Spic course carried out its promotional activities as a controlled and integrated program of
communication and material design to present its software course to the prospective student. It also
helps in communication the need satisfying qualities of course, to facilitate the sales and eventually
to contribute towards the profit in long range.
The tools used by Seed InfoTech for fulfilling the various purposes of its promotional activities are
the following:-
Point out collage student
To know about the latest course come in market
Advertising
To know about the different players in the market.
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Being it a very emerging and lucrative career option I opted to know all the pros and cons and
technicalities about it so planed to do a research on this course to joined seed InfoTech to do a
market research.
CHAPTER -2
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OBJECTIVE OF THE
STUDY
Title of the Project:
“Study of Promotional activity of the course SPIC (Software Professional Incubation
Centre) for Seed InfoTech among graduates in Pune”
OBJECTIVE OF THE STUDY
To know the awareness of the course.
To know about the different players in the market.
To know the market share of the company.
To build the relation ship with the new student and to follow up them, make sure that
they are satisfied with the course.
To make the customer aware of the benefits of the course.
Scope of project
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The scope of this study is pertaining to Selection of this student. The process in which both
recruitment and selection is carried on may be studied .The most important area of interest are
the latest developments done in the field of Selection. The new trends that are arising due to the
technological developments are of great interest. These new trends are of good technological
development but are also very useful and important for the process of course. By this latest
development time both of the organization as well as the candidate can be now about this course.
The new trends turn out to be good study material. The applications of this mode if done
properly it could be beneficial for the student. Thus course may be conducted as to in what best
way could the company be applied so that the student has given benefitted. Lots of motivational
tools, stress management tools, tools for recruitment and selection etc, are used in organizations.
Study of the different tools and knowing their implication is itself a wide area of study.
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CHAPTER -3
PROFILE OF THE
COMPANY
Company profile
Seed InfoTech well known as SEED, centrally located in Pune ,India was founded in 1994 under
the able shoulders of our Chairman Mr.Narendra Bar hate who have expertise in the field of
foundry Industry since Two decades . SEED InfoTech is an ISO 9001:2000 certified
organization that operates through well-defined systems and procedures.
They operate through well-defined systems and procedures. We have been relentlessly
endeavoring to provide end to end solutions to the Information Technology Industry, with our
expertise developed through the profound experience we continue contributing in training,
staffing, counseling, and consulting and software development services, to the clients globally.
With our headquarters in Pune, one of the IT hubs of India, our activities are spread over many
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locations In Maharashtra and other states in India. A formidable manpower of over 600 qualified
professionals, 30+ training locations in India, and strong association with Global Technology
leaders such as Microsoft, Cisco, Ibm, Oracle ,Red Hat, Zend, Siemens, Mcsa,Ccna,Spic etc are
undoubtedly our core strengths. Capitalizing on our strength, now we have gone global starting
from china and in the years to come, we are looking forward to going places worldwide.
Leadership that keeps Seed InfoTech in the forefront. The core strength of SEED InfoTech is a
qualified, experienced and youthful team of dynamic leaders with recognized expertise in their
respective fields of operation
History of Seed InfoTech
1994 : Inception on June 6, 1994 with Modular Training.
1995 : Corporate Training Initiated.
1996 : Establishment of Zen Soft, a software development
1997 : Channel partnership of Zen Soft with Rational now IBM Rational.
1999 : New Technologies launched – OOAD & UML.
2000 : Training started in Project Management.
2001 : Centers of Excellence in SQA, Project Management.
2001 : Started training of Software Testing.
2002 : Training Partnership with Microsoft, Red Hat.
2002 : SEED Certified Professional diploma started.
2004 : Microsoft Best Trainer award for .Net Technologies.
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2005 : Operation started in Adhere and Valhi, Mumbai.
2006 : Microsoft Gold Partnership for learning solutions.
2006 : Strategic tie-up with Bennett Coleman Company Ltd, UGS for training on PLM
domain, Launch of the Post- Graduate Diploma in Embedded Technology Tie-up with
Ideas for training solutions in Revenue Management.
Seed InfoTech Advantage
14 years of Experience in Technology Training
600 dedicated and highly skilled IT Professional with 200+ in house Trainers
1,25,000+ Students and Professional trained so far
1,00,000+ Sq. ft. of Training Infrastructure
Courses mapped with Industry Requirement
State-of-the-art IT laboratories and communication set-up
30+ Training Location across India
Strategic tie-ups with Global Technology leaders
WHY?
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There are some specific reasons behind to choose this project for working under
The Seed Infotech, They Are:
The concept which I learned in marketing subject cleared while actually working in
company.
There are lots of potential in this industry, which help me to maStrong carrier in this
industry.
Location
Seed InfoTech Ltd
”Panchasheel ", 42/16,
Erandawana, Income Tax Lane,
Off Karve Road,
Pune - 411004
Email: www.seedinfotech.com
Duration:
The duration of this project was 10th June2009 to 10th Aug 2009. In this
Duration, I work in Pune city.
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Seed InfoTech, Ltd. operates as training, staffing, and consulting company serving the
information technology industry. It offers training and certifications, which include corporate
programs, such as corporate training in information technology, project management, and soft-
skills; open house workshops, and management development programs, as well as individual
programs, including modular and networking courses, finishing schools – diploma programs,
software testing, and foreign languages; and certification programs, which include prometric
testing center and PMP certification. The company also provides staffing solutions, such as
permanent and contract staffing, contract-to-hire, and asse...
Seed Infotech ltd. has started initial discussions with a clutch of investors, including Bessemer
Venture Partners and Helix Investments, to sell 5% - 10% stake through fresh shares. The
company plans to set up centers in southern India and start offering new services. Seed InfoTech
MD and CEO, Narendra Barhate, confirmed the share sale plan, but said it was still in a
Preliminary stage. He said the company is targeting a turnover of INR 1 billion by 2010. The
company looking to expand into new services like distance education and also expand our
facilities in the existing format. The share placement will be one of the several steps leading to
the company's initial public offering in due course, he added. Seed InfoTech , which expects to
end the financial year 2007-08 with revenue of INR 400 million, gets about 25% of its business
from training employees of corporate clients. During this period, and many months after
instructing them during 2008, Seed InfoTech asked us to design our own 'look' and offered a
rebate us as their designers were very poor and we submitted what they call our 'skins. Since we
urgently wanted an administration and reservation system we clung on to the hope that they
might come through for us. A comparison of performance of Indian foundries with those in the
developed countries indicates that even though we are excellent in several areas, including
metallurgy, we need fast improvement in technology sphere .That will bring vast scope for
improvement in the management, productivity, capacity utilization and customer satisfaction