A DAM Challenge - Utility Communicators International · communicate the safety measures that should be practiced when in the vicinity af hydroelectric dams. Dams have two main functions:

A DAM Challenge

Connecting with your

audience on the fly

OUR

DAM STORY

In 2014 we completed the $870 million

purchase of 11 hydroelectric generation

facilities and associated assets

With the purchase, we acquired:

• 633 MW of Clean Generation

Capacity

• 85 New Hydro Employees

• 1 Once-in-a-Lifetime Ownership

Opportunity

And: • 1 New DAM Communications Challenge

Rivers and Parks Safety Messaging

BUILDING THE

DAM CAMPAIGN

Our Biggest Challenges

1. People don’t pay attention to safety signs

2. Their litter makes its way down river and

gets caught in the dams

3. They don’t know what our sirens mean

or what to do if they hear one

4. It’s not just customers – it’s travelers, too!

STOP Signs

LOOK Trash

LISTEN Sirens

Targeting Strategies

Memorial Day to Labor Day

Weekend-Focus

Travelers

• On-the-Go

• Planning to Be On-the-Go

Geo-fenced Near Dams/Parks

THE DAM

CREATIVE

PRINT

RADIO

OUTDOOR

DIGITAL

DIGITAL

FROZEN BILLBOARDS

BONUS! TWO SUMMER CENTENNIAL CELEBRATIONS

DAM OUTCOMES &

LEARNINGS

Built the foundation for a strong working

platform going forward – new employees

felt confident working with the new

creative team because they saw direct

action based on their feedback

They invite us to their meetings

They seek our input

They support our efforts

NOW,

ARE THERE ANY

DAM QUESTIONS?