caeexam.blogspot.com A A Fresh Fresh Look at Look at The Decision to Join The Decision to Join Ben Martin, CAE
A Fresh Look at the Decision to Join
May 16, 2015
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caeexam.blogspot.com
A A FreshFresh Look at Look atThe Decision to JoinThe Decision to Join
Ben Martin, CAE
caeexam.blogspot.com
• MFYA cover
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Eight Super TrendsEight Super Trends
• Demassification• Unbundling• Scrimping• Wave 3.1
• Virtualization• Cyber Mobbing• Scrutiny• Counter-
Americanism
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• 7MOS cover
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7 Measures of Success7 Measures of Success
• A Customer Service Culture• Alignment of Products & Services with
Mission• Data-Driven Strategies• Dialogue and Engagement• CEO as a Broker of Ideas• Organizational Adaptability• Alliance Building
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MFYA meets 7MOSMFYA meets 7MOS
Customer Service Culture &
Alignment w/ Mission & Demassification
Data-driven & Demassification
Dialogue/Engagement & Demassification
Idea Broker & Demassification
Org Adapt & Demassification
Alliance Building & Demassification
Customer Service Culture & Unbundling
Alignment w/ Mission & Unbundling
Data-driven & Unbundling
Dialogue/Engagement & Unbundling
Idea Broker & Unbundling
Org Adapt & Unbundling
Alliance Building & Unbundling
Customer Service Culture & Scrimping
Alignment w/ Mission & Scrimping
Data-driven & Scrimping
Dialogue/Engagement & Scrimping
Idea Broker & Scrimping
Org Adapt & Scrimping
Alliance Building & Scrimping
Customer Service Culture & Wave 3.1
Alignment w/ Mission & Wave 3.1
Data-driven & Wave 3.1
Dialogue/Engagement & Wave 3.1
Idea Broker & Wave 3.1
Org Adapt & Wave 3.1
Alliance Building & Wave 3.1
Customer Service Culture & Virtualization
Alignment w/ Mission & Virtualization
Data-driven & Virtualization
Dialogue/Engagement & Virtualization
Idea Broker & Virtualization
Org Adapt & Virtualization
Alliance Building & Virtualization
Customer Service Culture &
Alignment w/ Mission & Cybermobbing
Data-driven & Cybermobbing
Dialogue/Engagement & Cybermobbing
Idea Broker & Cybermobbing
Org Adapt & Cybermobbing
Alliance Building & Cybermobbing
Customer Service Culture & Scrutiny
Alignment w/ Mission & Scrutiny
Data-driven & Scrutiny
Dialogue/Engagement & Scrutiny
Idea Broker & Scrutiny
Org Adapt & Scrutiny
Alliance Building & Scrutiny
Customer Service Culture & Counter-Americanism
Alignment w/ Mission & Counter-Americanism
Data-driven & Counter-Americanism
Dialogue/Engagement & Counter-Americanism
Idea Broker & Counter-Americanism
Org Adapt & Counter-Americanism
Alliance Building & Counter-Americanism
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Flickr: mikeautry1Flickr: mikeautry1
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• DTJ cover
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DTJ Major FindingsDTJ Major Findings
• Word of Mouth (WOM) is how members first learn of their association
• Good of the order benefits trump personal benefits
• Engagement increases likelihood of renewal
• Academics are under-leveraged
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MFYA meets 7MOS meets DTJMFYA meets 7MOS meets DTJ
Customer Service Culture &
Alignment w/ Mission & Demassification
Data-driven & Demassification
Dialogue/Engagement & Demassification
Idea Broker & Demassification
Org Adapt & Demassification
Alliance Building & Demassification
Customer Service Culture & Unbundling
Alignment w/ Mission & Unbundling
Data-driven & Unbundling
Dialogue/Engagement & Unbundling
Idea Broker & Unbundling
Org Adapt & Unbundling
Alliance Building & Unbundling
Customer Service Culture & Scrimping
Alignment w/ Mission & Scrimping
Data-driven & Scrimping
Dialogue/Engagement & Scrimping
Idea Broker & Scrimping
Org Adapt & Demassification
Alliance Building & Scrimping
Customer Service Culture & Wave 3.1
Alignment w/ Mission & Wave 3.1
Data-driven & Wave 3.1
Dialogue/Engagement & Wave 3.1
Idea Broker & Wave 3.1
Org Adapt & Unbundling
Alliance Building & Wave 3.1
Customer Service Culture & Virtualization
Alignment w/ Mission & Virtualization
Data-driven & Virtualization
Dialogue/Engagement & Virtualization
Idea Broker & Virtualization
Org Adapt & Scrimping
Alliance Building & Virtualization
Customer Service Culture &
Alignment w/ Mission & Cybermobbing
Data-driven & Cybermobbing
Dialogue/Engagement & Cybermobbing
Idea Broker & Cybermobbing
Org Adapt & Wave 3.1
Alliance Building & Cybermobbing
Customer Service Culture & Scrutiny
Alignment w/ Mission & Scrutiny
Data-driven & Scrutiny
Dialogue/Engagement & Scrutiny
Idea Broker & Scrutiny
Org Adapt & Scrutiny
Alliance Building & Scrutiny
Customer Service Culture & Counter-Americanism
Alignment w/ Mission & Counter-Americanism
Data-driven & Counter-Americanism
Dialogue/Engagement & Counter-Americanism
Idea Broker & Counter-Americanism
Org Adapt & Counter-Americanism
Alliance Building & Counter-Americanism
Customer Service Culture &
Alignment w/ Mission & Demassification
Data-driven & Demassification
Dialogue/Engagement & Demassification
Idea Broker & Demassification
Org Adapt & Demassification
Alliance Building & Demassification
Customer Service Culture & Unbundling
Alignment w/ Mission & Unbundling
Data-driven & Unbundling
Dialogue/Engagement & Unbundling
Idea Broker & Unbundling
Org Adapt & Unbundling
Alliance Building & Unbundling
Customer Service Culture & Scrimping
Alignment w/ Mission & Scrimping
Data-driven & Scrimping
Dialogue/Engagement & Scrimping
Idea Broker & Scrimping
Org Adapt & Demassification
Alliance Building & Scrimping
Customer Service Culture & Wave 3.1
Alignment w/ Mission & Wave 3.1
Data-driven & Wave 3.1
Dialogue/Engagement & Wave 3.1
Idea Broker & Wave 3.1
Org Adapt & Unbundling
Alliance Building & Wave 3.1
Customer Service Culture & Virtualization
Alignment w/ Mission & Virtualization
Data-driven & Virtualization
Dialogue/Engagement & Virtualization
Idea Broker & Virtualization
Org Adapt & Scrimping
Alliance Building & Virtualization
Customer Service Culture &
Alignment w/ Mission & Cybermobbing
Data-driven & Cybermobbing
Dialogue/Engagement & Cybermobbing
Idea Broker & Cybermobbing
Org Adapt & Wave 3.1
Alliance Building & Cybermobbing
Customer Service Culture & Scrutiny
Alignment w/ Mission & Scrutiny
Data-driven & Scrutiny
Dialogue/Engagement & Scrutiny
Idea Broker & Scrutiny
Org Adapt & Scrutiny
Alliance Building & Scrutiny
Customer Service Culture & Counter-Americanism
Alignment w/ Mission & Counter-Americanism
Data-driven & Counter-Americanism
Dialogue/Engagement & Counter-Americanism
Idea Broker & Counter-Americanism
Org Adapt & Counter-Americanism
Alliance Building & Counter-Americanism
Customer Service Culture &
Alignment w/ Mission & Demassification
Data-driven & Demassification
Dialogue/Engagement & Demassification
Idea Broker & Demassification
Org Adapt & Demassification
Alliance Building & Demassification
Customer Service Culture & Unbundling
Alignment w/ Mission & Unbundling
Data-driven & Unbundling
Dialogue/Engagement & Unbundling
Idea Broker & Unbundling
Org Adapt & Unbundling
Alliance Building & Unbundling
Customer Service Culture & Scrimping
Alignment w/ Mission & Scrimping
Data-driven & Scrimping
Dialogue/Engagement & Scrimping
Idea Broker & Scrimping
Org Adapt & Demassification
Alliance Building & Scrimping
Customer Service Culture & Wave 3.1
Alignment w/ Mission & Wave 3.1
Data-driven & Wave 3.1
Dialogue/Engagement & Wave 3.1
Idea Broker & Wave 3.1
Org Adapt & Unbundling
Alliance Building & Wave 3.1
Customer Service Culture & Virtualization
Alignment w/ Mission & Virtualization
Data-driven & Virtualization
Dialogue/Engagement & Virtualization
Idea Broker & Virtualization
Org Adapt & Scrimping
Alliance Building & Virtualization
Customer Service Culture &
Alignment w/ Mission & Cybermobbing
Data-driven & Cybermobbing
Dialogue/Engagement & Cybermobbing
Idea Broker & Cybermobbing
Org Adapt & Wave 3.1
Alliance Building & Cybermobbing
Customer Service Culture & Scrutiny
Alignment w/ Mission & Scrutiny
Data-driven & Scrutiny
Dialogue/Engagement & Scrutiny
Idea Broker & Scrutiny
Org Adapt & Scrutiny
Alliance Building & Scrutiny
Customer Service Culture & Counter-Americanism
Alignment w/ Mission & Counter-Americanism
Data-driven & Counter-Americanism
Dialogue/Engagement & Counter-Americanism
Idea Broker & Counter-Americanism
Org Adapt & Counter-Americanism
Alliance Building & Counter-Americanism
Customer Service Culture &
Alignment w/ Mission & Demassification
Data-driven & Demassification
Dialogue/Engagement & Demassification
Idea Broker & Demassification
Org Adapt & Demassification
Alliance Building & Demassification
Customer Service Culture & Unbundling
Alignment w/ Mission & Unbundling
Data-driven & Unbundling
Dialogue/Engagement & Unbundling
Idea Broker & Unbundling
Org Adapt & Unbundling
Alliance Building & Unbundling
Customer Service Culture & Scrimping
Alignment w/ Mission & Scrimping
Data-driven & Scrimping
Dialogue/Engagement & Scrimping
Idea Broker & Scrimping
Org Adapt & Demassification
Alliance Building & Scrimping
Customer Service Culture & Wave 3.1
Alignment w/ Mission & Wave 3.1
Data-driven & Wave 3.1
Dialogue/Engagement & Wave 3.1
Idea Broker & Wave 3.1
Org Adapt & Unbundling
Alliance Building & Wave 3.1
Customer Service Culture & Virtualization
Alignment w/ Mission & Virtualization
Data-driven & Virtualization
Dialogue/Engagement & Virtualization
Idea Broker & Virtualization
Org Adapt & Scrimping
Alliance Building & Virtualization
Customer Service Culture &
Alignment w/ Mission & Cybermobbing
Data-driven & Cybermobbing
Dialogue/Engagement & Cybermobbing
Idea Broker & Cybermobbing
Org Adapt & Wave 3.1
Alliance Building & Cybermobbing
Customer Service Culture & Scrutiny
Alignment w/ Mission & Scrutiny
Data-driven & Scrutiny
Dialogue/Engagement & Scrutiny
Idea Broker & Scrutiny
Org Adapt & Scrutiny
Alliance Building & Scrutiny
Customer Service Culture & Counter-Americanism
Alignment w/ Mission & Counter-Americanism
Data-driven & Counter-Americanism
Dialogue/Engagement & Counter-Americanism
Idea Broker & Counter-Americanism
Org Adapt & Counter-Americanism
Alliance Building & Counter-Americanism
Academics
Word of Mouth
Engagement
Good of the Order
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Convergence #1Convergence #1
• Scrimping• Customer Service Culture• Word of Mouth
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Comcast TechnicianComcast Technician
http://www.youtube.com/watch?v=CvVp7b5gzqU
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Convergence #1Convergence #1
• Scrimping• Customer Service Culture• Word of Mouth
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Convergence #2Convergence #2
• Virtualization• Dialogue & Engagement• Engagement Increases Likelihood
of Renewal
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• VAR page
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Ning.com
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Convergence #2Convergence #2
• Virtualization• Dialogue & Engagement• Engagement Increases Likelihood
of Renewal
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Convergence #3Convergence #3
• Wave 3.1• Alignment of Products & Services
with Mission• Academics are Under-Leveraged
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Convergence #3Convergence #3
• Wave 3.1• Alignment of Products & Services
with Mission• Academics are Under-Leveraged
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Convergence #4Convergence #4
• Unbundling• Alignment of Products & Services
with Mission• Good of the Order Benefits Trump
Personal Benefits
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Convergence #4Convergence #4
• Unbundling• Alignment of Products & Services
with Mission• Good of the Order Benefits Trump
Personal Benefits
caeexam.blogspot.com
A A FreshFresh Look at Look atThe Decision to JoinThe Decision to Join
Ben Martin, CAE
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